In a move that fuses broadcast media, blockchain, and AI, Datavault AI Inc. (NASDAQ: DVLT) has acquired SyncIN from Turner Global Media. The technology, which uses inaudible QR codes embedded in TV, radio, and retail environments, allows consumers to instantly engage with ads or complete stablecoin transactions—ushering in a new era of Web 3.0 commerce embedded in everyday media.

This isn't the future; it's broadcasting 3.0. And it's live.

“This acquisition propels us into the future of advertising and e-commerce,” said Datavault CEO Nathaniel T. Bradley. “SyncIN transforms passive media consumption into blockchain-verified engagement.”

How It Works: Broadcast Becomes Blockchain Gateway

At the core of SyncIN is inaudible tone detection—imperceptible audio signals picked up by smartphones. These tones act like silent QR codes, linking users to branded content or triggering stablecoin transactions verified by Web 3.0 Crypto Anchors.

Whether you're tuning into an iHeartRadio broadcast or browsing Walmart’s audio-enabled in-store ads, SyncIN turns attention into action, all through decentralized payment rails.

The system is already positioned to scale with:

• TV & Radio: Reaching over 90% of U.S. households

• Retail: 140 million weekly shoppers across Walmart, Kroger, and CVS

• Hospitality: 140 million annual visitors at venues like MGM and Hilton

With TGM’s ad inventory and billions of annual impressions, SyncIN offers Datavault a high-margin, royalty-based revenue model in a $700 billion global ad market.

SyncIN + DVLT: Marrying Web 3.0 with Media Reach

Datavault plans to target 10–15 licensing deals in 2025, with a projected $40–50 million revenue target for 2026. Thanks to nine new patent allowances granted in June 2025 and SyncIN's robust IP portfolio, DVLT has defensible tech—and the legal muscle to protect it.

And the timing couldn’t be better: With the Genius Act and Stable Coin Act advancing through Congress, U.S. regulatory clarity around digital currencies is on the horizon. SyncIN is built for compliance and designed to thrive in this regulatory environment.

“Stablecoin transactions will soon be a routine part of digital life,” said Bradley. “We’re building the infrastructure now.”

This isn’t just another adtech acquisition—it’s a pivot in how media interacts with commerce. For broadcasters, SyncIN offers a direct path to monetization, linking impressions to actual blockchain transactions. For advertisers, it adds interactivity, attribution, and transparency to formats that have long lacked those metrics.

From programmatic display to podcast ads, media is being redefined. SyncIN answers a lingering industry question: Can traditional media play in the blockchain economy? Datavault’s answer is a resounding yes.

Turner Global Media (TGM), with two decades of media innovation, has powered campaigns for Procter & Gamble, Ford, and Netflix, and helped fuel digital ad revenue for platforms like Amazon Prime Video and YouTube. Its SyncIN tech brings interactivity to legacy and digital media alike.

Datavault AI, meanwhile, blends blockchain, AI, and acoustic technologies through its divisions—Acoustic Science (WiSA®, ADIO®, Sumerian®) and Data Science (DataValue®, DataScore®, Data Vault Bank®). Its cloud-based platform powers valuation, personalization, and monetization across industries from fintech to biotech to entertainment.

With SyncIN, Datavault adds a high-utility tool to its arsenal, further solidifying its role as a Web 3.0 operating layer for real-world engagement.

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Personify, Inc. is taking on-site event engagement to a new level with the launch of its next-gen A2Z Events mobile app—a native, AI-powered platform built to simplify, streamline, and supercharge how attendees and exhibitors connect.

Designed to replace fragmented, third-party tools, the reimagined app is fully integrated into the A2Z Events ecosystem, offering real-time messaging, intelligent matchmaking, seamless appointment scheduling, and built-in branding opportunities—all wrapped in a modern, customizable interface.

“We’re helping foster real conversations through smarter, AI-driven recommendations,” said Jonathan Damrich, SVP of Product at Personify. “Every moment at a show should be a strategic opportunity. This app makes that possible.”

Smart Matchmaking That Works for Everyone

Forget static directories. A2Z’s AI-powered matchmaking engine analyzes attendee interests, product categories, and behavioral data to suggest the most relevant connections—turning chance encounters into planned conversations.

With built-in messaging, those matches can quickly turn into meetings, deals, or partnerships—without anyone chasing down email addresses or booth maps.

Real-Time Scheduling, Real Results

Attendees and exhibitors can browse profiles, request meetings, and manage appointments in real time. These interactions sync instantly across the A2Z system, ensuring up-to-date schedules without the mess of third-party plug-ins or data lags.

No more missed connections, double bookings, or paper-based planning.

Everything in One Place—Finally

One of the biggest headaches for event organizers is juggling multiple vendors for things like registration, scheduling, and engagement tools. The new A2Z app wipes that pain point away.

Updates to booth locations, sessions, attendee lists, and appointment times flow automatically throughout the platform, offering a truly unified user experience for attendees, organizers, and sponsors alike.

Better for Sponsors, Too

The app isn’t just about attendees. Sponsor visibility has been reengineered, with high-impact placements like logos, banners, and branded content woven directly into the user experience. Every tap becomes a monetization opportunity—without compromising UX.

Part of a Bigger Vision

This app launch is part of a broader upgrade to the A2Z Events product suite, including:

• A revamped Event Portal

• Enhanced registration and badging tools

• On-site badge printing

• And coming soon: even more AI-powered personalization and communication features

The goal? Make every step of the event experience—before, during, and after the show—smarter, more integrated, and more valuable.

“It’s not just about building an app,” Damrich added. “It’s about delivering the seamless, intelligent experience that modern attendees now expect.”

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Infobip, the global cloud communications platform, has taken a significant step forward in its ongoing collaboration with the Higher Education Statistics Agency (HESA) by rolling out Rich Communication Services (RCS) to increase engagement with the UK’s largest annual social survey.

The initiative, part of a mobile-first strategy for HESA’s Graduate Outcomes survey, is already paying off: early results show RCS conversion rates are twice as high as traditional SMS.

That’s no small feat. With over 900,000 recent graduates surveyed each year, the Graduate Outcomes study plays a critical role in shaping UK higher education by collecting feedback on post-university life. But rising survey fatigue has made it harder to engage participants—particularly on mobile, where nearly 70% of responses occur.

“It’s early days, but the conversion rates on RCS compared to SMS look very encouraging,” said Dr. Gosia Turner, Head of Surveys at Jisc, the parent organization of HESA.

RCS: From Boring Texts to Branded Interactions

So what makes RCS different? Think of it as text messaging 2.0—messages can now include logos, branding, and rich links within a more modern design. For HESA, that means sending graduate participants visually verified, branded messages that feel both more trustworthy and less spammy.

Using Infobip’s platform, HESA now includes:

• The Graduate Outcomes logo

• Direct links to the survey portal

• An overall richer message experience that builds confidence and familiarity

In contrast to generic SMS—which often gets ignored or mistaken for spam—RCS offers a more interactive and credible communication channel, especially important for reaching younger, mobile-first audiences.

“By integrating RCS capabilities powered by Infobip, HESA has enhanced respondent experiences while helping boost completion rates,” said James Stokes, Infobip’s Head of Enterprise for the UK and Nordics.

A Partnership Built on Innovation

HESA has worked with Infobip since 2018, but this latest enhancement reflects a growing trend among public-sector organizations to modernize communication strategies. With email open rates declining and SMS engagement flattening, RCS is emerging as a compelling alternative.

The Graduate Outcomes survey is more than a data collection exercise—it informs how universities improve student experiences and better prepare graduates for life after study. Every additional response strengthens the accuracy and value of that mission.

“We need all graduates to complete the survey when invited,” added Dr. Turner. “This kind of technology is key to making that happen.”

What’s Next for Higher Ed Communication?

While RCS adoption is still climbing globally, this deployment marks a notable milestone: one of the largest-scale uses of RCS in UK higher education to date. And the early success suggests there’s room to expand similar tactics to other student-facing services—from admissions to alumni engagement.

For now, Infobip and HESA are focused on scaling what’s working. More channels may follow, but the key insight is clear: if you want people to engage, meet them where they are—and make it worth their attention.

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Sinclair Broadcast Group has appointed Narinder Sahai as its new Executive Vice President and Chief Financial Officer, signaling a sharpened focus on financial discipline, technology transformation, and value creation as the media giant evolves its strategy around ATSC 3.0, sports, and local broadcasting.

Sahai, whose appointment is effective immediately, replaces Lucy Rutishauser, who will remain as Executive Vice President through the transition and retire later this year. Rutishauser will then continue in a Senior Advisor capacity.

“Narinder is a proven C-suite leader with a strong history of executing value-creating strategies, optimizing capital structures, and driving margin improvement,” said Chris Ripley, President and CEO of Sinclair.

A Finance Leader with Deep Tech and Media Roots

Sahai brings over 20 years of financial leadership experience across public and private companies, including high-growth roles at Amazon Web Services (AWS), Target Hospitality, RumbleOn, and Arcis. His career spans capital markets, FP&A, M&A, treasury, and AI/ML strategy—a skillset that aligns with Sinclair’s ambitions to evolve beyond traditional media.

At AWS, Sahai led Worldwide Go-to-Market Finance for Compute and AI/ML services, giving him hands-on experience at the intersection of tech, data, and monetization—an increasingly crucial space for modern media companies.

He’s also guided IPOs, managed debt restructurings, and led integrations of transformative acquisitions. His CFA charter, combined with engineering roots and an MBA from Michigan’s Ross School of Business, round out his multidisciplinary profile.

“Sinclair’s unique position at the intersection of local media, sports, and emerging technology creates tremendous opportunities,” said Sahai. “I see significant potential to drive value creation for all stakeholders.”

Why This Move Matters

Sahai’s arrival comes at a pivotal time for Sinclair as the company:

• Expands commercialization of ATSC 3.0 (NextGen TV), which enables IP-based broadcasting and interactive content delivery.

• Grows its sports and streaming assets, including the Tennis Channel and other digital ventures.

• Diversifies its portfolio with a stronger emphasis on data, cloud, and AI-powered services.

The move signals a broader industry trend where CFOs are expected to blend financial acumen with strategic technology fluency—particularly in sectors undergoing digital reinvention.

With Sahai’s blend of AI/ML, media, and capital market expertise, Sinclair appears to be aligning its leadership for both operational rigor and innovation.

The Road Ahead

As Sahai steps into the role, he’ll be tasked with advancing Sinclair’s financial strategy, improving margins, and guiding investments that support the company’s digital evolution. With traditional broadcasting models under pressure and NextGen TV promising new revenue streams, Sinclair is betting on intelligent financial leadership to navigate both disruption and growth.

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Optimove’s Record Year: Growth, Gamification, and Global Reach

Optimove, the self-proclaimed leader in iGaming player engagement and the architect of Positionless Marketing, is having a moment—and not a small one. The company is on track to more than double its iGaming client base in 2025, thanks to a potent mix of strategic moves: launching a growth-focused onboarding program, acquiring a no-code gamification platform, and expanding aggressively across APAC and LATAM.

The momentum is real, and it’s measurable.

Ignite+ Ignites Client Growth

The launch of Optimove Ignite+ in January has turned out to be a catalyst for client acquisition. Designed specifically for emerging iGaming and sports betting operators, the program offers prebuilt campaigns, CRM strategy guidance, and access to Optimove’s flagship Player Engagement Platform. In short: it’s a fast lane for smaller players looking to scale without the growing pains.

And it’s working. According to the company, new client additions have more than doubled compared to previous years. In a saturated and highly competitive market, that’s no small feat.

Adact Acquisition: The Gamification X-Factor

Another major growth lever? Gamification—delivered through Adact, the no-code platform Optimove snapped up earlier this year. Adact enables marketing teams to build interactive experiences like lotteries, quizzes, and prediction games—all without touching a single line of code.

This isn’t just another feature bolted onto a platform. Since the acquisition, Adact has become the fastest-growing product in Optimove’s portfolio by client adoption. That’s impressive in a market flooded with Martech tools claiming to be “engagement-first.”

LaTinka’s Chief Digital Officer Ricardo del Busto put it succinctly: “More tools in a unified platform means streamlined ops and maximized results.”

Enterprise Loyalty: Renewals and Product Expansion

Optimove isn’t just charming startups. Major players are doubling down too. Entain has renewed its multi-year contract while expanding its use of Optimove products like Opti-X (a Digital Personalization Engine) and native marketing tools. Funstage and Gaming1 are following suit.

What’s the draw for the big brands? According to Entain’s Martech Transformation Director Simon Gatenby, it's Optimove’s deep iGaming expertise paired with forward-thinking AI and ML capabilities. “They consistently anticipate industry-specific challenges,” he said.

Case in point: FDJ United, a leading iGaming operator, reduced campaign production time from six weeks and seven teams to just one person and one day. That’s not optimization—that’s a transformation.

Going Global: APAC and LATAM in the Spotlight

While North America and Europe remain strongholds, Optimove’s eye is firmly on emerging markets. In APAC, the company has launched operations and signed marquee clients like Magency Life, WeClub Malaysia, and 2up.io. In LATAM, Optimove is making waves with operators across Brazil, Colombia, and Mexico.

Localized lifecycle models and native language support are making Optimove a go-to solution for marketers who want global tech with regional nuance.

Positionless Marketing: Not Just a Buzzword

At the heart of Optimove’s rise is its core philosophy: Positionless Marketing. The idea? Eliminate rigid marketing roles and give every team member the tools to execute campaigns from insight to execution. With AI powering the engine, the platform claims an 88% lift in campaign efficiency.

This strategy isn’t just catching on—it’s leading the pack. Optimove was named a Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs. Notably, the company was also ahead of the curve in embedding AI into CRM workflows back in 2012—long before it became a Martech must-have.

The Big Picture

Optimove’s trajectory signals something larger about the iGaming and Martech industries: platforms that combine intelligence, automation, gamification, and usability are winning. Operators want to move fast, personalize deeply, and reduce operational overhead—and Optimove seems to be delivering on all fronts.

As iGaming continues to globalize and regulations tighten, agility and personalization are becoming key competitive differentiators. If Optimove keeps this pace, its Positionless Marketing mantra might just define the next generation of player engagement.

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Adform Brings DOOH Into the Omnichannel Fold With Visual Planning Tool

Digital-out-of-home (DOOH) is finally getting its moment in the omnichannel spotlight—courtesy of Adform. The Copenhagen-based adtech company has launched a new DOOH planner inside its Adform FLOW platform, aiming to make real-world advertising as measurable and streamlined as its digital counterparts.

The planner, now live across 15 markets, gives advertisers a previously unavailable tool: a visual inventory discovery map. Think Google Maps, but for digital billboards—showing live availability, screen locations, audience profiles, and context layers like nearby venues, demographics, and even the weather.

It’s a breakthrough move in a space long constrained by siloed tools and patchwork integrations. With this rollout, Adform becomes the first global omnichannel DSP to integrate DOOH planning with display, CTV, audio, and mobile within a unified, data-rich workflow.

From Silos to Sightlines: Why It Matters Now

Advertisers are increasingly demanding unified visibility across their media buys—and with good reason. DOOH, once a clunky standalone channel, is projected to hit $19 billion globally in 2025 and soar to $25 billion by 2029. Adform’s clients seem to be ahead of the curve, increasing their DOOH investments by 118% YoY in Q1 2025.

But DOOH has had a data problem: screens are everywhere, but seeing and selecting them at scale with precision has remained messy. Adform’s new planner eliminates that pain point by surfacing screen-level inventory on an interactive map with deep segmentation by audience type, location, and campaign conditions.

Connected Planning: Data, Demographics, and Downpours

The platform also taps into Adsquare, offering granular forecasting and contextual targeting based on real-time weather, live events, and dayparting—features more commonly associated with CTV and display media. By bringing these data points into DOOH, Adform creates a planning environment that looks and behaves like digital but acts in the physical world.

This means brands can now, for example, target busy metro hubs during evening commutes with weather-based dynamic creatives—right alongside their digital campaigns. All from one platform.

Built for Impact, Not Just Scale

DOOH might be an old dog in advertising years, but this is a new trick. Oliver Dragic, Managing Director at Pilot, summed up the appeal:

“Adform’s map-based interface simplifies DOOH planning by cutting through complexity and offering a streamlined workflow across channels.”

This is especially relevant as CTV and digital audio mature and advertisers seek smarter ways to complement them. DOOH offers mass reach with contextual depth, and with Adform’s interface, it finally joins the digital stack as an equal partner.

Adform’s End-to-End Edge

What makes this more than just a flashy UI is Adform’s foundation: a privacy-safe DSP that integrates with over five major SSPs, including Broadsign, Ströer, Hivestack, and VIOOH. That network enables real-time access to inventory while ensuring buying transparency and targeting accuracy.

Oliver Whitten, Adform’s COO, sees this launch as a natural extension of omnichannel demand:

“DOOH has been a key growth story in 2025. We’re delighted to be the first global omnichannel DSP to offer this visual map-based interface, helping advertisers unify their campaigns and drive game-changing outcomes.”

The Bigger Picture: Open Web vs. Walled Gardens

This launch also aligns with a broader trend: the open web’s resurgence. As marketers search for alternatives to walled garden ad environments (think Meta or Google), platforms like Adform are making a case for independent, full-stack, privacy-forward tools that can scale campaigns across every screen—whether that’s on a phone, a CTV, or a billboard above a highway.

With its visual-first DOOH planner and unified approach, Adform isn’t just filling a gap—it’s setting a precedent. If omnichannel means truly connected campaigns across all channels, then this might be the missing link marketers have been waiting for.

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As Pocket Shuts Down, Bublup Steps In With a Smarter Way to Save the Web

With Pocket officially shutting down on July 8, 2025, millions of digital organizers and knowledge hoarders are facing a digital doomsday for their meticulously saved content. But a new tool from Bublup might just offer them the lifeboat they need—and then some.

Bublup, a content and community management platform, has launched an import tool designed specifically for Pocket users, allowing them to seamlessly migrate their content before the lights go out. The urgency is real: Pocket users will lose access to their exportable content after October 8, 2025, so this isn’t just a convenience—it’s a necessity.

And Bublup isn’t just offering a backup plan. It's positioning itself as a next-gen alternative that turns saved articles into a visually rich, collaborative, and actionable digital library.

Beyond “Read It Later”: Visual, Social, and Smarter

Pocket made its mark by giving users a simple, stripped-down space to save articles for later reading. Bublup builds on that idea—and blows it wide open. With its visual folders, group collaboration, and AI-powered content summaries, Bublup lets users not just save the web, but organize it into projects, share collections, and even co-curate content with communities.

“We're excited to welcome Pocket users to Bublup, where they'll find familiar capabilities and much more,” said Alain Cohen, CEO of Bublup. “From real-time collaboration to content enrichment, Bublup is a true upgrade for managing information and ideas.”

Available across web, iOS, and Android, the new import feature supports full Pocket export files, including Saves, Collections, and notes. Once inside Bublup, this content can be tagged, categorized into subfolders, and mixed with other media like PDFs, videos, images, and cloud-hosted files.

A Digital Library, Not Just a Reading List

The move reflects a broader shift in how users want to engage with digital content. A decade ago, saving a few articles for offline reading felt sufficient. Today, users are curating knowledge, collaborating with others, and building content ecosystems—especially as AI tools change how we digest and rediscover old information.

That’s where Bublup’s approach shines. It transforms passive bookmarking into active content curation, complete with summaries, previews, and collaboration layers. For creators, researchers, educators, and knowledge workers, it turns a dead-end “read it later” list into a living archive of usable information.

30 Days of Premium, On the House

To help users make the jump, Bublup is offering a free 30-day Premium plan to anyone who imports their Pocket content. Premium includes enhanced storage, unlimited folder creation, and AI features—perfect for power users looking to go beyond just saving links.

For users who've amassed thousands of articles in Pocket over the years, this free window could be the perfect moment to upgrade their information workflow.

The Bigger Picture: Death of One App, Rise of Another

Pocket’s sunset leaves a noticeable gap in the digital productivity ecosystem. With read-it-later apps like Instapaper fading from view and web browsers themselves becoming bloated with tab management tools, Bublup’s multi-purpose approach may be the answer for a more integrated, creative, and future-ready content experience.

Rather than just preserving data, Bublup is offering to elevate it—transforming scattered links into an organized, shareable, and collaborative digital library.

So, if your Pocket is closing soon, Bublup might just be your upgrade—one that does more than hold your bookmarks. It gives them purpose.

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Optimove Taps APAC Market With New iGaming Partnerships and Scalable Engagement Platform

Fresh off its official Asia-Pacific expansion, Optimove—the creator of Positionless Marketing—has secured a trio of iGaming client wins in the region. Magency Life, WeClub Malaysia, and 2up.io have all selected Optimove as their player engagement platform, signaling strong early momentum for the company’s regional growth strategy.

The announcement comes alongside the appointment of Jack Wheeler, a seasoned iGaming executive, as Head of APAC. His mandate? Drive adoption of Optimove’s AI-powered, real-time marketing tech across a fast-evolving iGaming landscape that demands personalization at scale.

“Our rapid adoption in the region is validation that iGaming operators in APAC are forward thinking,” said Wheeler. “They’re committed to meaningful player engagement, and Optimove is helping them get there—without the typical bottlenecks.”

Why APAC iGaming Operators Are Jumping In

Optimove’s value prop to the APAC market is clear: free marketers from silos, eliminate wait times for engineering or analytics, and launch real-time campaigns across channels with minimal friction.

That’s the idea behind Positionless Marketing, Optimove’s signature approach that empowers every marketer to act independently within the platform. According to the company, this model can improve campaign efficiency by up to 88%—a compelling stat for operators in high-stakes markets.

With increasing competition and sky-high player acquisition costs, lifetime value and retention have become the new battleground in APAC’s iGaming sector. Optimove’s platform—powered by AI and real-time orchestration—puts those goals front and center.

Ignite+: Lighting the Fuse for Emerging Operators

A key accelerator in Optimove’s regional momentum has been Ignite+, a tailored program aimed at emerging iGaming and sports betting operators. Ignite+ gives new clients early access to Optimove’s platform, along with CRM guidance, campaign blueprints, and proprietary benchmarks.

For startups and mid-sized operators in the region, this is more than just onboarding—it’s go-to-market infrastructure with baked-in marketing expertise.

“These partnerships mark a major step forward in our mission to help APAC operators build deeper, longer-lasting player relationships,” said Motti Colman, VP of Revenue at Optimove. “Positionless Marketing enables them to execute without delays and personalize without limits.”

The Bigger Picture: APAC’s Marketing Maturity Curve

As mobile-first gaming surges in APAC, the demand for data-driven engagement platforms has never been higher. But many regional operators still rely on fragmented martech stacks, where campaign agility is often hampered by technical dependencies.

That’s where Optimove aims to differentiate itself. By integrating insights, execution, and orchestration into one platform, it replaces cobbled-together tools with an end-to-end engagement engine—making it easier to personalize player journeys and scale revenue sustainably.

And the timing couldn’t be better. Markets like Malaysia, the Philippines, and India are seeing explosive growth in digital gaming audiences, while regulatory changes are opening up new advertising opportunities. A scalable, AI-powered marketing solution like Optimove may be exactly what these operators need to stay ahead.

What’s Next for Optimove in APAC?

With early wins locked in and a proven platform in hand, Optimove now has a real shot at becoming the engagement layer of choice for APAC’s next generation of iGaming brands. The company’s history of AI-first innovation—it was embedding machine learning into CRM as early as 2012—gives it a technical edge in a region eager to modernize.

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