Popsycle, a full-service, data-driven marketing agency known for its creative services and media buying solutions, has officially rebranded as TARA Media. This new identity aligns the agency with its parent company, TARA Group, and its sister companies Statara and TargetSmart. The rebrand reflects the agency’s continued expansion, with a remarkable 240% growth over the past six months, fueled by increased demand for its proprietary media platform and data-driven digital campaign solutions.

Why the Rebrand? Strategic Alignment with TARA Group

Founded in 2017 by Jeff Kaplan, the agency has operated under the Popsycle name until now. Since joining TARA Group in 2022, the agency has delivered full-service media and creative support across the holding company’s portfolio. The rebranding to TARA Media creates a unified identity and emphasizes its collaborative, integrated role within the group.

“The new TARA Media brand identity strengthens the foundation on which we can help our clients navigate today’s complex advertising ecosystem for maximum reach and impact.”

– Jeffrey Kaplan, CEO, TARA Media

Fueling Growth Through Technology and Data

The shift to TARA Media comes at a time of significant momentum. The agency’s growth has been driven by an expanding client base and increased adoption of its all-in-one proprietary media buying platform, enabling seamless programmatic execution for digital advertising.

Drivers of Growth

• 240% growth in six months, attributed to programmatic ad execution and new client wins

• Strong alignment with Statara and TargetSmart, enabling data-informed, multi-channel campaign strategies

• Scalable proprietary platform for CTV, OTT, video, display, audio, and native media

TARA Media’s Full-Service Marketing Capabilities

As TARA Media, the agency continues to deliver a broad spectrum of digital marketing services designed to drive real outcomes. These services include:

Strategic and Creative Services

• Campaign Strategy & Planning

• Creative Design, Video, and Animation

• Identity Resolution and Audience Targeting

• Attribution and Performance Measurement

Digital and Traditional Media Execution

• Programmatic Media Buying across CTV, OTT, video, display, audio, and native formats

• Managed Services for direct mail, DOOH, social media, and email marketing

• Data-driven Ad Tech Integration tailored for agencies, nonprofits, and brands of all sizes

TARA Media’s blend of technology, creativity, and analytics positions it as a high-impact agency capable of executing at scale across industries and verticals.

The transformation from Popsycle to TARA Media marks more than a name change—it represents a strategic evolution for a rapidly growing agency. By integrating deeper with TARA Group and expanding its service portfolio, TARA Media is uniquely positioned to help clients meet the challenges of today’s fragmented advertising landscape with smart, scalable, and data-driven marketing solutions.

With an ambitious growth trajectory and a passion for delivering meaningful impact, TARA Media is set to redefine what modern full-service marketing can look like.

Bond Brand Loyalty, a leading global customer engagement and brand experience agency, has named Morana Bakula as its new President and Chief Executive Officer. This appointment marks a pivotal moment for the company, with Bakula becoming the first female executive to hold the dual roles of President and CEO. She succeeds Bob Macdonald, who transitions to Founder & Chairman of the Board, continuing to provide strategic guidance as Bond charts its next phase of expansion.

A Proven Leader Rising Through the Ranks

Bakula joined Bond in 2012 as a Customer Experience Strategist, steadily rising through leadership roles thanks to her impactful contributions across sectors such as financial services, retail, automotive, and pharmaceuticals. Her appointment as President in 2023 was a natural progression, having already shaped Bond’s strategic priorities and reinforced its client-first approach.

Career Highlights

• Led major client transformations across industries

• Named one of Loyalty Magazine’s Top 30 Under 40 (2022)

• Served on the Board of Directors at Waypoint Centre for Mental Health Care

• Held prior roles at State Farm, Fifth P Solutions, and KPMG

Strategic Vision Aligned with Bond’s Growth Trajectory

Bakula steps into the CEO role at a time of accelerated momentum for Bond. The agency has seen substantial growth, driven in part by a strategic investment from Mountaingate Capital in 2023 and the expansion of its leadership team in 2024.

“Morana’s vision, expertise, and leadership will be instrumental in driving continued growth for our company,”

– Bob Macdonald, Founder & Chairman, Bond Brand Loyalty

Her leadership is poised to deepen Bond’s mission of creating enduring relationships that fuel business growth, leveraging data, technology, and strategic advisory to reimagine how brands connect with customers and employees alike.

Championing Diversity and Purpose in Leadership

Morana Bakula’s appointment also represents a cultural milestone. As a first-generation immigrant and working mother, she embodies the modern, multifaceted leadership that reflects the evolving needs of both the marketing industry and society at large.

“I'm honored to lead this incredibly talented team of experts as we continue to push the boundaries of customer experience, deliver meaningful value to clients, and build the future of loyalty together.”

– Morana Bakula, President & CEO, Bond Brand Loyalty

Bond’s Expanding Role in Customer Engagement

With Bakula at the helm, Bond will continue expanding its full spectrum of loyalty-focused services, including:

• Strategic Advisory and Brand Experience Design

• Digital Marketing and Personalization

• Loyalty Program Management

• Customer and Employee Engagement Platforms

• Advanced Analytics and Technology Solutions

The company’s focus remains on turning known connections into lasting loyalty, a vision now being led by one of the most dynamic leaders in the industry.

Bond Brand Loyalty’s appointment of Morana Bakula as CEO is more than a change in leadership—it’s a bold step forward in the company’s mission to transform customer experience and loyalty through innovation, empathy, and strategic execution. With her leadership, Bond is well-positioned to deliver greater value to clients and deepen its impact across industries worldwide.

Adam Woods, CEO of Choozle, has been named a 2025 Colorado Titan 100, marking his second consecutive year receiving the prestigious honor. The Titan 100 program, presented by Titan CEO and Wipfli LLP, celebrates the most accomplished CEOs and C-level executives in Colorado—leaders who are reshaping their industries through visionary leadership, innovation, and purpose-driven growth.

A Transformational Leader in Omnichannel Advertising

Woods’ recognition as a Titan 100 comes at a pivotal time for Choozle. Under his guidance, the company has undergone significant transformation, evolving from a self-service DSP to a leading omnichannel digital advertising partner known for combining cutting-edge technology with high-touch service.

“Being named a Titan for the second year in a row is a deep honor, especially during a period of transformative change at Choozle,”

– Adam Woods, CEO, Choozle

Since joining Choozle in 2019 as Chief Technology Officer, Woods has consistently championed innovation. His promotion to CEO in 2021 ushered in a new era, focused on:

• Expanding managed services capabilities

• Launching AI-driven performance tools

• Deepening partnerships with data and media platforms

• Enhancing transparency and results for agencies and brands

Shaping the Future of Modern Media Partnerships

Choozle’s growth and reputation in programmatic, paid search, and social advertising are a direct reflection of Woods’ forward-thinking strategy. His leadership has helped redefine what it means to be a modern media partner, making Choozle a trusted ally in a rapidly evolving digital ecosystem.

The company’s unique value proposition lies in blending technology, transparency, and service—an approach that empowers marketers to maximize performance across every digital channel.

“Our team is redefining what it means to be a modern media partner… This recognition is a reflection of the bold, inventive work happening every day across our organization.”

– Adam Woods

Recognizing Colorado's Most Visionary Business Leaders

The Titan 100 program honors executives across diverse sectors who exhibit outstanding leadership, innovation, and impact. The 2025 honorees collectively generate over $35 billion in annual revenue and employ more than 59,000 people in Colorado.

“Colorado's Titan 100 are redefining business with vision and purpose… These trailblazing leaders inspire transformation across industries,”

– Jaime Zawmon, President, Titan CEO

The 2025 Titan 100 Awards Celebration will be held on June 5, 2025, at Magness Arena in Denver, gathering 100 top executives for an evening that showcases the vibrant spirit and excellence of Colorado’s business community.

Adam Woods’ continued recognition as a Colorado Titan 100 underscores his transformational leadership at Choozle and his role in shaping the future of digital advertising. As the company expands its capabilities and continues to empower marketers with data-driven solutions, Woods’ vision and strategic acumen remain central to Choozle’s momentum and success.

As the advertising world adapts to the end of third-party cookies and increasing restrictions on personal data tracking, Ogury, a pioneer in privacy-first ad tech, has launched a revolutionary client-facing platform—Ogury One. The platform puts the company’s proprietary Personified Advertising technology directly into the hands of brands and agencies, enabling them to target personas, not individuals, at massive scale across the open internet.

In an industry marked by diminishing addressability, Ogury One offers a much-needed path forward—combining privacy compliance, AI-driven intelligence, and direct audience control in a single, intuitive solution.

Rethinking Targeting with Personified Advertising

Traditional targeting mechanisms are facing obsolescence. Ogury’s Personified Advertising offers a transformative alternative by moving away from one-to-one tracking and embracing anonymized personas—groups categorized by shared interests, behaviors, and intentions.

Differentiators of Personified Advertising:

• Zero-party data foundation: Sourced through opt-in surveys at scale

• Billions of enriching data points: Including contextual, semantic, bid request, and campaign delivery signals

• AI optimization: Ensures persona relevance and improves performance

• Works with or without IDs: Maintaining addressability despite cookie deprecation

Unlike contextual-only solutions or identity-based alternatives, Ogury’s approach provides superior targeting accuracy without compromising user privacy.

Introducing Ogury One: Power in the Hands of the Advertiser

Ogury One is more than just a platform—it’s a full-service, self-serve and API-compatible ecosystem designed to simplify and supercharge digital advertising workflows.

Three Core Capabilities of Ogury One:

1. Intelligent Planning

• AI-powered Persona Builder: Converts campaign briefs or keyword inputs into precise persona recommendations

• Custom & Turnkey Personas: Combine pre-built personas or build custom groups using detailed insights

  • View survey answers, interests, demographics, devices, preferred sites, and active time frames

• Audience Matching: Extend campaign reach by mapping advertiser data to Ogury’s persona database

2. Effortless Activation

• Use Ogury One’s dashboard or integrate with preferred DSPs and campaign management tools

• Minimal technical setup required, allowing teams to act quickly and at scale

3. Comprehensive Reporting

• Real-time performance tracking and in-depth analytics

• Integration capabilities with clients’ existing business intelligence (BI) tools for seamless insights

With Ogury One, advertisers gain access to 2.5 billion unique monthly devices across 49 countries, spanning both mobile and desktop inventory.

Why This Matters: Industry Context and Market Need

The advertising industry is currently at a crossroads:

• Third-party cookies are being phased out

• Signal loss due to privacy regulations and browser policies is growing

• Consumer trust is declining due to concerns over data misuse

In this climate, brands and agencies need solutions that don’t just comply with regulations but outperform legacy targeting methods. Ogury’s Personified Advertising and its activation through Ogury One meet this moment head-on.

“Ogury One is a ground-breaking user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale for brands and agencies,”

— Stephane Dupayage, Chief Product Officer at Ogury

A Milestone in Ogury’s Strategic Vision

Ogury’s launch of this platform represents a critical milestone in its broader mission: to deliver privacy-safe, high-performance advertising solutions for the open internet. With Ogury One, clients gain full control, transparency, and power over how campaigns are planned, launched, and measured.

Whether through a self-serve dashboard or integrated API, Ogury One transforms how marketers operate in a complex digital landscape—offering a clear competitive edge.

With Ogury One, Ogury is redefining digital advertising by combining AI, zero-party data, and anonymized personas into a seamless, privacy-first platform. Brands and agencies now have direct access to scalable, effective advertising tools that protect user privacy without sacrificing performance. This launch solidifies Ogury’s leadership in the privacy-first ad tech movement and sets a new standard for what advertisers should expect in the cookieless era.

User-generated content (UGC) has become a cornerstone of modern digital marketing, influencing purchasing decisions and strengthening brand trust. Recognizing its growing impact, PowerReviews, a leader in ratings, reviews, and UGC solutions, has launched the PowerReviews Partner Program. This initiative is designed to extend the value and reach of UGC by collaborating with technology providers, agencies, and strategic partners—enabling them to unlock new revenue opportunities while delivering enhanced value to their end customers.

With the first informational webinar beginning on April 9, PowerReviews aims to create a collaborative ecosystem that makes UGC more powerful, more accessible, and more integrated across marketing channels.

Strategic Intent: Driving Growth Through Collaboration

A Revenue Opportunity for Partners

At its core, the PowerReviews Partner Program is incentive-based. Partners receive compensation for new business referrals, helping them monetize their networks while reinforcing the value of trusted technology partnerships.

Target Partner Profiles

The program is open to:

• Technology providers (MarTech, eCommerce, CRM, etc.)

• Marketing and digital agencies

• Consulting firms

• Strategic alliances aligned with PowerReviews' UGC-first philosophy

By leveraging these partnerships, PowerReviews can more effectively deliver turnkey UGC solutions that scale across industries and platforms.

Unlocking Access to Leading UGC Solutions

PowerReviews partners will be equipped with access to its full suite of technologies, designed to turn everyday consumer engagement into high-impact content and insights.

Featured Technologies:

• Ratings & Reviews: Capture customer sentiment at scale

• UGC Display and Syndication: Distribute content across retailer and brand networks

• Social Curation: Leverage social posts and photos for marketing

• Product Sampling: Generate reviews through real-world testing

• Analytics Tools: Understand performance and drive optimization

Partners will be able to offer these solutions to their clients, positioning themselves as full-stack providers of commerce-driving customer content.

Value-Added Benefits for Program Participants

In addition to product access, PowerReviews has built a supportive partner infrastructure to ensure mutual success. Key benefits include:

Marketing and Sales Enablement

• Co-branded webinars and content: Engage mutual audiences with thought leadership

• Blog collaborations and case studies: Showcase joint success stories

• Sales training: Equip partner teams with knowledge to pitch and position UGC offerings

Dedicated Support

• Onboarding assistance

• Ongoing technical and sales support

• Custom materials and toolkits

This end-to-end enablement helps partners quickly become effective resellers or integrators, whether they’re referring clients or embedding UGC into their broader solutions.

A Real-World Example: Caddle Joins as a Referral Partner

To kickstart the initiative, Caddle, a leading Canadian consumer rewards app, has signed on as a referral partner. Known for generating hundreds of thousands of reviews for major brands across Canada, Caddle is a natural fit.

"We are excited to refer and collaborate with 1WorldSync's PowerReviews to harness their world-class syndication platform," said Ransom Hawley, CEO of Caddle. "This partnership will drive significant value for both companies, helping brands collect and amplify authentic consumer feedback more effectively than ever."

This collaboration illustrates the potential synergy between data-rich consumer platforms like Caddle and the syndication and review tools offered by PowerReviews.

The Bigger Picture: UGC as a Competitive Advantage

In today’s commerce landscape, UGC is more than a trend—it's a key differentiator. PowerReviews' Partner Program comes at a time when:

• Consumers are increasingly relying on authentic, peer-generated content

• Brands are seeking cost-effective ways to build trust and boost conversions

• Agencies and tech firms are looking to add value and stickiness to their client relationships

The ability to offer UGC solutions at scale—with the backing of PowerReviews’ tech and expertise—can dramatically enhance partner portfolios and client outcomes.

"We are thrilled to launch the PowerReviews Partner Program as a key part of our strategy to expand the influence of user-generated content," said Brandon Kiffer, President UGC Solutions at PowerReviews. "It also provides our partners an additional revenue stream and the opportunity to deliver deeper value to their clients."

With the launch of the PowerReviews Partner Program, the company is reinforcing its leadership in the UGC space while empowering its partner ecosystem to drive value, engagement, and revenue. By blending world-class UGC technology with strategic collaboration, the program is poised to reshape how businesses of all sizes capture and leverage the voice of the customer.

Agencies, tech providers, and consulting firms now have the opportunity to plug into this ecosystem—offering trusted, scalable UGC solutions with the full support and backing of a market leader.

In a digital world overloaded with content and short on time, Framerate Technologies has launched a bold new initiative to cut through the noise: the View+Finders Podcast. This short-form, high-impact audio series delivers ten-minute episodes that go deep on the innovations, trends, and strategies reshaping entertainment, technology, and media.

Targeted at executives, creatives, entrepreneurs, and decision-makers across the media-tech landscape, View+Finders is designed to help professionals stay informed without overwhelming their schedules. Each installment features prominent industry voices and topics at the forefront of transformation—from AI in talent-brand relationships to cultural representation in content distribution.

Podcast Purpose: Short, Smart, and Strategic

Designed for Modern Attention Spans

The View+Finders Podcast understands that attention is currency. In a landscape where hours-long podcasts can be hard to digest, each episode of View+Finders runs around ten minutes—perfect for the morning commute, coffee breaks, or between meetings.

This micro-content strategy ensures that:

• Listeners get value immediately, without fluff

• Topics stay focused and actionable

• Time investment remains low while ROI remains high

Topics with Tactical Relevance

The podcast centers on actionable foresight, covering:

• How AI is transforming relationships between talent and brands

• The evolution of distribution models on emerging platforms

• The role of cultural storytelling in driving consumer engagement and market differentiation

• How consumer behavior shifts are influencing new monetization strategies

The goal? Deliver real-time industry intelligence that professionals can put into practice instantly.

A Roster of Visionary Guests

Trent Blacket – Co-Founder, EMT Partners

An Australian lawyer, tech/media investor, and connector of high-caliber talent with visionary brands, Trent Blacket brings a global view on the intersection of AI and talent management. His episode explores:

• Why intelligent matchmaking between talent and brands is the next big frontier

• How AI is amplifying human potential in media partnerships

• Insights from operating across two continents: Australia and the U.S.

Doug Schwab – Founder, Maverick Entertainment

Founder of one of the most prolific and successful Black cinema distribution companies, Schwab shares:

• How cultural representation creates market value

• Lessons from building a catalog that resonates across diverse audiences

• Where independent cinema and digital distribution are heading next

These interviews provide firsthand knowledge from professionals leading the charge in media, technology, and entertainment innovation.

The Voice Behind the Mic: Vaughn Juares

A Veteran in Media Tech

Vaughn Juares, co-founder of Framerate Technologies and host of View+Finders, brings decades of experience at the intersection of creative storytelling and emerging technologies. His mission with the podcast:

“To streamline the learning process so professionals can stay in the know in a world that's changing almost daily.”

Juares believes that education and innovation should be accessible—not a burden. His hosting style focuses on drawing out concise, powerful ideas, helping listeners spark new strategies and stay agile in their industries.

Why View+Finders Matters Right Now

A Podcast for a Tipping Point Moment

The convergence of media, tech, and AI has never been more impactful—or more complex. With:

• AI redefining creativity and personalization

• Audiences consuming content across dozens of platforms

• Business models shifting in real time

Professionals need to adapt quickly. View+Finders offers a reliable, quick-to-consume source of strategic intelligence that:

• Encourages smarter decision-making

• Promotes cross-industry insights

• Inspires entrepreneurial innovation

Whether you're in film production, advertising, platform development, or media strategy, this podcast serves as a compact, trusted companion for understanding what’s next.

A Must-Listen for Innovators

View+Finders isn’t just another podcast—it’s a professional intelligence tool tailored for the fast-paced, high-stakes world of entertainment and technology. Through curated guests, focused discussions, and a digestible format, Framerate Technologies is helping leaders think fast and act faster.

With new episodes rolling out regularly, View+Finders is poised to become a go-to resource for anyone navigating the evolving intersections of creativity, technology, and commerce.

In a significant step toward reshaping how businesses harness the power of artificial intelligence in content management, CHRS Interactive has launched its WordPress AI Integration service. This new offering goes beyond conventional plugins and generic automation tools—providing fully customized AI capabilities that integrate directly into clients’ WordPress websites.

With AI adoption in content management systems (CMS) reaching new heights in 2025, the need for bespoke, intelligent automation has never been greater. CHRS Interactive is addressing this demand head-on by helping businesses improve site performance, personalize user engagement, and automate operations—all without sacrificing flexibility or control.

Why This Matters: Moving Beyond One-Size-Fits-All Plugins

The Problem with Generic AI Add-ons

Most AI tools for WordPress come in the form of off-the-shelf plugins that offer limited functionality and poor integration. They often:

• Operate independently of other site elements

• Create compatibility issues

• Offer rigid capabilities with limited adaptability

• Leave companies reliant on external logic and third-party platforms

CHRS Interactive’s approach is different. By building site-specific AI tools from the ground up, the service aligns with each business’s unique infrastructure, content, and performance goals.

A Seamless AI Experience

As CHRS Interactive founder Artin Hovhanesian put it:

“Too many AI plugins feel like afterthoughts. They’re bolted on and barely integrated. We wanted to build solutions that actually fit, so they feel like part of the site—not just extra code.”

This mission results in AI that functions natively within a WordPress environment, delivering a seamless, performance-boosting experience.

Core Capabilities of CHRS WordPress AI Integration

The service supports a wide spectrum of AI-driven use cases, including:

1. Behavior-Driven Chatbots

Custom chat agents that adapt their messaging based on:

• User intent

• Navigation behavior

• Device type or time of day

These bots don’t follow static scripts—they learn and optimize responses to maximize user engagement and satisfaction.

2. Real-Time Content Tuning

Dynamically adapt headlines, CTAs, images, or product placements based on:

• Scroll behavior

• Previous visits

• Session duration

• Geo-location

Ideal for publishers, marketers, and e-commerce businesses looking to boost relevance and retention.

3. Live Analytics Dashboards

Visual dashboards powered by AI that highlight:

• User journey friction points

• Conversion drop-offs

• High-performing content clusters

These dashboards enable non-technical teams to act on insights in real time—improving outcomes without deep data science expertise.

4. Product Recommendations & Personalization

Online retailers can leverage browsing history and behavioral trends to:

• Auto-populate product pages

• Offer limited-time bundles

• Guide users through optimized purchase paths

This means more conversions, higher cart values, and better user experience.

Designed for Flexibility Across Industries

The WordPress AI Integration service is platform-agnostic within the WordPress ecosystem, making it highly versatile. Here’s how different sectors can benefit:

• E-Commerce Retailers: Deploy AI for intelligent merchandising, abandoned cart recovery, and personalized upsells.

• Marketing Agencies: White-label AI tools to provide clients with unique site features and backend efficiencies.

• Media & Publishers: Build dynamic experiences that adapt in real time to reader preferences and engagement patterns.

• Service-Based Businesses: Automate bookings, FAQs, and lead qualification via intelligent interfaces tailored to your brand voice.

Each solution is custom coded, ensuring compatibility, scalability, and data protection across all client projects.

Early Results: AI with Tangible Business Impact

Real-World Adoption

Mark Frankel, a longtime CHRS partner, shared early success metrics:

“We saw a measurable lift in user engagement. It didn’t take much to implement, and the improvements were noticeable quickly.”

CHRS reports that early adopters have seen gains in:

• Page interaction time

• Email signups

• Product views per session

• Reduction in bounce rates

These improvements reflect the power of personalized, real-time AI experiences integrated directly into the WordPress backend.

Long-Term Support and Search-Ready Performance

Built for Evolving SEO Standards

AI implementation doesn’t just help UX—it also ensures compliance with evolving search engine expectations. CHRS’s solutions are built with:

• Core Web Vitals in mind

• Clean, indexable code

• Schema integration and SEO-forward logic

Additionally, clients receive:

• Tailored onboarding

• Ongoing updates

• Performance tuning support as both business needs and web standards evolve

Smart AI, Seamlessly Delivered

CHRS Interactive’s WordPress AI Integration service represents a major evolution in how businesses of all sizes can implement AI in meaningful, brand-aligned ways. It provides not only the technical foundation but also the strategic foresight needed to future-proof digital experiences in an increasingly competitive landscape.

Whether you’re aiming to personalize, automate, analyze, or all three—this is AI built for your site, not just your stack.

Infinite Reality (iR), a trailblazer in immersive digital media, ecommerce, and extended reality (XR), has officially surpassed 150 million consumer interactions across its immersive 3D web experiences. From virtual storefronts and gamified brand environments to AI-assisted support and frictionless ecommerce, Infinite Reality is leading the charge into a new era of consumer engagement.

Built in collaboration with global brands and government organizations, iR’s browser-based 3D environments offer an interactive, app-free shopping experience that combines AI, gamification, storytelling, and real-time analytics to capture and convert consumer attention in today’s hyper-saturated digital landscape.

The Milestone: 150 Million Interactions and Counting

What Counts as an “Interaction”?

The 150 million consumer engagements recorded by Infinite Reality represent a wide variety of digital behaviors across nearly 500 immersive experiences, including:

• Clicks on 3D product imagery

• In-world gameplay like scavenger hunts and quizzes

• Add-to-cart ecommerce activity

• Newsletter, promotion, and loyalty program sign-ups

• Conversations with AI-powered agents

• Embedded video views

• Social media content sharing

• Engagement with navigational hotspots

These interactions span immersive brand experiences developed for names like Crate & Barrel, L’Oréal, Vodafone, Warner Bros. Discovery, Swarovski, and even government bodies like the UAE Ministry of Finance.

Notably, this milestone excludes data from iR’s recently launched no-code 3D storefront builder, iR Studio, as well as experiences built on third-party platforms such as ROBLOX or those powered by the newly acquired Napster platform.

Immersive Commerce Delivers Measurable Results

As attention spans shrink and digital fatigue sets in, immersive web experiences are proving to be a critical differentiator for brands.

According to a 2023 Coresight Research study:

• 88% of brands using immersive commerce report increased sales

• 77% saw a rise in product engagement (clicks)

• 67% experienced new customer acquisition

Infinite Reality’s case studies support these findings with results like:

• A luxury fashion brand saw a 75% lift in conversion rate and a 19% higher average order value (AOV)

• A global toy company achieved a 25% increase in add-to-cart rates

• A music and entertainment brand boosted merchandise conversion by 39%, selling out exclusive items within a week

These metrics confirm what marketers are quickly realizing—3D commerce is no longer experimental; it’s essential.

Gamified Shopping: Meeting Gen Z and Gen Alpha Where They Are

The Gaming Generation

With more than 80% of U.S. consumers playing video games—and an even higher percentage among Gen Z—immersive, game-like environments are becoming a natural extension of the digital shopping experience.

For younger consumers, browsing online is expected to be:

• Play-centric

• Visual and dynamic

• Social and shareable

• Spatial, not static

Infinite Reality’s experiences are tapping into these expectations with interactive layers like AI assistants, personalized product journeys, and mini-games—all embedded seamlessly within the shopping experience.

Samantha Kobrin, VP of Enterprise Marketing at iR, explains:

“We know that the majority of Gen Z and Gen Alpha consumers are playing games online, and we’re ready to meet these generations on their terms by offering them a more gamified, visual way to shop.”

Seamless Integration: No Apps, No Headsets, No Barriers

Web-Based, App-Free Access

One of Infinite Reality’s greatest innovations is delivering immersive experiences through a standard web browser. There are:

• No downloads required

• No VR headsets necessary

• No hardware friction

This accessibility ensures mass-market scalability—whether for a Fortune 500 enterprise or a growing D2C brand.

Built to Integrate

iR experiences integrate directly into existing ecommerce infrastructure, with compatibility for platforms like:

• Shopify

• Salesforce Commerce Cloud

• Magento

• SAP

These integrations allow for smooth handoff to checkout, maintaining the brand's commerce logic while upgrading the user experience to an immersive format.

The Role of iR Studio: Democratizing 3D Web Experiences

Infinite Reality’s latest innovation, iR Studio, lowers the barrier to entry for small and midsize businesses looking to create immersive digital storefronts.

A No-Code Tool for All

With iR Studio:

• Anyone can build 3D shopping experiences without writing a single line of code

• Small retailers can deliver high-end immersion once only available to big brands

• Entrepreneurs can extend product storytelling in spatial, visual ways

This democratization of immersive commerce positions iR Studio as a game-changer for digital retail across industries.

Infinite Reality’s Broader Ecosystem and Acquisitions

The company’s rapid growth is supported by a robust portfolio, including:

• Obsess (acquired Jan 2025): A leader in luxury brand virtual storefronts

• Landvault (acquired July 2024): Specializing in gamified spatial content

• Napster (acquired Q1 2025): Bolstering immersive entertainment and audio commerce

These acquisitions expand iR’s capabilities across entertainment, government, luxury, and retail—solidifying its status as a next-generation media powerhouse.

A Turning Point for the Future of Digital Engagement

Infinite Reality's 150 million interactions mark a defining milestone in the transition from flat, transactional ecommerce to dynamic, immersive commerce.

As traditional digital advertising loses its grip and attention spans dwindle, immersive media offers a proven path forward. Brands ready to embrace 3D experiences, gamification, and visual storytelling are not just future-proofing—they’re winning the attention, trust, and dollars of today’s most coveted demographics.

“This is a meaningful milestone for our company,” said John Acunto, Co-Founder and CEO. “The volume and quality of engagement we are seeing within the iR platform is proof that immersive media is effective at captivating consumers and delivering results.”

With new tools like iR Studio, Infinite Reality is opening the door for businesses of all sizes to participate in the next frontier of commerce—and this milestone is only the beginning.