events marketing
Published on : Jul 8, 2025
Personify, Inc. is taking on-site event engagement to a new level with the launch of its next-gen A2Z Events mobile app—a native, AI-powered platform built to simplify, streamline, and supercharge how attendees and exhibitors connect.
Designed to replace fragmented, third-party tools, the reimagined app is fully integrated into the A2Z Events ecosystem, offering real-time messaging, intelligent matchmaking, seamless appointment scheduling, and built-in branding opportunities—all wrapped in a modern, customizable interface.
“We’re helping foster real conversations through smarter, AI-driven recommendations,” said Jonathan Damrich, SVP of Product at Personify. “Every moment at a show should be a strategic opportunity. This app makes that possible.”
Forget static directories. A2Z’s AI-powered matchmaking engine analyzes attendee interests, product categories, and behavioral data to suggest the most relevant connections—turning chance encounters into planned conversations.
With built-in messaging, those matches can quickly turn into meetings, deals, or partnerships—without anyone chasing down email addresses or booth maps.
Attendees and exhibitors can browse profiles, request meetings, and manage appointments in real time. These interactions sync instantly across the A2Z system, ensuring up-to-date schedules without the mess of third-party plug-ins or data lags.
No more missed connections, double bookings, or paper-based planning.
One of the biggest headaches for event organizers is juggling multiple vendors for things like registration, scheduling, and engagement tools. The new A2Z app wipes that pain point away.
Updates to booth locations, sessions, attendee lists, and appointment times flow automatically throughout the platform, offering a truly unified user experience for attendees, organizers, and sponsors alike.
The app isn’t just about attendees. Sponsor visibility has been reengineered, with high-impact placements like logos, banners, and branded content woven directly into the user experience. Every tap becomes a monetization opportunity—without compromising UX.
This app launch is part of a broader upgrade to the A2Z Events product suite, including:
A revamped Event Portal
Enhanced registration and badging tools
On-site badge printing
And coming soon: even more AI-powered personalization and communication features
The goal? Make every step of the event experience—before, during, and after the show—smarter, more integrated, and more valuable.
“It’s not just about building an app,” Damrich added. “It’s about delivering the seamless, intelligent experience that modern attendees now expect.”
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