marketing 23 May 2025
Raptive, the world’s leading creator media company, has announced a landmark partnership with culinary icon Nick DiGiovanni to bring his hit cooking series Nick’s Kitchen to the open web. The collaboration marks a bold evolution for DiGiovanni’s brand, giving fans a new way to experience his accessible, high-quality recipes through the launch of NicksKitchen.com.
Launched in January 2025 as Nick DiGiovanni’s second YouTube channel
Inspired by Food Network-style presentation, but made for a digital-first audience
Aims to demystify cooking with simple, tested recipes and cinematic video production
Appeals to beginners and experienced chefs alike
Transition from platform-dependency to brand ownership
Enhanced visibility and SEO performance through a standalone website
Greater control over monetization, UX, and audience analytics
Supports long-form content, eCommerce, and direct audience engagement
CEO Michael Sanchez highlights Nick’s entrepreneurial mindset and loyal audience
Raptive facilitates platform expansion, content scaling, and revenue growth
Focused on supporting creators in owning and scaling their content brands
Enables creators to build beyond social media platforms, where algorithms dominate
Over 5,700 creators supported
$3.2 billion paid out to date
99% creator retention rate
Ranked #1 in food and family content by Comscore since 2018
226 million audience reach globally
Blends TV-quality production with the convenience of the web
Optimized user experience for recipe discovery and navigation
Access to exclusive culinary content and merchandise
Strengthens brand identity beyond social platforms
Reflects a larger trend of creators building media empires
Consumers are hungry for authentic, trusted voices over traditional networks
Websites like NicksKitchen.com can become anchor brands in creator ecosystems
With the launch of NicksKitchen.com, Nick DiGiovanni is cementing his role as a modern culinary entrepreneur. The site will serve as a home base for new content, recipe archives, brand collaborations, and possibly new ventures in publishing, products, or streaming formats.
As digital media evolves, creators like DiGiovanni—backed by partners like Raptive—are proving that control, creativity, and community drive long-term value. Nick’s Kitchen isn’t just a cooking show anymore—it’s a movement reshaping the food content landscape.
artificial intelligence 23 May 2025
In an era of shrinking resources and rising expectations, public relations professionals are increasingly looking to technology for relief. Enter Cision, the global media intelligence leader, with a bold answer to the PR industry’s productivity challenge: an AI-powered upgrade to its flagship platform, CisionOne. These enhancements are not just iterative they represent a strategic leap forward in how communications professionals manage, measure, and master media engagement.
The update comes amid sobering industry data: 81% of PR pros say they're being asked to do more with less (2025 Cision x PRWeek Comms Report). Cision’s new suite of AI capabilities is designed to alleviate that pressure—automating routine tasks, surfacing real-time insights, and enhancing campaign strategy, all while allowing teams to stay laser-focused on high-impact storytelling.
User-Centric Design: CisionOne’s AI tools are embedded seamlessly, requiring no advanced tech skills.
Directly Addresses PR Needs: Tools focus on media analysis, pitch creation, timing optimization, and more.
Strategic Focus: Aims to elevate human creativity and decision-making, not replace it.
No additional plug-ins or steep learning curves
Works natively within the CisionOne interface
Allows teams to adopt AI organically into their daily workflows
Chat-style interface for real-time media analysis and summarization
Helps users navigate media results intuitively, like having an AI-powered assistant on call
Ideal for fast-paced environments with time-sensitive decisions
AI assists users in building high-impact search queries
Reduces reliance on Boolean logic and manual trial-and-error
Speeds up discovery of relevant coverage and influencers
Instantly generates digestible, insight-rich recaps of news coverage
Ideal for executive briefings, stakeholder updates, and cross-team communications
Ensures consistency and accuracy in summarizing complex stories
A real-time sentiment and risk indicator for mentions
Helps comms teams assess potential brand threats quickly
Adds quantitative insight to qualitative reputation management
AI helps craft personalized pitches based on journalist preferences and past performance
Suggests optimal send times based on engagement trends
A critical tool for improving media outreach effectiveness
Cision’s AI is developed in-house with added support from major partnerships like Google Cloud
Emphasis on secure, scalable, and ethical AI design
CisionOne remains flexible, data-rich, and privacy-focused
Designed to deliver real business impact, not just novelty
Features tested with real users to ensure PR-specific relevance
Enhancements represent Cision’s broader strategy to lead in AI-led comms innovation
AI reduces time spent on reactive tasks, freeing communicators to focus on proactive planning
Encourages a shift from metrics tracking to insight application
Enables truly data-informed storytelling and reputation management
Supports brand resilience in today’s volatile news environment
Equips PR teams to stay ahead of emerging narratives
Positions CisionOne as the hub of intelligent communications operations
Cision’s latest updates to CisionOne mark a turning point for the PR industry. Rather than offering generic AI tools, Cision has delivered an integrated, intuitive suite built specifically for modern communications professionals. Whether drafting data-driven pitches, monitoring coverage in real-time, or summarizing key trends, PR teams can now focus on strategy over spreadsheets—and storytelling over software.
With innovation rooted in empathy for real-world comms challenges, CisionOne is more than a platform—it’s becoming an indispensable ally in the evolving landscape of earned media.
marketing 23 May 2025
Tambourine, long known as a creative force in hospitality marketing, has made a strategic leap into the reservation tech space with its acquisition of ReservHotel. The move unites two hospitality powerhouses and signals a new era of end-to-end digital experiences for hotel guests across North and Latin America. With this acquisition, Tambourine is no longer just reshaping hotel websites — it’s redesigning the entire path to purchase.
This strategic expansion builds on Tambourine’s mission to remove friction from the guest journey. By adding ReservHotel’s robust reservation engine to its marketing suite, the company aims to deliver a fully integrated, high-performance hospitality stack that starts at the first click and ends at a confirmed booking.
Tambourine has spent the past decade perfecting hotel website experiences — focusing on simplicity, aesthetics, and conversion performance.
Its "no upfront fees, no term contract" model disrupted traditional digital marketing norms in hospitality.
With the ReservHotel acquisition, Tambourine now extends that same design-first philosophy to the booking process itself.
The integration of ReservHotel allows Tambourine to manage the complete guest journey — from first impression to reservation.
Focus areas include improved booking efficiency, reduced friction, and enhanced mobile performance.
This full-funnel control aligns with evolving guest expectations for fast, intuitive digital experiences.
Access to ReservHotel’s advanced booking engine technology.
Includes hotel + air packaging, a dedicated reservations call center, and real-time support.
Strengthens direct booking strategies and increases ROI on digital marketing campaigns.
Gain full access to Tambourine’s marketing ecosystem.
Includes custom-designed, high-converting websites and performance-driven tools.
Empowers hotels with greater brand control and storytelling opportunities online.
Luis Barberi, CEO of ReservHotel, joins Tambourine as Chief Reservations Systems Officer.
Will lead the continued innovation of Tambourine’s reservations suite.
Ensures continuity of expertise while scaling the product across new markets.
Tambourine becomes one of the few marketing technology providers offering both world-class front-end design and back-end booking systems.
Enables better data integration, improved analytics, and stronger personalization across guest touchpoints.
Offers competitive advantage to hotels seeking to reduce tech fragmentation.
ReservHotel’s legacy of service in the Caribbean and Latin America adds depth to Tambourine’s market reach.
The Cancun office remains operational to support regional clients and call center functions.
The rebrand to “Reserv by Tambourine” helps preserve brand equity while aligning with the parent company.
As travel rebounds post-pandemic, guest expectations around ease of booking, mobile optimization, and personalized engagement are higher than ever.
This acquisition underscores a broader trend: hospitality tech is converging, and brands that offer holistic, simplified solutions are gaining ground.
With the acquisition of ReservHotel, Tambourine isn’t just growing — it’s evolving. By blending premium marketing with high-performance reservation technology, the company now offers hotels a unified platform to attract, engage, and convert guests in one seamless flow.
This integration doesn’t just promise efficiency — it promises impact. It allows hospitality brands to craft consistent, elegant digital experiences that extend from ad click to booking confirmation. And it places Tambourine at the forefront of the next wave of innovation in hotel marketing technology.
As the newly minted "Reserv by Tambourine" enters the scene, hoteliers across the Americas can look forward to smarter bookings, stronger storytelling, and more meaningful guest relationships — all under one tech roof.
cloud technology 23 May 2025
Docufree, a trailblazer in cloud-based document management and process automation, has been honored with a Gold Stevie® Award for Best Remote Working Solution in the 23rd Annual American Business Awards®. The award recognizes Docufree’s Enterprise Digital Mailroom a cutting-edge AI-driven platform that revolutionizes how businesses handle physical and digital mail in today’s remote and hybrid work environments.
With the rise of distributed workforces demanding seamless, efficient digital workflows, Docufree’s platform offers a transformational solution that streamlines mail processing, accelerates document handling, and enhances operational continuity across multiple industries.
Launched in April 2024, the Enterprise Digital Mailroom is designed to eliminate traditional corporate mailroom inefficiencies.
It digitizes physical mail streams (USPS, courier) alongside digital communications (emails, faxes, web forms).
AI-powered automation classifies, routes, and delivers documents into secure, cloud-based workflows instantly accessible by remote teams.
The platform’s adaptive AI engine automatically categorizes and extracts data based on content and business rules.
This reduces human error, accelerates document delivery, and supports full compliance with chain-of-custody tracking.
Businesses gain auditable, verifiable security from mail receipt through final resolution.
Employees can manage inbound and outbound mail remotely, including mail redirection and check deposits.
A single, secure cloud hub consolidates all communications for easy access anywhere, boosting productivity and flexibility.
Enterprises have cut mail processing times by up to 50%, eliminating manual handling bottlenecks.
Significant operational cost reductions support scalable remote work models across multiple locations.
By centralizing mail management in the cloud, organizations ensure uninterrupted mail handling even amid disruptions.
The platform supports regulatory mailings and maintains operational resilience.
A Fortune 500 company using Docufree’s solution saw measurable improvements in speed and cost-efficiency, enabling seamless remote collaboration.
The American Business Awards are among the most prestigious U.S. business honors, with thousands of nominations judged by hundreds of experts worldwide.
Docufree’s Enterprise Digital Mailroom was praised as a “transformative solution” and a “best-in-class remote working solution” by the judges.
Stevie Awards President Maggie Miller highlighted the winners’ role in driving innovation and resilience in today’s evolving business landscape.
Docufree’s Gold Stevie® Award for its Enterprise Digital Mailroom underscores the growing importance of intelligent automation in the era of remote and hybrid work. By digitizing and streamlining mail management, Docufree empowers organizations to work smarter, faster, and more securely — regardless of location.
As businesses continue to adapt to new workplace realities, solutions like Docufree’s are essential in driving digital transformation, operational efficiency, and long-term business continuity. With its award-winning platform, Docufree is setting the standard for how mail and document workflows evolve in the remote-first future.
supply chain management 23 May 2025
The Dickson Company, a leader in environmental monitoring solutions, today unveiled its new Mapping Suite a comprehensive, cloud-powered platform designed to help pharmaceutical, life sciences, healthcare, and logistics organizations streamline regulatory compliance and enhance operational efficiency. The solution offers scalable, intuitive tools that simplify temperature and humidity mapping, vital for maintaining product integrity in highly regulated industries.
Cloud-based and Scalable: The Mapping Suite is a flexible platform supporting organizations of all sizes with a subscription model requiring no upfront capital investment.
High-Precision Wireless Sensors: Utilizing LoRaWAN technology, it provides reliable long-range connectivity and real-time data collection.
Automated Data Analysis: The suite reduces manual errors by automating data interpretation and report generation, producing GxP- and FDA-compliant documentation effortlessly.
Fast Deployment: Each kit comes pre-calibrated and preconfigured with sensors, data loggers, and a cellular gateway — deployable within 15 minutes without IT support.
In regulated industries like pharmaceuticals and food, stable storage conditions are critical to maintaining product efficacy, quality, and safety.
Temperature mapping identifies critical hot and cold zones and verifies environmental uniformity, helping companies avoid costly product spoilage and regulatory penalties.
Dickson’s solution delivers audit-ready results, giving organizations confidence in compliance and risk mitigation.
Dickson Mapping Suite complies with stringent industry standards such as GxP, WHO guidelines, 21 CFR Part 11, and EU Annex 11.
The platform’s traceable, automated reports ease the audit process and reduce the administrative burden on quality assurance teams.
Optional IQ/OQ documentation and validation assistance help accelerate onboarding and satisfy internal QA requirements, making compliance seamless and efficient.
Improved Efficiency: Automated workflows shorten mapping study timelines, allowing teams to focus on critical tasks beyond data collection.
Enhanced Accuracy: Advanced analytics and wireless connectivity minimize human error and data gaps.
Operational Peace of Mind: Organizations can safeguard product integrity while optimizing storage environment management and logistics.
Dickson invites industry professionals to explore the Mapping Suite through a live webinar on June 4th at 11:00 AM CDT. Attendees will receive a detailed demonstration and insights on how to streamline validation and temperature mapping processes using this innovative technology.
With the launch of Mapping Suite, The Dickson Company reinforces its leadership in environmental monitoring by delivering a powerful, user-friendly solution tailored to the needs of regulated industries. By combining advanced wireless technology with cloud automation and compliance expertise, Dickson empowers organizations to meet regulatory demands faster and more reliably, ensuring the safety and efficacy of critical products throughout their storage and transit.
cybersecurity 23 May 2025
Attaxion, a leading external attack surface management (EASM) vendor known for its industry-leading asset coverage, announced the integration of the European Vulnerability Database (EUVD) into its platform. Operated by the European Union Agency for Cybersecurity (ENISA), EUVD offers a new, authoritative source of vulnerability intelligence designed to support regulatory compliance and broaden the scope of vulnerability detection and analysis.
Background of EUVD:
The EUVD was developed in response to the NIS2 Directive and launched in beta in April 2025. It aggregates vulnerability data from multiple stakeholders including CSIRTs, assigning unique EUVD IDs that cross-reference CVEs and provide actionable details such as mitigation steps and exploitation status.
Addressing CVE Limitations:
With the recent CVE funding challenges and backlog at NIST, many vulnerabilities remain unassigned CVE identifiers. Attaxion data reveals only 30% of discovered vulnerabilities have CVEs, making EUVD a crucial supplementary resource for comprehensive vulnerability coverage.
Improved Vulnerability Coverage:
Every vulnerability identified within an organization's external attack surface will now display its EUVD ID, where applicable, delivering expanded visibility and contextual depth.
Richer Metadata and Context:
EUVD data provides additional metadata such as confirmed exploitation, affected products, and references, which are not always available in other global databases. This helps security teams perform faster triage and risk-based prioritization.
Unified Vulnerability View:
EUVD IDs are presented alongside existing vulnerability indicators like CVSS scores and CISA KEV data within the Attaxion platform. This integrated view enables comprehensive evaluation of severity, exploitability, and regulatory relevance.
The integration directly supports organizations in meeting the requirements of the NIS2 Directive and the forthcoming Cyber Resilience Act by providing region-specific, government-backed intelligence.
Attaxion’s platform, enriched by EUVD, facilitates a streamlined operational workflow bridging commercial threat intelligence and public sector data, setting a new standard for regulatory alignment in EASM.
First-Mover Advantage:
As the first EASM platform to integrate EUVD, Attaxion is pioneering interoperability between commercial cybersecurity solutions and public-sector intelligence, helping close critical gaps in external attack surface visibility.
Strategic Vision:
"We're constantly working to improve our vulnerability coverage and deliver more meaningful context to our users," said Max Beatty, Head of Growth & Strategy at Attaxion. "The integration of a second independent scoring system with EUVD data expands both the range and depth of vulnerabilities we uncover, empowering organizations with trusted, region-specific insights to make better-informed decisions."
Attaxion’s integration of the European Vulnerability Database marks a significant milestone in enhancing vulnerability management for organizations worldwide. By combining EUVD’s authoritative data with Attaxion’s extensive asset coverage and advanced analytics, security teams gain a powerful, comprehensive tool for faster, smarter, and more compliant vulnerability prioritization and remediation.
artificial intelligence 23 May 2025
Strider Technologies, Inc., a leader in business intelligence, today announced Spark, a groundbreaking AI-powered intelligence engine designed to transform how organizations identify and mitigate risks from nation-state cyber threats. Spark delivers fast, actionable insights that empower enterprises, governments, and academic institutions to stay ahead in a rapidly evolving threat landscape.
Evolving Threat Environment:
Nation-states including China, Russia, and Iran increasingly target commercial enterprises, research institutions, and governments, focusing on networks, intellectual property, supply chains, and personnel. These threats are becoming faster, more covert, and data-driven.
Need for Real-Time Intelligence:
Traditional threat detection methods are insufficient in this dynamic environment. Spark processes billions of data points in real time, helping organizations uncover hidden risks and respond swiftly.
Accelerated Risk Intelligence:
Spark cuts through noise and data overload to detect state-sponsored threats linked to individuals, organizations, and technologies, enabling automated deep analytics and streamlined workflows.
Integration of Internal and External Data:
For the first time, Strider allows secure integration of a user’s internal security data with Strider’s proprietary intelligence, creating a comprehensive 360-degree risk view without compromising data privacy.
User-Friendly AI Interface:
Featuring natural language search, real-time analytics, suggested queries, multilingual support, and threaded discussions, Spark makes threat intelligence accessible and intuitive.
Faster Investigations:
Spark reduces investigation times from weeks to minutes, giving organizations a strategic advantage through speed and precision.
AI-Driven Risk Management Foundation:
Strider plans to roll out additional AI-driven capabilities over the next 12 months, enhancing contextual intelligence and decision-making support in a globally competitive security environment.
Greg Levesque, CEO and co-founder of Strider, emphasized the critical role of data in the AI era:
"Our new AI-powered intelligence engine delivers faster insights and deeper context to organizations facing state-sponsored threats. Spark will revolutionize threat intelligence in the age of global competition."
Spencer Morris, VP of Product, highlighted the platform’s transformative impact:
"Speed to access information gives organizations a strategic edge. Spark allows users to surface critical intelligence and gain insights faster than ever, revolutionizing investigations and risk visibility."
Strider Technologies’ Spark marks a significant leap forward in proactive risk management against nation-state cyber threats. By harnessing AI to unify external intelligence with internal data, Spark equips organizations to detect, analyze, and mitigate complex risks rapidly and effectively, ensuring they remain resilient in today’s high-stakes global security landscape.
analytics 23 May 2025
At SAP Sapphire in Orlando, Vianai Systems, Inc. unveiled a strategic collaboration with SAP to combine their leading generative AI technologies. This partnership integrates SAP’s Joule copilot and “just ask” features with Vianai’s hila AI platform, leveraging SAP Analytics Cloud as the foundational infrastructure to empower business users globally.
Unified Natural Language AI Interface:
The combined solution enables a natural-language interface for generative AI across all structured data types, including cube and analytics models within SAP Analytics Cloud, third-party data, and raw transactional data.
Advancing Conversational Analytics:
Dr. Philipp Herzig, CTO and Chief AI Officer at SAP, emphasized the commitment to pushing conversational analytics boundaries to enhance decision-making precision and broaden AI’s enterprise impact.
Anti-Hallucination and Deep Data Analysis:
Vianai’s hila platform brings advanced generative AI capabilities with proprietary anti-hallucination technology to ensure highly accurate insights directly from raw structured data, maintaining responsiveness and cost efficiency.
Empowering Business Users:
Dr. Vishal Sikka, CEO of Vianai, highlighted the collaboration’s potential to deliver trusted, scalable AI tools that allow business users to fluently interact with their data, unlocking massive enterprise value.
Harnessing AI and Large Language Models:
The initiative reflects a growing market demand for AI-driven business analytics, combining large language models and agentic technologies to simplify complex data interactions.
Enhancing SAP Investments:
By integrating these AI capabilities, enterprises can leverage their SAP infrastructure more effectively to accelerate data-driven growth, optimization, and innovation, while ensuring security and controlling costs.
The collaboration between Vianai and SAP marks a significant milestone in the evolution of generative AI in enterprise analytics. By combining cutting-edge AI platforms and SAP’s robust data ecosystem, the partnership delivers a powerful, user-friendly solution that promises to transform how organizations access, analyze, and act on their data—ushering in a new era of trusted, AI-powered decision-making.
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