RedCircle partners with Audion to expand programmatic podcast demand in European markets

London; 10 December 2025: A new partnership established between digital audio specialist Audion and global podcast advertising platform RedCircle expands podcast advertising and revenue opportunities for creators and brands on both sides of the Atlantic.

 

The direct connection with Audion’s curated podcast marketplace gives RedCircle and its clients easy access to European programmatic podcast demand. The ‘plug-and-play’ integration opens new inventory to European brands and supports local European podcasters. Working together, RedCircle and Audion provide multi-country campaigns, enabling major global advertisers to scale across audio markets in Europe and America.

 

The partnership unlocks the full value of podcast inventory at a global scale and reflects the

growing popularity of the channel. Recent figures show that, worldwide, there are4.52 million podcasts and 584.1 million listeners (up 6.83% in 2025 from the previous year), who spend about seven hours a week plugged in to shows.

 

Arthur Larrey, co-founder at Audion, says: “RedCircle offers premium podcasting inventory across thousands of shows. This new partnership reflects the growing trend for global podcast networks to seek simplified, scalable access to monetisation beyond their core markets, while reinforcing Audion’s position as a leading podcast marketplace connecting premium international supply with strategic demand.”

 

Jeremy Lermitte, co-founder and chief operating officer at RedCircle, says: “RedCircle looks for trusted advertising partners to support revenue growth for our creators and podcasters; we selected Audion for its ability to connect supply to premium European demand without any technical constraints, which gives us seamless access to advertiser demand in Europe. This move supports our mission to help brands scale their host-read and programmatic advertising strategies.”

 

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Since its creation in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the leading expert in digital audio, delivering innovative advertising solutions for brands and agencies, along with monetisation technology tailored to publishers and creators.

Audion's offer is based on three complementary solutions: Audion Reach, to maximize the impact of audio advertising campaigns; Audion Stories, to create engaging, tailor-made audio experiences and Audion360, a revolutionary platform dedicated to publishers and content creators, combining podcast CMS, AI and advertising solutions.

 

With offices in Paris, London, Milan and Brussels, a team of 50 experts and over 2,000 successful campaigns to its credit, Audion is the partner of choice for those wishing to explore the full potential of digital audio.

 

 

RedCircle is a global podcast advertising platform simplifying the process of podcast advertising for brands and creators. The platform helps brands scale host-read ads across thousands of shows, giving brands reach and creators real revenue. This opens unprecedented access to authentic ad opportunities with efficiency and scale for both sides of the mic.

 

RedCircle is headquartered in the United States with offices in Boston, Los Angeles and New York City.