Multisite governance built on Acquia Cloud Next simplifies web development with improved application performance, security, and resiliency at any scale

Acquia, a leader in open digital experience software, has announced Multi-Experience Operations, an enhancement to the Acquia Cloud Platform. This new feature leverages the advantages of Drupal CMS’s multi-site architecture, integrating them with the performance and scalability benefits of Acquia Cloud Next. This combination aims to simplify the management of diverse digital portfolios while improving efficiency and reducing costs.

Advantages of Multi-Experience Operations

• Time and Cost Efficiency: Reduces the complexity and expense of managing multiple websites by sharing the same codebase while maintaining distinct content and configurations for each site.
• Performance and Scalability: Enhances application performance with up to 5x the throughput of traditional MySQL deployments.

Key Features of Acquia Cloud Next

• Dynamic Auto-Scaling: Automatically adjusts cloud capacity in seconds to handle high traffic loads.
• Secure Container-Based Isolation: Ensures applications have the necessary resources for efficient operation.
• Self-Healing Infrastructure: Maintains healthy and performant cloud capacity automatically.

Strategic Benefits

• Competitive Advantage: Enables organizations to expand their presence in diverse markets and reach multiple target audiences with ease.
• Increased Productivity: Governance capabilities enhance productivity and reduce time-to-market.
• Low Development Costs: Keeps development and maintenance costs low while ensuring robust site management.

Complementary Solutions

• Acquia Site Factory: A centralized management console for quickly building, provisioning, and operating a portfolio of websites using standard processes.
• Acquia Site Studio: A low-code site builder for non-technical users to easily create, iterate, and update websites with reusable components.

Expert Insights

• Tom Bianchi, Senior VP of Product and Solutions Marketing at Acquia: Highlights the importance of a multi-site strategy for competitive advantage and the role of governance capabilities in enhancing productivity and reducing costs.

Acquia’s Multi-Experience Operations significantly enhances the Acquia Cloud Platform, providing organizations with the tools to efficiently manage complex digital portfolios. By integrating Drupal’s multi-site architecture with Acquia Cloud Next’s advanced features, businesses can achieve superior performance, scalability, and cost-efficiency. This new capability, along with other Acquia solutions, ensures that organizations can effectively manage and expand their digital presence.

But organizations warned of privacy risk - nearly 31% of apps declare they train on customer data and less than 1% have a trust center

Harmonic Security has published an unprecedented study on the use of Generative AI (GenAI) in the workplace. Based on a random sample of 1,000 enterprise employees who used at least one GenAI app in the past month, the study titled "GenAI Unleashed" provides valuable insights into current usage patterns and potential security concerns.

Key Findings on GenAI Usage

• Average App Usage: On average, GenAI users upload data to 8.25 apps each month.
  • Power Users: 18.9% of users engage with more than 12 apps.
  • Minimal Users: 10% of users engage with only one app.
• Usage Trends: The number of apps being used is down 11% from June, suggesting employees are refining their use cases and focusing on the most useful apps.

Popular Use Cases

• Content Creation and Editing: 47% of prompts are related to content creation, summarizing, or editing.
• Software Engineering: Accounts for 15% of prompts.
• Data Analysis: 12% of prompts focus on data interpretation, processing, and analysis.
• Business and Finance: Represents 7% of prompts.
• Problem Solving: 6% of prompts deal with troubleshooting.

GenAI Tools in Use

• Total Tools: 5,020 GenAI or GenAI-enabled tools identified.
• Most Popular Tools:
  • ChatGPT: Used by 84% of users, making it 6x more popular than Google Gemini (14%).
  • Other Popular Tools: Include Microsoft Copilot, Perplexity, and Claude.
• Business Case Distribution:
  • Content-Related Apps: 25% help with editing, creation, summarization, and translation.
  • Business Tools: 18% are tools like Slack, Notion, and Grammarly.
  • Customer Service: 13% help streamline customer support.

Privacy and Security Risks

• Data Training: 30.8% of the studied applications train on customer data, posing privacy risks.
• Transparency: Less than 1% of apps have a 'Trust Center' for easy access to crucial security and privacy settings.

Expert Insights

• Alastair Paterson, Co-founder and CEO of Harmonic Security:
  • Employee Engagement: Employees tend to use a high number of GenAI apps monthly, a trend that might decrease as the market matures.
  • IT Department Challenges: The vast number of GenAI apps complicates tracking and managing usage with existing tools.
  • Data Privacy: Organizations must be vigilant about apps training on customer data.

Harmonic Security's "GenAI Unleashed" study provides crucial insights into the extensive use of GenAI apps in the workplace and the associated privacy and security risks. As the market evolves, it is imperative for organizations to monitor and manage the use of these applications to safeguard sensitive data effectively.

CPG Brands Including Mondelez, The J.M. Smucker Co. and HORMEL FOODS® Are First To Pilot Recipes

Instacart, North America's leading grocery technology company, has unveiled a suite of new advertising solutions designed to enhance consumer discovery and brand engagement on its platform. These innovative tools expand Instacart's on-platform advertising capabilities, moving beyond traditional in-aisle placements to offer brands more dynamic and immersive ways to connect with consumers.

New Advertising Solutions

• Recipes: Visual ad units featuring meal ideas with branded and complementary products.
  • Example: Finding a chicken pot pie recipe while shopping for chicken, featuring a pastry dough brand.
• Occasions: Curated collections around specific themes or moments.
  • Example: Essentials for a charcuterie board or summer barbecue supplies.
• Bundles: Strategic product pairings for quick basket building.
  • Example: Featuring laundry detergent, fabric softener, and dryer sheets together.

Benefits for Brands

• Enhanced Discovery: Helps consumers discover new products outside traditional aisles.
• Thematic Merchandising: Allows brands to create curated experiences based on themes or seasonal moments.
• Increased Conversion: Promotes brand discovery and drives conversions by inspiring consumers at key moments.

Consumer Experience

• Dynamic Shopping: Offers consumers new meal and occasion planning ideas.
  • Example: A spinach lasagna recipe served to a consumer searching for spinach.
• Ease and Inspiration: Enables consumers to quickly add all necessary ingredients to their cart.

Industry Insights

• Ali Miller, VP of Advertising Product at Instacart: Highlights the marketplace as a space where inspiration meets convenience, allowing consumers to explore new products and find recipe inspiration.
• Positive Feedback from Pilot Partners:
  • Francesca Hahn, VP of Digital Commerce at Mondelez: Notes the potential of sponsored recipes to drive consideration and spark creativity.
  • Kelly Sweeney, Director of Integrated Media at The J.M. Smucker Co.: Emphasizes the meaningful connection made with consumers through creative recipe contexts.
  • Leslie Lee, VP of Digital Experience Group at HORMEL FOODS®: Discusses the success of sponsored recipes in turning everyday ingredients into exciting culinary experiences.

Instacart's new advertising capabilities, including recipes, occasions, and bundles, build on its existing suite of advertising solutions. These tools offer brands innovative ways to engage with consumers, enhancing discovery, inspiration, and convenience throughout the shopping journey. With positive feedback from pilot brand partners, Instacart continues to innovate and improve the consumer shopping experience.

impact.com/advocate helps brands build authentic trust with new audiences through their customer base, transforming loyal customers into motivated advocates, and further provides them with the ability to manage all their partnerships in one platform

impact.com, a leading partnership management platform, has launched impact.com/advocate, a new referral marketing solution designed to help brands engage customers with tailored offers. This platform enables brands to create flexible and scalable referral programs that foster genuine customer advocacy.

1. Introduction of impact.com/advocate:

   • Customizable referral marketing solution
   • Designed to engage customers with personalized offers
   • Builds authentic and scalable customer partnerships

2. Benefits of impact.com/advocate:

   • Flexible Referral Programs: Create automated and easily manageable referral programs
   • Enhanced Customer Engagement: Streamline referral marketing to attract new customers
   • Trust and Recommendations: Leverages the power of personal recommendations over traditional advertising

3. Current Market Trends:

   • Decline in consumer trust in traditional advertising
   • High reliance on online reviews and personal recommendations
   • 90% of people check online reviews before purchasing
   • 88% find recommendations from family and friends more valuable

4. Consumer Preferences:

   • 86% of consumers value recommendations and reviews in purchase decisions
   • Only 2% find traditional ads influential
   • 65% of referrers prefer mutual rewards for recommendations

5. Platform Features:

   • Customizable Program Builder: Tailor referral programs to fit unique business goals
   • Gamification: Use leaderboards and reward exchanges to incentivize participation
   • Seamless Integration: Native integration with SaaSquatch’s customer referral software
   • Robust Analytics: Track and optimize program performance with impact.com’s tools

6. Client Success Story:

   • Hack The Box’s use of impact.com/advocate has boosted revenue and streamlined workflows
   • Integration with existing programs has eased security reviews and reduced costs

The launch of impact.com/advocate represents a significant advancement in customer referral marketing. By offering brands a unified platform to manage all types of partnerships, impact.com is set to enhance customer engagement and drive growth through personalized, scalable referral programs.

Comprehensive Measurement and Cross-Platform Video Insights Now Available for YouTube Traffic on Desktop, Mobile, and Connected TV

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced the launch of comprehensive measurement of YouTube audiences across all digital devices in the US. This new capability provides a holistic view of YouTube traffic on desktop, mobile, and connected TV (CTV), setting Comscore apart from other industry measurement providers.

Expanded YouTube Measurement

• Holistic View: Comscore now measures YouTube traffic across desktop, mobile, and CTV.
  • Previous Capabilities: Enhanced from existing reporting on desktop and mobile browsers, as well as mobile apps.
• New Feature: Integration of YouTube CTV data, inclusive of coviewing, into Video Metrix Multi-Platform.

Benefits for Clients

• Complete Reporting: Publishers receive comprehensive insights into YouTube's reach across all video platforms.
• Traffic Sharing Access: Clients can now access Traffic Sharing in YouTube CTV measurement.
• Person-Level Insights: Incorporates detailed, deduplicated video audience data across digital platforms.

Industry Impact

• Steve Bagdasarian, Comscore Chief Commercial Officer: Emphasizes the importance of solving for the convergent shift in cross-platform audiences and leading in digital and video measurement.

Future Expansion

• Global Rollout: Total YouTube audience view available in 2025 for regions including Argentina, Brazil, Canada, France, Germany, India, Italy, Malaysia, Mexico, Spain, and the UK.

Comscore's comprehensive measurement of YouTube audiences across all digital devices in the US marks a significant advancement in video and digital audience analytics. By incorporating YouTube CTV data into its Video Metrix Multi-Platform suite, Comscore provides publishers with complete reporting capabilities, ensuring a thorough understanding of their reach across all video platforms. This enhancement solidifies Comscore's position as a leader in cross-platform audience measurement.

Next-Generation ad tech platform joins forces with the high performance L2 to unleash the power of user owned data and content

Artifact Lab, a cutting-edge platform dedicated to re-architecting privacy in ad-tech, has announced a strategic partnership with Eclipse, an Ethereum Layer 2 (L2) solution powered by the Solana Virtual Machine. This collaboration aims to revolutionize data privacy and monetization, providing users with full control over their data while unlocking new passive income opportunities.

Eclipse: Bridging Solana and Ethereum

• Innovative Architecture: Combines the best features of Solana and Ethereum.
  • High-Performance L2: Offers scalable, high-performance execution with access to Ethereum’s liquidity.
• Developer Benefits: Provides a general-purpose L2 environment ideal for decentralized applications.

Artifact’s Privacy-Centric Approach

• Core Belief: Fundamental right to user privacy and a free internet powered by ads.
• Data Staking Protocol: Allows users to monetize their data (opt-in) while preserving privacy.
  • Opt-In Monetization: Users benefit from sharing their data in a controlled and secure manner.

Partnership Synergy

• Shared Values: Both companies prioritize user privacy and control over data.
• User Benefits on Eclipse: Users can earn passive income while maintaining data ownership.
  • Increased Value: More data provided equates to higher benefits and value generation for Eclipse users through Artifact's protocol.

RelicDAO and Community Engagement

• Artifact’s Community Site: RelicDAO educates users on data ownership and privacy.
  • Earning Opportunities: Users can monetize their data through various ad-tech surfaces, including mobile in-game ads and browser plugins.

Industry Impact

• Ricardo Rodrigues, VP at Artifact: Emphasizes enabling digital ownership of data for users to control and earn from it.
• Vijay Chetty, CEO of Eclipse Labs: Highlights the importance of user privacy and the potential for monetizing traditionally gatekept assets like data.

The partnership between Artifact Lab and Eclipse marks a significant advancement in the ad-tech industry, offering users unprecedented control over their data while creating new income streams. By integrating Artifact's Data Staking Protocol into the Eclipse ecosystem, this collaboration paves the way for innovative privacy solutions and data monetization in the decentralized digital landscape.

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has released its 12th Amagi Global FAST Report. This comprehensive report highlights the significant impact of Free Ad-Supported Streaming TV (FAST) on TV networks and direct-to-consumer (D2C) streamers. The findings reveal how FAST channels are shaping the evolving streaming landscape and driving substantial growth.

Key Findings from the 12th Amagi Global FAST Report

• Impact on TV Networks and D2C Streamers:
  • TV networks account for 30% of the top 100 FAST channels.
  • These channels drive a 40% share of total Hours of Viewing (HOV).
  • Global HOV and ad impressions have shown double-digit growth:
    • Global HOV: 31% increase.
    • Ad Impressions: 26% increase.

Consumer Comfort with FAST Channels

• Survey Insights:
  • 75% of respondents are willing to create a free profile to sample FAST channels.
  • Over 50% are comfortable entering their credit card information.

Growth and Expansion of FAST Channels

• Broadcaster-Owned Channels:
  • Increased by approximately 2.5 times.
• FAST Channels in O&O Apps:
  • Increased by almost 50%.
• Single IP Channels:
  • More than 25% of entertainment channels are Single IP channels.
  • These channels drive over 33% of HOV within their genre.

Industry Insights and Future Trends

• Alan Wolk’s Perspective:
  • FAST channels are a universal phenomenon, transcending regional differences.
  • The concept of free linear channels is gaining popularity globally.

Quotes from Industry Leaders:

• Srinivasan KA, Co-founder and CRO, Amagi:
  • "FAST provides a great avenue for traditional media companies to draw additional revenues in the digital age."
• Alan Wolk, Co-Founder/Lead Analyst, TVREV:
  • "The concept of free linear channels as a popular delivery mechanism is a universal phenomenon."

Upcoming Webinar:

• Webinar Details:
  • Topic: "How FAST enhances streaming's many business models"
  • Date: July 31 at 1 p.m. Eastern Time
  • Registration: [Link to register]

Amagi’s 12th Global FAST Report underscores the vital role of FAST channels in the streaming ecosystem. The continued growth in HOV and ad impressions, along with increasing consumer comfort with exploring FAST offerings, highlights the robust health of the FAST market. This report offers critical insights for industry stakeholders to navigate the rapidly evolving streaming landscape.

Report Highlights Five Key Strategies for Publishers to Improve Monetization Amid Privacy Regulations and Signal Loss

PubMatic, an independent technology company shaping the future of digital advertising’s supply chain, has published a whitepaper titled “Addressability in the New Digital Landscape: 5 Publisher Strategies for Improved Monetization.” This whitepaper addresses the profound shifts in the digital advertising ecosystem driven by new consumer privacy regulations, continued signal loss, and Google's decision to maintain third-party cookies in Chrome. It offers publishers comprehensive strategies to monetize their inventory effectively while meeting advanced targeting requirements.

Key Challenges in the New Digital Advertising Landscape

• Consumer Privacy Regulations:
  • Increased emphasis on user privacy impacting data collection and usage.
• Signal Loss:
  • The diminishing availability of third-party data affecting targeting capabilities.
• Google’s Decision on Third-Party Cookies:
  • Continued support for third-party cookies in Chrome places addressable advertising decisions in consumers' hands.

Strategies for Improved Monetization

1. Publisher First-Party Data:
   • Importance of leveraging first-party data.
   • Utilization of alternative IDs and advanced segmentation strategies.
2. Publisher Second-Party Data:
   • Harnessing second-party data from trusted partners.
   • Implementation of privacy-safe data exchanges through clean rooms.
3. Third-Party Data:
   • Continued relevance of third-party data in a privacy-first landscape.
   • Effective use within compliance frameworks.
4. Publisher Contextual Data:
   • Growing importance of contextual targeting.
   • Advantages as a privacy-safe alternative to identity-based targeting.
5. Addressing Industry Shifts:
   • Embracing new open web standards.
   • Prioritizing partnerships that support innovative advertising initiatives.

Insights from PubMatic Leadership

• Jaan Janes, VP of Publisher Partnerships at PubMatic:
  • “Publishers have a unique opportunity to better position themselves within the advertising ecosystem. Our whitepaper provides actionable strategies for publishers looking to enhance their monetization through smart data management, effective audience segmentation, and embracing new technologies that elevate the performance of open internet advertising.”

PubMatic’s Commitment to Supporting Publishers

• Technology and Partnerships:
  • Solutions like Identity Hub and Connect.
  • Managing and activating multiple identity solutions.
  • Harnessing first-party and second-party data.
  • Optimizing contextual targeting to maximize revenue.

PubMatic’s whitepaper, “Addressability in the New Digital Landscape: 5 Publisher Strategies for Improved Monetization,” offers a clear path for publishers to navigate the evolving digital advertising ecosystem. By prioritizing audience addressability and leveraging innovative strategies, publishers can effectively monetize their inventory while adapting to new privacy regulations and technological shifts.