Transmission, the world’s largest independent B2B marketing agency, has launched a new capability Brand Storytelling to help businesses adapt to shifting buyer behaviors and build deeper emotional connections. The launch comes in response to a clear trend: B2B audiences are moving beyond transactional decisions, increasingly valuing brand narratives that offer meaning, human connection, and long-term engagement.

This new offering is further strengthened by Transmission's recent acquisition of Earnest, an award-winning B2B agency with offices in London and New York, enhancing its global reach and creative capabilities.

Addressing the Shift from Transactional to Emotional

Modern B2B buyers no longer engage solely based on product specs and pricing—they seek alignment with brand values and vision. Transmission’s Brand Storytelling capability is designed to bridge the gap between brand awareness and demand generation, making emotional resonance a driver of measurable business outcomes.

Objectives:

• Reinforce brand identity as a foundational business asset

• Connect emotionally with buyers through compelling narratives

• Seamlessly integrate storytelling across brand and demand motions

• Deliver scalable, high-impact creative formats that drive engagement

“Audience behaviors and the places buyers consume media are changing,” said Ricky Abbott, President of Transmission. “The rapid emergence of AI has increased brand importance. Now more than ever, intersecting brand to demand with human connection is paramount.”

A Fully Integrated Brand Storytelling Ecosystem

Transmission is building what it calls the first fully integrated B2B brand storytelling consortium, involving creative partners and storytelling experts to deliver a comprehensive suite of branded content experiences.

Scope of Offerings:

• Documentary-style brand films

• Podcasts and serialized content

• Editorial storytelling and long-form content

• Branded creator partnerships

• Integrated narrative development across all media\

“We’re embracing everything story can touch,” added David Reid, VP, Global Growth at Transmission. “There’s nothing else like it in B2B.”

To ensure excellence, Transmission is working with Story + Strategy and Sub Genre as advisory partners—specialists in narrative strategy and cinematic storytelling.

Backed by Strategic Growth Through Acquisition

The launch follows Transmission’s acquisition of Earnest, which significantly bolsters its storytelling and creative chops. With former Earnest CEO Chris Wilson now serving as EMEA Managing Director at Transmission, the unified agency now supports over 100 global B2B clients with full-service capabilities.

This move enhances Transmission’s ability to:

• Scale storytelling efforts globally

• Blend creative excellence with strategic execution

• Drive both top-of-funnel engagement and mid-to-bottom-funnel conversion

With the unveiling of Brand Storytelling, Transmission is solidifying its position as a forward-thinking, global leader in B2B marketing. By aligning emotional storytelling with measurable demand generation, the agency is setting a new standard for how B2B brands engage, influence, and inspire their audiences across platforms.

For B2B marketers navigating a noisy, rapidly evolving digital landscape, Transmission’s new capability offers a powerful way to stand out—not just to sell, but to connect.