Press Release
VIOOH partners with RZK Digital to expand programmatic DOOH across Brazil’s urban mobility network
6 November 2025, São Paulo, Brazil - VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, today announced a programmatic partnership with RZK Digital, Brazil’s largest digital media operator in urban bus terminals, strengthening the presence of programmatic DOOH across Latin America. RZK Digital operates an expanding network of over 800 digital screens across 43 urban terminals, set to reach more than 50 locations by the end of the year. The company delivers an average of four billion monthly impressions to more than 75 million verified visitors each month, with audiences measured through an advanced, sensor-based framework that combines computer vision, Wi-Fi analytics, and ad-server play logs. Founded in 2021, RZK Digital was conceived from inception to be 100% digital and 100% programmatic, pioneering the integration of multiple first-party sensors and a data platform that transforms vendor-specific inputs into standardized ad currencies, in alignment with global measurement standards. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience. “This partnership expands programmatic DOOH access across Brazil’s key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH’s global SSP expertise and RZK’s data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,” said Yuri Berezovoy, Head of Ad-Tech & Programmatic at RZK Digital. “This new partnership offers advertisers broader DOOH reach across Brazil via our industry-leading programmatic marketplace, combined with a uniquely dynamic and performance-driven media owner. RZK Digital complements VIOOH’s real-time trading capabilities to drive brand visibility and audience measurement,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. Through programmatic buying, advertisers benefit from enhanced flexibility, precision targeting, and improved efficiency - ensuring maximum impact and measurable results across Brazil’s diverse and dynamic audiences. About VIOOH: VIOOH is a leading premium global digital out of home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 35 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn. About RZK Digital RZK Digital is a Brazilian digital out-of-home media operator specializing in high-traffic urban terminals in São Paulo, Recife, and Brasília. The company operates a fully digital, programmatic-ready network that delivers transparent, data-driven audience measurement aligned with global and local standards.
advertising 6 Nov 2025
SurveyMonkey appoints Katie Miserany as chief communications officer and global head of marketing, and Sabrina Leblanc as SVP, sales and customer success
SAN MATEO, Calif., November 5, 2025 – SurveyMonkey, the world’s most popular platform for surveys and forms, today announced the appointments of two long-time company leaders: Katie Miserany has been named chief communications officer and global head of marketing and Sabrina Leblanc has been named senior vice president of sales and customer success. Recognizing these two women leaders reinforces SurveyMonkey’s commitment to developing talent from within and expanding female representation at the highest levels. Women now make up 75% of the company’s C-suite and senior vice president team—an exceptional milestone in the technology sector. “Katie and Sabrina are exceptional leaders and culture champions who’ve earned deep trust from our customers and our teams,” said Eric Johnson, chief executive officer at SurveyMonkey. “Katie brings a sharp, integrated approach to brand storytelling and go-to-market, while Sabrina is relentless about customer value and growth across the full lifecycle. Elevating leaders like them strengthens our business and our leadership bench.” In her new role, Miserany will lead SurveyMonkey’s communications and marketing functions, driving the company’s global strategy and brand storytelling. Leblanc will oversee the global sales, customer success, customer support, and professional services teams responsible for the entire enterprise customer lifecycle. “I’m excited to be able to bring together our incredible marketing and communications teams under one roof,” said Miserany. “This next chapter is all about leaning into who we are as a brand and shining a bigger spotlight on the amazing stories of the customers who use SurveyMonkey to create change and drive impact around the world.” “I’m energized to lead our sales, customer success, support, and professional services teams as one unified global function,” said Leblanc. “Together in lockstep, we are poised to deliver value from our first conversation through renewal and expansion. With a united focus on outcomes, we’re ensuring our customers aren’t just seen, but supported to win with us.” The company’s momentum in 2025 continues with several product innovations in SurveyMonkey AI, as well as multiple top recognitions across culture and leadership. SurveyMonkey was celebrated by Inspiring Workplaces Group’s 2025 list of top-performing organizations and the company’s women executives received notable honors: Katie earned a place on the Silicon Valley Business Journal’s 40 Under 40 list; Jing Huang, vice president of artificial intelligence and machine learning, was recognized as one of the Most Influential Women in Bay Area Business by the San Francisco Business Times; and Robin Ducot, chief technology officer, secured the CTO category in the San Francisco Business Times C-Suite Leaders Awards. About Katie Miserany Katie joined SurveyMonkey in 2019 and oversees both communications and marketing, driving the company’s global strategy and brand storytelling. Previously, she held key marketing and communications roles at Worthwhile Digital, the Sheryl Sandberg & Dave Goldberg Family Foundation, RelateIQ (acquired by Salesforce), Wilson Sonsini Goodrich & Rosati, and Tiny Prints (acquired by Shutterfly). She holds a B.A. from the University of California, Santa Barbara, where she began her career as a reporter and copy editor for The Daily Nexus. About Sabrina Leblanc Sabrina joined SurveyMonkey in 2014. She oversees the global sales, customer success, customer support, and professional services teams responsible for the entire customer lifecycle. A proven SaaS leader, Sabrina has helped scale SurveyMonkey’s sales-assisted business. She is known for integrating human and digital engagement—launching AI-powered programs, unifying sales and customer success teams, and delivering personalized journeys that deepen customer value and retention. Prior to SurveyMonkey, Sabrina worked at the startup Fluidware and before that, in a finance role for Export Development Canada. She holds a Bachelor of Commerce degree in finance from the University of Ottawa and serves on the board of directors as Treasurer of a local nonprofit, Helping With Furniture. About SurveyMonkey SurveyMonkey is the world’s most popular platform for surveys and forms, built for business and loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers right at your fingertips. Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.
hr 6 Nov 2025
Meet The People and KD Global USA Announce Strategic Alliance to Simplify U.S. and Canadian Market Entry for European Businesses
New York / Atlanta, November 3, 2025 – Meet The People (MTP), the innovative alternative to the traditional advertising holding company model with European DNA, and KD Global USA, an import company headquartered in Atlanta, Georgia, have announced a strategic partnership designed to help small and mid-sized European companies establish their business in North America — faster, leaner, and with minimal risk. The collaboration combines import management, logistics, fulfillment, distribution, and FDA/insurance support with creative, e-commerce, and growth marketing into one integrated 360° solution, creating a low-hassle entry gate for European entrepreneurs taking their first steps into the U.S. and Canadian markets. A 360° Market Entry Ecosystem for European SMEs European companies can rely on a complete and efficient market-entry framework, covering everything from import and compliance to creative, e-commerce, and demand generation. KD Global USA (Import & Operations) provides: Import management as the primary import company partner (U.S. inbound) Warehousing, logistics, fulfillment, and distribution across the U.S. FDA support and insurance (compliance & risk coverage) Delivery and returns management for operational reliability Meet The People (Marketing & E-commerce) brings a U.S.-based e-commerce expert team to enable the first steps in online sales, from strategy to execution, including Creation of all needed creative assets for product pages, ads, and content E-commerce setup and advertising/promotion strategy on Amazon, Walmart, and other platforms Performance-driven growth programs to accelerate visibility and sales Together, MTP and KD Global USA provide a high-value, low-risk solution for European SMEs to enter North America with maximum impact and minimal complexity. A Lean and Efficient Alternative to Large Network Agencies While large international networks prioritize high-budget global accounts, MTP × KD Global USA offers a lean, senior-led, and cost-efficient alternative tailored to smaller and mid-sized businesses. Founded by Europeans, MTP’s European DNA ensures cultural alignment, trusted guidance, and transatlantic capabilities that entrepreneurs typically only find in big networks - without the big-network overhead. Leadership Perspectives “This alliance gives European entrepreneurs an actionable and realistic way to start selling and growing in North America,” said Tim Ringel, Founder & CEO of Meet The People. “Our team sets up the creative, marketing, and e-commerce foundation, while KD Global - starting with import - delivers the operational reliability to make it work. It’s a 360° growth model built for agile, ambitious European SMEs.” “We’re excited to partner with Meet The People to make U.S. expansion more accessible,” said Patrick Koehler, Managing Director of KD Global USA. “As the import company of record, we simplify inbound logistics first - then add warehousing, fulfillment, distribution, FDA support, and insurance - so European brands can operate confidently while MTP drives demand.” About Meet The People Meet The People is an international group of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Activation and Measurement. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent. https://meet-the-people.com/global About KD Global USA KD Global USA is an import company headquartered in Atlanta, Georgia, specializing in import management, warehousing, logistics, fulfillment, distribution, FDA support, and insurance for international brands entering North America. KD Global enables European businesses to operate and scale efficiently across the U.S. and Canada with end-to-end operational support. https://kdglobalusa.com
marketing 5 Nov 2025
Optable Welcomes Crystal Jacques as Vice President of Sales, Strengthening Leadership Amid Rapid Market Expansion
MONTREAL – October 28, 2025 – Optable, a leading platform for identity management and collaboration, announced today that Crystal Jacques has joined the company as Vice President of Sales. In this role, Jacques will lead Optable’s commercial growth strategy, bringing more than a decade of experience building high-performing sales teams across the data, identity, and advertising technology landscape. Jacques joins Optable from Experian, where she spent the past eight years building and leading sales teams focused on marketing data and identity solutions for publishers, agencies, brands, and platforms. Jacques has held leadership roles at Adbrain (acquired by The Trade Desk) and Tapad (acquired by Experian in 2020), where she successfully scaled data licensing partnerships with the industry’s top DSPs, SSPs, and advertisers.. At Experian, she went on to launch and grow multiple sales teams from the ground up, most recently leading the Enterprise Partnerships team responsible for bringing Experian data and services to companies that aspire to cleanse, scale and enrich their first party data. “I’ve had the opportunity to partner with Optable’s leadership and product teams over the years, and what stood out most to me is their urgency and commitment to making a real difference in the industry,” said Jacques. “The innovative and agnostic approach to data and identity Optable has built is best in class and I look forward to leading new market adoption.” Jacques’ appointment reinforces Optable’s focus on expanding its commercial reach and deepening its relationships across global media and advertising markets. Building on Optable’s already strong and high-performing sales organization, her leadership will be instrumental in driving adoption of Optable’s identity and data collaboration solutions, as the company continues to deliver new capabilities that help both buyers and sellers unlock more value from their first-party data. “Crystal brings the perfect blend of deep industry knowledge, understanding of customer pain points, and proven leadership across complex partnerships to Optable,” said Vlad Stesin, CEO of Optable. “Her understanding of the evolving identity landscape and her ability to turn complexity into customer success make her a tremendous addition to our leadership team as we enter this next stage of growth.” About OptableOptable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of collaboration and first-party data. Optable makes it easy for both media buyers and sellers to harness the power of their first-party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so customers can build identity graphs quickly, reduce technology costs, and deliver measurable business impact. To learn more, visit: optable.co
hr 31 Oct 2025
Amplitude Launches AI Visibility to Help Marketers Win in AI Search
SYDNEY, AUSTRALIA — October 30, 2025 — Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced the launch of AI Visibility, a new capability that gives marketers unprecedented insight into how their brand shows up in AI search results, accompanied by recommendations on how to improve it based on a company’s actual data. As consumers shift from traditional search engines to AI assistants like ChatGPT and Claude— or rely on tools such as Google AI Overview—brand discovery is being fundamentally reshaped. In fact, AI search adoption has doubled in the past year as more consumers ask ChatGPT or Claude for software or product recommendations than Google. However, these AI tools often recommend only a handful of products in response to a user’s query. If a brand isn’t listed, it’s invisible, and high-intent customers may go straight to competitors. Amplitude’s new AI Visibility offering addresses this challenge. It shows where a brand appears across major AI platforms, how often competitors are recommended instead, and guidance to improve AI search presence—all directly integrated into Amplitude’s digital analytics platform. And unlike niche SEO tools, Amplitude shows whether those AI-generated visits result in real conversions, retention, or revenue. “AI search is the new front page of the internet, and most brands don’t even know if they’re showing up,” said Tifenn Dano Kwan, Chief Marketing Officer at Amplitude. “AI Visibility gives companies a radar for this new reality. We not only make them aware, we also help them to take action to improve right away.” Amplitude’s AI Visibility includes: Visibility Score: Quantify how often a brand appears in AI responses across all major LLMs and hundreds of prompts. Traffic & ROI Tracking: Connect AI mentions to actual user behaviour and conversion outcomes within Amplitude’s platform. Prompt & Source Analysis: Identify where a brand is not showing up, uncovering the content and sources that AI models use to generate their answers. Competitive Rankings: See how a brand stacks up against competitors and where it’s falling behind. Actionable Recommendations & Next Steps: Analyse any web page, receive recommendations on how to improve pages, view simulated changes, and generate content to improve how a brand shows up across LLMs. Sentiment Analysis: Coming soon, gauge user sentiment about a brand across LLMs, helping to improve how it shows up. According to Gartner: "As generative AI applications proliferate and move from development sandboxes to mission-critical production systems, the need for specialised observability becomes paramount."* "Organisations are discovering a significant 'LLM visibility gap' where traditional observability platforms and machine learning monitoring tools fall short."* AI Visibility is included at no additional cost for all Amplitude customers across every plan. A free, limited version will also be available for companies that are not customers. Visit the AI Visibility landing page, enter company details, and receive a personalised link to explore results. Because it’s built into Amplitude, teams can connect AI visibility to traffic and conversions—no extra tools needed. About Amplitude Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behaviour, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Fall 2025 Report. Learn how to optimise your digital products and business at amplitude.com.
artificial intelligence 30 Oct 2025
Industry leader Jenny Stanley releases updated connected packaging book addressing US regulatory transformation and AI-driven consumer experiences
30 October 2025, London - Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three entirely new chapters addressing the most significant developments since the book's original September 2024 publication, plus comprehensive updates to all survey data and industry statistics reflecting 2025 findings. “When this book was first published, connected packaging was emerging as a powerful media channel for brands,” said author Jenny Stanley. “Then in April 2025, major UK supermarket chain Tesco launched the first large-scale retail QR code trial, proving the digital transition is well underway. This further fuelled by US regulatory changes and GS1's 2027 deadline approaching to replace barcodes with QR codes, with 48 countries globally actively piloting this transition. Brands face an urgent imperative: adapt now or risk obsolescence.” Key additions to the 2025 edition include: 1. Chapter 2: The Barcode Revolution - GS1 and The Retail Transformation - Documents Tesco's groundbreaking April 2025 pilot replacing traditional barcodes with GS1-powered QR codes, signalling that the retail transition is no longer if but when. 2. Chapter 10: The Next Generation - AI, Gaming and the Future of Connected Packaging - Showcases breakthrough campaigns including Sunny Oil's AI-powered recipe recommendations and Danone Alpro's gaming experience achieving 14% scan rates, proving that sophisticated technology delivers measurable business results. 3. Chapter 11: America's Connected Packaging Transformation - Provides comprehensive analysis of US regulatory changes (DSCSA, EPR programs, FSMA requirements) creating unprecedented opportunities for brands. 4. Expanded Data Privacy Coverage - Comprehensive guidance on the California Consumer Privacy Act (CCPA) alongside GDPR requirements, addressing the complex multi-jurisdictional reality facing global brands. 5. Updated Industry Data - All statistics, survey data and market insights updated to reflect 2025 Global Connected Packaging Survey findings. The survey revealed that 88.8% of professionals now see connected packaging as increasingly important, up from 80.4% in 2024. Meanwhile, only 13.4% still view it as a passing fad, down from 23.2%. Gamification adoption reached 59%, representing a 15% year-on-year increase. The book also outlines proven implementation frameworks based on real campaigns achieving 14%+ scan rates versus 0.1% for traditional digital ads, comprehensive regulatory navigation covering US and European requirements and technology selection guidance with honest assessments of QR codes, NFC, RFID, AR, AI and blockchain applications. ‘Connected Packaging: The Game-Changing Marketing Tool’ (Updated 2025 Edition) is now available globally through Amazon in paperback format (ISBN: 9798267984812). Purchase on Amazon here: https://mybook.to/C6Ol Notes to editors About Jenny Stanley, Founder and Managing Director, Appetite Creative Jenny has over 20 years experience in international sales management across the media, advertising and creative technology industries. Jenny is Managing Director and Founder of the global leader in connected packaging, Appetite Creative. The creative technology studio unites brands with audiences through web app based interactive brand experiences. Jenny has pioneered the integration of digital experiences into physical packaging, transforming it into a powerful marketing tool that drives consumer engagement and provides valuable data insights for brands. Under her leadership, Appetite Creative has developed groundbreaking connected packaging campaigns reaching millions of consumers worldwide, for global brands including Tetra Pak, AB InBev and Nestlé. Her latest book released in September 2024, ‘Connected Packaging: The Game-Changing Marketing Tool’ was an industry first on the subject of connected packaging. Jenny’s comprehensive guide offers fresh perspectives on this rapidly evolving field. Prior to launching Appetite Creative in 2015, she began her career at Microsoft as a senior member of the sales team, she then moved to UTarget and Oddcast leading business development. Latterly, she was sales director at EyeWonder/Mediamind and European commercial director at Adform. About Appetite Creative Appetite Creative, the global leader in connected packaging, unites brands with audiences through web app based immersive brand experiences. The team of digital marketing specialists use cutting-edge technology to help advertisers better understand audiences, optimise marketing, drive sales and improve two-way customer communications. Operating across the EMEA, Americas and MENA regions, Appetite Creative helps brands realise the potential of their most powerful marketing asset already found in the hands of their customers, by turning product packaging into a media channel. Appetite Creative works with a variety of recognisable brands including Bacardi, Tetra Pak, Greiner Packaging, Pepsi and Coca-Cola. As pioneers in the field, Appetite Creative hosts the Global Connected Packaging Summit and facilitates the Global Connected Packaging Survey annually. In 2024, managing director, Jenny Stanley, authored the first definitive book on the topic titled: ‘Connected Packaging: The Game-Changing Marketing Tool’.
artificial intelligence 30 Oct 2025
RWS appoints industry trailblazer Michael Wayne as Head of Media and Entertainment
MAIDENHEAD, UK – 20th October 2025 – RWS, a content solutions company, powered by technology and human expertise, has named Michael Wayne as Head of Media and Entertainment, a move that underscores the company’s ambition to transform the future of AI-powered media localization. Based in Los Angeles, Michael joins RWS today to lead the company’s fast-growing media localization business which includes AI dubbing, subtitling and end-to-end content adaptation. His appointment reflects RWS’s accelerated investment in video localization — an area that blends cutting-edge AI with human creativity to help global brands connect with audiences across languages and cultures. “We’re truly excited to have such an industry pioneer and trailblazer join the team,” said Ben Faes, CEO of RWS. “His combination of creative vision and commercial acumen will supercharge our media localization capabilities and position RWS at the very forefront of this rapidly evolving industry.” Before joining RWS, Michael served as Chief Commercial Officer at Papercup, whose groundbreaking AI dubbing technology — renowned for accurately capturing a speaker’s tone, pace and emotion — was acquired by RWS earlier in 2025. “I’m joining RWS at an exciting moment when demand for media localization services has never been higher,” said Michael Wayne. “And with RWS’s leading AI technology and unmatched human expertise, we have a real opportunity to shape the industry and help organizations reach global audiences faster, more efficiently and with even greater impact.” Michael is also the Co-Founder of Kin Community, a lifestyle media platform serving diverse women’s audiences. He has also held senior leadership and strategic roles at Sony Pictures Entertainment, ABC Television and LAUNCH Media, a digital music media company acquired by Yahoo! in 2001. A recognized AI thought leader, Michael is also host of The AI Hero Show and board chair of the Artificial Intelligence Los Angeles Community, a nonprofit organization supporting the science, technology, engineering, arts and mathematics communities of Greater Los Angeles. About us RWS is a content solutions company, powered by technology and human expertise. We grow the value of ideas, data and content by making sure organizations are understood. Everywhere. Our proprietary technology, 45+ AI patents and human experts help organizations bring ideas to market faster, build deeper relationships across borders and cultures, and enter new markets with confidence – growing their business and connecting them to a world of opportunities. It’s why over 80 of the world’s top 100 brands trust RWS to drive innovation, inform decisions and shape brand experiences. With 60+ global locations, across five continents, our teams work with businesses across almost all industries. Innovating since 1958, RWS is headquartered in the UK and publicly listed on AIM, the London Stock Exchange regulated market (RWS.L).
business 29 Oct 2025
SolarWinds Launches AI Agent and Expands AI Capabilities to Advance Autonomous Operational Resilience
SYDNEY, AUSTRALIA – October 9, 2025 – SolarWinds, a leading provider of simple, powerful, secure observability and IT management software, today unveiled the SolarWinds® AI Agent along with a range of expanded AI features aimed at speeding up the transition to autonomous operational resilience. Modern IT environments are increasingly distributed and fragile, with nearly half of IT leaders reporting unexpected outages despite rating their resilience highly in this year’s SolarWinds IT Trends Report. SolarWinds AI Agent is built to bridge this “resilience gap” by giving IT teams an intelligent, context-aware system that predicts issues, automates responses, and reduces the cognitive burden on practitioners. Built on AI by Design principles and expanding the company’s well-known Secure by Design framework into the AI era, the new offerings deliver conversational, agentic AI to daily operations—enhancing detection, diagnostics, and remediation. The SolarWinds AI Agent: A Digital Team Member for IT Ops The AI Agent will function as a reliable teammate in observability, incident response, and service management, enabling IT professionals to: Resolve incidents faster. Automatically summarise outages, gather diagnostics, identify probable root causes, and suggest remediation steps. Use natural language. Ask questions about system health, compare metrics, get recommendations, and launch multi-step workflows—all with plain-language commands. Simplify observability management. Configure and manage SolarWinds Observability directly through the agentic interface. “The SolarWinds AI Agent is more than a feature—it’s a foundation for a new way of working,” said Krishna Sai, Chief Technology Officer, SolarWinds. “By embedding intelligent, context-aware AI into IT workflows, we’re helping teams move beyond reactive firefighting to proactive innovation.” Expanded AI Capabilities Available Now Alongside the AI Agent, SolarWinds introduced new AI-powered features that deliver immediate impact: Root Cause Assist (Generally Available): Cuts troubleshooting time by generating clear root-cause analyses based on alerts and anomalies. Dynamic Threshold Enhancements (Available Now): Extends automated thresholding to additional metrics, decreasing noise and false positives. AI Query Assist (Tech Preview): Enhances database performance by analysing query patterns and proposing faster, more efficient rewrites. Coming in 2026 Looking ahead, more features are scheduled for 2026, such as incident correlation, automated runbook execution, and knowledge base creation to further improve autonomous resilience. SolarWinds AI Incident Correlation for Service Desk will automatically identify groups of related incidents and recommend opening a problem management workflow to address the root cause. SolarWinds AI Knowledge Base Generation for Service Desk will utilise GenAI to produce new knowledge base articles based on the most common solved incidents, expanding the customer’s centralised knowledge repository and offering more self-service options for employees. Automated Runbook Execution will allow teams to automatically execute predefined standard operating procedure steps as part of first-touch response, diagnostics gathering, or suggested fixes before a human intervenes. “For the past year, we’ve focused on operational resilience—the ability to protect, maintain, and quickly recover systems even during disruptions,” said Sudhakar Ramakrishna, President and CEO, SolarWinds. “With the AI Agent and expanded capabilities, we’re taking the next step: helping customers achieve autonomous operational resilience, where IT runs smarter, faster, and more securely with minimal manual intervention.” “Every IT leader is under pressure to do more with less, but outages and complexity continue to slow teams down,” Ramakrishna continued. “With the SolarWinds AI Agent, we are reducing the mean time to detect and resolve issues by putting automation, observability, visualisation, and remediation into a single, intelligent cycle. The result is stronger resilience, greater productivity, and more time for teams to focus on innovation.” Availability The SolarWinds AI Agent enters Tech Preview today in SolarWinds Observability SaaS, and broader availability across the SolarWinds portfolio is planned for 2026. For more information, visit www.solarwinds.com SolarWinds Day SolarWinds Day provides a front-row seat to the future of IT operations, powered by AI, automation, and full-stack observability. Join SolarWinds for the keynote announcements of these latest innovations, and stay for the THWACKcamp sessions, where customers and experts get technical about optimising systems, resolving tickets, managing databases, and responding to critical issues in your hybrid environments. Learn more and register at events.solarwinds.com/the-future-of-it-arrives.. APJ: Thursday, October 9 – 11:00 a.m. - 2:00 p.m. SGT Connect With SolarWinds THWACK® Twitter® Facebook® LinkedIn® #SWIproducts #SWI About SolarWinds SolarWinds is a leading provider of simple, powerful, secure observability and IT management software built to enable customers to accelerate their digital transformation. Our solutions provide organisations worldwide—regardless of type, size, or complexity—with a comprehensive and unified view of today’s modern, distributed, and hybrid network environments. We continuously engage with IT service and operations professionals, DevOps and SecOps professionals, and database administrators (DBAs) to understand the challenges they face in maintaining high-performing and highly available hybrid IT infrastructures, applications, and environments. The insights we gain from them, in places like our THWACK community, allow us to address customers’ needs now and in the future. Our focus on the user and our commitment to excellence in end-to-end hybrid IT management have established SolarWinds as a worldwide leader in solutions for observability, IT service management, application performance, and database management. Learn more today at www.solarwinds.com. The SolarWinds, SolarWinds & Design, Orion, and THWACK trademarks are the exclusive property of SolarWinds Worldwide, LLC or its affiliates, are registered with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other SolarWinds trademarks, service marks, and logos may be common law marks or are registered or pending registration. All other trademarks mentioned herein are used for identification purposes only and are trademarks of (and may be registered trademarks of) their respective companies.
artificial intelligence 29 Oct 2025
Amplitude brings behavioural data into AI tools with MCP launch
SYDNEY — October 22, 2025 — As part of its drive to make real-time behavioural insights available directly inside AI tools, digital analytics leader Amplitude (Nasdaq: AMPL) today announced the public release of Amplitude MCP (Model Context Protocol) server, as well as the open beta program for its AI Agents. The news means companies can now access Amplitude’s trusted behavioural data from within the AI environments they already use—like Claude, Cursor, or any MCP client. They can ask questions in plain language—such as “What features drove the most retention this month?” or “What caused the drop in sign-ups last week?”—and get instant answers based on live Amplitude data. That means less time switching between dashboards and more time understanding what customers like, where they’re getting stuck, and what actions could improve the experience. “Behavioural context is one of the most critical inputs behind every great product and digital experience. The problem is, AI tools are only as good as the context they leverage,” explained Wade Chambers, Chief Engineering Officer at Amplitude. “Amplitude already captures and organises behavioural data across the full user journey. So by extending this into MCP-enabled environments like Claude, we’re giving AI direct, governed access to that data. This makes the context instantly available and marks a major step toward the insights-to-actions loop becoming automatic.” Innovative customers like Zip are already seeing results—scaling expertise, accelerating analysis, and uncovering opportunities that were previously hidden. “Amplitude’s MCP is a real game-changer,” said Moss Pauly, Technical Product Manager, Data & AI at Zip. “We’ve been able to embed our internal domain knowledge—how certain events are used to drive complex analysis—directly into an LLM’s context and have it interact seamlessly with Amplitude. It’s opening up access to cross-domain insights that previously only a few specialists could uncover. It’s a genuine step change in democratising data across the organisation.” Open beta: Amplitude AI Agents In June this year, Amplitude launched a limited beta for its first series of AI Agents—intelligent assistants that continuously monitor product data, detect anomalies, and surface insights before teams even ask. Agents enable teams to move faster, scale decision-making, and transform analytics into an always-on system that drives growth proactively. Rolling out this week, that beta program opens up to all Amplitude customers, with two AI Agents available at launch: Dashboard Agent: Automated dashboard analysis Analyses dashboards and summarises meaningful changes in trends, metrics, and issues Surfaces trends that require immediate attention and detects key week-over-week or month-over-month shifts Performs root-cause analysis to identify segments or behaviours driving metric changes Enables follow-up analysis via natural language, generating new charts and answers automatically Pushes insights proactively to Slack, email, or directly within Amplitude Session Replay Agent: End-to-end qualitative analysis Automatically analyses session replays across funnels or event paths at scale Surfaces behavioural patterns, drop-offs, and friction indicators like rage clicks, dead clicks, and user errors Backs each insight with a curated playlist of relevant replays for faster investigation Shares insights proactively via Slack, email, or directly within Amplitude Availability Amplitude MCP is available today to all Amplitude customers. The Amplitude AI Agents open beta is rolling out this week, with additional capabilities and deeper MCP integration rolling out over the next few months. To learn more or join the open beta, visit amplitude.com/ai. About Amplitude Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,300 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behaviour, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Fall 2025 Report. Learn how to optimise your digital products and business at amplitude.com.
artificial intelligence 28 Oct 2025
BIG OUTDOOR brings premium US inventory to VIOOH's global programmatic advertising platform
28 October 2025, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership encompasses over 130 strategically positioned digital screens across three distinct environment types, delivering more than 677 million monthly impressions throughout major metropolitan areas. The BIG OUTDOOR network spans high-impact locations including spectacular digital displays, street furniture and premium mall environments across New York, Los Angeles, Dallas, San Francisco, Atlanta, Austin and San Diego. BIG OUTDOOR's Spectacular inventory forms the cornerstone of the network, delivering 549 million monthly impressions through large-format digital displays positioned in high-visibility locations. These commanding screens offer national coverage across key markets, providing advertisers with unmissable brand exposure in premium urban environments. The network's street furniture portfolio adds 72 million monthly impressions through strategically placed digital screens in high-traffic areas such as Santa Monica and Los Angeles, while the mall network contributes 55 million monthly impressions across sought-after retail destinations including Santa Monica Place, NoHo West, Mockingbird Center, Broadway Plaza and The Domain Northside. The diverse inventory mix enables advertisers to reach audiences across airports, malls, stations, roads and city centres, providing comprehensive coverage throughout consumers' daily journeys. With extended dwell times in retail environments and high-frequency exposure in urban centres, the partnership creates exceptional opportunities for brands seeking impactful presence across America's most influential markets. “We're delighted to partner with BIG OUTDOOR to bring their premium US inventory to our global platform,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “This partnership further strengthens our North American presence, offering buyers access to high-quality screens in key cities. The combination of spectacular displays, street furniture and mall environments provides advertisers with unparalleled flexibility to reach diverse audiences in contextually relevant moments.” “Partnering with VIOOH enables us to unlock the full potential of our premium digital network through programmatic capabilities,” said TJ Reul, Programmatic Lead at BIG OUTDOOR. “VIOOH's advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America's most vibrant cities. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.” Through programmatic buying via VIOOH's supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and engagement across BIG OUTDOOR's comprehensive network. About VIOOH VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 35 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn. About BIG OUTDOOR BIG OUTDOOR is a leading Out-of-Home media owner specializing in premium, large-format digital and static signage in the nation’s most dynamic markets. Known for its expertise in OOH development, real estate partnerships, and sales execution, BIG OUTDOOR has built an industry reputation for delivering iconic media destinations that blend cutting-edge technology with architectural design.
advertising 28 Oct 2025
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