Ranker saw a 5% increase in spend after implementing automated wrapper management feature

Magnite, the world’s largest independent sell-side advertising company, has unveiled an advanced automated wrapper management feature within its Demand Manager platform. This new functionality is designed to help publishers maximize revenue and streamline operations by leveraging machine learning to optimize Prebid settings. Built on Prebid technology, Demand Manager offers comprehensive yield management tools and reporting insights, empowering publishers to align their strategies with business goals effectively.

• Machine Learning Optimization:

  • Utilizes machine learning to find the optimal configurations for a publisher’s Prebid Wrapper on a per-impression basis.
  • Capable of enhancing billions of settings to improve ad performance and revenue potential.

• Revenue Growth:

  • Ranker experienced a 5% increase in spend following the implementation of the automated wrapper management feature.
  • A/B testing capabilities in Demand Manager complement this feature by eliminating the guesswork in configuration settings.

• Efficiency and Time Savings:

  • Reduces the need for extensive manual testing, saving publishers time and resources while maximizing revenue from Prebid.

• Future Enhancements:

  • Upcoming optimizations include improved bidding order and intelligent price floor guidance.
  • Aims to provide dynamic Prebid timeout configurations and other advanced settings to further enhance performance.

Industry Impact and Adoption

• Growth and Adoption:

  • Demand Manager has seen a 30% increase in spend year-over-year from 2023 to 2024.
  • Widely adopted by major publishers such as Buzzfeed and Disney, with 13 of the top 50 Comscore-ranked publishers utilizing the tool.

• Industry First:

  • The automated wrapper management feature is an industry-first, positioning Magnite as a leader in leveraging machine learning for yield optimization.

Industry Reactions

• Alex Mason, Vice President, Programmatic Sales, Yield & Strategy at Ranker:

  “Demand Manager's Automated Wrapper Management tool provides us peace of mind knowing it leverages extensive historical data to adjust our Prebid settings on an ad request basis. This feature maximizes revenue while saving time and resources.”

• Sunil Gupta, Vice President, Product Management at Magnite:

  “This industry-first feature set supercharges Demand Manager, unlocking the full power of Prebid and improving monetization capabilities without additional costs. Machine learning and automation are key to the future of yield optimization.”

Magnite’s introduction of automated wrapper management within Demand Manager represents a significant advancement in optimizing Prebid settings for publishers. By harnessing the power of machine learning, this new feature not only enhances revenue potential but also improves efficiency and reduces manual effort. With its strong market adoption and planned future enhancements, Demand Manager continues to set new standards in ad management and monetization.

Characters like Sorcerer Mickey, Princess Tiana, The Mandalorian and Woody will be accessible in Canva for a limited time to bring delight and nostalgia to social posts, learning materials and more

Canva, the all-in-one visual communication platform, is expanding its extensive content library with a limited-edition Disney collection. This announcement coincides with Canva’s participation in D23: The Ultimate Disney Fan Event in Anaheim, CA, from August 9-11. The new collection will offer Canva users access to Disney’s iconic characters and themed templates, marking Canva’s most significant branded content release to date.

• Exclusive Content:

  • Access to Disney characters including classics like Woody from Toy Story and new favorites like Joy from Inside Out.
  • Features ten beloved characters in D23-inspired templates and graphics, available from August 9 through September 30.

• Design Possibilities:

  • Social Media: Ideal for creating custom posts, wallpapers, and profile pictures that capture Disney’s magic.
  • Educational Use: Perfect for students and teachers to enhance lessons, presentations, and projects with Disney’s beloved characters.
  • Fan Memorabilia: Enables Disney enthusiasts and D23 attendees to design thank you cards, invitations, and photo collages.

Canva’s Commitment to Creativity

• Enhanced Content Library:

  • Canva’s goal is to make designing accessible and intuitive, with a focus on sparking imagination and delighting users through a diverse and expansive content library.
  • Silvia Oviedo, Head of Content and Discovery at Canva, emphasizes the evolution of Canva’s content offerings to include branded content that inspires creativity.

• D23 Engagement:

  • Canva will feature a creative space at D23, where attendees can engage hands-on with Disney content through the Canva Magic Print Shop.
  • Guests will have the opportunity to design and print Disney-inspired tote bags using Canva Print.

New Creative Opportunities for Disney Fans

• Empowering Creativity:

  • Canva’s platform supports a wide range of users including creators, students, professionals, and enterprises, facilitating the transformation of ideas into visually compelling designs.
  • Kristine Segrist, Global Head of Consumer Marketing at Canva, highlights the synergy between Canva’s design capabilities and Disney’s visual storytelling.

• Access and Availability:

  • The Disney collection is available to Canva’s paid subscribers, education, and nonprofit users in the U.S., with plans for future expansion.
  • Users can explore the collection via the search bar on Canva’s home page, in the editor, or at canva.com/collections/disney.

Canva’s introduction of a limited-edition Disney content collection offers users exciting new ways to integrate beloved Disney characters into their designs. With this expansion, Canva continues to enhance its platform’s creative potential, providing tools and inspiration for users to bring their Disney-themed projects to life.

Wristband, an innovative authentication platform designed specifically for B2B SaaS, has announced the public beta launch of its highly anticipated solution. The platform aims to simplify the complex process of building robust authentication systems, enabling startups and scale-ups to implement secure and customizable solutions quickly and efficiently.

• Enterprise-Grade Security:

  • Wristband provides built-in security features and compliance certifications, ensuring data protection and isolation in line with industry standards.

• Deep Customization:

  • Developers can tailor authentication flows, user interfaces, and integrations to align with their unique brand and customer needs, offering unparalleled flexibility.

• Cost-Effective Scaling:

  • Transparent pricing without hidden fees or "SSO tax" makes high-level authentication accessible to businesses of all sizes, democratizing enterprise-grade security.

• Developer-Friendly:

  • The platform includes easy-to-use APIs, SDKs, and comprehensive documentation to streamline implementation and development workflows.

Benefits for Early Adopters

• User Experience:

  • Early customers, such as Daniel Paik and Kai Russo from CuroWork, have praised Wristband for its efficiency and the ability to focus on their core business without worrying about authentication. The multi-tenant architecture has been highlighted as a key advantage, providing stability and safety.

• Ease of Implementation:

  • Wristband’s platform allows startups to set up and integrate high-level authentication quickly, often within an afternoon, ensuring compliance and advanced features without lengthy development processes.

Quotes from Leadership

• Jim Verducci, CEO of Wristband:

  • "Wristband eliminates the need for developers to reinvent the wheel, offering a secure-by-default, multi-tenant platform that’s easy to customize and scale."

• Jim Manico, OWASP Board Member and Advisor:

  • "We aim to democratize access to enterprise-grade authentication and security, removing barriers for small businesses and empowering them to protect their users and data."

• David Chu, CTO of Wristband:

  • "We’re excited to invite developers to our public beta and gather their feedback to build the most developer-friendly and comprehensive B2B authentication platform on the market."

Call to Action

Developers interested in trying Wristband’s platform during the public beta period can sign up for free and provide feedback to help refine the solution before its official launch.

Wristband’s public beta launch marks a significant step towards simplifying and democratizing B2B authentication. With its focus on security, customization, and cost-effectiveness, Wristband is poised to support startups and scale-ups in building secure and efficient authentication systems.

ON24 helps customers deliver personalized experiences that drive cost-effective revenue growth with platform innovation

ON24, a leader in intelligent engagement for B2B sales and marketing, has announced a strategic integration with 6sense, a global frontrunner in AI-driven B2B marketing and sales solutions. This partnership aims to elevate personalization efforts by combining ON24’s first-party engagement data with 6sense’s intent data, offering businesses enhanced capabilities for delivering hyper-personalized and engaging experiences.

• Enhanced Personalization-at-Scale:

  • The integration enables ON24 customers to leverage 6sense’s intent data alongside ON24’s engagement insights to create highly personalized experiences that drive better engagement and conversion.

• Account-Based Marketing (ABM) Activation:

  • Businesses can activate integrated ABM strategies across various digital channels, including webinars, virtual events, and content hubs, effectively targeting high-priority accounts.

• Dynamic Audience Segmentation:

  • The combined capabilities allow for the creation of dynamic audience segments based on both ON24’s engagement data and 6sense’s intent signals, ensuring targeted and relevant interactions.

• Scalable Hyper-Personalized Experiences:

  • Delivering tailored content and interactions to specific audience segments becomes more manageable and effective, enhancing the overall engagement and impact of marketing efforts.

• Orchestrated Campaigns and Buying Journeys:

  • Marketers can build interconnected content journeys that evolve with increased engagement and buying intent, ensuring a seamless and personalized buyer experience.

• Improved Targeting and Conversion:

  • The integration supports better account targeting and lead quality, driving more effective calls-to-action and content delivery to enhance conversion rates and accelerate pipeline growth.

Quotes from Industry Leaders

• Steve Sims, VP of Product at ON24:

  • “Personalization-at-scale is crucial for differentiating experiences and driving revenue results. The integration with 6sense enhances our AI-powered ACE capabilities, enabling dynamic targeting and tailored interactions that matter.”

• Saima Rashid, SVP Marketing and Revenue Analytics at 6sense:

  • “Integrating 6sense’s intent data with ON24’s personalization capabilities allows marketing leaders to deliver highly relevant experiences across the buyer journey. This tailored approach boosts engagement, conversion rates, and pipeline growth.”

The integration between ON24 and 6sense represents a significant advancement in B2B sales and marketing personalization. By combining first-party engagement data with intent signals, businesses can achieve more effective targeting, engagement, and revenue growth. This partnership highlights the importance of personalization in driving successful B2B marketing strategies and improving ROI.

Enhanced partnership will allow Comscore clients to tap into the power of Comcast Advertising’s Signal Authentication solution to increase fidelity of measurement and attribution.

Comcast Advertising, the advertising division of Comcast, and Comscore, a leader in media measurement, have announced an expanded partnership. This collaboration will leverage Comcast Advertising’s Signal Authentication service to enhance cross-platform measurement and attribution, setting a new industry standard for ad accuracy and ID resolution.

• Signal Authentication Service:

  • Comcast Advertising’s Signal Authentication offers a privacy-first solution across nearly 32 million U.S. households. This service provides an unprecedented level of accuracy in understanding reach, frequency, and attribution across linear and streaming TV.

• Enhanced Cross-Platform Measurement:

  • The expanded partnership enables Comscore clients to utilize Comcast’s Signal Authentication for improved audience targeting and ad performance measurement. This integration helps in optimizing budget allocation and future campaign strategies by offering deeper insights into media effectiveness.

Benefits for Advertisers

• Improved Accuracy and Understanding:

  • Signal Authentication helps overcome issues related to signal loss and data quality, providing a more reliable measurement of campaign performance. Advertisers can achieve a clearer picture of how their media campaigns are performing across different platforms.

• Better Attribution and Budget Optimization:

  • With enhanced identity resolution, clients can better understand which ads drove specific actions, leading to more informed decisions about budget allocation and campaign optimization.

Quotes from Leadership

• Carmela Fournier, VP and GM, Data at Comcast Advertising:

  • "We are thrilled to extend our partnership with Comscore to provide clients with better insights into their campaign performance while maintaining high standards of consumer privacy."

• Steve Bagdasarian, Chief Commercial Officer at Comscore:

  • "Expanding our partnership with Comcast Advertising allows us to enhance our identity resolution capabilities, giving our clients greater confidence in their cross-platform measurement and attribution efforts."

Call to Action

Advertisers looking to leverage enhanced cross-platform measurement and attribution can explore the new capabilities offered through the expanded partnership between Comcast Advertising and Comscore. This advancement promises to deliver more accurate and actionable insights for optimizing media strategies.

The expanded partnership between Comcast Advertising and Comscore marks a significant advancement in media measurement and attribution. By integrating Comcast’s Signal Authentication with Comscore’s measurement tools, advertisers gain unprecedented accuracy and insight, paving the way for more effective and informed media strategies.

Flashtalking by Mediaocean, a leader in creative personalization and intelligence, has announced the latest release of its enhanced Social Ads Manager, now powered by Hypermode™. This new solution aims to revolutionize how marketers manage and optimize advertising campaigns across multiple social platforms by integrating advanced AI and automation features.

• AI and Automation Integration:

  • Flashtalking Social harnesses the power of AI to simplify ad management tasks, offering a user-friendly interface to handle campaigns at scale across major social networks including Facebook, Instagram, LinkedIn, TikTok, and more.

• Enhanced Workflow Efficiency:

  • The Hypermode™ solution consolidates workflows across various publishers, allowing marketers to create, adjust, and deploy ad assets swiftly. Users can manage campaign settings, audience targets, and bid rules centrally, saving significant time and boosting productivity.

• Performance and Precision Improvements:

  • With the new enhancements, advertisers can achieve greater precision and performance on rapidly growing media channels. Research from TechValidate indicates that 66% of marketers plan to increase their social ad spend in the latter half of 2024, highlighting the growing demand for efficient ad management solutions.

• Creative-Media Integration:

  • Flashtalking Social bridges the gap between creative production and media execution, enabling seamless collaboration across teams. Marketers can now deploy creative assets across multiple platforms instantly while maintaining consistent campaign settings.

Industry Insights

• Ali Rana, Global Head of Revenue and Product Partnerships at Snap Inc.:

  • “Flashtalking’s new AI-powered tools align with our commitment to performance marketing. We look forward to seeing how these advancements drive measurable results on Snapchat.”

• Grant Parker, President at Flashtalking:

  • “Consumers demand relevant brand experiences, but delivering these within social media’s walled gardens has been challenging. With Hypermode™, Flashtalking integrates AI and automation to streamline workflows and optimize performance, fulfilling a significant market need.”

Additional Research

TechValidate research shows that 85% of brands face a disconnect between creative production and media execution, a challenge that Flashtalking’s latest release addresses by offering enhanced integration and automation capabilities.

Expanded capabilities further company’s data-centric security approach, offering organizations a continuous real-time solution

Votiro, a leader in Zero Trust Data Detection and Response (DDR) technology, has unveiled an expansion of its platform with new privacy toolsets and integrations. The enhanced capabilities include real-time data masking, continuous monitoring, and reporting on unstructured data, alongside expanded integrations with major technology partners. This development is geared towards addressing growing data security concerns and meeting stringent privacy regulations.

• Data Masking and De-Masking:

  • Votiro’s platform now supports real-time masking of Personally Identifiable Information (PII) and sensitive enterprise data while in transit. This feature helps organizations comply with various data regulations. Additionally, data can be de-masked based on enterprise policy controls.

• Enhanced Privacy and Threat Analytics Dashboard:

  • The new analytics dashboard provides insights into commonly targeted channels, entry points, user behavior, and the types of data being ingested and shared. It includes real-time logging of files and data that have been detected and masked or sanitized.

• Expanded Microsoft Ecosystem Integration:

  • Votiro has broadened its integration within the Microsoft ecosystem. Besides Office 365, the platform now supports Microsoft Teams, SharePoint, and OneDrive, ensuring secure and compliant collaboration across Microsoft and third-party platforms.

• Monitoring and Masking Static Environments:

  • Sensitive data within static environments is anonymized based on permissions, making it ineffective for unauthorized parties in the event of a breach.

Quotes from Industry Leaders

• Darin Sanders, CRO at Novacoast:

  • “Compliance is a major focus as data breaches continue to rise. Votiro’s Zero Trust DDR platform provides essential visibility, reporting, and control for organizations to maintain a compliant posture.”

• Ravi Srinivasan, CEO at Votiro:

  • “Our platform’s new functionalities address gaps in endpoint and reactive-only solutions, offering a comprehensive, preventative approach to data security. We are committed to providing a unified solution for data privacy and malware threats.”

Expansion and Partnerships

Votiro is expanding its global presence with new partnerships, including Novacoast and CyberKis. The company also serves international governments, including Japan, where it has maintained a leading market position for seven consecutive years.

Upcoming Events

• BlackHat:
  • Votiro will be present at BlackHat. Interested parties are encouraged to book time with Ravi Srinivasan to discuss data security trends, the Zero Trust DDR platform, and partnership opportunities.

GoTo is improving the customer engagement experience by connecting customers with brands through a seamless, multichannel shared inbox within GoTo Connect

GoTo, renowned for simplifying IT management, support, and business communications, has announced the integration of WhatsApp into its GoTo Connect platform. This addition transforms customer engagement by centralizing conversations across multiple channels, including SMS, webchat, social media, and the GoTo Connect phone system, into one unified platform. This enhancement facilitates easier and more efficient communication between businesses and their customers.

Benefits of Enhanced Customer Engagement

• Revenue Growth: Businesses with top-tier engagement see 5.7x more revenue than their competitors.
• Customer Preferences: 89% of consumers prefer easy contact via phone, webchat, email, messaging, and social media.
• Meeting Customer Needs: By integrating WhatsApp, GoTo enables businesses to connect with customers on their preferred platforms.

Key Features of GoTo Connect

• Unified, Shared Inbox: Combines phone system and multi-channel communication tools into one accessible inbox.
• Multi-Channel Communications: Integrates conversations from WhatsApp, SMS, Webchat, Instagram, and Facebook, allowing seamless management and response.
• WhatsApp Integration: Facilitates direct communication with customers via WhatsApp on web, desktop, and mobile, including listening to audio messages and making calls.
• AI-Powered Productivity: Utilizes AI Messaging Assistant for personalized SMS outbound campaigns.
• 360° Customer View: Provides a comprehensive view of customer interactions, ensuring seamless handoffs and collaboration across teams.
• Call Back Scheduling: Allows customers to schedule callbacks via SMS Dial Plan Mode, reducing wait times.

Expert Insights

• Customer Expectations: Olga Lagunova, Chief Product and Technology Officer at GoTo, emphasizes the importance of meeting customers on their preferred communication channels to foster growth and loyalty.
• User Experience: Terra Sedillo, Director of Marketing at American Motors, highlights the platform's omnichannel capabilities and intuitive interface, which enhance customer experience and brand advocacy.

The addition of WhatsApp to GoTo Connect marks a significant enhancement in customer engagement capabilities. By centralizing multi-channel communications, businesses can provide a seamless and efficient customer service experience, fostering loyalty and driving growth. Available now to all GoTo Connect customers in North America and Australia, this feature ensures that businesses can meet their customers wherever they are.