Atento is doubling down on U.S. nearshore growth—and it’s bringing in a heavyweight to lead the charge.

The global CRM and Business Transformation Outsourcing (BTO) leader has appointed Chris Condon as the new Regional Director of U.S. Near Shore (USNS) operations, effective immediately. The move marks a pivotal step in Atento’s broader organizational transformation aimed at accelerating growth and strengthening its foothold in high-opportunity markets.

Condon brings more than 25 years of customer experience (CX) and digital transformation expertise, including a 23-year career at TTEC, where he rose to become Chief Revenue Officer of TTEC Digital. Most recently, he served as EVP and Chief Business Officer at Movate, where he led growth initiatives and enterprise-wide digital transformation strategies.

“Chris brings an outstanding track record in CX and technology,” said Dimitrius Oliveira, CEO of Atento. “His leadership will make a significant difference in expanding our market presence and operational excellence.”

A Strategic Market With High Potential

In his new role, Condon will oversee operations across the U.S. Near Shore region, which includes delivery centers strategically located in Latin America serving U.S. clients. His focus:

• Identifying high-margin growth opportunities

• Driving operational efficiencies

• Strengthening customer relationships across verticals

The USNS region is a critical growth vector for Atento, offering cost-effective, multilingual talent pools with geographic proximity to U.S.-based enterprises—especially relevant for sectors like tech, retail, healthcare, and financial services.

A Broader Organizational Overhaul

Condon’s appointment is part of a larger transformation agenda at Atento. The company is retooling its leadership structure and go-to-market strategies to sharpen its positioning in the Business Transformation Outsourcing space, where demand for CX innovation, automation, and agile delivery models is soaring.

The changes also signal a deeper commitment to:

• Customer-centric innovation

• Operational excellence at scale

• Strengthening leadership in core and emerging markets

As enterprises increasingly seek partners that can offer scalable, tech-enabled CX solutions, Atento is positioning itself as a go-to provider—particularly for U.S.-based businesses looking to optimize service delivery via nearshore operations.

By tapping a proven leader like Condon, the company aims to accelerate execution in a competitive market, close the gap between strategy and delivery, and deliver measurable impact for clients.

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Your Wix website just got a serious style upgrade.

Wix.com Ltd., the global SaaS leader in website building, has announced a strategic partnership with type giant Monotype, bringing an expanded library of professional-grade fonts—including timeless classics and fresh modern typefaces—directly into the Wix platform.

This new font collection, now live and available to all Wix users, gives designers, entrepreneurs, agencies, and DIY creators access to a curated selection of iconic and contemporary fonts, including legends like Helvetica®, Avenir®, and Futura®, alongside new favorites such as Recoleta, Kibitz Pro, Beatrice, and Aether.

“Typography is an important aspect of web design,” said Hagit Kaufman, VP of Brand and Design at Wix. “Our partnership with Monotype empowers creators to build visually compelling sites that truly reflect their brand’s personality.”

A Design-Forward Move with Global Appeal

The expanded font offering was curated in collaboration with Monotype’s design experts and covers a wide range of aesthetic and functional use cases—from corporate and commercial projects to bold, playful, and expressive sites for artists and entrepreneurs.

This isn’t just a design play—it’s a strategic brand-building tool. Fonts are often the unsung hero of visual identity, and giving users access to premium typefaces previously reserved for design pros levels the creative playing field.

Whether you're a small business looking to project credibility, a creator expressing a unique vibe, or an agency crafting custom web experiences, Wix now makes it easier to match typography with intent and audience.

“The right typeface has a profound impact on brand identity,” said Charles Nix, Senior Executive Creative Director at Monotype. “This partnership enables Wix users to craft digital experiences that authentically reflect their vision.”

As web creation continues to become more democratized, platforms like Wix are blurring the line between professional-grade tools and accessible design solutions. By partnering with Monotype, Wix underscores its commitment to delivering top-tier creative resources—without adding complexity for the user.

The move also speaks to a broader design trend: brands today are placing greater emphasis on visual storytelling and unique expression. Fonts aren’t just aesthetic—they’re strategic. With this expanded library, Wix users can tell clearer, more engaging stories through their websites.

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In a bold step toward democratizing video advertising, Idomoo has unveiled AI Video Ads, the latest innovation powered by its Lucas AI Video Creator. Designed for marketers who want speed, scale, and impact without the production baggage, this tool lets anyone—from startups to global enterprises—instantly generate professional-grade video ads with a simple text prompt.

Think ChatGPT, but instead of paragraphs, it spits out dynamic, branded video ads.

Plug-and-Play Video Ads for the Masses

What sets Lucas apart? It auto-generates ads in common formats and durations—perfect for immediate deployment across digital campaigns. That means your 15-second social spot or 30-second display ad is ready to roll without hiring a videographer, designer, or post-production crew.

“Lucas is changing the game for video advertising,” says Yotam Ben Ami, CMO of Idomoo. “You no longer need agencies or in-house creative teams to launch high-performing ad campaigns. It’s a win-win: enterprises slash costs, and smaller businesses finally get a seat at the video table.”

Why It Matters

Video remains king in digital marketing—but producing quality content at scale is expensive, time-consuming, and often out of reach for smaller brands. According to Idomoo’s 2025 State of Video Technology report, 74% of professionals would increase their video ad investment if tools like Lucas were available. That number jumps to 86% among business executives.

This signals not just a growing interest, but a widening opportunity gap that AI might finally close.

From Docs to Dynamic Ads

Lucas isn’t just a template machine. It supports:

• Editable voiceovers and avatars

• Interactive CTAs

• Custom video inputs from documents, webpages, sales decks, and even product catalogs

• Versioning at scale—adjust videos by length, language, or audience segment automatically

Everything is built on Idomoo’s enterprise-grade Next Generation Video Platform, offering real-time video generation and top-tier data security.

The Bigger Picture: AI Meets AdTech

Idomoo’s play fits a larger trend: AI is redefining creative workflows. While tools like Canva and Adobe Firefly tackle design, Lucas goes full-throttle on video. And unlike generic AI generators, Lucas is optimized for conversion-ready, campaign-grade outputs.

By bridging automation and personalization, Idomoo gives brands a rare combo: speed, scale, and storytelling—without compromise.

Who Benefits?

• Enterprises: Cost-efficient scaling of multilingual, personalized campaigns

• SMBs: Entry into video marketing without creative overhead

• Agencies: Rapid prototyping and campaign iteration

• Marketers: Streamlined testing across formats, markets, and CTAs

It’s not just about saving time—it’s about reclaiming creative agility in a high-stakes ad economy.

Bottom Line

AI Video Ads from Idomoo aren’t just a new feature—they’re a signal of where video advertising is headed. Fast, flexible, and built for ROI, Lucas may just turn video into the most accessible tool in a marketer’s playbook.

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If managing personalized customer experiences feels like juggling chainsaws in the dark, ContentWise just turned on the lights—and added robotic arms.

The AI-powered customer experience (CX) platform today announced the launch of ContentWise Agent Engine, a major upgrade to its flagship UX Engine. The new release introduces autonomous AI agents capable of executing complex, goal-oriented workflows—without human micromanagement. And for marketing and editorial teams, this could be the biggest workflow liberation they’ve seen since cloud storage.

At its core, this new engine automates the tedious middle layer of CX: the configuration, curation, and campaign logistics that drain creative time and muddle personalization goals. Instead of manually pulling data and setting rules, you tell ContentWise what you want to achieve—and its agents figure out how.

Welcome to the Age of Agentic CX

Powered by multi-agent architectures and open protocols like Google’s A2A (Agent-to-Agent) and Anthropic’s MCP (Model Context Protocol), ContentWise Agent Engine marks a pivot from static workflows to dynamic orchestration.

Paolo Bozzola, CEO of ContentWise, summed up the stakes:

“This changes the operational paradigm for our customers. Teams can now experiment and execute strategies that were previously unimaginable.”

How It Works

The Agent Engine operates like a digital task force. A host agent coordinates specialized sub-agents—each with unique roles:

• Pattern Discovery Agent analyzes user behavior

• UX Configurator Agent maps business goals to actionable UX settings

• Trend-to-Carousel Agent taps into real-time sentiment to surface trending content

• Campaign Agent automates cross-platform campaign rollouts

• Live Sports Agent connects with external APIs for dynamic sports content

• UX Simulation Agent virtually walks in the user’s shoes to suggest improvements

All of this runs natively within the ContentWise UX Engine, but with hooks into external systems—from CRM tools to sports data APIs.

“This isn’t just automation,” added CTO Paolo Cremonesi. “It’s intelligent orchestration. We’ve moved beyond simple API calls to agents that collaborate, break down data silos, and execute multi-step plans in real time.”

Why This Matters

Personalization at scale is the holy grail of CX—but few companies have the resources to do it well. Editorial teams are stuck stitching together data, tools, and campaign logic by hand. The result? Slow turnarounds, missed moments, and generic user experiences.

By integrating agentic intelligence, ContentWise enables:

• Faster campaign rollouts (think hours, not weeks)

• Hyper-personalized CX across user segments and moments

• Real-time adaptation to trends, events, and behavioral shifts

• Experimentation without dev cycles

Imagine launching a content campaign for the 2026 World Cup: an agent can auto-segment your audience, pull relevant content, trigger push notifications, and adapt to game outcomes—all before halftime.

Industry Implications

This launch puts ContentWise at the forefront of a rising trend: agentic AI for digital experience. While AI copilots and chatbots get the buzz, the real game-changer may be autonomous systems that act without asking—a shift from assistance to delegation.

It’s a sharp contrast to legacy CX platforms that still depend on rule-based systems and manual configuration.

And for competitors in the martech and media tech space? The bar just got higher.

Who It Impacts

• Digital Publishers & Broadcasters: Real-time updates for fast-moving content like sports and entertainment

• Marketers: End-to-end campaign automation across external platforms

• Product Teams: Insights from user journey simulations to improve UX

• CX Leaders: Breakthrough personalization without blowing up headcount

With clients like ITV, Dish, Allente, Telefonica, and RAI, ContentWise is already embedded in high-volume media ecosystems. The Agent Engine makes those environments smarter, faster, and more autonomous.

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Locafy Limited is sharpening its competitive edge with a newly launched suite of AI-powered SEO solutions, aimed at helping businesses stay visible not just in traditional search engines, but also across the emerging frontier of AI search tools and digital marketplaces.

The FY26 product line, now commercially available after months of real-world testing, represents Locafy’s biggest push yet to integrate artificial intelligence across its publishing and search optimization tools.

“We’ve delivered on the roadmap we announced in late 2024,” said CEO Gavin Burnett. “Our platform now influences rankings in both traditional search and the next generation of AI-powered discovery engines.”

The New SEO Battleground: Search, AI, and Marketplaces

Locafy’s approach acknowledges a fundamental shift in the search landscape: visibility is no longer just about Google SERPs. As conversational AI platforms and e-commerce search tools grow in sophistication and market influence, SEO must evolve beyond keywords and backlinks.

That’s exactly what Locafy is offering. The company's AI capabilities automatically generate AI-search-ready landing pages, helping businesses appear in conversational AI results, local map packs, and niche directories—often with minimal manual input.

“We’ve automated landing page creation optimized for AI tools,” Burnett said. “That opens a greenfield monetization opportunity, especially across the millions of listings we manage.”

63M Listings and Counting: Locafy’s Local SEO Empire

Locafy’s power play rests on three pillars:

1. Online Business Listings

2. Local SEO

3. AI-Powered Engagement Tools

At the core is a massive database of 63 million business listings, including over 40 million across the U.S., Canada, Australia, and the UK. The company publishes more than 28 million listings on behalf of partners, creating potential joint monetization streams via its SEO platform.

The flagship offering, Localizer, bundles together:

• Listing syndication

• Google Map Pack optimization

• Review management

• AI-powered SEO tuning

“There’s no other product offering this range of features at our price point,” Burnett noted, pointing to a $690/month starting package. “The automation we’ve added recently lets businesses get top-tier SEO value at SMB-friendly pricing.”

Enter the AI Voice Concierge

Locafy’s newest innovation goes beyond visibility—it’s about AI-powered customer engagement.

Their Voice Concierge, a virtual receptionist and support agent rolled into one, acts like a 24/7 digital team member. Feed it documents, and it learns the business. It can answer questions, take bookings, and even log transcripts of all interactions for transparency.

“This felt like science fiction not long ago,” Burnett said. “Now, it’s a low-cost reality for businesses adapting to an AI-driven future.”

Strategic Focus: AI Search Over National SEO

While Locafy continues to support national SEO and e-commerce campaigns, its strategic priority has shifted toward the AI search segment, where automation, scalability, and differentiation offer stronger upside.

The company sees this shift as its clearest path to growth in FY2026—especially as AI platforms become default entry points for users seeking businesses, services, and local recommendations.

Locafy isn’t just reacting to the AI shift—it’s betting on it. With automated tools for AI search optimization, voice-enabled engagement, and millions of structured listings, the company has positioned itself as a utility layer for the next generation of search discovery.

For businesses looking to survive and thrive in an AI-first internet, Locafy’s FY26 suite might be the most pragmatic place to start.

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Samaaro, the AI-powered event marketing platform, has taken home Gold at the 2025 Financial Express MarTech Awards in the “Best Use of MarTech in Live Events” category—an accolade that speaks not just to the platform’s capabilities, but to a fundamental shift in how UAE brands approach event marketing.

Gone are the days when events were just PR plays or networking obligations. Today, they’re strategic marketing engines, requiring the same level of planning, performance tracking, and ROI analysis as any digital campaign. And that’s precisely where Samaaro is making its mark.

“Events are no longer about checklists—they’re strategic campaigns,” said Mayank Banka, Co-Founder and President of Samaaro. “And that’s where Samaaro becomes indispensable.”

From Check-Ins to Campaigns: UAE’s Event Tech Revolution

Samaaro’s win highlights a broader trend across the UAE: a pivot toward purpose-built event marketing platforms that bring together CRM integration, attendee analytics, and real-time engagement tools.

Consider Modon Properties, which cut check-in time by 50% and enhanced post-event sales handoffs at property launches using Samaaro’s digitized guest management system.

Then there’s Property Finder, orchestrating 100+ events annually across six countries, all streamlined through Samaaro’s centralized infrastructure. The platform brings not just operational efficiency but marketing clarity—a view into what's working, what’s not, and where to optimize.

Not Just Events—Marketing Campaigns in Disguise

Other UAE-based power players like Brand Ripplr and Informa Markets are also investing in long-term event tech, recognizing that modern attendees expect personalized, measurable experiences, not static booths and paper badges.

Samaaro enables that shift by offering:

• AI-powered attendee insights

• Custom workflows and automation

• Integrated lead capture and CRM sync

• Real-time engagement dashboards

The result? Events that deliver trackable marketing outcomes—not just applause.

Recognition That Validates a Movement

For Samaaro, this award isn’t just industry validation—it’s proof of concept. It confirms that event marketing, particularly in fast-growing markets like the UAE, needs a dedicated, intelligent technology stack.

“This isn’t just a win for us,” said Banka. “It validates our belief that event marketing needs its own ecosystem—and our partners in the UAE are leading that charge.”

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321 Web Marketing, a national leader in B2B inbound marketing, has officially launched a newly redesigned website aimed at delivering a sharper, more intuitive user experience. The upgrade isn’t just a facelift—it’s a clear reflection of the company’s evolution and its relentless focus on performance-driven digital strategy.

The redesigned site, now live at 321webmarketing.com, features streamlined navigation, targeted messaging, and enhanced access to the agency’s core services and tools. With faster load times and full mobile responsiveness, the site is engineered for decision-makers who want results—fast.

“Our clients rely on us to evolve their digital strategies, and we hold ourselves to the same standard,” said Jonathan Gessert, CEO of 321 Web Marketing. “This refresh mirrors our growth and commitment to providing clarity, insight, and measurable value.”

What’s New?

The redesign isn’t just cosmetic—it’s strategic. Key updates include:

• A simplified, value-focused homepage that communicates the agency’s positioning in seconds.

• Persona-driven content geared toward marketing managers, business owners, and growth-oriented teams.

• Improved performance across mobile devices and desktops, supporting better UX and SEO.

• Expanded resources and tools that demystify lead generation, content marketing, SEO, and paid media.

Built for the Marketers They Serve

321 Web Marketing’s clients span industries like tech, finance, healthcare, and law—sectors where quality leads, SEO visibility, and conversion optimization make or break pipeline performance.

The agency brings deep expertise in:

• Technical SEO and on-site optimization

• High-converting content strategy

• Performance-based paid media

• Lead-gen automation and analytics

And with its new website, 321 Web Marketing is practicing what it preaches: building a website that’s not just pretty, but engineered to perform.

Why It Matters

Website redesigns are often treated as branding projects, but for 321 Web Marketing, this one aligns with a bigger goal—turning websites into lead generation engines. The update supports both inbound demand creation and clearer communication for new and existing clients.

As marketing decision-makers look for agency partners who deliver ROI—not just reports—321 Web Marketing is doubling down on what matters most: growth, transparency, and performance.

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Email may be one of the oldest digital marketing tools in the book, but it’s far from outdated. A new report from Allied Market Research shows the global email marketing software market is expected to triple in size, growing from $1.2 billion in 2021 to $3.3 billion by 2031, at a compound annual growth rate (CAGR) of 10.9%.

This sharp rise reflects how businesses are rethinking email not just as a communications tool, but as a precision marketing engine—one that’s increasingly powered by cloud platforms, data analytics, and AI-driven personalization.

Why It Matters

The resurgence of email marketing isn’t a surprise. Amid digital saturation and growing privacy regulations, email remains a high-performing, permission-based channel that marketers can control end-to-end. But the way companies use email has changed: it’s now automated, behavior-triggered, and hyper-personalized.

COVID-19 played a pivotal role in accelerating adoption. Lockdowns pushed more customer activity online, forcing companies to digitize engagement, accelerate product launches, and shift budgets toward owned channels like email. According to the report, that shift continues to pay off.

Who’s Driving the Growth?

• B2B organizations are leading the charge, with this segment accounting for over two-thirds of the market share in 2021—and expected to post the fastest growth (CAGR 11.97%) through 2031.

• On the tech side, cloud-based deployment dominates, comprising nearly three-fourths of the market and growing at 12.79% CAGR.

• Among applications, email lead generation is where most companies are putting their chips, and it's set to grow fastest (CAGR 13.17%), surpassing template management and sales reporting.

“Businesses are using email not just for newsletters anymore, but for full-funnel automation, AI-powered content delivery, and CRM integration,” notes the report.

Regional Trends: North America Leads, APAC Accelerates

• North America remains the top revenue contributor, holding 40% of the global share, thanks to advanced tech infrastructure and established email ecosystems.

• But Asia-Pacific is the market to watch, expected to clock a 13.56% CAGR, driven by massive mobile adoption, SMB digitization, and marketing tech investments in countries like India, China, and Indonesia.

Competitive Landscape: Consolidation Meets Innovation

The email marketing space continues to consolidate around a handful of power players—Mailchimp (Intuit), HubSpot, Salesforce, and Zoho—even as agile upstarts like ConvertKit and Jivox gain traction with lightweight, modular solutions.

Key strategies include:

• Cloud-native platforms with drag-and-drop builders and A/B testing

• AI-powered campaign orchestration

• Omnichannel integrations (social media, SMS, landing pages)

• Enhanced analytics and ROI reporting

“We’re seeing email evolve from a static tool to a dynamic, intelligent system that helps brands close the loop on customer journeys,” says the report.

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