Sinclair Broadcast Group has appointed Narinder Sahai as its new Executive Vice President and Chief Financial Officer, signaling a sharpened focus on financial discipline, technology transformation, and value creation as the media giant evolves its strategy around ATSC 3.0, sports, and local broadcasting.

Sahai, whose appointment is effective immediately, replaces Lucy Rutishauser, who will remain as Executive Vice President through the transition and retire later this year. Rutishauser will then continue in a Senior Advisor capacity.

“Narinder is a proven C-suite leader with a strong history of executing value-creating strategies, optimizing capital structures, and driving margin improvement,” said Chris Ripley, President and CEO of Sinclair.

A Finance Leader with Deep Tech and Media Roots

Sahai brings over 20 years of financial leadership experience across public and private companies, including high-growth roles at Amazon Web Services (AWS), Target Hospitality, RumbleOn, and Arcis. His career spans capital markets, FP&A, M&A, treasury, and AI/ML strategy—a skillset that aligns with Sinclair’s ambitions to evolve beyond traditional media.

At AWS, Sahai led Worldwide Go-to-Market Finance for Compute and AI/ML services, giving him hands-on experience at the intersection of tech, data, and monetization—an increasingly crucial space for modern media companies.

He’s also guided IPOs, managed debt restructurings, and led integrations of transformative acquisitions. His CFA charter, combined with engineering roots and an MBA from Michigan’s Ross School of Business, round out his multidisciplinary profile.

“Sinclair’s unique position at the intersection of local media, sports, and emerging technology creates tremendous opportunities,” said Sahai. “I see significant potential to drive value creation for all stakeholders.”

Why This Move Matters

Sahai’s arrival comes at a pivotal time for Sinclair as the company:

• Expands commercialization of ATSC 3.0 (NextGen TV), which enables IP-based broadcasting and interactive content delivery.

• Grows its sports and streaming assets, including the Tennis Channel and other digital ventures.

• Diversifies its portfolio with a stronger emphasis on data, cloud, and AI-powered services.

The move signals a broader industry trend where CFOs are expected to blend financial acumen with strategic technology fluency—particularly in sectors undergoing digital reinvention.

With Sahai’s blend of AI/ML, media, and capital market expertise, Sinclair appears to be aligning its leadership for both operational rigor and innovation.

The Road Ahead

As Sahai steps into the role, he’ll be tasked with advancing Sinclair’s financial strategy, improving margins, and guiding investments that support the company’s digital evolution. With traditional broadcasting models under pressure and NextGen TV promising new revenue streams, Sinclair is betting on intelligent financial leadership to navigate both disruption and growth.

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