In a move that fuses broadcast media, blockchain, and AI, Datavault AI Inc. (NASDAQ: DVLT) has acquired SyncIN from Turner Global Media. The technology, which uses inaudible QR codes embedded in TV, radio, and retail environments, allows consumers to instantly engage with ads or complete stablecoin transactions—ushering in a new era of Web 3.0 commerce embedded in everyday media.

This isn't the future; it's broadcasting 3.0. And it's live.

“This acquisition propels us into the future of advertising and e-commerce,” said Datavault CEO Nathaniel T. Bradley. “SyncIN transforms passive media consumption into blockchain-verified engagement.”

How It Works: Broadcast Becomes Blockchain Gateway

At the core of SyncIN is inaudible tone detection—imperceptible audio signals picked up by smartphones. These tones act like silent QR codes, linking users to branded content or triggering stablecoin transactions verified by Web 3.0 Crypto Anchors.

Whether you're tuning into an iHeartRadio broadcast or browsing Walmart’s audio-enabled in-store ads, SyncIN turns attention into action, all through decentralized payment rails.

The system is already positioned to scale with:

• TV & Radio: Reaching over 90% of U.S. households

• Retail: 140 million weekly shoppers across Walmart, Kroger, and CVS

• Hospitality: 140 million annual visitors at venues like MGM and Hilton

With TGM’s ad inventory and billions of annual impressions, SyncIN offers Datavault a high-margin, royalty-based revenue model in a $700 billion global ad market.

SyncIN + DVLT: Marrying Web 3.0 with Media Reach

Datavault plans to target 10–15 licensing deals in 2025, with a projected $40–50 million revenue target for 2026. Thanks to nine new patent allowances granted in June 2025 and SyncIN's robust IP portfolio, DVLT has defensible tech—and the legal muscle to protect it.

And the timing couldn’t be better: With the Genius Act and Stable Coin Act advancing through Congress, U.S. regulatory clarity around digital currencies is on the horizon. SyncIN is built for compliance and designed to thrive in this regulatory environment.

“Stablecoin transactions will soon be a routine part of digital life,” said Bradley. “We’re building the infrastructure now.”

This isn’t just another adtech acquisition—it’s a pivot in how media interacts with commerce. For broadcasters, SyncIN offers a direct path to monetization, linking impressions to actual blockchain transactions. For advertisers, it adds interactivity, attribution, and transparency to formats that have long lacked those metrics.

From programmatic display to podcast ads, media is being redefined. SyncIN answers a lingering industry question: Can traditional media play in the blockchain economy? Datavault’s answer is a resounding yes.

Turner Global Media (TGM), with two decades of media innovation, has powered campaigns for Procter & Gamble, Ford, and Netflix, and helped fuel digital ad revenue for platforms like Amazon Prime Video and YouTube. Its SyncIN tech brings interactivity to legacy and digital media alike.

Datavault AI, meanwhile, blends blockchain, AI, and acoustic technologies through its divisions—Acoustic Science (WiSA®, ADIO®, Sumerian®) and Data Science (DataValue®, DataScore®, Data Vault Bank®). Its cloud-based platform powers valuation, personalization, and monetization across industries from fintech to biotech to entertainment.

With SyncIN, Datavault adds a high-utility tool to its arsenal, further solidifying its role as a Web 3.0 operating layer for real-world engagement.

Get in touch with our MarTech Experts.