Olinger, formerly The Olinger Group, has announced a comprehensive rebranding initiative, including a new website and updated brand identity, designed to align with its innovative Live Well® methodology. This transformation reinforces Olinger’s commitment to helping brands build deeper, more human-centered connections with consumers through intelligent, actionable market research.

The rebrand also includes a new domain, olingermr.com, replacing olingergroup.com, symbolizing Olinger's forward-looking, research-focused mission.

A Refreshed Identity for a New Era of Insight

At the core of Olinger’s rebranding is a streamlined, horizontal logo design that better reflects its range of insight-driven services:

• Live Well® – Wellness-focused consumer insights

• Unheard Voices – Elevating marginalized perspectives

• OmniView – 360° multi-source data interpretation

• Qual+ and Quant+ – Enhanced qualitative and quantitative methodologies

A revamped color palette—featuring teal, yellow, navy, and the classic Olinger Orange—mirrors the brand’s energy and the diversity of the audiences it serves.

Introducing Olingermr.com: Designed for Exploration and Connection

The new website, olingermr.com, offers a visually engaging and user-friendly experience, including:

• Animated, interactive features

• Clear breakdown of Olinger's unique methodologies

• Simplified navigation for exploring services and case studies

• A platform tailored for both existing and prospective clients

This digital refresh ensures that brands can easily discover how Olinger helps them build research-driven strategies with lasting impact.

A Human-First Vision for Market Research

“Our rebrand and new website mark a pivotal evolution in our journey,” said Michael Vasquez, CEO of Olinger. “We are setting a new standard for market research by focusing on a human-first approach that resonates with brands across all industries and their consumers.”

Vasquez emphasized that Olinger’s mission is not just about data collection but about delivering insight that drives genuine, human-centered decision-making.

With its new identity, domain, and website, Olinger is doubling down on its mission to deliver authentic consumer understanding through human-first methodologies. The brand’s transformation underscores its commitment to empowering businesses with the tools to listen better, connect deeper, and act smarter in a complex consumer landscape.

By evolving its image and digital presence, Olinger is poised to lead the next chapter of market research—where insight begins with empathy and ends in action.