Leading digital analytics and website optimisation specialists, including Hookflash, Contentsquare, and AB Tasty, are bringing together Ireland’s top marketing minds for an exclusive industry event in Dublin. The event will focus on data-driven website optimisation, revealing how brands can make every site change impactful and profitable.

Why It Matters

Marketing budgets are tighter, and clicks are more expensive – making the post-click experience critical for sales & retention.
Too many changes are made without testing – leading to millions in lost revenue every year.
Data-driven experimentation ensures higher engagement, better conversions, and long-term success.

Featured Speakers & Insights:

Luke Adams, Senior Performance Specialist, Irish Life – Shares strategies for leveraging data-driven decision-making.
Patrick Thornton, eShopWorld – Reveals how to use tech to enhance customer experience.
Nicole Storey, Head of Experimentation, Hookflash – Showcases how data-driven testing led to a 19% revenue uplift for clients in 2024.

Nicole Storey on the Importance of Experimentation:

"Brands are losing money at an alarming rate due to poor post-click experiences. At Hookflash, we help brands save money and increase revenue by introducing and scaling data-driven experimentation programs."

Don’t Miss This Opportunity

This event is a must-attend for marketers looking to avoid costly mistakes, boost revenue, and optimise every customer interaction.

The global Cloud POS market is rapidly expanding, driven by technological advancements, increased adoption across industries, and the benefits of cloud computing. According to Allied Market Research, the market was valued at $2.24 billion in 2020 and is projected to reach $13.24 billion by 2028, growing at a CAGR of 24.5%. This article explores market trends, key drivers, segmentation insights, and the impact of COVID-19 on the industry.

Cloud POS Market Overview & Trends

• Cloud-based POS systems enable real-time sales tracking and data processing, offering flexibility and cost savings.
• Businesses can use existing mobile devices (iPads, smartphones) as POS terminals, reducing hardware expenses.
• Despite requiring an Internet connection, many providers offer offline functionality to ensure seamless operations.

Market Segmentation Insights

1. By Component:

• Solution Segment: Accounted for nearly 80% of the market share in 2020 and is expected to continue its dominance.
• Services Segment: Expected to grow at the fastest CAGR of 26.0% from 2021 to 2028 due to rising demand for cloud-based financial services.

2. By Organization Size:

• SMEs: Accounted for nearly 60% of total market revenue in 2020, maintaining dominance by 2028.
• Large Enterprises: Expected to witness the fastest CAGR of 27.2% during the forecast period.

3. By Region:

• North America: Held more than 40% of the global market share in 2020.
• Asia-Pacific: Expected to grow at the fastest CAGR of 25.7% from 2021 to 2028, driven by digital transformation and increased cloud adoption.

Impact of COVID-19 on Cloud POS Adoption

• The pandemic accelerated the adoption of Cloud POS solutions as businesses shifted to online and home delivery models.
• Retailers and restaurants leveraged cloud-based POS terminals for seamless remote transactions.
• This shift fueled the overall growth of the Cloud POS market post-pandemic.

Market Players & Competitive Landscape

Major players in the global Cloud POS market include:

• Cegid, UTC Retail, Oracle, Shopkeep, PAR Technology, Shopify, B2B Soft, Intuit, Square, Inc., and Lightspeed.
• These companies focus on partnerships, expansions, and collaborations to strengthen their market presence.

The Cloud POS market is poised for significant growth, driven by cost efficiency, scalability, and real-time analytics. As businesses continue to embrace digital transformation, cloud-based POS systems will remain an essential component of modern financial transactions.

Marketing is constantly evolving, shaped by emerging trends, AI advancements, and changing consumer behavior. To stay ahead, marketers must focus on empathy, upskilling, and authentic engagement. This article explores key findings from SurveyMonkey's latest research, revealing the biggest challenges and strategies marketers can adopt to thrive in 2025.

1. Human-Centric Marketing: Balancing AI with Authenticity

• AI is transforming marketing, helping professionals stay competitive and improve performance.
• Content generation is AI’s most popular use case, but consumer perceptions remain skeptical.
• 45% of consumers find AI-generated content inauthentic, and 79% believe humans understand them better than AI.
• Takeaway: Marketers should use AI to enhance efficiency but rely on human creativity and empathy to build stronger customer connections.

2. Upskilling: The Marketer’s Competitive Edge

• Marketers prioritize skill development over bigger budgets or expanding teams.
• 41% believe they are ahead of peers in adopting new skills and technologies.
• AI adoption presents a major opportunity—only 33% feel ahead in AI learning.
• Takeaway: Embracing AI for data analysis, content ideation, and efficiency can free up time for strategic and creative work.

3. Rethinking Influencer Marketing: Credibility Over Follower Count

• Social media remains the top strategy for three out of four marketers.
• 50% of consumers don’t trust influencers or celebrities but prefer industry experts.
• Gen Z & Millennials (30%) are more likely to trust social media personalities.
• User-generated content (58%) resonates more than influencer endorsements (17%).
• Takeaway: Brands should focus on expert-led, credible voices, including customer testimonials, industry leaders, and company thought leaders.

As 2025 approaches, marketers must focus on AI integration, skill development, and credibility-driven strategies. The most successful brands will be those that blend technology with authenticity, ensuring that marketing remains human-centric, data-driven, and adaptable.

Triller Group Inc.'s Julius, a top influencer marketing platform, has partnered with Amplify.ai, a leader in conversational AI, to deliver a seamless, AI-driven influencer marketing solution. This collaboration empowers brands and agencies with end-to-end campaign management, real-time engagement, and data-driven insights.

How This Partnership Enhances Influencer Marketing

By integrating Julius's influencer discovery and analytics with Amplify.ai's AI-powered audience engagement, brands can:

• Identify & Vet Influencers – Leverage Julius's robust database and analytics.
• Streamline Campaign Execution – Manage tracking, reporting, and optimization in a unified platform.
• Automate & Personalize Engagement – Utilize AI-driven messaging for real-time audience interactions.
• Optimize Performance – Access data-driven insights for continuous campaign refinement.

Industry Leaders Weigh In

Stefan Mayo, SVP of Sales at Triller, emphasizes the impact:
"With this integration, we're redefining what's possible in influencer marketing—helping brands drive deeper engagement and maximize ROI."

Sean Kim, CEO of Triller App, Amplify.ai, and Julius, highlights AI’s role:
"This partnership extends our AI innovation to influencer marketing, offering a comprehensive solution that enhances every stage of the campaign lifecycle."

As digital marketing evolves, AI-powered influencer marketing is becoming essential. The Julius & Amplify.ai collaboration helps brands scale engagement, improve efficiency, and drive higher campaign success—all from a single platform.

On the latest episode of the Driven by DCKAP Podcast, Kevin Weadick, CEO of FleetPride, discusses how digital transformation and operational efficiency are reshaping the heavy-duty aftermarket parts industry. In conversation with Karthik Chidambaram, CEO of DCKAP, Weadick shares leadership insights on technology, customer experience, and business growth.

Highlights from the Episode

1. Leveraging Technology for Growth

FleetPride is investing in e-commerce and digital solutions to enhance customer satisfaction and streamline operations.

2. Taking Strategic Risks

Weadick reflects on how stepping into new roles and embracing business challenges accelerated his leadership journey.

3. Building a High-Performance Business

By prioritizing operational efficiency and customer experience, FleetPride is driving success and maximizing productivity.

Technology That Meets Customers Where They Are

FleetPride’s real-time digital infrastructure provides customers with instant access to inventory across 300+ locations, reducing downtime and improving efficiency.

"Our customers have revenue-generating assets. If their truck is down, they're not making money. Our job is to make sure they have the parts and service they need," — Kevin Weadick, CEO, FleetPride

Adapting to Change & Driving Value

Weadick’s leadership journey spans Grainger and Zoro, where he gained deep expertise in supply chain, operations, and digital commerce. His ability to adapt and lead across industries has been a key driver of success.

Investing in People to Strengthen Business Performance

Through FleetPride University, the company is tackling talent shortages by training skilled technicians and frontline employees, ensuring long-term growth and industry leadership.

Inside the Minds of Business Leaders—2025 Driven by DCKAP Podcast Season

The 2025 season features top B2B leaders, including:

• Kathryn Poehling Seymour (CEO, First Supply) – Balancing tradition and innovation in a 125-year-old company.
• Eric Hoplin (CEO, NAW) – Helping wholesalers navigate market shifts.
• Jim Derry (CEO, Field Fastener) – Leveraging company culture for success in a competitive market.

This insightful discussion with Kevin Weadick showcases how strategic leadership, digital transformation, and talent investment are shaping the future of B2B distribution.

Harmonic has announced that Weigel Broadcasting, a leading North American broadcaster, is simplifying its video distribution using Harmonic’s VOS® Media Software. This cloud-native solution enhances efficiency, reduces costs, and enables seamless ATSC 1.0 centralcasting.

Scalability & Efficiency for Weigel Broadcasting

With a growing number of stations, Weigel sought a software-driven, scalable approach rather than expanding hardware infrastructure.

"With Harmonic’s end-to-end playout-to-delivery solution, we can scale compute power instead of managing stand-alone appliances. This has streamlined our workflows and given us the flexibility to expand without traditional infrastructure complexities," — Kyle Walker, VP of Technology, Weigel Broadcasting

Benefits of VOS Media Software for Weigel

End-to-End Cloud-Based Workflow – Covers ingest, centralcasting, playout, branding, encoding, transcoding, statistical multiplexing, and distribution.
Automated & Scalable Operations – Enables easy station expansion based on data center capacity.
Advanced Capabilities – Supports AI captioning, Dolby upmix, PSIP fetch, Nielsen watermarking, and delay-line integration.
Web-Based Playlist Monitoring – Simplifies automation-free channel delivery.

Future-Proofing Broadcast & OTT Delivery

By adopting Harmonic’s next-generation playout-to-delivery platform, Weigel is streamlining operations while preparing for the future with:

ATSC, OTT, and split signal support on a unified platform
Enhanced flexibility and cost efficiency
Seamless content distribution across multiple stations

"Weigel is at the forefront of broadcast innovation, leveraging VOS Media Software to optimize operations and future-proof video delivery," — Gil Rudge, SVP, Products & Americas Sales, Video Business at Harmonic

With Harmonic’s VOS Media Software, Weigel Broadcasting is maximizing efficiency, reducing costs, and expanding effortlessly while staying ahead in the evolving broadcast landscape.

Customers.AI has released its "2025 State of the Website Visitor Identification Industry Report," uncovering widespread data accuracy issues that are damaging marketing performance, increasing costs, and reducing effectiveness across the industry.

With the decline of third-party cookies and the rise of AI-powered visitor identification tools, this $1B industry is growing rapidly. However, inconsistent data accuracy among providers is hindering brands from making informed marketing decisions.

Alarming Accuracy Gaps in the Industry

The report's testing revealed critical performance disparities among website visitor identification providers:

Two of three providers scored poorly, with accuracy rates between 5%-30%.
Customers.AI outperformed competitors with an accuracy rate of 65%-85%.
Competitors’ low accuracy leads to wasted ad spend, poor email deliverability, and unreliable targeting.

"Brands deserve to know the truth about the data they're relying on. Our report highlights a shockingly low data accuracy rate for legacy solutions and the need for greater transparency," — Larry Kim, CEO & Founder, Customers.AI

The Cost of Bad Data in Marketing

Inaccurate visitor identification significantly impacts:

Higher Marketing Costs – Misdirected ad spend on incorrectly identified visitors.
Poor Email Deliverability – Low match rates lead to undelivered or misdirected emails.
Reduced Campaign Performance – Inaccurate targeting results in lower engagement and conversions.

Customers.AI’s Call for Industry Accountability

To address these challenges, Customers.AI has introduced a Visitor ID data testing tool, enabling brands to:

Independently evaluate their provider’s data accuracy.
Optimize their marketing spend based on reliable identification.
Ensure higher match rates and better performance.

"Identity is core to Blotout. We tested multiple providers, and Customers.AI was the clear leader—higher accuracy, better match rates, and real value," — Mandar Shinde, CEO, Blotout

As website visitor identification becomes a key pillar of digital marketing, accuracy and transparency are crucial. Customers.AI’s report highlights the urgent need for accountability while showcasing how its solution sets a new industry benchmark for data accuracy.

Engage3, powered by Dexi, has announced a strategic expansion of its leadership team, appointing Wesley Bean, MBA, to help accelerate its AI-driven pricing platform roadmap. With extensive experience in pricing strategy, merchandising, and shopper intelligence, Bean’s addition strengthens Engage3’s mission to revolutionize retail price optimization and consumer engagement.

Leadership Expertise Driving Innovation

Bean brings over 20 years of experience leading growth and transformation initiatives in global retail, pricing strategy, and digital intelligence. His impressive track record includes executive roles at:

Catalina Marketing – Led a 350+ member team in sales, analytics, and data science, delivering $6B+ in consumer value annually.
Southeastern Grocers & Winn-Dixie – Spearheaded private brands, pricing strategy, and merchandising support.
Walmart – Focused on global procurement and international trade development.
APR Energy – Led global supply chain operations across Asia, Europe, the Middle East, and Latin America.

"Wes has a phenomenal track record for scaling global operations, driving business transformation, and creating high-performing teams," — Edris Bemanian, CEO, Engage3

Accelerating AI-Powered Retail Transformation

Bean’s appointment comes at a critical time as AI-driven pricing strategies reshape the CPG and retail ecosystem. With Engage3’s advanced technology, retailers and brands can:

Optimize Price Image to enhance profitability and store traffic.
Leverage AI insights for better decision-making in pricing and promotions.
Enhance customer loyalty through personalized and data-driven strategies.

"We are at a tipping point in AI-enabled pricing strategy. The potential to disrupt traditional retail decision-making will drive better outcomes for both retailers and shoppers," — Wesley Bean

Engage3’s leadership expansion underscores its commitment to innovation in AI-driven pricing. With Bean’s expertise, the company is poised to deliver cutting-edge solutions that transform pricing strategy, customer insights, and revenue growth for brands and retailers worldwide.