Safetica, a global leader in Intelligent Data Security, proudly announces the appointment of Missi Carmen as its new Chief Marketing Officer (CMO). This strategic move underscores Safetica’s commitment to expanding its North American presence and accelerating global growth through innovative marketing and scalable demand-generation initiatives.

Missi Carmen: A Proven Leader in B2B SaaS and Cybersecurity

Bringing 15+ years of experience in B2B SaaS, cybersecurity, and MarTech innovation, Carmen has a strong track record in :
AI-driven marketing strategies
Demand generation & revenue operations
Pipeline growth and cost optimization

Prior to joining Safetica, she held leadership roles at Spirion, Concentrix, and OPSWAT, where she spearheaded marketing initiatives that boosted business growth and enhanced operational efficiency.

Driving Safetica’s Next Growth Phase

“Safetica has a proven track record of building strong partnerships and delivering value to customers,” said Missi Carmen. “I’m excited to work alongside the team to enhance those strengths through scalable marketing programs that support customer success and fuel global expansion.”

Mirek Kren, CEO of Safetica, emphasized Carmen’s impact:
“With Missi, we’re gaining deep industry expertise, strong leadership, and a systematic approach. Her experience with scaleups and high-growth organizations makes her the perfect fit as we focus on accelerating innovation and delivering even greater value to customers in North America and beyond.”

Safetica is a global leader in Intelligent Data Security, providing businesses with cutting-edge solutions to prevent data leaks and insider threats. With a strong emphasis on user-centric security, Safetica empowers organizations to protect sensitive information while maintaining seamless business operations.

McAfee Corp., a global leader in online protection, announces the appointment of Stephanie Fried as Executive Vice President and Chief Marketing Officer (CMO). Fried will lead McAfee’s global marketing and communications, focusing on strengthening brand engagement, consumer trust, and digital transformation.

A Proven Leader in Audience Growth & Digital Transformation

Fried joins McAfee from Fandom, where she accelerated audience growth to over 350 million monthly visitors across brands like TV Guide, Metacritic, and GameSpot. Her expertise in :
Data-driven marketing
Consumer insights
Brand expansion & digital engagement
has fueled significant growth for leading media and tech brands.

With 20+ years of experience, she has also held leadership roles at Condé Nast, Discovery Communications, VEVO, and NBC Universal, driving audience expansion and digital strategy for brands like The New Yorker, Vanity Fair, and Vogue.

McAfee’s Vision for Consumer Protection

At McAfee, Fried will focus on :
Expanding McAfee’s reach to new global audiences
Strengthening consumer trust in online and identity protection
Enhancing brand engagement through innovative marketing

Her appointment comes as McAfee deepens its focus on consumer protection, evolving beyond traditional antivirus solutions to comprehensive privacy, identity, and security services.

Leadership Endorsements

Craig Boundy, McAfee CEO, emphasized Fried’s impact :
"Stephanie is a dynamic leader with a sharp instinct for brand engagement and business growth. Her expertise will be critical in shaping McAfee’s future, driving trust, accelerating growth, and making online protection more accessible for all."

Stephanie Fried, McAfee CMO, shared her enthusiasm:
"McAfee is uniquely positioned to empower millions worldwide to live safer digital lives. I’m excited to build on McAfee’s legacy and create deeper connections with our customers through innovative experiences across our full range of B2C solutions."

McAfee Corp. is a global leader in online security, dedicated to protecting consumers through cutting-edge privacy, identity, and security solutions that integrate seamlessly into their digital lives.

The Digital Agency Network (DAN) has curated a selection of cutting-edge AI agents that are reshaping digital marketing by streamlining campaigns, enhancing engagement, and optimizing resource use. These AI tools are setting new standards for efficiency and innovation.

How AI is Changing Digital Marketing

DAN’s expert-picked AI agents are driving :
Automation & Efficiency – Reducing manual effort and optimizing content creation.
Personalized Engagement – Delivering tailored experiences across platforms.
Data-Driven Insights – Providing smarter decision-making for higher ROI.

Leading AI Agents in Digital Marketing

Chatsonic – Powered by GPT-4, it ensures real-time content optimization with seamless integrations like WordPress and Ahrefs.

Skott – Automates content creation and daily topic research for LinkedIn, Facebook, and YouTube.

Omneky – Uses machine learning to personalize ad strategies based on performance data and audience behavior.

Synthesia – Creates AI-powered videos in 140+ languages, eliminating production barriers.

Pega GenAI – Enhances customer engagement and workflow automation within the Pega Infinity™ platform.

Anyword, HubSpot & RTB House – Deliver predictive marketing copy, personalized emails, and real-time bidding for precision advertising.

Real-World Impact

HubSpot’s AI assistant, Breeze, saved 750 hours weekly, increasing deal velocity by 20%.
A beauty brand using Omneky achieved a 3.5x ROI on ad spend and doubled annual sales.

The Future of AI in Digital Marketing

AI is revolutionizing marketing, unlocking efficiency, engagement, and strategic insights. DAN invites marketers to explore these innovations and connect with top agencies that drive bold, measurable results.

CadenceSEO is thrilled to announce its expansion into Iowa, providing businesses and organizations with expert SEO consulting services. As companies strive to enhance their digital presence in an increasingly competitive landscape, CadenceSEO offers customized, results-driven SEO solutions to fuel sustainable growth.

SEO & Digital Marketing Services Now Available in Iowa

Iowa businesses can now leverage CadenceSEO’s tailored strategies, including:

SEO Consultancy – Expert guidance to revive stalled website traffic and boost brand visibility.

Search Everywhere Optimization – Optimizing businesses to appear in large language models (LLMs) like ChatGPT.

Enterprise SEO Services – Advanced strategies to help compete with larger enterprises and dominate SERPs.

Local SEO Services – Driving engagement with optimized content and business listings for local visibility.

Off-Page SEO Services – Building authority with backlinks, guest blogs, and digital PR.

On-Page SEO Services – Optimizing website content and conducting keyword research for higher conversions.

Technical SEO Consulting – Performing comprehensive audits to improve site performance and indexing.

Digital Marketing Services – Offering website design, content creation, PPC consultancy, and more.

Tailored SEO Plans with No Long-Term Commitment

CadenceSEO understands that Iowa businesses have unique needs, which is why they offer flexible, customized SEO plans with no long-term commitments. Businesses can choose from national or local strategies tailored to their objectives.

Complimentary Strategy Session Available!
Iowa businesses can schedule a free strategy session to discover how CadenceSEO can enhance their online visibility and drive real results.

BizClik, the UK's fastest-growing digital media company, has launched the March editions of its flagship publications: Supply Chain Digital, Procurement Magazine, and Manufacturing Digital. These editions continue to deliver in-depth analysis, thought leadership, and exclusive executive interviews, shaping the future of global industries.

Supply Chain Digital – Sustainability & Innovation at the Forefront

This month’s issue features an exclusive cover interview with Andy Tam, VP of Group Sustainability at DP World, offering insights into the company’s sustainability ambitions.

Top 10 Supply Chain Consulting Firms – GEP Worldwide, Gartner, Deloitte, Accenture & more.
Vertice – CEO Eldar Tuvey on simplifying procurement with automation.
DBS Bank – Sustainable value chains with Terence Yong & Shilpa Gulrajani.
Supply Chain Sustainability – ABB’s Anke Hampel explores Scope 3 Transparency.
Executive Insights – Meri Stevens, COO at Kenvue, shares her strategic vision.
Supply Chain Tech – Tata Elxsi & Minespider on Battery Lifecycle Management.

Procurement Magazine – The Future of Procurement & AI

This edition spotlights Eldar Tuvey, CEO of Vertice, on revolutionizing procurement through automation & benchmarking.

Top 10 Sustainable Procurement Platforms & Leaders.
DBS Bank – Sustainable value chains with industry leaders.
Finexio – CEO Ernest Rolfson on the future of B2B payments.
ABB – Sustainability insights from Anke Hampel.
RapidRatings – CEO John D'Aleo on evaluating suppliers’ financial health.
Category Management Roundtable – Thought leaders from GEP, Cirtuo & Blue Yonder.
AI in Procurement – Expert opinions from PwC, SAP, Efficio & more.

Manufacturing Digital – Industry 4.0 & Smart Factories Take Center Stage

This month’s edition includes insights from Boston Dynamics, RAK Ceramics, Flex, Google Cloud & Zamil Industrial.

Flex – President Paul Baldassari on navigating constant change.
Zamil Industrial – CIO Abdulbary Atassi on IT-Driven Transformation.
Top 10 Women in Manufacturing – Celebrating International Women’s Month.
Digital Manufacturing – RAK Ceramics CEO Abdallah Massaad on industry evolution.
Industry 4.0 – AI strategies from Hexagon’s Lawrence Benson.
Big Picture – Boston Dynamics’ Spot robot & its impact on industrial efficiency.
Lean Manufacturing – VP Jeff Winter on Lean 4.0 & Smart Factories.

Explore the Full Editions Now

BizClik’s March publications are packed with exclusive insights, cutting-edge strategies, and industry best practices.

Consumer Edge (CE), a leading provider of global consumer data-driven insights, has announced the launch of Click, a revolutionary product that merges global web traffic data with transaction insights to provide a more precise view of online spending and forecasting trends.

What Makes Click Unique?

Click offers deep insights across 225+ parent companies and 620+ brands, spanning both consumer and B2B sectors in 59 countries, including the U.S., Canada, Europe, Latin America, Australia, and Asia.

Comprehensive Data Integration – Combines transaction data with web traffic analytics to track company performance.
Performance Insights – Evaluates the impact of marketing spend, search trends & social media on website engagement.
Strategic Forecasting – Helps investors and businesses identify market trends and optimize sales strategies.

Bill Pecoriello, CEO of Consumer Edge, on Click’s Impact:

"Click allows us to deliver an even more global and connected view of company performance that investors and companies need to stay ahead in today’s fast-paced markets."

Real-World Impact: Super Bowl Ad Insights

Click's real-time data uncovered how Hims.com experienced a 500% YoY surge in addressable spend after its Super Bowl ad, highlighting its power in tracking marketing effectiveness.

Unlock the Power of Click

Investors can anticipate sales inflection points, while brands can evaluate and refine their strategies for success.

Wix.com Ltd., a global leader in SaaS website building, has announced the launch of its new automation builder, designed to optimize business workflows with precision. This intuitive, fully customizable automation engine empowers businesses to enhance customer retention, streamline operations, and drive revenue growth.

Features of Wix’s New Automation Builder

Dynamic Visual Canvas – Users can visually map out and manage automation logic with ease.
Advanced Customization – Leverage conditions & formulas to create highly tailored workflows that adapt to specific business needs.
Centralized Management – Monitor all automations & key metrics from a single automation table with real-time adjustments.
Enhanced Email Insights – Get detailed statistics on automation success rates & engagement for improved communication strategies.

Seamless Wix Integration & Smarter Business Operations

Wix Automations natively integrates with Wix Services, enabling businesses to leverage real-time contextual data. For example : 
Reward loyal customers with unique discounts based on purchase behavior & spending.
Automate reminders & invoicing for restaurants, freelancers, and service providers.
Trigger dynamic pricing & promotions tailored to customer engagement.

Guy Itzhaki, Head of Wix Automations, on the New Builder:

"The new automation builder is a game-changer—whether you're a sophisticated user designing complex workflows or a small business owner using predefined templates, Wix Automations provides the flexibility to streamline operations, engage customers, and scale efficiently."

Empower Your Business with Smarter Automations

Wix’s latest innovation makes automation more accessible, powerful, and adaptable for businesses of all sizes.

Similarweb Ltd., a global leader in Digital Intelligence, has launched App Intelligence, a powerful new solution that integrates web and mobile app analytics into a unified platform. This advancement provides businesses with a 360-degree view of digital performance, helping them uncover competitive insights and drive smarter growth strategies.

Benefits of Similarweb's App Intelligence :

Comprehensive Market Coverage – Tracks 4M+ iOS & Android apps across 58 countries with historical insights.
Rich & Reliable App Insights – Provides downloads, engagement, retention, audience demographics, ratings & reviews.
Unified App & Web Analytics – Offers cross-platform visibility for deeper competitive analysis.
App Technographics – Reveals the technology stacks powering top-ranked apps.
Powered by 42matters – Enhanced data from Similarweb’s acquisition of 42matters for more precise app intelligence.

Or Offer, Founder & CEO of Similarweb, on the New Offering:

"Businesses need a full view of their digital presence to stay ahead. App Intelligence provides an unmatched perspective into app and web performance, giving brands the insights they need to make smarter, data-driven decisions."

Unlock Next-Level Digital Intelligence

The launch of App Intelligence strengthens Similarweb’s mission to provide the most complete coverage of digital performance, enabling brands to stay competitive in today’s digital-first economy.