Alliant, a leader in data-driven audience solutions, announces an expansion of its custom audience capabilities to include enhanced social data integration. This advancement enables advertisers to amplify the impact of influencer and social media campaigns across multiple marketing channels for full-funnel results.

Meeting Consumers Where They Are

• Consumers are increasingly connected to social media, using platforms to discover and share brand experiences.

• Brands leverage influencers to build trust and engagement, but often struggle to extend social momentum beyond social platforms.

• Alliant’s new capabilities bridge this gap by combining social engagement signals with transactional and demographic data.

Powerful Omnichannel Audience Solutions

• Marketers can now target high-value consumers with precision by combining social signals, purchase history, and demographic attributes.

• Campaign influence extends beyond social into display, programmatic, connected TV (CTV), and direct mail channels.

• Alliant launches syndicated Social Propensity Audiences to target engaged users on YouTube, TikTok, Twitch, Instagram, X (formerly Twitter), and LinkedIn.

• These audiences integrate unique platform engagement data with Alliant’s trusted transactional datasets, delivering a complete consumer view.

Strategic Advantage

• Dave Taylor, Alliant’s Chief Product Officer, highlights how this approach allows brands to replicate social engagement success across channels, maximizing media spend and campaign impact.

• The combined power of Alliant’s expansive transactional database, identity mapping, and proprietary modeling enables relevant, scalable audience targeting.

• Over 2,600 syndicated audiences plus custom solutions provide flexibility across industries like retail, CPG, travel, finance, and health & wellness.

Alliant’s enhanced social audience targeting capabilities empower advertisers to unlock omnichannel growth by translating social media momentum into measurable marketing outcomes across a broad spectrum of channels and verticals.