ElementalTV, a leader in CTV advertising technology, has launched 1Audience, a groundbreaking AI-powered platform that enables direct-to-publisher programmatic access to high-value CTV audiences. Fremantle, a renowned creator and distributor of premium content, is the first publisher to utilize 1Audience, providing advertisers access to its extensive CTV content library. This launch marks a significant shift in programmatic advertising by enhancing precision targeting, transparency, and audience curation.

1. What is 1Audience? 1Audience is a platform that allows publishers to curate and sell audiences directly to advertisers through programmatic channels. With AI-driven Smart Curation, 1Audience analyzes vast data from publisher traffic, merging it with an identity graph to segment audiences in real time.

2. Key Features of 1Audience:

   • Smart Curation: Combines demographic, behavioral, and contextual insights to create custom, data-activated Private Marketplaces (PMPs) for seamless programmatic delivery.
   • Direct-to-Publisher Model: Reduces intermediaries, improving supply path optimization (SPO), enhancing brand safety, and lowering campaign costs.
   • Real-Time Audience Segmentation: Leverages AI to analyze billions of data points, offering precision targeting based on behavior and interests.

3. Fremantle’s Strategic Partnership with 1Audience:

   • Premium Inventory Access: Fremantle’s CTV content library, featuring iconic titles like America's Got Talent and Family Feud, is available for programmatic buying, reaching over 100 million U.S. households.
   • Efficient Programmatic Buying: Fremantle’s partnership ensures advertisers gain direct access to trusted premium environments, boosting campaign effectiveness.

4. Why 1Audience is a Game-Changer for CTV Advertisers:

   • Enhanced Audience-Based Buying: With 76% of CTV advertisers prioritizing audience-based strategies, 1Audience empowers publishers to meet this demand through direct, AI-powered audience activation.
   • Programmatic Precision: Advertisers benefit from real-time insights and precision targeting, reducing waste and improving campaign performance.

5. Executive Insights:

   • Omer Latif, CEO of ElementalTV, emphasized the growing demand for audience-based buying, stating that 1Audience bridges the gap between how CTV is bought and sold, providing transparency and control for publishers and advertisers.
   • Matt Katrosar, SVP of Global Advertising Sales at Fremantle, added that 1Audience aligns AI-powered audience curation with programmatic delivery, efficiently connecting content with the right audiences.

The launch of 1Audience by ElementalTV represents a significant advancement in programmatic CTV advertising. By combining AI-powered insights, Smart Curation, and a direct-to-publisher model, the platform offers enhanced transparency, precision targeting, and cost-effective campaigns, setting a new standard for the future of CTV programmatic advertising.