Intuit Inc., in partnership with Canvas8, released The New E-Commerce Calendar report revealing a shift in customer shopping behavior. Traditional retail and price promotions now influence only 22% of purchase moments. Instead, shopping is driven by personal, cultural, and community events throughout the year. This evolution demands marketers rethink their engagement strategies beyond the conventional holiday season.

The New Year-Round Shopper Rhythm

• The end-of-year holiday season accounts for only 10% of annual shopper engagement opportunities.

• Brands face up to 15 retail, cultural, or religious moments to engage customers each month.

• 39% of shoppers feel overwhelmed by the volume of sales and promotions, and 25% avoid shopping during major sales events.

• This saturation presents both challenges and opportunities to capture customer attention more meaningfully.

Six Key Categories in the New E-Commerce Calendar

• Sales Moments:

  • Traditional events like Black Friday and Prime Day remain influential.

  • 76% of shoppers use these moments for planned purchases.

  • 72% remain open to unplanned buys if the deal is right.

• Celebratory Moments:

  • Events like Valentine’s Day and Halloween hold strong emotional appeal.

  • 54% and 39% of shoppers respectively make purchases around these occasions.

• Holiday Moments:

  • Holiday season remains significant but with evolved shopper motivations.

  • Price sensitivity drops 38%, with a focus on joy and tradition.

• Entertainment Moments:

  • Sporting and cultural events (World Cup, Super Bowl) influenced 15% of shoppers in the last two years.

• Advocacy Moments and Together Moments:

  • These include social causes and community events shaping purchase behaviors, especially among younger demographics.

Shopper Segments and Regional Insights

• Parents are more likely (54%) to shop during discount-driven moments than non-parents (45%).

• Younger shoppers (18–34) shop more during Advocacy and Entertainment Moments but feel more overwhelmed by promotions.

• Older shoppers (55+) are more skeptical of discounts, perceiving many as exaggerated.

• Regional differences:

  • UK and Canada shoppers respond strongly to loyalty rewards (43%).

  • German shoppers more often set holiday budgets (49%).

  • Benelux shoppers show less concern about missing deals (66%).

  • Scandinavian shoppers are least influenced by discount sales (41%).

Strategic Takeaways for Marketers

• The traditional marketing calendar must evolve into a dynamic, year-round strategy that aligns with cultural and community moments.

• Understanding emotional drivers behind each moment category can unlock new growth opportunities.

• Tailoring marketing efforts by demographic and regional nuances enhances engagement and loyalty.

• Brands focusing on meaningful, timely connections beyond price promotions can build deeper emotional ties and sustain long-term growth.

The New E-Commerce Calendar highlights that today’s shopping behavior is complex, diverse, and culturally driven across the calendar year. Marketers who adapt to this evolving landscape by focusing on moments that matter—beyond traditional sales events—will better resonate with their audiences, create stronger brand loyalty, and achieve sustained business success globally.

Everstage, a leading platform for modern incentive compensation management (ICM), announced powerful validation for its Crystal forecasting module. A new research report, Turning Incentives Into Revenue, shows how Crystal has helped customers increase revenue by 10-25% across key performance metrics. The company also welcomed Jose Aleman, former VP of Commercial Operations at Diligent, as VP of GTM Excellence, aiming to expand its strategic impact on sales compensation.

Crystal Forecasting Module: Proven Revenue Impact

• Research analyzing dozens of customers, including Diligent, highlights Crystal’s transformative effect on ICM.

• Key performance improvements include:

  • 15-20% increase in average deal size.

  • Over 90% accuracy in sales forecasting.

  • 15-25% improvement in deal profitability.

  • 80% reduction in commission disputes.

  • 23% increase in win rates.

• Jose Aleman credits Crystal with transforming sales compensation from a necessary evil into a strategic growth driver.

Executive Leadership Strengthens Growth Vision

• Jose Aleman joins Everstage to help customers unlock Crystal’s strategic value based on his experience leading sales compensation transformation at Diligent.

• Abelardo Gonzalez, appointed VP of Product Marketing, brings 15+ years of experience to amplify Everstage’s positioning of ICM as a business driver.

• Gonzalez emphasizes shifting the narrative of commissions from back-office functions to forward-looking tools that influence sales behavior and revenue.

Changing the Incentive Compensation Management Narrative

• Everstage is redefining ICM from a manual, reactive process to a strategic revenue engine.

• The Crystal module exemplifies this paradigm shift by enabling more accurate forecasting, higher deal profitability, and fewer disputes.

• Aleman and Gonzalez will collaboratively promote Crystal’s methodology: Aleman through customer engagement and Gonzalez through market messaging.

Everstage’s validated Crystal forecasting module and strategic executive hires mark a new era for incentive compensation management. By transforming compensation into a strategic function, Everstage empowers companies to drive sales performance, improve revenue predictability, and realize significant business growth.

Trevelino/Keller, a nationally ranked integrated PR, marketing, and creative agency, has announced its client partnership with FlexTecs, a global leader in recovery audit services and payment accuracy solutions. FlexTecs uses advanced technology to prevent financial leakage and optimize financial operations for enterprise businesses worldwide.

Strategic Partnership and Scope of Work

• Trevelino/Keller will lead strategic go-to-market planning to accelerate the launch and adoption of FlexTrap, FlexTecs’ new SaaS platform.

• The agency will oversee brand evolution and digital experience development, reflecting FlexTecs’ expanded and innovative service offerings.

• The partnership includes a revitalized market positioning through a refreshed digital presence and an updated website experience.

Multi-Channel Growth and Marketing Approach

• Trevelino/Keller will implement an integrated multi-channel strategy combining:

  • Public relations (earned media) and paid media campaigns

  • Content development and SEO optimization

  • Lead generation initiatives

• The agency will design and develop a new web property specifically for FlexTrap and refresh the overall FlexTecs brand and website.

Leadership and Vision

• Tom Cook, co-CEO of FlexTecs, emphasizes the company’s commitment to innovative solutions that minimize financial leakage and improve profit protection using future-ready technology.

• Trevelino/Keller’s expertise in scaling fintech companies positions them as the ideal partner to support FlexTecs’ growth ambitions.

• Genna Keller, Co-CEO at Trevelino/Keller, highlights the agency’s integrated 3GEN funnel approach to drive rapid growth and long-term category leadership for FlexTecs.

The collaboration between Trevelino/Keller and FlexTecs marks a significant step in accelerating FlexTecs’ SaaS platform launch and evolving its brand presence in the fintech industry. Through strategic marketing, digital innovation, and targeted growth efforts, the partnership aims to solidify FlexTecs’ leadership in recovery audit and payment accuracy solutions.

NV5, a global provider of tech-enabled engineering, certification, and consulting services, announced its strategic expansion into the South Korean data center market. This growth is driven by the inclusion of SA Bricks, a specialist in commissioning and energy marshalling for data center infrastructure. NV5 has been active in Southeast Asia and South Korea since 2014, with this move positioning the company for accelerated growth in the Korean data center sector.

Market Context and Growth Drivers

• South Korea’s data center market is experiencing rapid growth fueled by investments from both Korean and international technology companies.

• This growth supports rising demand for cloud computing and artificial intelligence (AI) infrastructure.

• NV5’s data center business now spans 15 countries across North America, Asia, Australia, and the Middle East.

Strategic Expansion and Company Insights

• Acquisition of SA Bricks enhances NV5’s expertise in commissioning and energy marshalling specifically for data center infrastructure.

• Ben Heraud, NV5 CEO, highlights strong demand for hyperscale data center design and commissioning services in the U.S. and global markets, with South Korea as the newest focus.

• Gary Hui, COO of NV5 Data Center Division, notes the expansion responds to client requests from the U.S. technology sector for support in Korean hyperscale data center investments.

Benefits and Future Outlook

• NV5’s existing resources in Korea and Southeast Asia will support growth and operational scalability.

• The expansion is expected to accelerate organic growth for NV5’s data center business in a high-growth region.

• This move reinforces NV5’s position as a leading provider in data center infrastructure across multiple global markets.

NV5’s strategic entry into the South Korean market via the addition of SA Bricks solidifies its footprint in a key region fueled by cloud and AI infrastructure demands. The company’s enhanced capabilities and geographic reach position it for significant growth in hyperscale data center design and commissioning services worldwide.

Singular, the trusted mobile measurement partner for brands like Nike, Microsoft, and Rovio, today introduces Creative IQ, an AI-powered suite designed to revolutionize creative optimization. By blending creative analytics, data insights, and cross-channel attribution, Creative IQ enables marketing teams to instantly identify winning ads, reduce wasted spend, and scale return on investment effectively.

The Challenge: Rising Costs & Creative Uncertainty

• Digital advertising costs are increasing sharply: cost per install rose 10.6% in Q1, and CPMs jumped 14.5% year-over-year.

• Traditional campaign reporting focuses on engagement and conversions but lacks deep insight into which creative elements drive performance.

• Marketers have had to rely on guesswork or delayed algorithmic learning, increasing risks as competition intensifies.

How Creative IQ Works

• AI-driven insights connect every creative element—visuals, copy, colors—to actual campaign performance.

• Unified reporting across web, app, and in-game environments gives teams a holistic view of multi-channel campaigns.

• Integrates with business intelligence pipelines through Creative ETL, supporting 17 AI standard dimensions and custom tagging.

• Captures data from diverse ad formats, including video and playables, for richer creative analysis.

• Links creative performance to deterministic, cross-device attribution, showing which assets truly drive results.

Customer Success & Market Impact

• Early adopters in gaming, e-commerce, and fintech report significantly reduced guesswork and faster creative optimization.

• Maurice Emond, Senior User Acquisition Manager at EastSide Games, praised the tool for delivering quick, visual insights that accelerate decision-making in meetings.

• Creative IQ empowers marketers and designers with a shared data-driven language for building better creative assets and driving growth.

Creative IQ from Singular represents a paradigm shift in creative marketing measurement, equipping enterprise marketers with the data and AI-powered tools needed to optimize campaigns, control costs, and maximize revenue growth in an increasingly competitive landscape.

Alliant, a leader in data-driven audience solutions, announces an expansion of its custom audience capabilities to include enhanced social data integration. This advancement enables advertisers to amplify the impact of influencer and social media campaigns across multiple marketing channels for full-funnel results.

Meeting Consumers Where They Are

• Consumers are increasingly connected to social media, using platforms to discover and share brand experiences.

• Brands leverage influencers to build trust and engagement, but often struggle to extend social momentum beyond social platforms.

• Alliant’s new capabilities bridge this gap by combining social engagement signals with transactional and demographic data.

Powerful Omnichannel Audience Solutions

• Marketers can now target high-value consumers with precision by combining social signals, purchase history, and demographic attributes.

• Campaign influence extends beyond social into display, programmatic, connected TV (CTV), and direct mail channels.

• Alliant launches syndicated Social Propensity Audiences to target engaged users on YouTube, TikTok, Twitch, Instagram, X (formerly Twitter), and LinkedIn.

• These audiences integrate unique platform engagement data with Alliant’s trusted transactional datasets, delivering a complete consumer view.

Strategic Advantage

• Dave Taylor, Alliant’s Chief Product Officer, highlights how this approach allows brands to replicate social engagement success across channels, maximizing media spend and campaign impact.

• The combined power of Alliant’s expansive transactional database, identity mapping, and proprietary modeling enables relevant, scalable audience targeting.

• Over 2,600 syndicated audiences plus custom solutions provide flexibility across industries like retail, CPG, travel, finance, and health & wellness.

Alliant’s enhanced social audience targeting capabilities empower advertisers to unlock omnichannel growth by translating social media momentum into measurable marketing outcomes across a broad spectrum of channels and verticals.

Pixalate, the global leader in ad fraud protection and compliance analytics, published its April 2025 Delisted Mobile Apps Reports focusing on apps removed from the U.S. Apple App Store and Google Play Store. The report covers apps delisted in April, highlighting those enabled for programmatic advertising (identified by the presence of an app-ads.txt file).

Understanding Delisted Apps

• Delisted apps are no longer available for download on app stores but the report does not specify who initiated the removal (Apple, Google, or developers).

• Apps may be removed for benign reasons or due to issues like ad fraud, privacy non-compliance, or policy violations, posing financial and legal risks to advertisers.

• Pixalate focuses on app profile data and programmatic ad presence but does not assign delisting causes.

Findings: Google Play Store Delistings (April 2025)

• Total delisted apps: 62,000 — a 28% increase compared to March 2025.

• Apps enabled for programmatic ads: 17,600 had app-ads.txt files.

• Top countries by app origin:

  • United States led with 1,978 delistings.

  • India followed with 1,613 delistings.

• Regional breakdown (for apps declaring registration):

  • Asia-Pacific (APAC): 5,616 apps — highest globally.

  • EMEA: 3,602 apps.

  • North America: 2,137 apps.

  • LATAM: 788 apps.

Pixalate’s report offers critical visibility into the mobile app ecosystem, alerting advertisers and marketers to the scale of app delistings and associated risks in the programmatic advertising landscape.

Prodege, a leader in consumer insights, has integrated its advanced Conversational AI technology into Pollfish, its proprietary research management platform. This upgrade empowers brands, researchers, and marketers to conduct real-time, large-scale qualitative research with greater speed, depth, and actionable results than ever before.

Features and Benefits of Prodege’s Conversational AI Integration

• Real Conversations with Real People
  Access a verified panel of respondents who provide high-quality, articulate answers to AI-driven prompts, simulating the depth of one-on-one interviews.

• AI-Powered Automated Analysis
  Generate executive summaries and targeted takeaways automatically, aligned with specific research goals, significantly reducing the time needed for data analysis.

• Faster Time to Insight
  Obtain in-depth summaries quickly, supporting agile decision-making and accelerating the research process.

• Cost-Effective and Scalable Solution
  Automate labor-intensive research tasks, allowing qualitative research to scale efficiently while reducing overall costs.

• Built by Researchers, for Researchers
  The AI model is trained and supported by Prodege’s in-house experts, offering flexible usage options—whether DIY or full-service.

How Conversational AI Enhances Market Research

• Enables thousands of simultaneous natural language conversations at scale.

• Complements or replaces traditional quantitative surveys to provide richer qualitative data.

• Offers an integrated end-to-end qualitative research experience within Pollfish AI Studio.

• Facilitates a deeper understanding of consumer behavior by revealing the “why” behind data.

Industry Impact and Future Outlook

Mike Oberholtzer, SVP of Insights Operations at Prodege, emphasizes the company’s mission to make high-quality human insights accessible to all. The integration of Conversational AI into Pollfish reflects Prodege’s ongoing commitment to innovation in market research, helping businesses derive smarter decisions through engaged, real-time consumer feedback.

Prodege’s integration of Conversational AI into Pollfish marks a significant advancement in qualitative research technology. By combining real conversations with AI-driven analysis, the platform offers a cost-effective, scalable, and insightful solution for brands and marketers seeking faster, deeper, and more actionable consumer insights.