collaboration business
Published on : Sep 18, 2024
Sinch, a global leader in customer communications, has teamed up with Singtel, Asia's top communications technology group, to introduce Rich Communication Services (RCS) for businesses in Singapore. This collaboration marks a significant milestone in mobile messaging, allowing businesses to engage with customers via secure, branded, and interactive messages directly within their mobile inboxes. With the introduction of RCS, businesses can now offer richer and more immersive experiences that foster stronger customer relationships.
What is RCS? Rich Communication Services (RCS) is an upgrade to traditional SMS, offering businesses branded messaging, rich media features, interactivity, and real-time analytics, including read receipts and typing indicators. It's a secure communication channel from verified senders.
Key Features of RCS Business Messaging:
Why the Sinch-Singtel Partnership is a Game-Changer:
Business Applications of RCS:
Global Reach of Sinch’s RCS Solutions: While Singapore is the first Southeast Asian country to offer RCS through Sinch, businesses in the U.S., UK, France, India, and more have already adopted the technology to enhance customer engagement and communications.
Executive Insights: Wendy Johnstone, EVP of Sinch APAC, emphasized the transformative nature of RCS, stating, "Today marks the starting point for making RCS a global, rich, and conversational channel for businesses." Terence Lai, VP of Singtel, added, "This partnership will help businesses offer richer, immersive experiences to strengthen customer relationships."
The launch of RCS by Sinch and Singtel opens new doors for businesses in Singapore, allowing them to deliver secure, interactive, and branded messaging experiences. With seamless integration into major platforms and real-time analytics, RCS is set to become a key tool for businesses to enhance customer engagement and loyalty.