Small and medium-sized businesses (SMBs) face a constant balancing act—cutting costs while staying connected, productive, and secure. Until now, wireless plans have forced SMBs into rigid "good, better, best" options that don’t always match real needs. But that’s about to change.

Verizon Business has launched My Biz Plan, a market-leading customizable wireless solution that empowers SMBs with unprecedented flexibility, control, and security. From fixed pricing to international connectivity, this new offering is designed for modern business agility.

Let’s break down what My Biz Plan includes and why it might just set a new industry standard.

1. Customize As You Grow: “Pay for What You Need, When You Need It”

Verizon’s My Biz Plan is rooted in simplicity: one base plan with unlimited talk, text, and data, layered with optional add-ons tailored to your specific business needs.

Add-Ons When You Need Them

• Productivity tools

• International data

• Device upgrades

• Security enhancements

This modular approach eliminates overpaying for unused features and enables SMBs to scale their plans as they grow or shift priorities.

2. Industry-First Fixed Pricing for Peace of Mind

In a rare move, Verizon is offering a 3-year fixed price guarantee on the core plan—an unprecedented perk in today’s fluctuating telecom landscape.

What’s Covered:

• Fixed base price for calls, texts, and data (excludes taxes/fees and add-ons)

• Stability for budgeting and long-term planning

For entrepreneurs and small business owners, this provides predictable cost control—a crucial advantage when managing tight budgets or planning tech investments.

3. Built-In Security for SMB Devices

Cybersecurity is no longer optional—even for smaller operations. My Biz Plan includes Verizon Business Mobile Internet Security, designed to protect devices against malware, ransomware, and phishing attacks.

Additional Security Services Available:

• Endpoint protection

• Secure network access

• Threat detection and monitoring

This built-in safety net ensures employees can work securely from anywhere, whether in the office, at a café, or on the road.

4. Competitive Pricing That Starts Low and Scales

Starting Price:

• Just $29 per month per line (with 5+ lines, autopay, and paperless billing)

• Add-on services available from $5/month each

This makes it easy for teams of any size to access enterprise-grade service without the enterprise price tag.

5. Global Connectivity for Modern Workforces

In an era of remote work and global collaboration, Verizon has integrated affordable international features into My Biz Plan.

International Add-On:

• Unlimited talk, text, and data in 210+ countries

• Starting at just $10/month

Now, businesses with traveling teams or global clients can stay connected seamlessly—without surprise roaming charges.

Verizon’s My Biz Plan is more than a new product—it’s a shift in how wireless services are delivered to SMBs. With its flexibility, built-in security, affordable pricing, and international readiness, it speaks directly to the real-world needs of today’s business owners.

Whether you're scaling fast, managing a hybrid workforce, or simply tired of one-size-fits-all plans, My Biz Plan offers a smarter path forward.

In a move set to redefine its growth strategy and global media footprint, Universal Media Group Inc. (OTC: UMGP) has appointed Edward Constantin as its Chief Growth Officer. This pivotal leadership addition signals UMGP’s intent to blend traditional media operations with digital influence, crypto-savvy strategies, and celebrity-powered visibility.

With an extensive background in entrepreneurship, financial markets, and social media branding, Constantin is uniquely positioned to amplify UMGP’s expansion plans in both entertainment and digital media spaces.

1. A Strategic Partnership Months in the Making

UMGP President Mike Sherman and Edward Constantin have been collaborating behind the scenes for months, assessing mutual goals and potential synergies. The appointment is the result of a shared long-term vision for media innovation and digital-first storytelling.

• Discussions included global expansion, branded content, and digital transformation

• The partnership is built on trust, entrepreneurial alignment, and visionary ambition

2. A Dynamic Leader with Market Acumen

Edward Constantin brings a rare blend of experience as a stock and crypto trader, investor, and business leader. His insight into emerging markets and disruptive finance positions him as a valuable strategist in media monetization and audience growth.

His credentials include:

• Proven track record in crypto and stock trading

• Entrepreneurial leadership across tech and media spaces

• Data-informed, performance-focused approach to growth

3. A Global Influencer with Expansive Reach

Constantin is more than a business leader—he’s a global personality with millions of followers across social media platforms. His personal brand resonates with a wide audience, from Gen Z digital natives to financial and lifestyle enthusiasts.

What this means for UMGP:

• Access to new audiences through influencer-powered marketing

• Greater brand visibility across digital, streaming, and social channels

• Opportunities for interactive fan experiences and global engagement

4. Behind-the-Scenes Docuseries in Development

To celebrate this new chapter, UMGP has announced the production of a docuseries chronicling Edward’s career, personal story, and ambitions as Chief Growth Officer.

The docuseries will:

• Provide an exclusive look at his rise to international prominence

• Explore his approach to business, branding, and innovation

• Serve as a brand awareness tool for UMGP’s evolving media strategy

5. A Growth-Focused Role with Immediate Impact

As CGO, Edward will be directly involved in current and upcoming UMGP projects, bringing fresh energy, digital-first insights, and a passion for innovation.

His key focus areas include:

• Driving strategic partnerships and influencer collaborations

• Expanding digital media ventures and streaming opportunities

• Enhancing global branding efforts across entertainment verticals

The appointment of Edward Constantin as Chief Growth Officer marks a transformational moment for Universal Media Group. By combining his financial acumen, influential presence, and entrepreneurial mindset, UMGP is poised to become a more powerful force in the modern media landscape.

As the docuseries unfolds and collaborative projects take shape, one thing is clear: UMGP is betting big on bold leadership—and the future looks brighter than ever.

Magnite, the world’s largest independent sell-side advertising platform, has announced the expansion of its global partnership with Samsung Ads, the advertising arm of Samsung Electronics. Building on significant growth from 2023 to 2024, this collaboration aims to push the boundaries of programmatic advertising in the streaming ecosystem. The alliance is focused on advanced audience targeting, improved monetization, and global scalability.

Partnership Highlights

• Sustained Revenue Growth

  • Samsung Ads experienced double-digit percentage gross revenue growth on the Magnite Streaming SSP.

  • Growth reflects the effectiveness of the ongoing collaboration between the two companies from 2023 to 2024.

• Enhanced Audience Addressability

  • Samsung Ads will utilize Magnite Access to better manage and activate behavioral audience data.

  • The tool allows Samsung Ads to boost targeted impressions, enhance CPMs, and generate higher revenue across Magnite’s platforms.

• Strengthening Programmatic Infrastructure

  • Magnite Access will serve as a pivotal element in scaling Samsung’s programmatic capabilities.

  • Supports better monetization strategies and data utilization through advanced technology.

Samsung’s Global Expansion and Data Strength

• Dominance in the U.S. Market

  • Samsung Ads now holds the largest single source of TV data in the U.S., built on consumer consent.

  • This dataset forms the backbone of its advertising precision and scale.

• Rapid Growth of Samsung TV Plus

  • Samsung TV Plus now reaches 88 million monthly active users.

  • The free ad-supported TV (FAST) and on-demand (AVOD) service continues to grow globally, with recent launches in Singapore, the Philippines, and Thailand.

  • For the first time in these regions, programmatic access is being enabled via Magnite.

Technology-Driven Advertising Breakthroughs

• Custom Solutions and Monetization Tools

  • Magnite has supported Samsung Ads with custom tech to optimize monetization strategies.

  • Tools include:

    • Simplified genre targeting for contextual advertising.

    • Advanced forecasting capabilities to improve planning accuracy.

    • Major reductions in timeouts, which support better viewer experiences during high-traffic periods.

• Magnite Storefront Integration

  • Part of the Magnite Access suite, Magnite Storefront offers enhanced data value and operational flexibility.

  • Empowers Samsung Ads’ sales teams with tools to craft best-in-class advertiser solutions.

Industry Perspective

• Leadership Commentary

  • Joe Melaragno, Head of Channel Sales at Samsung Ads:
    “Our collaboration with Magnite has led to breakthroughs that enhance programmatic monetization and elevate viewer engagement.”

  • Ryan Kenney, SVP, Streaming Platform at Magnite:
    “We’re proud to advance our partnership and help scale audience-based buying in the growing ad-supported streaming landscape.”

As ad-supported streaming gains global traction, the extended partnership between Magnite and Samsung Ads signals a deeper investment in scalable, data-driven programmatic advertising. With enhanced addressability, global inventory expansion, and advanced monetization tools, both companies are set to redefine how streaming ads are bought, sold, and experienced.

Redpoint Global, a leading name in customer data technology, has been honored as the 2025 Customer Data Platform (CDP) of the Year in the 6th Annual Data Breakthrough Awards. This recognition reinforces Redpoint’s role as a trusted innovator in the CDP landscape, standing out for its commitment to data accuracy, usability, and enterprise-wide integration.

Data Breakthrough Awards

• Prestigious Industry Recognition

  • The Data Breakthrough Awards celebrate global leaders in data technology.

  • Winners are selected based on innovation, impact, and excellence in execution.

• Focused on Visionaries

  • The awards identify companies that push the boundaries of what's possible with data.

  • Redpoint joins an elite group of past winners known for setting new industry standards.

What Sets Redpoint Global Apart

• Superior Data Readiness

  • Redpoint ensures that customer data is:

    • Complete – no gaps or silos across data sources.

    • Accurate – continuously refined and validated.

    • Timely – updated in real-time or near real-time for relevance.

  • Data is also fit for purpose, meaning:

    • Actionable – easily activated across marketing and service channels.

    • Trusted – reliable for AI and analytics.

    • Compliant – meets all privacy and data governance requirements.

• Solving a Core Industry Challenge

  • Many CDPs fall short by neglecting data quality, which impairs outcomes.

  • Redpoint’s platform uniquely ensures data is business-ready, enabling enterprise scalability.

• Enabling Real Business Impact

  • Customers using Redpoint report significant improvements in:

    • Revenue generation.

    • Productivity and operational efficiency.

    • Customer experience and engagement outcomes.

Supporting Enterprise Use Cases

• AI and Advanced Analytics

  • Clean, unified data powers machine learning models and personalization engines.

• Customer Experience (CX)

  • Real-time insights fuel dynamic customer journeys and meaningful interactions.

• Service Optimization

  • Accurate profiles allow for proactive, personalized service delivery.

Leadership Perspective

• Dale Renner, Founder & CEO of Redpoint Global, stated:
  “This recognition underscores Redpoint’s leadership in customer data technology and affirms our commitment to setting the standard for data quality and enterprise readiness.”

• Impact of Redpoint’s Technology

  • Customers unlock deeper insights.

  • Drive meaningful engagement.

  • Achieve both substantial revenue growth and operational efficiencies.

Being named the 2025 Customer Data Platform of the Year is a testament to Redpoint Global’s innovation, precision, and customer-first philosophy. As businesses continue to seek a unified, high-quality data foundation to power digital transformation, Redpoint emerges as the gold standard—proving that when data is right and ready, growth follows.

The Trade Desk, a global advertising technology leader, has appointed Will Platt-Higgins as Executive Vice President of Business Development for North America. In this strategic role, Platt-Higgins will lead the company’s business development efforts, helping to align revenue strategies with the evolving needs of brand marketers and agencies across the region. Operating out of New York, he reports directly to Chief Revenue Officer Jed Dederick.

A Strategic Leadership Move

• Objective-Driven Leadership

  • The appointment reflects The Trade Desk’s commitment to accelerating growth by strengthening partnerships with brands and agencies.

  • As programmatic advertising gains momentum, the company is sharpening its focus on client-centric business expansion.

• Leadership Oversight

  • Platt-Higgins will oversee regional business development strategy.

  • His role is critical in advancing The Trade Desk’s revenue goals in a dynamic, data-driven advertising ecosystem.

Will Platt-Higgins: A Veteran in Global Advertising

• Industry Experience

  • Over 30 years of experience in advertising, brand strategy, and business development.

  • Known for cultivating long-term partnerships with top agencies and global brands.

• Tenure at Meta

  • Led Meta’s global client and agency partnerships for 12 years.

  • Played a pivotal role in driving commercial growth and expanding agency relations.

• Previous Role at WPP’s GREY Group

  • Managed Procter & Gamble’s global hair and air-care business units.

  • Helped lead brand portfolio growth through innovative marketing strategies.

Vision for the Future of Programmatic Advertising

• Driving Real Business Outcomes

  • Emphasizing data-driven, evidence-based media buying.

  • The Trade Desk platform offers transparent, objective tools for marketers to measure and maximize advertising impact.

• Leadership Statements

  • Jed Dederick, CRO, The Trade Desk:
    “Will joins at a pivotal moment as brands increasingly rely on data to drive advertising ROI. His leadership will be key to our clients’ success.”

  • Will Platt-Higgins:
    “The Trade Desk is leading the future of advertising through unmatched innovation and a relentless focus on customer success. I’m excited to help define that future.”

Broader Contributions and Industry Impact

• Industry and Social Contributions

  • Board member at:

    • The Ronald McDonald House, NY

    • The GaleWill Center for Opportunity & Progress

    • Board of Curriculum Advisors, FIT/ISCOM (SUNY)

• Thought Leadership

  • Frequently contributes to conversations around digital transformation and advertising strategy.

  • Regular keynote speaker at major industry events.

• Academic Background

  • Holds a bachelor's degree in psychology from the University of Bristol.

The appointment of Will Platt-Higgins signals The Trade Desk’s intent to deepen relationships with agencies and brands while reinforcing its leadership in programmatic advertising. His extensive experience and strategic insight will play a vital role in shaping the future of digital advertising, helping clients achieve measurable business outcomes in an ever-evolving media landscape.

Comcast Corporation has announced the appointment of Jon Gieselman as Chief Growth Officer for its Connectivity & Platforms segment in a newly created executive role. Gieselman will lead growth strategy across Comcast’s U.S. residential business operations—spanning product, sales, marketing, and brand—reaching over 64 million homes and businesses nationwide.

Strategic Leadership Role at Comcast

• Scope of Responsibility

  • Oversees domestic residential operations under the Connectivity & Platforms segment.

  • Leads product strategy and brand management for Xfinity, encompassing:

    • Connectivity

    • Wireless

    • Entertainment

  • Manages all aspects of:

    • Sales and marketing

    • Customer acquisition and retention

    • Base management and customer lifecycle strategies

• Reporting Structure

  • Reports directly to Steve Croney, recently appointed COO of Comcast’s Connectivity & Platforms division.

  • Gieselman will assume the role officially on April 28.

Gieselman’s Track Record of Innovation and Growth

• Experience Across Tech, Media, and Consumer Brands

  • President of Expedia Brands – Led all global consumer-facing businesses and drove digital transformation.

  • VP of Marketing at Apple – Built the go-to-market strategy and subscriber base across services including:

    • Apple Music, TV+, App Store, Fitness+, News+, Arcade, Apple Card.

  • SVP of Marketing at DIRECTV – Drove significant market share gains during a decade-long tenure.

  • Held senior roles in retail, fashion, and television, bringing a multidisciplinary perspective to marketing.

• Creative and Analytical Expertise

  • Combines performance marketing with high-impact creative strategies.

  • Known for delivering unified, seamless customer experiences that drive engagement and revenue growth.

Leadership Endorsements and Vision

• Steve Croney, COO, Comcast Connectivity & Platforms:
  “Jon is a bold and transformational leader who brings fresh thinking and world-class brand experience. His track record of competitive success and innovation makes him the ideal leader to accelerate our product and growth strategy.”

• Jon Gieselman:
  “Comcast offers the most advanced connectivity solutions in the industry, and we’re just scratching the surface of how we can engage customers creatively. With the global assets of Comcast NBCUniversal, we’re in a powerful position to scale our impact. I’ve loved competing in this category—now I’m thrilled to help define it.”

Recognition and Relocation

• Awards and Accolades

  • Inducted into the Advertising Hall of Achievement (2009).

  • Winner of 28 Cannes Lions and numerous creative awards.

• Personal Note

  • Gieselman and his wife will relocate from San Francisco to Philadelphia, reflecting his long-term commitment to Comcast’s vision and leadership team.

Jon Gieselman’s appointment as Chief Growth Officer marks a pivotal step in Comcast’s strategy to fuel innovation, customer engagement, and brand growth across its U.S. residential business. With a proven history of elevating global brands and unifying customer experiences, Gieselman is set to help Comcast scale its impact in a rapidly evolving digital and connectivity landscape.

Pentaleap Inc., a global leader in retail media technology, has appointed Carlos Lacerda as Retail Media Strategist and Executive Advisor. Based in São Paulo, Lacerda will spearhead strategic growth initiatives across Latin America, supporting the company's mission to scale impactful onsite retail media solutions for major retailers.

Global Expansion and Regional Focus

• International Momentum

  • Pentaleap currently collaborates with 17 of the world’s largest retail media networks.

  • Operating across the United States, Europe, and Latin America, the company has established key offices in:

    • New York

    • Chicago

    • São Paulo

    • Mumbai

    • London

    • Berlin

• Strategic Role for Latin America

  • Lacerda will focus on accelerating go-to-market strategies and building strategic partnerships with retailers throughout the region.

  • Latin America is a growing frontier for retail media, and Pentaleap is positioned to lead innovation and adoption.

Leadership with Deep Retail Expertise

• Carlos Lacerda’s Background

  • Former Director of Retail Media and Strategic Partnerships at Pague Menos, one of Brazil’s largest pharmacy chains.

  • Holds leadership roles in Abramedia, Brazil’s Retail Media Association, contributing to national market development in:

    • Onsite media

    • Offsite advertising

    • Point-of-sale innovation

• Expertise in Digital Transformation

  • Combines strategic thinking with operational insight to drive retail innovation.

  • Recognized for his work in fostering cross-industry collaboration and elevating media monetization strategies.

Executive Endorsements and Vision

• Lars Djuvik, Chief Revenue Officer, Pentaleap:
  “Carlos joins at a time of great acceleration for the company. His deep retail expertise, strategic leadership and knowledge of the Latin American market will be instrumental in driving our regional growth. We are delighted to have him on board.”

• Carlos Lacerda:
  “Latin America has enormous potential in onsite retail media, and Pentaleap is uniquely positioned to lead this transformation. I am excited to help drive measurable results and partner with retailers to create long-term value.”

Carlos Lacerda’s appointment signals Pentaleap’s commitment to advancing onsite retail media across Latin America. As retailers seek scalable and data-driven media strategies, Lacerda’s leadership will be central to Pentaleap’s ability to deliver transformative solutions that fuel growth, engagement, and monetization in the region.

Sotavento Medios, one of Singapore’s most reputable digital marketing agencies, is making bold moves in 2025 by extending its footprint into the Philippines and Australia. The agency’s expansion is marked by the rollout of its acclaimed “Go Digital” initiative, a program offering 100% free digital marketing services to service-sector businesses in these two emerging markets. This initiative reflects the company’s mission to empower small and medium enterprises (SMEs) through accessible and expert-driven digital solutions—without fees or contracts.

Why Sotavento Medios Is Offering Free Services Overseas

• Track Record in Singapore

  • In 2024, the agency helped over 50 Singaporean businesses go digital at no cost.

  • Sectors served included healthcare, education, finance, and consulting, all of which saw substantial growth in online traffic and visibility.

• Targeting High-Potential SME Markets

  • The 2025 expansion aims to support 100 additional businesses in:

    • The Philippines, a mobile-first, rapidly digitizing economy.

    • Australia, where e-commerce and digital-first services are seeing steady growth.

• Empowering Underserved Businesses

  • Many SMEs understand the importance of digital marketing but lack:

    • The budget to get started

    • The expertise to make it work

  • Sotavento aims to remove both barriers with its free, value-led strategy.

What’s Included in the “Go Digital” Package

Selected businesses in the Philippines and Australia will receive a fully customized digital marketing package, which includes:

• Comprehensive SEO audit and tailored optimization plan

• Content writing services customized to the business niche

• Strategic on-page and off-page SEO execution

• Google Business Profile optimization (where applicable)

• One-on-one consultations with digital strategy experts

No fees. No hidden charges. No contractual obligations. Just a mission to help local businesses succeed online.

A Proven Approach with Real Results

• Established in 2017, Sotavento Medios has become one of Singapore’s most trusted agencies for digital marketing and SEO.

• Led by founder Jeremy Lee, a veteran with over 20 years of digital marketing experience.

• Clients have reported:

  • Increases in organic search rankings

  • Improved lead generation

  • Enhanced customer engagement

“This isn’t a giveaway—it’s a partnership. Our clients succeed, we succeed,” says Jeremy Lee.

Strategic Market Expansion: Philippines and Australia

• The Philippines

  • Fast-growing digital economy with a tech-savvy, mobile-first population.

  • A fertile environment for SME growth in sectors like education, wellness, and professional services.

• Australia

  • Rising demand for digital-first service providers.

  • Businesses are actively seeking cost-effective SEO and marketing expertise.

Sotavento Medios aims to build long-term partnerships in these high-growth regions, offering real value up front to earn trust and demonstrate results.

By launching its Go Digital campaign in the Philippines and Australia, Sotavento Medios is redefining what it means to be a marketing partner. The agency isn’t just selling services—it’s building a regional ecosystem of empowered, digitally-enabled SMEs. With its zero-cost strategy and proven success model, Sotavento Medios is set to make a lasting impact across the Asia-Pacific.