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InnoVision and DMG Form iDMG for Unified Marketing Excellence

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InnoVision and DMG Form iDMG for Unified Marketing Excellence

InnoVision and DMG Form iDMG for Unified Marketing Excellence

PR Newswire

Published on : Apr 10, 2025

 

In a bold move reshaping the marketing landscape, InnoVision Marketing Group of San Diego, CA, and Digital Marketing Group (DMG) of Portland, OR, have announced an expanded strategic partnership. The two agencies are combining their unique strengths under a unified brand—InnoVision Digital Marketing Group (iDMG)—to offer a seamless, end-to-end marketing solution for clients of all sizes, including global brands.

With a team of over 100 professionals, iDMG is poised to deliver creative excellence and performance precision across all platforms.

A Strategic Alliance Built for Scale and Impact

The formation of iDMG represents the best of both worlds: InnoVision’s creative and strategic brand expertise integrated with DMG’s data-driven digital performance capabilities. This alliance creates a streamlined agency experience where creativity, analytics, and execution converge to produce consistent, measurable outcomes.

What iDMG Brings to the Table:

  • Creative Strategy + Digital Performance
    Integrated services that blend storytelling and design with data analytics and performance marketing.

  • Omnichannel Media + Optimization
    Campaigns are developed, placed, and optimized across digital and traditional platforms with unified KPIs.

  • Scalable Solutions for Any Brand Size
    Whether supporting a startup or a multinational, iDMG has the scale and flexibility to deliver tailored marketing outcomes.

Combining Deep Expertise Across Disciplines

InnoVision Marketing Group’s Core Strengths:

  • Custom brand strategy development

  • Creative storytelling and content creation

  • Omnichannel media planning and buying

  • Building high-impact brand engagement

Digital Marketing Group’s Key Competencies:

  • Data analytics and campaign attribution

  • Programmatic and targeted media buying

  • Conversion rate optimization

  • In-depth performance reporting

Together, iDMG delivers marketing campaigns that are as insightful as they are impactful, uniting left-brain logic with right-brain creativity.

Voices from the Leadership Team

“Some agencies specialize in data and others in creative, but it’s rare to find both under one roof,” said Stephen Hodges, Co-founder and Chief Strategy Officer at DMG. “With iDMG, brands get first-party data insights and creative execution from one team, increasing ROI and eliminating disconnects.”

Ric Militi, CEO and Executive Creative Director of InnoVision, added, “This partnership is a game changer. With our combined teams and capabilities, we can serve larger clients with complex needs—without ever compromising our boutique-style attention to every client.”

 

A Seamless Experience, From Concept to Conversion

iDMG isn’t just a service provider—it’s a strategic partner focused on business outcomes. Clients benefit from:

  • A single, integrated team with unified project management

  • On-time, on-budget execution with enhanced cost control

  • Around-the-clock support and clear, proactive communication

  • Custom marketing strategies aligned with real business goals

With its holistic approach, iDMG is positioned to drive brand awareness, improve customer engagement, and deliver measurable performance in a rapidly evolving digital world.

With the launch of InnoVision Digital Marketing Group (iDMG), the combined power of InnoVision and DMG sets a new standard for agency collaboration. Through the fusion of creativity and data science, iDMG offers brands a smarter, faster, and more impactful way to connect with audiences—and win in today’s competitive market.