Captivate, North America's premier digital video network delivering viewable and fraud-free media in top office towers and luxury residential properties, has announced a strategic partnership with Adelaide. This collaboration will integrate Adelaide's state-of-the-art attention metrics into Captivate's offerings, providing brands and advertising agencies with enhanced insights into audience engagement.

1. Strategic Partnership Overview

   • Integration of Advanced Metrics: Captivate will now utilize Adelaide's precision-driven attention metrics, known for their reliability in measuring media quality and audience engagement.
   • Commitment to Excellence: This partnership highlights Captivate’s dedication to offering superior media experiences through the latest advancements in measurement technology.

2. Enhanced Audience Insights

   • Attention-Based Quality Measurement: Adelaide’s omnichannel AU metric will provide detailed insights into how well Captivate’s screens capture and retain audience attention.
   • Outperforming Other Formats: Recent data shows that Captivate’s elevator and lobby screens deliver stronger attention metrics compared to traditional OOH formats and various digital channels.

3. Benefits to Brands and Agencies

   • High-Quality Media Experiences: Leigh Lowery, Chief Revenue Officer at Captivate, emphasizes that these metrics will validate Captivate’s high media quality, ensuring campaigns reach the intended audience effectively.
   • Actionable Insights: The partnership allows brands to access more precise and actionable data, enhancing the effectiveness and impact of their advertising campaigns.

4. Industry Reactions

   • Positive Feedback from Adelaide: Marc Guldimann, CEO and co-founder of Adelaide, expresses enthusiasm for the collaboration, noting the potential for expanded AU measurement and improved campaign effectiveness through Captivate’s digital out-of-home (DOOH) network.

The partnership between Captivate and Adelaide marks a significant advancement in audience measurement, offering brands unparalleled insights into engagement and media quality. By integrating Adelaide’s attention metrics, Captivate enhances its commitment to delivering impactful advertising experiences and provides advertisers with valuable, data-driven insights.