Olinger, formerly The Olinger Group, has announced a comprehensive rebranding initiative, including a new website and updated brand identity, designed to align with its innovative Live Well® methodology. This transformation reinforces Olinger’s commitment to helping brands build deeper, more human-centered connections with consumers through intelligent, actionable market research.

The rebrand also includes a new domain, olingermr.com, replacing olingergroup.com, symbolizing Olinger's forward-looking, research-focused mission.

A Refreshed Identity for a New Era of Insight

At the core of Olinger’s rebranding is a streamlined, horizontal logo design that better reflects its range of insight-driven services:

• Live Well® – Wellness-focused consumer insights

• Unheard Voices – Elevating marginalized perspectives

• OmniView – 360° multi-source data interpretation

• Qual+ and Quant+ – Enhanced qualitative and quantitative methodologies

A revamped color palette—featuring teal, yellow, navy, and the classic Olinger Orange—mirrors the brand’s energy and the diversity of the audiences it serves.

Introducing Olingermr.com: Designed for Exploration and Connection

The new website, olingermr.com, offers a visually engaging and user-friendly experience, including:

• Animated, interactive features

• Clear breakdown of Olinger's unique methodologies

• Simplified navigation for exploring services and case studies

• A platform tailored for both existing and prospective clients

This digital refresh ensures that brands can easily discover how Olinger helps them build research-driven strategies with lasting impact.

A Human-First Vision for Market Research

“Our rebrand and new website mark a pivotal evolution in our journey,” said Michael Vasquez, CEO of Olinger. “We are setting a new standard for market research by focusing on a human-first approach that resonates with brands across all industries and their consumers.”

Vasquez emphasized that Olinger’s mission is not just about data collection but about delivering insight that drives genuine, human-centered decision-making.

With its new identity, domain, and website, Olinger is doubling down on its mission to deliver authentic consumer understanding through human-first methodologies. The brand’s transformation underscores its commitment to empowering businesses with the tools to listen better, connect deeper, and act smarter in a complex consumer landscape.

By evolving its image and digital presence, Olinger is poised to lead the next chapter of market research—where insight begins with empathy and ends in action.

As Connected TV (CTV) ad spending continues to soar, Orange 142, a division of Direct Digital Holdings and a leader in digital marketing for destination-focused organizations, has released a new eBook titled “Best Practices Guide to CTV Advertising.” This timely resource is designed to empower marketers with the tools and strategies to harness the rapidly evolving CTV space.

The guide comes amid projections that CTV spending will hit $33.35 billion in 2025, creating new opportunities for marketers to engage audiences moving away from traditional linear television.

Bridging the Gap Between Potential and Strategy

With nearly all U.S. households now subscribed to one or more streaming services—and over half subscribing to four or more—marketers face both an immense opportunity and a growing need for strategic clarity.

“In this diverse digital environment, brands have an unprecedented opportunity to connect with consumers through data-driven, cost-efficient TV advertising,” said Lindsey Wilkes, SVP of Business Development and Head of the Emerging Channels Council at Orange 142. “Our guide bridges the knowledge gap for marketers who recognize CTV’s potential but require clear strategic direction to maximize its impact.”

What the Guide Covers

Orange 142’s Emerging Channels Council developed the guide as a foundational and tactical playbook for CTV success. It delivers digestible and practical advice across key themes, including:

• The CTV Opportunity and Market Growth
  Understand the rapid expansion of the CTV ecosystem and where investment is trending.

• Benefits and Challenges of CTV
  Explore the flexibility, addressability, and measurement advantages—alongside current hurdles marketers must navigate.

• Emerging Technologies and Trends in CTV Advertising
  Learn about developments in audience targeting, programmatic buying, AI-driven optimization, and cross-channel integration.

• Data and Privacy Considerations
  Stay informed on evolving consumer privacy expectations and how to remain compliant while personalizing campaigns.

• Measurement and Attribution Models
  Evaluate the performance of CTV campaigns with modern attribution frameworks that reflect streaming's dynamic environment.

Supporting Marketers in the Streaming-First Era

The guide not only aims to demystify CTV advertising but also ensures that brands—whether experienced in TV marketing or entirely new to the medium—can confidently engage audiences across streaming platforms. As streaming becomes a dominant media consumption habit, Orange 142 positions this guide as a strategic asset for brands adapting to a privacy-first, audience-fragmented digital world.

With the launch of the Best Practices Guide to CTV Advertising, Orange 142 cements its role as a trusted partner for marketers seeking to stay ahead in the streaming-first advertising landscape. From emerging technologies to performance measurement, the guide delivers actionable insights to turn CTV potential into real results.

In a bold move reshaping the marketing landscape, InnoVision Marketing Group of San Diego, CA, and Digital Marketing Group (DMG) of Portland, OR, have announced an expanded strategic partnership. The two agencies are combining their unique strengths under a unified brand—InnoVision Digital Marketing Group (iDMG)—to offer a seamless, end-to-end marketing solution for clients of all sizes, including global brands.

With a team of over 100 professionals, iDMG is poised to deliver creative excellence and performance precision across all platforms.

A Strategic Alliance Built for Scale and Impact

The formation of iDMG represents the best of both worlds: InnoVision’s creative and strategic brand expertise integrated with DMG’s data-driven digital performance capabilities. This alliance creates a streamlined agency experience where creativity, analytics, and execution converge to produce consistent, measurable outcomes.

What iDMG Brings to the Table:

• Creative Strategy + Digital Performance
  Integrated services that blend storytelling and design with data analytics and performance marketing.

• Omnichannel Media + Optimization
  Campaigns are developed, placed, and optimized across digital and traditional platforms with unified KPIs.

• Scalable Solutions for Any Brand Size
  Whether supporting a startup or a multinational, iDMG has the scale and flexibility to deliver tailored marketing outcomes.

Combining Deep Expertise Across Disciplines

InnoVision Marketing Group’s Core Strengths:

• Custom brand strategy development

• Creative storytelling and content creation

• Omnichannel media planning and buying

• Building high-impact brand engagement

Digital Marketing Group’s Key Competencies:

• Data analytics and campaign attribution

• Programmatic and targeted media buying

• Conversion rate optimization

• In-depth performance reporting

Together, iDMG delivers marketing campaigns that are as insightful as they are impactful, uniting left-brain logic with right-brain creativity.

Voices from the Leadership Team

“Some agencies specialize in data and others in creative, but it’s rare to find both under one roof,” said Stephen Hodges, Co-founder and Chief Strategy Officer at DMG. “With iDMG, brands get first-party data insights and creative execution from one team, increasing ROI and eliminating disconnects.”

Ric Militi, CEO and Executive Creative Director of InnoVision, added, “This partnership is a game changer. With our combined teams and capabilities, we can serve larger clients with complex needs—without ever compromising our boutique-style attention to every client.”

A Seamless Experience, From Concept to Conversion

iDMG isn’t just a service provider—it’s a strategic partner focused on business outcomes. Clients benefit from:

• A single, integrated team with unified project management

• On-time, on-budget execution with enhanced cost control

• Around-the-clock support and clear, proactive communication

• Custom marketing strategies aligned with real business goals

With its holistic approach, iDMG is positioned to drive brand awareness, improve customer engagement, and deliver measurable performance in a rapidly evolving digital world.

With the launch of InnoVision Digital Marketing Group (iDMG), the combined power of InnoVision and DMG sets a new standard for agency collaboration. Through the fusion of creativity and data science, iDMG offers brands a smarter, faster, and more impactful way to connect with audiences—and win in today’s competitive market.

Beacons, the premier AI-driven platform for content creators, has announced the launch of Beacons for Brands, along with an integrated affiliate marketplace. This new offering is set to redefine influencer and affiliate marketing by enabling full transparency, real-time performance tracking, and streamlined partnerships between creators and brands.

With over 7 million creators already on the platform, Beacons is positioned to revolutionize how creators monetize their content and how marketers drive measurable results through authentic, performance-driven collaborations.

A New Era of Transparent Affiliate Marketing

Beacons' affiliate marketplace introduces a data-rich environment where brands and creators alike gain full visibility into impressions, clicks, and sales—empowering both sides to make informed, strategic decisions.

For Brands:

• Beacons for Brands Interface:
  A powerful dashboard where marketers can build, manage, and optimize influencer campaigns with real-time metrics.

• Audience and Creator Insights:
  Access to first-party engagement data, including creator activity across platforms and past brand mentions.

• Campaign Measurement Tools:
  Full-funnel reporting and per-creator performance insights to understand ROI and optimize spend.

• Direct Collaboration Tools:
  Discover and message high-performing creators, offer exclusive partnerships, set custom discount codes, and track conversions.

For Creators:

• Full Commission Transparency:
  Earn 100% commission on affiliate links (with select subscription plans) and manage all links from a single dashboard.

• Customizable Storefront:
  Easily build a sleek, branded storefront that showcases affiliate products—optimized for desktop and mobile.

• Integrated Tools:
  Affiliate links, commissions, email marketing, smart auto-DMs, and more—directly within Beacons' Link in Bio, eliminating third-party tools.

• Data-Driven Growth:
  Use performance metrics to surface in brand searches, understand which brands resonate with your audience, and negotiate better deals.

Enabling Authentic, Scalable Creator Partnerships

Beacons’ affiliate offering is more than just a commission tool—it’s a launchpad for long-term brand collaborations. With transparent reporting and first-party data access, creators are better positioned to approach their dream brand partners with performance metrics that matter.

Brands benefit from working with creators who not only reflect their values but also drive tangible conversions—all tracked within the Beacons ecosystem.

Industry Validation and Brand Testimonials

The new marketplace is already gaining traction with well-known brands:

• Yves Rocher, a pioneer in botanical beauty, is collaborating with Beacons to reach values-aligned creators who emphasize sustainability and self-care.

• Stanley, known for its drinkware and outdoor gear, praised Beacons’ creative network for helping bring their products to life in a genuine and engaging way.

These early partnerships underscore the platform’s versatility and appeal across industries—from beauty and lifestyle to tech and essentials.

Driving the Creator Economy Forward

“Creators and brands should have full insight into their funnel metrics and ROI to understand the impact of their partnerships,” said Neal Jean, co-founder and CEO of Beacons. “Helping creators and brands build better partnerships helps everyone in the creator economy succeed.”

By delivering full transparency, streamlined integrations, and actionable data insights, Beacons positions itself as a leading force in the next generation of creator monetization tools.

With the introduction of Beacons for Brands and its integrated affiliate marketplace, Beacons delivers a comprehensive solution that empowers creators to monetize smarter and enables brands to build more effective, transparent, and measurable influencer partnerships. In a space that’s rapidly evolving, Beacons is helping both sides thrive—one campaign at a time.

Transmission, the world’s largest independent B2B marketing agency, has launched a new capability Brand Storytelling to help businesses adapt to shifting buyer behaviors and build deeper emotional connections. The launch comes in response to a clear trend: B2B audiences are moving beyond transactional decisions, increasingly valuing brand narratives that offer meaning, human connection, and long-term engagement.

This new offering is further strengthened by Transmission's recent acquisition of Earnest, an award-winning B2B agency with offices in London and New York, enhancing its global reach and creative capabilities.

Addressing the Shift from Transactional to Emotional

Modern B2B buyers no longer engage solely based on product specs and pricing—they seek alignment with brand values and vision. Transmission’s Brand Storytelling capability is designed to bridge the gap between brand awareness and demand generation, making emotional resonance a driver of measurable business outcomes.

Objectives:

• Reinforce brand identity as a foundational business asset

• Connect emotionally with buyers through compelling narratives

• Seamlessly integrate storytelling across brand and demand motions

• Deliver scalable, high-impact creative formats that drive engagement

“Audience behaviors and the places buyers consume media are changing,” said Ricky Abbott, President of Transmission. “The rapid emergence of AI has increased brand importance. Now more than ever, intersecting brand to demand with human connection is paramount.”

A Fully Integrated Brand Storytelling Ecosystem

Transmission is building what it calls the first fully integrated B2B brand storytelling consortium, involving creative partners and storytelling experts to deliver a comprehensive suite of branded content experiences.

Scope of Offerings:

• Documentary-style brand films

• Podcasts and serialized content

• Editorial storytelling and long-form content

• Branded creator partnerships

• Integrated narrative development across all media\

“We’re embracing everything story can touch,” added David Reid, VP, Global Growth at Transmission. “There’s nothing else like it in B2B.”

To ensure excellence, Transmission is working with Story + Strategy and Sub Genre as advisory partners—specialists in narrative strategy and cinematic storytelling.

Backed by Strategic Growth Through Acquisition

The launch follows Transmission’s acquisition of Earnest, which significantly bolsters its storytelling and creative chops. With former Earnest CEO Chris Wilson now serving as EMEA Managing Director at Transmission, the unified agency now supports over 100 global B2B clients with full-service capabilities.

This move enhances Transmission’s ability to:

• Scale storytelling efforts globally

• Blend creative excellence with strategic execution

• Drive both top-of-funnel engagement and mid-to-bottom-funnel conversion

With the unveiling of Brand Storytelling, Transmission is solidifying its position as a forward-thinking, global leader in B2B marketing. By aligning emotional storytelling with measurable demand generation, the agency is setting a new standard for how B2B brands engage, influence, and inspire their audiences across platforms.

For B2B marketers navigating a noisy, rapidly evolving digital landscape, Transmission’s new capability offers a powerful way to stand out—not just to sell, but to connect.

As marketing tactics rapidly evolve and regulatory scrutiny intensifies, PerformLine, a leading marketing compliance platform, has unveiled a significant update to its compliance rulebooks. The update introduces more than 3,500 new terms and phrases, enhancing the platform’s ability to proactively detect and monitor marketing compliance violations at scale.

With over 1.1 billion compliance observations made across its platform, PerformLine is using real-world data to address new challenges faced by brands operating in highly regulated sectors such as financial services, insurance, and lending.

Responding to Shifting Compliance Risks

One of the most pressing issues for compliance teams today is UDAAP (Unfair, Deceptive, or Abusive Acts or Practices). According to industry insights, over 21% of compliance leaders cite UDAAP as their top concern due to its broad and often ambiguous legal interpretations.

To better support brands navigating these murky regulatory waters, PerformLine’s updated rulebooks provide:

• Greater accuracy in identifying risky or non-compliant language

• Expanded coverage across emerging channels and marketing formats

• Faster detection of violations across web, email, call, message, and social media

“As marketing channels and strategies evolve, so do compliance risks,” said Paul Wilmore, COO at PerformLine. “By continuously refining our rulebooks with experience-enhanced insights, we empower financial institutions and other regulated industries to stay ahead of compliance challenges with confidence.”

Powered by Data, Built for Scale

PerformLine’s platform leverages AI-driven monitoring across multiple channels, helping compliance teams flag high-risk terms and practices before they escalate. The latest rulebook enhancements are informed by:

• Trends in consumer protection enforcement

• Shifting tactics in digital marketing and lead generation

• Client feedback and observed marketplace violations

These updates allow compliance teams to act faster, smarter, and more proactively in mitigating potential regulatory exposure.

Compliance as a Catalyst for Growth

Today, marketing compliance is no longer just a regulatory checkbox—it’s a strategic driver of brand trust, sustainable growth, and competitive advantage. By reducing regulatory risks, companies can focus on scaling their operations with confidence.

PerformLine’s rulebook update is a powerful step toward:

• Future-proofing compliance operations

• Enabling real-time oversight and corrective action

• Supporting enterprise-wide risk management strategies

“Compliance continues to be the transformational component to growth for any consumer-facing brand,” Wilmore added. “Our goal is to provide organizations with the tools they need to maintain trust and thrive in a complex marketing ecosystem.”

In a landscape marked by increasing scrutiny and marketing innovation, PerformLine’s enhanced rulebooks offer a timely, data-backed solution to one of the industry's biggest pain points: staying compliant in real time. With deeper insights, broader coverage, and scalable monitoring tools, PerformLine reaffirms its role as a trusted partner for regulated brands aiming to lead with integrity.

In an ambitious move to address one of the most pervasive pain points in digital transformation CRM and process adoption HIVE Strategy, a full-service digital agency and trusted HubSpot Solutions Partner, has teamed up with Supered, the premier digital adoption platform for HubSpot. Together, they are rolling out The Ultimate Adoption Package, a high-impact offering designed to drive sustainable CRM adoption, enhance training, and foster operational consistency across organizations.

The new package, guided by a proprietary STICKY methodology, will be previewed during a live webinar in April and officially launched at SaaStock USA in Austin this May.

Bridging the Gap Between Technology and Team Adoption

Despite investments in advanced CRM platforms, many organizations struggle to achieve effective usage across teams. Statistics show:

• 85% of employees feel stressed due to poor training

• 70% report disengagement from ineffective onboarding

• Employees waste up to 30% of their time searching for information

These pain points result in lost productivity, inconsistent data, and underperforming technology investments. The Ultimate Adoption Package aims to reverse that trend by combining:

• HIVE Strategy’s deep expertise in HubSpot configuration, training, and change management

• Supered’s real-time, in-app guidance tools, embedded directly within the HubSpot interface

“Adoption isn’t a nice-to-have,” said Dustin Brackett, CEO of HIVE Strategy. “Our clients span industries from education to finance—and they all struggle with the same issue: teams not using their tools to their full potential. This partnership fixes that.”

What The Ultimate Adoption Package Delivers

This end-to-end solution equips organizations with everything needed to accelerate HubSpot adoption, improve productivity, and ensure team-wide alignment. Key components include:

1. Embedded, On-Demand Training

Supered delivers interactive, in-the-moment training embedded directly into the HubSpot user experience. Employees get guidance exactly when and where they need it—without leaving their workflow.

2. STICKY Methodology for Lasting Adoption

HIVE Strategy has developed the STICKY framework, a proprietary methodology for CRM adoption that covers:

• Strategy and setup

• Team training

• Integrated support

• Change management

• Knowledge retention

• Yield (ROI measurement)

3. Faster Time to Value

By aligning platform implementation with real-time user support, the package reduces ramp-up time and boosts ROI from the start.

“You don’t rise to the level of your tools—you fall to the level of your adoption,” said Matt Bolian, Co-Founder and CEO of Supered. “That’s the problem we’re solving together.”

Transforming HubSpot Adoption Across Industries

The solution is built to serve a wide range of sectors, including:

• Education

• Healthcare

• Financial services

• Technology

Each industry shares a common challenge: digital tools are powerful only when used effectively. The Ultimate Adoption Package addresses that head-on.

A Game-Changer for Teams

Reflecting on the partnership, HIVE Strategy’s CEO shared a key insight from working with Supered:

“What started as a simple use case turned into a game-changer. Their team—and their tool—go way beyond what we expected. We’re excited about what’s next,” said Brackett.

The launch of this adoption package positions both companies as pioneers in a new wave of digital enablement—one where adoption is baked into the process, not bolted on afterward.

With CRM tools like HubSpot becoming the central nervous system for many organizations, adoption is the difference between growth and stagnation. HIVE Strategy and Supered are delivering a unified solution that not only accelerates onboarding but sustains engagement and performance over time. For companies looking to fully leverage their CRM investment, this partnership offers the roadmap—and the tools—to get there.

AdRoll, the performance marketing platform for direct-to-consumer (DTC) brands, has officially launched its Connected TV (CTV) advertising solution, expanding its multi-channel, full-funnel capabilities. Designed to help digital marketers and agencies seamlessly integrate streaming TV into their broader advertising strategies, the new offering uses AI-powered targeting and optimization to connect with high-intent audiences across web, mobile, and premium streaming environments.

With CTV ad spending projected to grow over 10% annually through 2027 (eMarketer), this move positions AdRoll at the forefront of helping brands close the persistent gap between CTV engagement and media investment.

Closing the CTV Advertising Gap

Despite growing consumer engagement with Connected TV, marketers have struggled to scale CTV investments in line with consumer behavior. AdRoll’s new solution addresses this gap by making CTV campaigns:

• Highly Targeted through persistent identity resolution

• Measurable with advanced attribution and brand lift analytics

• Seamlessly Connected to omnichannel strategies

"Marketers today need solutions that deliver both brand-building and performance," said George Castrissiades, GM of CTV at AdRoll. "We’re bringing AI-powered precision to the channel while ensuring transparency, control, and measurable outcomes."

Features of AdRoll CTV

1. Experian Digital Graph Integration

AdRoll leverages Experian’s Digital Identity Graph to enable persistent, privacy-conscious household and individual-level targeting. Marketers gain access to:

• Over 2,400 syndicated audience segments

• Persistent, cross-device targeting through digital identifiers

• Deep household insights for sustained campaign optimization

2. Brand Lift Measurement with Cint

In partnership with Cint, AdRoll enables real-time brand lift analysis, offering marketers daily insights into how CTV campaigns influence brand awareness and perception.

"Marketers can now make smarter optimizations while campaigns are live," noted Kathryn Failon, Senior Director, Data & Measurement at Cint.

3. AI-Powered Optimization via BidIQ

AdRoll’s proprietary BidIQ™ AI technology dynamically adjusts bids in real-time to maximize conversions across CTV, mobile, and desktop environments.

4. Premium Inventory Access

Marketers gain access to 100+ top-tier CTV publishers, including:

• HBO Max

• Paramount+

• ESPN

• The Roku Channel

• Discovery+ and more

5. Flexible Execution Options

Brands can choose between self-service, managed, or hybrid models to execute CTV campaigns based on team needs and strategic goals.

Privacy-Forward Advertising in a Cookieless World

As digital advertising evolves toward a more privacy-centric future, CTV presents a strategic advantage. With no reliance on cookies, it offers a compliant and consumer-trust-friendly environment for reaching audiences.

“CTV's cookie-free environment aligns perfectly with our innovation and privacy values,” said Roli Saxena, CEO of NextRoll, AdRoll’s parent company. “We’re giving marketers the tools they need to succeed across the entire customer journey.”

The launch of AdRoll CTV marks a major milestone in performance-based TV advertising. By combining AI-driven targeting, persistent identity resolution, and full-funnel measurability, AdRoll enables marketers to execute high-impact streaming campaigns that boost both brand and performance outcomes.

As CTV becomes an increasingly central channel for digital engagement, AdRoll’s solution empowers brands to stay ahead of the curve, capture attention across screens, and drive measurable business results.