marketing 27 May 2025
Thunderbird Entertainment Group Inc. has announced a series of new global distribution deals across its children's and catalogue titles, highlighting the company’s commitment to delivering premium content to a diverse international audience. The deals cover innovative, inclusive children’s programming such as BooSnoo!, Mittens & Pants, and the animated adventure Mermicorno: Starfall, as well as several scripted and unscripted catalogue titles.
This development showcases Thunderbird’s growing role as a trusted global content provider, with its productions now reaching audiences across North America, Latin America, Europe, Asia, and the Middle East.
BooSnoo! (41 x 7'), a multi-media series for neurodiverse children, has been picked up by:
HITN-owned EDYE (US & Latin America) – to be dubbed in Spanish and Brazilian Portuguese.
LRT Lithuania, PTS Taiwan, ERR Estonia, and SVT Sweden – expanding its reach in Europe and Asia.
Mittens & Pants (81 x 7'), commissioned by CBC Kids and Sky Kids, has secured:
Xumo USA and EDYE (US and Latin America) as new platforms for Season 1.
The series follows a kitten and a puppy exploring adventures in Kibble Corners.
Produced by Atomic Cartoons and based on the tokidoki universe.
Licensed to ejunior (Middle East) for a planned broadcast in June 2025.
Reinforces Thunderbird’s strategy of building and expanding original IPs globally.
Scripted titles like Endgame will air on:
Tubi USA, Amazon US, and Roku (US and Canada) by June 2025.
Documentary series I Am… (eight titles) picked up by:
Pluto Canada and Xumo Canada.
Additional acquisitions include:
Crime drama: Intelligence
Films: Dark Harvest, Entanglement, Long Way North, High-Rise
High-Rise stars Tom Hiddleston, Jeremy Irons, Sienna Miller, Luke Evans, Elisabeth Moss
Thunderbird Entertainment’s continued success in securing global deals reflects its commitment to quality, diversity, and international scalability. From neurodiverse children’s programming to high-profile documentaries and genre-spanning films, the company is positioning itself as a key player in global content distribution.
As stated by Richard Goldsmith, President of Global Distribution and Consumer Products:
“Our partners trust Thunderbird to deliver premium content. As we grow, diversification across genres, platforms, and regions remains our strategic focus.”
ecommerce and mobile ecommerce 27 May 2025
Selro, a leading multichannel e-commerce management platform, has announced a strategic integration with Marketplacer, a global marketplace technology provider trusted by major retailers such as Tesco, Rackhams Barbeque Galore, and Myer. This new integration significantly expands the capabilities of Selro users, enabling them to manage listings, inventory, and orders across Marketplacer-powered marketplaces from a single, streamlined interface.
As the marketplace economy continues to grow, this collaboration allows merchants to scale with agility, reduce operational friction, and improve customer satisfaction through accurate stock control and centralized fulfillment.
Connect to popular retailers and niche marketplaces including:
Tesco
Rackhams Barbeque Galore
Myer
Expand reach across new customer bases without switching platforms.
Orders from Marketplacer-supported channels are automatically imported into Selro.
Centralized order processing helps reduce errors and manual handling.
Inventory updates across all connected platforms in real-time.
Prevent overselling and stock discrepancies across channels.
Sell, fulfill, and manage across platforms from one dashboard.
Supports scalable growth with automation-first tools designed for multichannel sellers.
The integration between Selro and Marketplacer marks a key milestone in enabling e-commerce businesses to adapt to the dynamic demands of modern retail. With enhanced automation, centralized operations, and access to top-tier marketplaces, Selro continues to empower merchants with the tools they need to scale seamlessly, sell confidently, and manage effortlessly.
As marketplaces continue to reshape the e-commerce landscape, Selro’s latest innovation ensures sellers stay ahead with speed, accuracy, and agility.
marketing 27 May 2025
Sinclair Broadcast Group proudly announces that its investigative news program, Full Measure with Sharyl Attkisson, has received an impressive total of 10 Telly Awards. Now in its tenth season, Full Measure has earned global recognition for its outstanding video and television content across multiple platforms.
Hosted by award-winning journalist Sharyl Attkisson, the 30-minute weekly show airs on Sinclair’s television stations Sunday mornings, with select markets broadcasting Saturday evenings, and is also available live online. The program is known for in-depth investigative reporting on critical issues such as immigration, government waste, national security, and whistleblower revelations.
10 Telly Awards won, recognizing excellence in video and TV content worldwide.
Celebrates independent, fact-based investigative journalism.
Focuses on underreported topics including:
Government accountability
Immigration issues
National security challenges
Whistleblower reports of abuse and misdeeds.
Airs weekly on Sinclair stations and online, reaching a wide, engaged audience.
Sharyl Attkisson expressed pride in her team’s dedication:
"I’m so proud of the work our team does each week digging into important stories often brushed aside by many others. We appreciate the Telly Awards recognizing Full Measure’s contributions to independent, fact-based journalism."
Scott Livingston, Sinclair’s Senior VP of News, praised the team’s work:
"Full Measure’s recognition with ten Telly Awards is a testament to the power of fearless, independent journalism. Sharyl and her team continue to set the standard for investigative reporting, delivering stories that matter to our viewers."
The multiple Telly Awards highlight Full Measure with Sharyl Attkisson as a leader in investigative journalism, underscoring Sinclair’s commitment to delivering hard-hitting, trustworthy news coverage. As the show continues its tenth season, it remains dedicated to uncovering the truth and holding power accountable.
digital marketing 27 May 2025
PERQ, the leading digital marketing platform for multifamily properties, today announced the launch of PERQ Websites, a new AI-powered website solution designed to help multifamily marketers accelerate site deployment, enhance lead conversion, and reduce marketing spend.
Built on PERQ’s next-generation content management system (CMS), PERQ Websites offers self-service drag-and-drop updates with no developer needed, along with native integrations for commonly used marketing technology tools. The AI-driven platform personalizes renter journeys, providing engaging, interactive calls to action that optimize lead capture and conversion.
Accelerated site deployment: Faster rollout using a modern CMS with drag-and-drop editing for easy updates without developer support.
AI-powered personalization: Guides each visitor through a tailored apartment shopping experience to boost engagement and conversion.
Integrated marketing platform: Seamlessly connects with PERQ’s Digital Marketing Platform to maximize lead generation and streamline marketing efforts.
Cost efficiency: Increases free and low-cost leads from websites, reducing dependency on expensive lead sources and consolidating vendors.
Comprehensive reporting: Empowers marketers with detailed performance data for smarter budget allocation and campaign optimization.
In today’s competitive multifamily market, achieving occupancy goals while minimizing marketing costs is critical. PERQ Websites enables marketers to control their marketing mix, enhance website performance, and ultimately increase occupancy rates by converting more high-quality rental leads.
Scott Hill, CEO of PERQ, commented,
"We are excited to launch PERQ Websites to the industry and help multifamily take back control of their marketing. No longer will marketers need to rely on expensive agencies. They can now manage their websites, lead nurturing, media tactics, and spending with greater control and visibility."
Early adopter Harbor Group Management Company currently uses PERQ Websites for about 260 multifamily properties plus their corporate site. Jenn Williams, VP of Marketing, said,
"Offering renters a best-in-class website experience sets our communities apart. The integration with PERQ’s marketing tools gives me greater visibility and control over our marketing efforts."
With the launch of PERQ Websites, multifamily marketers gain a flexible, AI-enhanced solution that transforms their digital presence, improves lead conversion, and drives occupancy growth—all while optimizing marketing spend. PERQ is setting a new industry standard for multifamily website technology.
marketing 27 May 2025
Yext, Inc., the leading digital presence platform for multi-location brands, announced the successful closing of a $200 million senior secured term loan facility with funds managed by BlackRock. This new financing provides Yext with enhanced capital flexibility to accelerate growth initiatives and pursue strategic acquisitions.
Replacing its revolving credit facility with Silicon Valley Bank—which was due to expire at the end of 2025—this refinancing optimizes Yext’s debt structure while positioning the company to capitalize on favorable market conditions.
$200 million senior secured term loan: Provides robust capital resources for growth and acquisition opportunities.
Refinancing strategy: Replaces prior credit facility to extend maturity and improve debt terms.
Support from BlackRock: Demonstrates confidence in Yext’s market position and strategic direction.
Financial outlook update: Yext expects its fiscal Q1 2026 results (ending April 30, 2025) to exceed prior guidance.
Michael Walrath, CEO and Chair of the Board at Yext, stated,
"This financing reflects the strength of Yext’s business and the scale of opportunity ahead. With BlackRock’s support, we’re focusing on disciplined growth, investing in products, partnerships, and strategic moves to expand our leadership in digital presence management. This facility strengthens our balance sheet and gives us the flexibility to act decisively as opportunities arise."
Yext’s $200 million term loan facility with BlackRock marks a significant step in securing capital to support its long-term growth strategy and strategic acquisitions. This proactive refinancing enhances the company’s financial agility while reinforcing confidence in its market leadership and future prospects.
artificial intelligence 27 May 2025
Invisible Universe, a pioneering technology company with proprietary intellectual property, today unveiled Invisible Studio, an AI-driven content creation engine designed exclusively for short-form video. Already embraced by leading global entertainment, gaming, and toy companies, Invisible Studio is opening its doors to new enterprise partners looking to produce high-quality, brand-safe short-form content faster and more efficiently.
Image2Model Technology: Instantly generates consistent, brand-safe characters from a single image without requiring technical expertise or extensive training data—streamlining animation pipelines and character creation.
Creative Intelligence - Orbi: An AI-powered creative assistant trained on short-form storytelling best practices and platform-specific insights, helping users create engaging content with the right tone, timing, and format.
Social Feedback Loop: Orbi analyzes real-time social performance data to continuously refine content recommendations, enabling creators to improve audience engagement with every post.
Modular AI Integration: Combines cutting-edge AI tools for image, voice, and video into one seamless workflow, enabling marketers, brand managers, and social teams to create publish-ready content in minutes—no technical skills required.
“Culture moves fast—and storytellers and content creators need tools that move faster,” said Tricia Biggio, co-founder and CEO of Invisible Universe. “We built Invisible Studio as an engine to take ideas from spark to high-performing content in minutes, not weeks. We cut production costs by 95%, doubled output, and shortened pipelines from days to hours. Now, anyone with an idea can become a creator. That’s the power of Invisible Studio.”
Invisible Studio’s closed-environment models are tailored for enterprises to develop content featuring their own IP, empowering brand teams with high-fidelity, on-brand content creation capabilities that significantly reduce production timelines and costs.
Invisible Studio sets a new standard in short-form video content creation by combining proprietary technology with best-in-class AI tools and social insights. It enables enterprises and creators to rapidly produce consistent, engaging content that resonates with audiences, meeting the growing demand in the digital landscape.
artificial intelligence 27 May 2025
At Piperfest 2025 today, Qualified, the agentic marketing platform featuring the world’s leading AI SDR agent, announced the launch of Spotlight—the industry’s first observation layer for agentic marketing. Spotlight offers B2B marketers unprecedented transparency into Piper, the AI SDR Agent’s decision-making process, enabling real-time visibility into how Piper thinks, reasons, and strategizes to autonomously generate pipeline at scale.
Lead Context: Piper comprehends each lead’s identity, role, and stage in the buying journey, enabling personalized selling experiences tailored to each buyer.
Account Context: Piper integrates account data—including segment, buying committee, and intent level—to deliver a unified, account-based sales approach focused on the entire buyer ecosystem.
Behavior Monitoring: Piper continuously tracks buyer engagement across websites, emails, and other channels, adapting strategies dynamically based on buyer behavior.
Goals and Guardrails: Operating within defined marketing goals and guardrails, Piper strategically drives meetings booked and pipeline generated for each unique buyer.
Each user’s Spotlight is unique, with Piper simultaneously executing hundreds of thousands of tailored strategies to maximize conversion.
“Never before have marketers had such clear insight and confidence in the decision-making of an AI agent,” said Kraig Swensrud, Founder and CEO of Qualified. “Spotlight unlocks a new, transparent view into the data, context, and goals shaping Piper the AI SDR Agent, empowering marketers to fully trust and leverage AI agents in their workflows.”
Launched just one year ago, Piper the AI SDR Agent has rapidly become trusted by industry leaders such as 6sense, Adecco, Asana, Box, Brex, Clari, Crunchbase, Delinea, Lattice, and Plaid. Piper autonomously engages and converts inbound qualified leads, driving scalable pipeline generation around the clock.
“Agentic marketing is the most disruptive movement we’ve seen in decades,” said Shannon Duffy, CMO of Asana. “Since hiring Piper, we’ve grown pipeline generation by 22%. Piper generates pipeline even while we sleep—truly the holy grail for marketers.”
The Qualified Agentic Marketing Platform is available now. Spotlight will roll out to customers on Qualified Agentic Marketing Plans starting August 2025.
artificial intelligence 27 May 2025
Antenna Group, a global marketing and communications agency, today announced a strategic investment acquiring a minority ownership stake in No Logo, an AI-powered creator platform. This partnership enables Antenna Group to offer clients in the climate, real estate, and health sectors an efficient, frictionless tool to identify and collaborate with authentic creators who are passionate advocates of their missions.
No Logo connects purpose-driven brands with creators specializing in advocacy and social impact, sustainable living, fitness and wellness, and other meaningful areas. Operating across the Americas and Europe, No Logo has supported campaigns with leading global brands such as Adobe, Meta, REI, and the United Nations, reaching over 100 million followers on platforms including TikTok, Instagram, and YouTube.
Enhanced Authenticity: Antenna clients gain access to a platform that prioritizes genuine creator-brand partnerships, essential for resonating with socially conscious audiences.
Broader Reach: No Logo’s vast network enables engagement with creators who influence millions worldwide across multiple social channels.
Sector Focus: The integration will particularly support brands in climate, real estate, and health sectors to craft purpose-led influencer campaigns.
“Adding No Logo to our technology stack supercharges our partnerships with conscious brands, organizations, and enterprises that are driving the world forward in a progressive and redemptive direction,” said Keith Zakheim, CEO of Antenna Group. “Influencer marketing has become foundational to storytelling in today’s media landscape, and for conscious brands, authenticity is paramount. No Logo empowers our clients to engage audiences in deeper, more meaningful, and enduring ways.”
“Authentic partnerships are at the core of our company; not just with creators, but with the strategic partners we choose to grow with,” said Nicholas Guy, Founder of No Logo. “Our collaboration with Antenna, built on shared values and a creator-first mindset, positions us to shape the next generation of creator partnerships, helping B2B and B2B2C brands engage with creators at scale with authenticity and impact.”
Research indicates that 65% of B2B decision-makers trust third-party content, such as influencer endorsements, during product research.
80% of B2B marketers leveraging influencer marketing report improvements in brand credibility and accelerated pipeline development, according to LinkedIn.
Antenna Group’s investment in No Logo complements its recent global growth initiatives, including the acquisition of Czech Republic-based Rubikon PR and the launch of its “Fully Conscious” brand identity earlier this year.
Page 321 of 1515