Prodege, a leader in consumer insights, has integrated its advanced Conversational AI technology into Pollfish, its proprietary research management platform. This upgrade empowers brands, researchers, and marketers to conduct real-time, large-scale qualitative research with greater speed, depth, and actionable results than ever before.

Features and Benefits of Prodege’s Conversational AI Integration

• Real Conversations with Real People
  Access a verified panel of respondents who provide high-quality, articulate answers to AI-driven prompts, simulating the depth of one-on-one interviews.

• AI-Powered Automated Analysis
  Generate executive summaries and targeted takeaways automatically, aligned with specific research goals, significantly reducing the time needed for data analysis.

• Faster Time to Insight
  Obtain in-depth summaries quickly, supporting agile decision-making and accelerating the research process.

• Cost-Effective and Scalable Solution
  Automate labor-intensive research tasks, allowing qualitative research to scale efficiently while reducing overall costs.

• Built by Researchers, for Researchers
  The AI model is trained and supported by Prodege’s in-house experts, offering flexible usage options—whether DIY or full-service.

How Conversational AI Enhances Market Research

• Enables thousands of simultaneous natural language conversations at scale.

• Complements or replaces traditional quantitative surveys to provide richer qualitative data.

• Offers an integrated end-to-end qualitative research experience within Pollfish AI Studio.

• Facilitates a deeper understanding of consumer behavior by revealing the “why” behind data.

Industry Impact and Future Outlook

Mike Oberholtzer, SVP of Insights Operations at Prodege, emphasizes the company’s mission to make high-quality human insights accessible to all. The integration of Conversational AI into Pollfish reflects Prodege’s ongoing commitment to innovation in market research, helping businesses derive smarter decisions through engaged, real-time consumer feedback.

Prodege’s integration of Conversational AI into Pollfish marks a significant advancement in qualitative research technology. By combining real conversations with AI-driven analysis, the platform offers a cost-effective, scalable, and insightful solution for brands and marketers seeking faster, deeper, and more actionable consumer insights.