Deep Sync, a leader in omnichannel identity, AI, and data solutions, has announced a new integration with MNTN, the premier Performance TV advertising platform. This partnership aims to enhance audience accuracy, targeting at the individual and household level, and boost conversions for MNTN’s customers, addressing the growing trend of programmatic CTV advertising.

1. Integration Overview:

• Objective: Optimize audience targeting and conversions for MNTN's CTV advertisers.
• Features: Enhanced accuracy in household-level targeting and reduced inefficient impressions.

2. Benefits of the Integration:

• Improved Onboarding: MNTN advertisers can leverage Deep Sync’s deterministic identity spine for superior customer onboarding.
• Enhanced Targeting: More effective household-level targeting and reduced wasted spend.
• Increased ROI: Better campaign performance and higher return on investment (ROI) through precise targeting.

3. Deep Sync’s Identity Spine:

• Coverage: Represents 97% of U.S. consumers and 85% of U.S. businesses.
• Data Quality: Updated weekly with high-quality offline and online data sources.
• Targeting Capabilities: Includes detailed data on consumers, businesses, students, new movers, new homeowners, and more.

4. Leadership Quotes:

• Jeff Teng, VP, Business Development, MNTN: Emphasizes the importance of high-quality data for effective household-level targeting and maximizing campaign ROI.
• Pieter De Temmerman, CEO, Deep Sync: Highlights the commitment to precision in audience engagement and the benefits of the integration for CTV advertisers.

5. Industry Context:

• Market Trend: Three-quarters of CTV advertising is purchased programmatically, driving the need for effective targeting solutions.

The integration between Deep Sync and MNTN marks a significant advancement in CTV advertising, providing advertisers with enhanced targeting precision and improved campaign performance. This partnership underscores a commitment to delivering high-quality, effective solutions for the evolving needs of digital advertising.

Today, Roku, the leading TV streaming platform in the U.S.*, announced its integration of Unified ID 2.0 (UID2) across its premium streaming inventory. This adoption enables more precise targeting and secure data collaboration at scale, facilitated by automation through Roku Exchange. Developed by The Trade Desk, UID2 represents a pioneering identity solution shaping the future of the open internet.

1. Adoption of Unified ID 2.0:

• Objective: Enhance ad targeting and performance across Roku’s inventory.
• Platform Integration: UID2 integration enables interoperability across the programmatic ecosystem.

2. Benefits of UID2 Integration:

• Audience Reach: Advertisers can effectively reach audiences on Roku at scale using UID2’s interoperable identity.
• Seamless Activation: Integration allows for instant activation and measurement of campaigns using Roku’s identity data.
• Improved Performance: Enhanced targeting capabilities lead to higher return on ad spend (ROAS) and better campaign performance.

3. Leadership Insights:

• Jay Askinasi, SVP, Head of Global Media Revenue and Growth, Roku: Emphasizes the strategic importance of UID2 in revolutionizing the ad ecosystem and maintaining Roku’s leadership in TV streaming.
• Will Doherty, VP of Inventory Development, The Trade Desk: Highlights the value of UID2 in reaching streaming audiences at scale while prioritizing privacy.

4. Strategic Impact:

• Personalized Ad Experiences: UID2 adoption allows for more tailored ad experiences across platforms.
• Revenue and Demand: Enhanced targeting increases demand and revenue potential, contributing to a more efficient advertising ecosystem.

Roku’s integration of Unified ID 2.0 represents a significant advancement in ad targeting and performance, offering advertisers precise and scalable solutions. This move reinforces Roku’s commitment to delivering exceptional ad experiences while maintaining leadership in the TV streaming industry.

AesirX is excited to announce the release of its Unified Analytics and Consent Solution on the official WordPress repository. This new plugin allows users to install the solution with just one click, marking a significant advancement in providing a privacy-first, open source tool tailored for WordPress and WooCommerce sites. The solution adheres to GDPR and ePrivacy Directive requirements, offering site owners a robust, scalable option for data privacy management.

1. Open Source and Cost-Effective:

• Access and Customization: Developed using PHP and JavaScript, the plugin is fully open source with no hidden costs. Users can modify the code to meet their specific needs.
• Scalability: Deployable on up to 95% of websites and e-commerce platforms, it is designed to be adaptable for site owners worldwide.

2. Privacy and Data Security:

• First-Party Data Handling: By processing and storing data on user servers, AesirX reduces risks associated with third-party breaches and unauthorized access.
• Regulatory Compliance: Aligned with GDPR, CCPA, HIPAA, and other international privacy regulations, it ensures site owners and users are protected.

3. Performance Enhancements:

• Reduced Dependency: Minimizes reliance on third-party services, leading to faster load times and improved site performance.
• Enhanced User Experience: Provides a smoother, more reliable experience to maintain user engagement and trust.

4. Advanced Consent Management:

• Explicit Consent Collection: Features clear consent banners for obtaining informed consent before data collection.
• Granular Consent Management: Allows users to customize their consent preferences for increased transparency.
• Real-Time Consent Tracking: Manages and updates user consents in real time.
• Deferred Loading: Ensures no data collection scripts are loaded until consent is obtained.
• Easy Opt-Out Mechanism: Users can withdraw consent at any time.
• Decentralized Consent: Integration with Concordium offers tamper-proof, transparent consent records.

5. Web2 to Web3 Integration:

• Decentralized Consent: Facilitates seamless onboarding from Web2 to Web3, enhancing security and compliance through wallet integration and the Shield of Privacy.

Community and Continuous Improvement:

• Open Source Benefits: Backed by a vibrant community of developers and privacy advocates, AesirX benefits from ongoing improvements and cutting-edge privacy technology.

AesirX's Unified Analytics and Consent Solution offers WordPress and WooCommerce users a powerful, open source tool for managing privacy and data security. With its comprehensive features and compliance with international privacy standards, it provides a valuable addition to the WordPress repository, ensuring enhanced user experience and data protection.

Claspo's new WordPress plugin simplifies widget creation and management, enhancing user experience with advanced targeting and multilingual support.

Claspo, the innovative website widget platform, is thrilled to announce its integration with WordPress, the world’s leading content management system. This new plugin is designed to address common widget-related challenges faced by website owners, seamlessly enhancing the WordPress ecosystem and filling the gaps left by existing solutions.

• Effortless Widget Creation:

  • Install the Claspo Popups & Forms builder plugin from the WordPress plugin repository.
  • Create widgets for various marketing objectives without technical difficulties or steep learning curves.

• Efficient Widget Management:

  • Manage and scale widgets without impacting user experience or increasing bounce rates.
  • Enhance global engagement with precise geotargeting and multilingual capabilities.

• Minimized Manual Effort:

  • Reduce the risk of errors with the intuitive drag-and-drop editor and over 700 pre-designed templates.
  • Implement preset UX-focused display rules and default overlapping protection.

CEO's Insight

Valentyn Honcharov, Founder and CEO of Claspo, emphasizes the platform's user-friendly approach:

"Claspo makes the process easier for WordPress website owners at every stage. Our extensive library of over 700 pre-designed templates, combined with an intuitive drag-and-drop editor, ensures that creating widgets is a breeze. With preset UX-focused display rules and default overlapping protection, setting up and managing widgets is straightforward. Website owners can confidently unleash their creativity, knowing Claspo will ensure their widgets convert effectively without disrupting the user experience.”

Impressive Results

Claspo's impact is already evident through impressive results achieved for its clients:

• MAUDAU: 19% increase in discounted product sales.
• Grade: 110% boost in conversion rate.
• Devart: 48% increase in product downloads.

WordPress website owners can now tap into Claspo’s advanced functionality to improve their key performance indicators. Claspo offers an affordable and flexible pricing model, making it accessible for both large-scale websites and startup blogs, and providing an excellent price-quality ratio among comparable WordPress plugins.

Advertisers paid more for clicks and impressions in Q2 2024, but Skai's Quarterly Trends Report predicts price moderation in the latter half of the year

Skai, the leading omnichannel advertising platform specializing in walled garden media, has published its Q2 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the second quarter of 2024, along with an interactive infographic detailing key insights. The report shows positive topline growth numbers in retail media, paid search, and paid social, maintaining similar levels to those reported by Skai last quarter.

• Spending Trends:

  • Overall investment levels in retail media, paid search, and paid social continued to grow.
  • Year-over-year (YoY) and quarter-over-quarter (QoQ) spending increased across all channels.
  • Most Skai accounts increased spending by at least 5% over Q2 of the previous year.

• Price and Volume Trends:

  • Retail media and paid search CPC increased YoY for four consecutive quarters.
  • Paid social CPM increased YoY for the last two quarters.
  • Click and impression growth slowed as prices rose, indicating a potential shift in ad buying behavior.

• Retail Media Performance:

  • Conversion rate in retail media grew 12% YoY, matching the CPC increase.
  • Total conversion volume grew 18%, slightly below the spending increase.
  • This suggests that higher purchase intent and fewer clicks to convert are driving price inflation without sacrificing ROAS.

Growth Drivers in Search and Social

• Commerce Media:
  • Sequential growth for product ad and campaign types outpaced overall channel growth.
  • New formats like Performance Max (search) and Advantage Shopping Campaigns+ (social) gained traction.
  • Performance Max was adopted by half of Skai search accounts, while ASC+ was used by one-third.

Expert Insight

Chris Costello, Senior Director of Marketing Research at Skai, commented on the current trends:

"We've heard reports of advertisers concerned about higher prices, and they're clearly experiencing some pain as CPC and CPM are up across the board. Our long-term data analysis suggests these price increases are cyclical. With year-over-year increases slowing from Q1 to Q2, we may be nearing the end of this cycle. Marketers adapt their strategy in times of high prices with tools like dayparting, audience targeting, and budget caps until the trend reverses. Other factors, such as changes in ad load that artificially moves inventory, or macroeconomic conditions, may also influence these cycles."

The Q2 2024 Digital Marketing Quarterly Trends Report by Skai provides valuable insights into the current state of digital marketing. With positive growth in retail media, paid search, and paid social, marketers can continue to leverage these channels while adapting to cyclical price trends and evolving ad formats.

Using VISPER Live, Strack & Van Til saw a 54% increase in its shopper retention rate within 90 days of deployment.

Birdzi, renowned for its comprehensive customer intelligence and engagement ecosystem in the supermarket industry, has announced its latest advancement: VISPER Live. Building on the success of the industry-leading VISPER solution, this new platform sets a new industry standard for shopper engagement and outreach, offering advanced levels of personalization that meet modern consumer expectations.

• Custom Audience Engagement:

  • VISPER Live allows grocers to tailor outreach to custom audiences continuously.
  • Unlike previous VISPER campaigns, which typically last two weeks and target one core audience, VISPER Live runs ongoing campaigns and engages with multiple defined audiences weekly.

• Intelligently Responsive Campaigns:

  • Utilizes a retailer’s entire catalog, historical purchasing patterns, and proprietary KIC scores to generate highly valuable promotions.
  • Personalized offers appear seamlessly in mobile and desktop coupon galleries, offering convenience and efficiency for shoppers.

• Complete Retailer Control:

  • Brands maintain full control over VISPER Live operations, allowing for customization to meet specific goals and needs.

Impact on Retailers

Since its implementation in September 2023, VISPER Live has significantly benefited long-time Birdzi customer Strack & Van Til:

• Customer Retention: Increased by 54% within 90 days of deployment.
• Email Campaign Success: Open rates reached 66.7%.
• Loyalty Program Growth: Achieved a 12% increase in membership.
• Customer Engagement: Boosted weekly spending and customer visits.

Michael Tyson, Chief Marketing & Merchandising Officer at Strack & Van Til, commented:

“VISPER Live has delivered valuable savings to our loyal customers, who have responded incredibly well to this unmatched level of personalized outreach. Since implementation, we have witnessed lifts in weekly spending and customer visits, along with 12% growth in loyalty program membership.”

CEO’s Vision

Shekar Raman, CEO and co-founder of Birdzi, expressed his excitement:

“We’re already seeing fantastic initial results as VISPER Live redefines personalized customer engagement. Birdzi is passionate about re-imagining the personal grocery store touch of the past using today’s AI-powered technology. We’re thankful to collaborate with our valued retail customers to develop and continually evolve our advanced and award-winning products.”

Birdzi’s VISPER Live is a groundbreaking tool that transforms shopper engagement with advanced personalization. Its innovative features offer substantial benefits for retailers, enhancing customer loyalty and engagement through tailored, intelligent campaigns.

Harmony Frequency Automates Global Frequency Intelligence to Reduce Ad Waste, Strengthen Campaign Effectiveness, & Improve Viewing Experience

Innovid, an independent software platform specializing in the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear, and digital channels, has announced the launch of Harmony Frequency. This groundbreaking solution is the first of its kind to offer holistic frequency management for CTV and digital advertising, setting a new standard for optimizing ad delivery and campaign effectiveness.

• Holistic Frequency Management:

  • Harmony Frequency addresses the limitations of current frequency capping methods, which are typically siloed and only applicable on a one-to-one basis per publisher or DSP platform.
  • The solution provides a unified view of ad impressions across all platforms, devices, and households, leveraging Innovid’s ad server that tracks every impression.

• Frequency Intelligence for DSPs:

  • By integrating frequency management insights directly into programmatic buying strategies, Harmony Frequency helps DSPs make informed bidding decisions.
  • This reduces ad waste by preventing overexposure, maximizes budget allocation to underexposed households, and improves the viewing experience by minimizing ad fatigue.

• Enhanced Campaign Effectiveness:

  • Harmony Frequency allows advertisers to reduce wasted spend and enhance campaign efficiency by providing rich data signals for better decision-making.

Beta Testing and Industry Impact

• Closed Beta Tests:

  • Harmony Frequency began closed beta testing with leading DSPs, including Yahoo DSP, earlier this month.

• Harmony Product Suite:

  • Launched earlier this year, the Harmony suite aims to optimize advertising infrastructure, improving efficiency, transparency, control, and reducing carbon emissions while increasing ROI and enhancing viewing experiences.
  • Harmony Frequency is a key innovation in this suite, shifting frequency management from the final mile to the starting line and integrating insights directly into programmatic strategies.

Industry Reactions

• Adam Roodman, SVP of Product Strategy & Management, Yahoo:

  “Harmony Frequency provides an in-the-moment view of campaign frequency across advertisers’ digital channels, helping to close the gap between understanding and action. As the media landscape continues to fragment, automated, holistic frequency capping will play a crucial role in campaign effectiveness. We’re excited to bring this offering to our Yahoo DSP advertisers in an effort to help make their campaigns run more efficiently.”

• Jason Trubowitz, SVP, Media & Measurement, ANA:

  “The ANA supports all efforts to break down walls to bring real-time, transparent intelligence to buyers and sellers for better CTV viewing experiences.”

• Zvika Netter, CEO & Co-Founder, Innovid:

  “As viewers, we know all too well that seeing the same ad over and over again leads to creative burnout and annoyance with the brand and the platform or app it was delivered on. As a trusted tech platform for the world’s largest advertisers, we also know how overexposure leads to waste, hurts performance, and damages brand reputation. With Innovid's universal view of the CTV and digital ecosystem, we are the thread that ties it all together – we can and have solved frequency management. Harmony Frequency is a testament to our commitment to innovation and our dedication to improving the efficiency and effectiveness of CTV and digital advertising for all.”

Innovid’s Harmony Frequency is set to revolutionize the management of ad frequency across CTV and digital platforms, offering a holistic approach that enhances campaign effectiveness and reduces ad waste. With its advanced capabilities and industry support, Harmony Frequency represents a significant leap forward in optimizing digital advertising strategies.

Checkly – the leading provider of synthetic monitoring powered by Monitoring as Code (MaC) and Playwright – has raised a $20 million Series B funding round led by Balderton Capital. Existing investors Accel, CRV, and Paul H. Müller also participated. In conjunction with the funding announcement, Checkly is unveiling its new Checkly Traces feature which will help engineers resolve issues even faster by connecting synthetics with tracing. In this way, engineers will have immediate insight into failures and will no longer need manual data correlation.

Checkly, a leading provider of synthetic monitoring powered by Monitoring as Code (MaC) and Playwright, has announced a $20 million Series B funding round led by Balderton Capital. This latest investment, with participation from existing investors Accel, CRV, and Paul H. Müller, follows Checkly's recognition as a Gartner Cool Vendor. The funding will support Checkly's mission to enhance issue resolution speeds and introduce innovative features like Checkly Traces.

• Monitoring as Code (MaC):

  • Checkly’s platform provides real-time alerts and insights deeply integrated into engineering workflows.
  • Enables engineers to detect and resolve issues up to 10x faster through a code-first approach.

• Checkly Traces:

  • New feature connecting synthetics with tracing to enhance issue detection and resolution.
  • Provides immediate insights into failures, eliminating the need for manual data correlation.

• Proactive Monitoring:

  • Simulates user interactions continuously across 20+ remote locations using automated Playwright scripts.
  • Offers accurate, real-time alerts with detailed insights, reducing delays and false positives.

Market Position and Growth

• Series B Funding and Growth:

  • With the new $20M funding, Checkly’s total funding rises to $32.25M.
  • The company plans to expand its teams, extend its reach, and enhance its platform capabilities.

• Adoption and Recognition:

  • Checkly is used by over 1,000 customers, running 32.5 million checks daily.
  • Recognized as a Gartner Cool Vendor and noted for its code-first monitoring approach.

• Industry Impact:

  • The monitoring and observability market is expected to grow to $4.1 billion by 2028.
  • Checkly's platform offers a cost-effective alternative to legacy tools, with up to 80% cost savings.

Industry Reactions

• Hannes Lenke, CEO of Checkly:

  “Today, only a fraction of engineers have access to observability and monitoring tools. At Checkly, we integrate monitoring directly into code repositories, empowering teams with Monitoring as Code. Our funding and Checkly Traces launch will continue to accelerate issue detection and resolution.”

• Colin Hanna, Partner at Balderton Capital:

  “Checkly’s fresh approach to monitoring and observability empowers developers to own the reliability of their services. This shift enhances resolution speed and reduces costs, as evidenced by the support from sophisticated software companies.”

• James Hall, Founder at Parallax:

  “Checkly Traces provides seamless observability and effective insights for pinpointing issues and optimizing strategies. Its straightforward onboarding and automated trace correlation significantly enhance troubleshooting efficiency.”

Checkly's $20 million Series B funding and the introduction of Checkly Traces mark a significant advancement in synthetic monitoring and issue resolution. By integrating monitoring directly into code repositories and enhancing capabilities with tracing, Checkly is poised to offer unparalleled efficiency and effectiveness in the evolving landscape of software monitoring.