7EDGE, a Digital Product Engineering Company, has announced its achievement of the Amazon Web Services (AWS) SaaS Competency. This prestigious recognition underscores 7EDGE's deep expertise and proven success in designing and building innovative software-as-a-service (SaaS) solutions for enterprises and startups on the AWS cloud platform.

Recognition and Achievements

• AWS SaaS Competency: Distinguishes 7EDGE as an AWS Partner with extensive experience in designing, building, and migrating applications to a SaaS architecture on AWS.
• Significance: Validates 7EDGE's commitment to delivering robust, scalable, and secure SaaS solutions that meet customers' evolving needs across various industries.

Executive Insights

• Ashu Kajekar, Founder & CEO at 7EDGE: Highlights the achievement as a validation of the team's unwavering commitment to helping customers harness the power of the cloud for digital transformation and business goals.
• Nidarshan KS, Vice President, Sales at 7EDGE: Emphasizes the empowerment to accelerate customer success by delivering exceptional SaaS solutions built on AWS.

AWS Competency Program

• Purpose: Helps customers identify AWS Partners with specialized expertise and proven success in specific solution areas.
• 7EDGE’s Achievement: Demonstrates technical proficiency and customer focus, positioning 7EDGE as a trusted advisor for leveraging SaaS on AWS.

SaaS Application Development

• Target Audience: Caters to businesses from startups to established enterprises.
• Approach: Tailors solutions to individual needs and leverages AWS’s full capabilities to create differentiated product offerings.
• Services: Comprehensive suite of services that empower the creation of next-generation SaaS applications.

Previous Achievements

• Well-Architected Partner Program: 7EDGE’s commitment to delivering robust and efficient cloud solutions reinforced by previous AWS recognitions.

7EDGE's achievement of the AWS SaaS Competency highlights its expertise in delivering innovative and secure SaaS solutions on the AWS cloud platform. This recognition, alongside their previous achievements, positions 7EDGE as a leader in cloud solutions, committed to driving customer success and digital transformation.

Integral Ad Science (IAS), a leading global media measurement and optimization platform, has announced the appointment of Bob Lord to its Board of Directors, effective immediately. With over three decades of industry expertise, Lord's addition is expected to significantly contribute to IAS's mission of advancing media measurement and optimization.

1. Bob Lord’s Background:

• Industry Expertise: Over 30 years of experience in marketing, media, and technology.
• Key Roles:
  • IBM: Senior Vice President, Chief Digital Officer, and Senior Vice President of Worldwide Ecosystems & Cognitive Applications.
  • AOL: President, responsible for AOL Technology Platforms and early programmatic media platforms.
  • Razorfish: Global CEO from 2002 to 2013.

2. Impact on IAS:

• Leadership Insight: Lord’s extensive experience in digital transformation is expected to bring valuable insights.
• Innovation Drive: His knowledge in leveraging data and emerging technologies aligns with IAS’s goals of innovation in media measurement.

3. Statements from Leadership:

• Lisa Utzschneider, CEO of IAS: Expressed excitement about Lord’s appointment and the expected contribution to media quality and customer engagement.
• Bob Lord: Voiced honor in joining the board and enthusiasm to support IAS’s mission for trust and transparency in digital media.

4. Additional Contributions:

• Board Membership: Lord is also a Board Member at Finance of America, Inc.
• Academic Background:
  • MBA from Harvard University.
  • B.S. in Industrial Engineering and Operations Research from Syracuse University.
  • Executive Fellow at Harvard Business School, teaching “Scaling Technology Ventures.”

Bob Lord’s appointment to the IAS Board of Directors marks a significant step in strengthening the platform’s leadership in media measurement and optimization. His extensive experience in digital transformation and technology will likely enhance IAS’s strategic direction and innovation efforts.

SANDSIV, a leader in AI-powered experience management solutions, has launched Insight Narrator, a groundbreaking enhancement to the sandsiv+ Voice of the Customer and Voice of Employee platform. This innovative tool offers instant feedback summaries and personalized recommendations, equipping managers with actionable insights for swift and effective decision-making.

1. Overview of Insight Narrator:

• Purpose: Enhances the sandsiv+ platform with AI-driven analytics.
• Capabilities: Provides instant feedback summaries and personalized recommendations.
• Goal: Empowers managers with actionable insights for rapid decision-making.

2. Features and Benefits:

• Simplified Data Visualization: Converts complex graphical data into concise narrations.
• Pro's & Con's Recommendations: Offers actionable suggestions for meaningful improvements.
• SWOT Analysis: Facilitates comprehensive SWOT analyses for strategic decisions.
• Optimized Journey Mapping: Refines customer journey mapping to improve satisfaction and retention.

3. Technical Aspects:

• AI Technology: Utilizes advanced Large Language Model technologies.
• Integration: Available in both cloud and on-premises environments with high security standards.

4. Industry Reactions:

• Roger Nicholas, Director, Customer Experience, Island Analytics & Marketing: Praises the continual innovation and value addition of sandsiv+.
• Jim Davies, SANDSIV Advisory Board Member: Commends the impactful AI solutions and their effect on client experiences.
• Prachi Rohira, Everest Group Analyst: Highlights SANDSIV’s effective use of generative AI to derive actionable insights from complex feedback.

5. Availability:

• Current Status: Insight Narrator is now available for all sandsiv+ clients and integrates with various CX and EX software.
• Access: Partners can use this tool at no additional cost.

The launch of Insight Narrator represents a significant advancement in AI-powered analytics for customer and employee experience management. By transforming individual feedback into actionable insights, SANDSIV continues to lead the industry in providing tools that enhance decision-making and operational efficiency.

Suridata, a leading innovator in SaaS security solutions, is excited to announce a strategic partnership with World Wide Technology (WWT), a global technology solutions provider. This collaboration combines Suridata's advanced security technologies with WWT's extensive IT infrastructure expertise to address the evolving challenges in the digital security landscape.

1. Overview of the Partnership:

• Objective: Leverage the strengths of both companies to deliver cutting-edge SaaS security solutions.
• Significance: Marks a milestone in cybersecurity with a focus on scalable and robust solutions.

2. Key Highlights:

• Enhanced Capabilities: Integration of Suridata’s SaaS security platform with WWT’s offerings for superior threat detection and response.
• Scalability and Integration: Utilizes WWT’s global infrastructure to ensure seamless deployment and scalability.
• Comprehensive Security: End-to-end SaaS security solutions protecting businesses from emerging threats.
• Expert Support and Services: Includes consultation, implementation, and support to optimize SaaS security posture.

3. Leadership Quotes:

• Lee Kappon, Co-Founder & CEO of Suridata: Expresses excitement about combining Suridata's technology with WWT's expertise to deliver unparalleled security solutions.
• Bob Olwig, EVP, Global Partner Alliance at WWT: Highlights the goal of providing advanced and reliable SaaS security solutions through the partnership.

The strategic partnership between Suridata and WWT represents a significant advancement in SaaS security. By combining Suridata's cutting-edge technologies with WWT's global infrastructure and expertise, the collaboration aims to deliver comprehensive and scalable security solutions to meet the evolving needs of businesses.

At the Black Hat Conference, Coalfire, a leading cybersecurity services and solutions company, announced a new partnership with Snyk, the leader in developer security. This collaboration aims to accelerate the operationalization of application and code security by integrating Snyk’s Developer Security Platform with Coalfire’s expertise in detecting and addressing vulnerabilities.

1. Partnership Overview:

• Objective: Accelerate application and code security by combining Snyk's platform with Coalfire’s hacker expertise.
• Significance: Enhances the ability to detect and stop vulnerabilities early in the development phase.

2. Key Benefits:

• Enhanced Vulnerability Detection: Snyk’s platform helps identify and fix vulnerabilities across proprietary code, open source modules, containers, and Infrastructure as Code.
• Threat-Informed View: Coalfire's hackers provide insights into prioritizing and addressing vulnerabilities based on real-world threat intelligence.
• Integrated Workflows: Coalfire integrates Snyk with developer workflows such as Jira, Slack, and CI/CD pipelines for streamlined operations.
• Expert Guidance: Coalfire supports clients with platform deployment, best practices, testing, and risk management.

3. Operational Impact:

• Deployment Support: Assistance with implementing Snyk best practices and comprehensive testing.
• Vulnerability Prioritization: Review and prioritize vulnerabilities for effective remediation.
• Continuous Improvement: Regular reporting, policy updates, scan evaluations, and feedback from development teams to drive holistic security.

4. Leadership Quotes:

• Gary Olson, Chief Revenue Officer, Snyk: Emphasizes the unique value of combining Snyk’s platform with Coalfire’s expertise to combat evolving threats.
• Charles Henderson, EVP of Cyber Security Services, Coalfire: Highlights the partnership’s focus on addressing the most critical vulnerabilities and misconfigurations to strengthen cybersecurity posture.

The partnership between Coalfire and Snyk represents a significant advancement in application and code security. By merging Snyk’s Developer Security Platform with Coalfire’s hacker expertise, organizations can more effectively manage vulnerabilities and enhance their overall cybersecurity posture.

SecureAuth, a leader in identity and access management, has unveiled its new vision to enhance workforce and customer identity security. This includes a rebranded company and product UX designed to deliver secure and seamless user experiences. As digital transformation accelerates, SecureAuth aims to address the growing demand for identity solutions, projected to exceed USD $12B in 2022 with a CAGR of 13% through 2032.

1. SecureAuth’s Vision and Rebranding:

• Objective: Create secure, welcoming experiences for both workforce and customers.
• Rebranding: New company and product UX to align with evolving market needs and user expectations.

2. Flagship Offerings:

• SecureAuth Workforce: Focuses on enhancing employee identity security and user experience.
• SecureAuth CIAM (Customer Identity & Access Management): Aims to streamline and secure customer interactions.

3. Core Solution Principles:

Always Serve Users:

• Enhanced UX: Modern layouts and branding improvements across Workforce and CIAM solutions.
• Customizable Portal: Tailor SecureAuth Workforce portal to match organizational branding with features like real-time password strength feedback and single logout.
• Tailored Consent Experience: In SecureAuth CIAM, administrators can manage user privacy through dynamic policies for data control.

Always Be Flexible:

• Fine-Grained Authorization (FGA): Dynamic policies for access control based on roles, attributes, and relationships.
• Enhanced B2B2C Management: Improved flexibility for third-party access in SecureAuth CIAM without additional internal resources.
• Streamlined Workflows: New dashboard in SecureAuth Workforce for real-time visibility into user activity logs.

Never Compromise Security:

• AI/ML Risk Calculations: Dynamic adjustment of user friction based on behavior, location, and device.
• External Authentication for Microsoft Entra: Integration with SecureAuth’s Workforce identity solution for enhanced MFA within Microsoft ecosystems.
• FIPS Capable Containers: New container set for public sector organizations to meet FedRamp compliance.

4. Leadership Quotes:

• Joseph Dhanapal, CEO of SecureAuth: Emphasizes the company’s vision to create secure and engaging experiences for employees and customers.
• Gary Olson, Chief Revenue Officer, Snyk: Comments on the value of integrating Snyk’s platform with Coalfire’s hacker expertise for combating evolving threats.

SecureAuth’s latest innovations and rebranding reflect its commitment to advancing identity security. By aligning its capabilities with evolving market demands and user needs, SecureAuth aims to deliver both robust security and exceptional digital experiences for workforce and customer identity management.

Outbrain is thrilled to announce a landmark moment in our history: we have entered into a definitive agreement to merge with Teads, the global leader in omnichannel video advertising. This merger marks a significant milestone in Outbrain's journey and promises to unlock new opportunities for our combined organization.

1. Merger Announcement:

• Objective: Merge Outbrain’s performance platform with Teads' omnichannel video and branding capabilities.
• Impact: Create a powerful entity that leverages both companies' strengths to drive innovation and industry transformation.

2. Strategic Benefits of the Merger:

• Expansive Reach: Combine to create one of the largest supply paths, reaching over 2 billion consumers across the open internet and Connected TV (CTV).
• Complementary Expertise: Integrate Teads' video and branding capabilities with Outbrain’s performance solutions.
• Enhanced Data Capabilities: Utilize an extensive suite of data and prediction tools from contextual, publisher environment, and advertiser performance signals.
• Innovative Ad Experiences: Develop unique ad formats and experiences, including full-page takeovers and story sequencing across digital and CTV platforms.

3. Integration and Future Outlook:

• Team Integration: Merge Outbrain and Teads’ talented teams to build a world-class company, leveraging previous successful integrations like Zemanta, AdNgin, Ligatus, and Video Intelligence.
• Client Commitment: Continue to provide the product solutions, service, and value clients have come to expect from Outbrain during the transition.

4. Leadership and Vision:

• Leadership Quotes:
  • CEO Statement: Expresses excitement about the merger's potential to transform digital advertising and create new opportunities.
  • Acknowledgment: Thanks the Outbrain team for their dedication and looks forward to the next chapter in the company’s evolution.

The merger between Outbrain and Teads represents a transformative shift in digital advertising, combining top-tier performance and video platforms to deliver unparalleled reach and innovative ad experiences. As we move forward, our focus remains on delivering exceptional value to our clients and partners while preparing for an exciting new phase of growth.

Setupad, a leader in ad revenue optimization for publishers, is excited to announce the launch of its new Prebid Self-Serve platform. This innovation provides publishers with unprecedented control and efficiency in managing their ad revenues, marking a significant milestone in Setupad’s mission to empower publishers with cutting-edge tools and solutions.

1. Overview of Prebid Self-Serve Platform:

• Objective: Empower publishers with advanced tools for ad revenue management.
• Features: Simplified onboarding, extensive customization options, and comprehensive reporting tools.

2. Key Benefits:

• Enhanced Control: Publishers can manage their ad revenue with greater flexibility, including adding or removing SSPs, adjusting ad refresh rates, and setting timeouts.
• Advanced Infrastructure: Built-in solutions for both preset and adjustable settings without code updates.
• Integration Ease: Seamless integration with Google Ad Manager (GAM) and Prebid management, available globally with no IT team communication required.

3. Company Milestones and Technological Advancements:

• Background: Setupad’s dedication to overcoming industry challenges since 2015.
• Technological Progress: Development of cloud ad servers, Prebid server integrations, and expanded services in website optimization and online business consultancy.
• SSP Relationships: Established connections with leading SSPs such as OpenX, Index Exchange, Magnite, and Pubmatic.

4. Self-Serve Platform Features:

• User Experience: Intuitive and powerful platform design for creating ad units, performing optimizations, and conducting A/B tests.
• Accessibility: No requirement for managed services agreement, with a pay-as-you-go pricing model and a free plan to ensure broad access.

5. Strategic Shift:

• Business Model: Transition to a SaaS model to scale rapidly and address diverse publisher needs.
• Revenue Potential: Platform designed to unlock new revenue opportunities while maintaining complete control of inventory.

6. Leadership Quote:

• Toms Panders, Co-founder and CEO: Highlights the platform’s features and its potential to enhance publisher revenue and streamline operations.

The launch of Setupad’s Prebid Self-Serve platform represents a strategic advancement in ad revenue management for publishers. With its innovative features and user-friendly design, the platform is set to transform how publishers optimize their ad experiences and revenue potential.