Sinch and Singtel Partner to Launch Rich Communication Services (RCS) in Singapore | Martech Edge | Best News on Marketing and Technology
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Sinch and Singtel Partner to Launch Rich Communication Services (RCS) in Singapore

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Sinch and Singtel Partner to Launch Rich Communication Services (RCS) in Singapore

Sinch and Singtel Partner to Launch Rich Communication Services (RCS) in Singapore

PR Newswire

Published on : Sep 18, 2024

Sinch, a global leader in customer communications, has teamed up with Singtel, Asia's top communications technology group, to introduce Rich Communication Services (RCS) for businesses in Singapore. This collaboration marks a significant milestone in mobile messaging, allowing businesses to engage with customers via secure, branded, and interactive messages directly within their mobile inboxes. With the introduction of RCS, businesses can now offer richer and more immersive experiences that foster stronger customer relationships.

 

  1. What is RCS? Rich Communication Services (RCS) is an upgrade to traditional SMS, offering businesses branded messaging, rich media features, interactivity, and real-time analytics, including read receipts and typing indicators. It's a secure communication channel from verified senders.

  2. Key Features of RCS Business Messaging:

    • Branded Messages: Enhance brand visibility with logos, color schemes, and other customizations.
    • Interactive Messaging: Engage customers through rich media like images, videos, and quick action buttons.
    • Secure Communication: Verified sender agents ensure messages come from trusted sources, adding a layer of security and authenticity.
    • Advanced Analytics: Track customer engagement with insights like message read receipts and click-through rates.
  3. Why the Sinch-Singtel Partnership is a Game-Changer:

    • Enhanced Customer Engagement: RCS offers personalized, dynamic interactions, enhancing customer satisfaction and brand loyalty.
    • Industry-First for Singapore: This partnership makes Singapore the first country in Southeast Asia to offer RCS, giving businesses a competitive edge in digital communications.
    • Integration with Major Platforms: Sinch’s RCS solution integrates seamlessly with platforms like Salesforce Marketing Cloud and Zapier, streamlining campaign creation and management.
  4. Business Applications of RCS:

    • Retail: Use RCS to send personalized offers, product images, and instant purchase options.
    • Banking: Send secure transaction updates, account statements, and interactive customer service messages.
    • Logistics: Share live tracking, delivery updates, and customer support in real time.
  5. Global Reach of Sinch’s RCS Solutions: While Singapore is the first Southeast Asian country to offer RCS through Sinch, businesses in the U.S., UK, France, India, and more have already adopted the technology to enhance customer engagement and communications.

  6. Executive Insights: Wendy Johnstone, EVP of Sinch APAC, emphasized the transformative nature of RCS, stating, "Today marks the starting point for making RCS a global, rich, and conversational channel for businesses." Terence Lai, VP of Singtel, added, "This partnership will help businesses offer richer, immersive experiences to strengthen customer relationships."

 

The launch of RCS by Sinch and Singtel opens new doors for businesses in Singapore, allowing them to deliver secure, interactive, and branded messaging experiences. With seamless integration into major platforms and real-time analytics, RCS is set to become a key tool for businesses to enhance customer engagement and loyalty.