Singular, the trusted mobile measurement partner for brands like Nike, Microsoft, and Rovio, today introduces Creative IQ, an AI-powered suite designed to revolutionize creative optimization. By blending creative analytics, data insights, and cross-channel attribution, Creative IQ enables marketing teams to instantly identify winning ads, reduce wasted spend, and scale return on investment effectively.

The Challenge: Rising Costs & Creative Uncertainty

• Digital advertising costs are increasing sharply: cost per install rose 10.6% in Q1, and CPMs jumped 14.5% year-over-year.

• Traditional campaign reporting focuses on engagement and conversions but lacks deep insight into which creative elements drive performance.

• Marketers have had to rely on guesswork or delayed algorithmic learning, increasing risks as competition intensifies.

How Creative IQ Works

• AI-driven insights connect every creative element—visuals, copy, colors—to actual campaign performance.

• Unified reporting across web, app, and in-game environments gives teams a holistic view of multi-channel campaigns.

• Integrates with business intelligence pipelines through Creative ETL, supporting 17 AI standard dimensions and custom tagging.

• Captures data from diverse ad formats, including video and playables, for richer creative analysis.

• Links creative performance to deterministic, cross-device attribution, showing which assets truly drive results.

Customer Success & Market Impact

• Early adopters in gaming, e-commerce, and fintech report significantly reduced guesswork and faster creative optimization.

• Maurice Emond, Senior User Acquisition Manager at EastSide Games, praised the tool for delivering quick, visual insights that accelerate decision-making in meetings.

• Creative IQ empowers marketers and designers with a shared data-driven language for building better creative assets and driving growth.

Creative IQ from Singular represents a paradigm shift in creative marketing measurement, equipping enterprise marketers with the data and AI-powered tools needed to optimize campaigns, control costs, and maximize revenue growth in an increasingly competitive landscape.