Press Release
Zebra Study: Over 8-in-10 of APAC Retailers Believe Gen AI to Have Significant Impact on Loss Prevention
Sydney, Australia – November, 13 2025 –Zebra Technologies Corporation(NASDAQ: ZBRA), a global leader in digitising and automating workflows to deliver intelligent operations, today unveiled the findings of its18th Annual Global Shopper Study. The research shows Gen AI and automation solutions emerging as critical tools, with 87% of retail leaders citing their importance in loss prevention efforts. “As the holiday shopping season approaches, the retailers that will stand out are those embracing the ‘phygital’ experience - seamlessly connecting physical and digital through intelligent workflows,” said Nathahn Walter, ANZ Regional Sales Manager, Zebra Technologies. “By harnessing AI, automation, and smarter operations, retailers can deliver faster, more seamless, and personalised experiences for their customers when it matters most.” The data indicates shopper satisfaction levels have dipped for the second consecutive year, declining for both in-store (79% globally, 75% in APAC) and online experiences (73% globally, 69% in APAC). This marks a further decline compared to the past two years, with the highest satisfaction levels recorded in 2023 at 85% globally (for both in-store and online) and 81% in APAC (for online experiences). The research also highlights a shift in shopper priorities. While increasingly drawn to convenience, speed, and value, nearly eight-in-ten shoppers (78% globally, 74% in APAC) prioritise discounts and promotions as inflation pressures persist. At the same time, consumers demand operational excellence, expressing frustration with out-of-stocks (68% globally, 63% in APAC), locked-up products (70% globally, 67% in APAC) or a lack of self-checkout lanes (62% globally, 56% in APAC). Connecting Frontline Teams with Advanced Technology Retailers are increasingly recognising the importance technology plays in enhancing the shopping experience, as delays in accessing information can hinder associates and disrupt service. According to the study, 88% of associates report challenges in obtaining timely assistance or information, up from 82% last year. This is similarly echoed by APAC associates, at 85% and 76% respectively. Providing the right technology alleviates stress and boosts job satisfaction. More than 8-in-10 surveyed associates (87% globally, 84% in APAC) believe effective tools make their work more enjoyable and less stressful while helping them provide better service to customers. Plus, the large majority (90% globally, 86% in APAC) believe the right technology helps them complete tasks faster. Discover more insights behind this data in thisblog post. Optimising Inventory and Mitigating Shrinkage Remain Priorities Unsurprisingly, inventory challenges continue to impact shopper satisfaction and retailer profitability. While improvement is evident year-over-year, almost half of shoppers (Global’s 52% in 2025 vs 57% in 2024; APAC’s 47% in 2025 vs 49% in 2024) are still leaving stores without all the items they intended to purchase, often due to out-of-stocks or difficulties locating products. Retailers acknowledge these gaps, with 84% of global decision-makers (85% in APAC) citing real-time inventory synchronisation as a top priority for their organisations. In fact, many of them plan to implement advanced technologies such as computer vision (57% globally, 55% in APAC), RFID (54% globally and in APAC) and Gen AI (51% globally and 62% in APAC) over the next five years as they are viewed as essential tools for improving inventory visibility and reducing shrinkage. Boosting Revenue and Profitability with Improved Workflows Improving inventory management also has a positive impact on retailers’ bottom line. Based on a recentresearch study from Zebra in collaboration with Oxford Economics titled, “Impact of Intelligent Operations,” retailers achieved up to 1.8-percentage-point increases in revenue growth and profitability through improvements in their prioritised workflow of inventory management. According to the Global Shopper Study, retail decision-makers recognise the importance of making these improvements to drive online and in-store sales. Optimising inventory processes jumped nine percentage points (38% globally vs 36% in APAC), as the leading way retailers believe they can boost profits from online orders. Inventory optimisation also ranked in the top three for in-store profitability drivers (38% globally, 36% in APAC), topped by automation for more real-time inventory visibility (39% globally and 36% in APAC) and in-store digital ads and retail media networks which rose to 43% globally (42% in APAC). Likewise, Zebra recentlyacquired Elo which provides solutions that retailers use to build their own retail media networks and enhance the customer experience. “With advanced retail solutions like Zebra’sET401 Tablet,WS301 Wearable Mobile Computer,DS82 Series Scanner,Elo I-Series 5 with Android andEloPOS Z30, we are helping retailers build trust, strengthen loyalty, and drive profitability in an increasingly competitive market.” added Walter. “Combined with theZebra Mobile Computing AI Suite which is freely available, these technologies make it easier to eliminate manual steps, accelerate workflows and develop AI vision applications in days instead of months.” Some of the latest solutions from Zebra improve inventory visibility, associate productivity and loss prevention while those from Elo expand in-store engagement and digital media capabilities. KEY REGIONAL FINDINGS Asia Pacific (APAC) 84% of store associates in APAC – compared to 89% globally – agree that AI will help them become more productive. Europe 84% of retail decision-makers are under pressure to synchronise real-time inventory across channels to better forecast demand and replenishment; this is 10 percentage points higher than those who feel pressure to improve pricing and promotions management. Latin America Compared to 52% globally, 60% of shoppers surveyed in Latin America say they’ve left a store within the last three months without all the items they intended to purchase. North America This region has the second highest percentage of retail associates (80%) who agreed that maintaining real-time visibility of out-of-stock products is a significant challenge. The highest region is Latin America at 88%. WHAT IS THE 18TH ANNUAL GLOBAL SHOPPER STUDY? Zebra Technologies commissioned this global research study to analyse the attitudes, opinions, and expectations of shoppers, retail associates, and decision-makers across various retail experiences. Conducted online by MAVRIX during May and June 2025, the study surveyed over 4,200 respondents from North America, Latin America, Europe, and Asia-Pacific. It explores key trends in shopper behavior, technology adoption, and operational strategies shaping the future of retail. WHO IS ZEBRA TECHNOLOGIES? Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Organisations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organisations to be better every day. Learn more atwww.zebra.com. Follow Zebra on ourblog,LinkedIn,Facebook,X,Instagram andYouTube.
automation 13 Nov 2025
5WPR Wins 5 MarCom Awards 2025
NEW YORK, Nov. 12, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., is proud to announce it has been recognized with five wins at the 2025 MarCom Awards, one of the industry's most respected creative competitions honoring excellence in marketing and communications. The agency earned three Platinum and two Gold distinctions across categories, celebrating outstanding work in strategic communications, public relations, and integrated marketing. 5W received Platinum recognition for The Honest Kitchen "Pumpkin Spice Latte Campaign," The Honest Kitchen "Feed Them the Best," and BERO: Establishing a Leader in the Non-Alcoholic Beverage Industry from Day One. The agency's campaigns for Tineco and PLAUD.AI were each honored with Gold distinctions. "We're incredibly proud to see our teams recognized for their creativity and strategic impact across such a diverse range of clients," said Matthew Caiola, CEO of 5W. "These wins are a testament to the hard work and dedication of our Consumer and CorpTech teams, who consistently push boundaries to deliver meaningful results. We're also deeply grateful to our clients for their trust and collaboration; these honors are truly shared achievements." Administered by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards celebrate creativity, innovation, and excellence across the global marketing and communications industry. This recognition underscores 5W's ongoing commitment to delivering campaigns that not only capture attention but also drive measurable results for clients across industries. For more information about 5W and its award-winning work, visit www.5wpr.com. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
business 13 Nov 2025
Hightouch Launches AI Platform to Transform Marketing Workflows
Hightouch, the leader in data and AI for marketing and personalization, today unveils a purpose-built AI marketing platform that understands your customers, campaigns, and brand. Until now, launching a single marketing campaign has taken even the best-resourced teams 50+ steps and hundreds of hours. Hightouch Agents is a purpose-built AI platform that augments marketing teams at each step of the marketing process. It helps automate slow and manual tasks while accelerating creative and strategic ones. “Our vision is for Hightouch Agents to transform the marketing workflow as fundamentally as how AI assistants have transformed the software engineering workflow,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “This first version of the platform is focused on helping marketers with planning, reporting, and analytics, but our plan is to quickly expand across the marketing workflow.” Unlike generic AI solutions, Hightouch Agents are powered by a proprietary context layer that gives AI full knowledge of your customer data, marketing campaigns, and brand. Customer data comes from connecting to data warehouses, systems of record like CRMs, and e-commerce systems. Campaign information like videos, images, and performance metrics come from prebuilt integrations to ad networks and marketing tools. Brand context can be incorporated by connecting brand guidelines, strategy documents, and other internal knowledge sources. Most marketers start by using Hightouch Agents to answer questions in real-time while they’re doing their work or automating their weekly reporting. But, as they see how powerful the insights are, Hightouch Agents quickly become the starting point for planning new marketing campaigns or rethinking strategy. “In nearly every organization we talk to, there’s a Chief Marketing Officer or Chief Digital Officer frustrated with the status quo and hungry for real, practical AI that can accelerate their teams,” said Kashish Gupta, Co-CEO and Co-Founder of Hightouch. “We’ve spent the last few quarters building a forward-deployed team that can help any executive activate Hightouch Agents for marketers.” Hightouch has experienced a period of rapid momentum, including the recent addition of Akilesh Bapu to lead generative AI product development. Hightouch Agents reflects the company’s continued investment in bringing trustworthy AI to every marketer’s workflow and advancing its vision for more intelligent, adaptive, and creative marketing. For more information on Hightouch Agents, visit www.hightouch.com/agents. About Hightouch Hightouch is the leading Composable CDP and AI marketing platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading brands like Domino’s, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
artificial intelligence 13 Nov 2025
Anonymised and Bytek partnership enables secure first-party data activation for expanded customer reach
11 November 2025, London – Anonymised and Bytektoday announced a strategic partnership that marks a new step forward in the secure and predictive activation of first-party data. Prediction and detection algorithms are at the core of the Bytek Prediction Platform, the prediction platform that unlocks the power of secure, privacy-compliant first-party data for enterprise advertisers. These models enable the creation of audiences based on product and thematic interests, as well as predictive segments built on customer lifetime value (Predictive LTV) and conversion probability (Action Prediction). These audiences are then activated through Anonymised’s technology, which ensures the secure processing of Bytek’s raw analytics and eliminates the risks traditionally associated with sharing first-party data in digital advertising. Thanks to its advanced AI functions, Anonymised enables on-device targeting and measurement of ID-less audiences, turning predictive data into more accurate, measurable campaigns that work across all devices and fully comply with the highest privacy standards. Through this integration, data owners – including retailers – can build and activate advanced, monetizable audiences without exposing their first party data, while advertisers gain access to highly performance, incremental audiences – including those derived from retail transaction analysis. This partnership enhances targeting precision, increases conversions and enables more accurate incremental measurement without exposing proprietary data to risk. “This partnership with Bytek accelerates Anonymised’s journey towards becoming an integral part of the advertiser’s marketing stack,” said Mattia Fosci, CEO at Anonymised. “Too many advertisers have been hesitant to fully leverage their valuable customer data due to legitimate privacy and competitive concerns. Together with Bytek, we're removing those barriers and enabling brands to unlock the full potential of their first-party data with zero risk and all the upside of reaching huge, untapped audiences.” “At Bytek, we have always believed in the transformative power of data and insights to boost value and efficiency across marketing and sales,” commented Paolo Dello Vicario, CEO of Bytek. “Our partnership with Anonymised perfectly aligns with our mission to help enterprise advertisers maximize their first-party data investments. This integration gives our clients the confidence to activate their data in complete safety, while achieving superior targeting precision and measurement accuracy.” This collaboration, spanning Europe and the United States, allows advertisers to move beyond the traditional limitations of first-party data activation. It provides a secure bridge between predictive platforms and programmatic advertising, delivering measurable business outcomes at scale while maintaining the highest data protection standards. About Anonymised Anonymised is the ID-less audience solution for the future - helping advertisers target and measure relevant audiences for increased reach and performance - without using or exposing personal data. Its privacy-enhancing technology couples cross-site data with on-device machine learning to allow accurate targeting and measurement of 100% consented audiences, across all browsers and devices. ID-less advertising is crucial for the future of digital advertising since 60% of the web is already ID-less. Anonymised makes unaddressable audiences targetable and measurable again. For more information visit: anonymised.io or follow us on LinkedIn. Commercial contact: sales@anonymised.io Press & Communication: press@anonymised.io Victoria Fairclough victoria.fairclough@faircommunications.co.uk About Bytek Bytek is the MarTech Company of the Datrix Group. For over a decade, Bytek has been developing AI solutions for marketing and sales, helping businesses, banks, and retailers transform data into competitive advantage. The Bytek Prediction Platform centralizes and enriches first-party data with advanced prediction and detection algorithms, in a privacy-first architecture. Backed by a team of marketing science experts, all models are tailored to fit specific business needs and maximize performance. Bytek’s approach is rooted in innovation and experimentation, providing companies with the strategic and technological support they need to stay ahead. Datrix Group is listed on Euronext Growth Milan and leads an international ecosystem of vertical B2B software companies that leverage the enabling power of Artificial Intelligence. The Group operates in two main areas: · AI for Data Monetization, helping Martech, AdTech, and FinTech clients unlock tangible value from their data; · AI for Industrial & Business Processes, optimizing processes in sectors such as energy, infrastructure, manufacturing, and logistics. Datrix’s portfolio includes the brands Adapex, Aramix, Bytek, and FinScience. The Group is also a technology partner to over 20 international universities and research centers for AI-focused R&D projects in areas such as Life Sciences, Social Well-being, and Cybersecurity, many of which are EU- and Italy-funded. With its headquarters in Italy, Datrix operates across Europe, the United States, and the United Arab Emirates.
advertising 12 Nov 2025
ONATi in French Polynesia Modernizes its Interconnect Voice Business with Captura NG from Oculeus
Frankfurt, Germany (November 12, 2025) – Oculeus, a leading provider of innovative software solutions for telecommunications service providers, today announced that the company has deployed its Captura NG solution for ONATi, the incumbent telecommunications service provider in French Polynesia.ONATi provides national and international fixed line, mobile, wholesale transit and broadband services. The company provides its communications services under the VINI brand across the entire territory of French Polynesia, deploying advanced technologies to support high quality service delivery to 75 geographically dispersed islands. ONATi is a subsidiary of Office des Postes et Télécommunications de Polynésie Française (OPT), the state-owned organization responsible for the country’s postal and communications infrastructure and services.ONATi has migrated the management of its interconnect voice traffic and national and international partner management to the Captura NG solution from Oculeus. Captura NG provides ONATi with a single, converged platform to manage all interconnect billing, settlement and routing optimization activities. The platform utilizes advanced tools and automated processes for ONATi to achieve improved cost and revenue assurance for its interconnect business, while providing real-time reporting intelligence.The functionality of Captura NG includes AI-powered features to assist in critical operational tasks, such as the ingestion of partner pricing offers, and significantly reduces the risk of manual errors and billing disputes with partners. For this, Captura NG streamlines workflow processes through an integrated email portal for the direct publication of price and code offers and the automated exchange of interconnect invoices. The routing optimization features further enable ONATi to maximize its margins, by delivering its outbound international voice traffic according to a controllable blend of lowest supplier cost backed by quality guarantees.“We are pleased to confirm Oculeus as our selected technology partner to further modernize our interconnect operations,” stated Olivier Chungue, Head of International Development at ONATi. “The deployment of Captura NG has been a critical project for ONATi and will directly support our commitments to delivering excellence in both national and international voice activities.”“We are excited to welcome ONATi as another new Captura NG customer and pleased with the immediate impact our solution is having on ONATi’s interconnect business,” said Arnd Baranowski, CEO at Oculeus. “ONATi joins our community of more than 60 live customers benefitting from the advanced technologies of our latest NG version of Captura.”­About OculeusOculeus is a leading provider of innovative software solutions for telecommunications service providers, network operators and other providers of voice and messaging services. The company’s product portfolio includes solutions for interconnect wholesale management, retail voice management and telecommunications fraud protection. Oculeus’ AI-driven solutions utilize state-of-the-art technologies for service providers to build and maintain efficient and highly automated network and business operations. Oculeus has been serving customers worldwide since 2004 as a technology partner and strategic vendor. For more information, please visit www.oculeus.com. About ONANTiONATi is the leading telecommunications service provider in French Polynesia, marketing its national and international fixed line, mobile and broadband services under the brand name VINI. ONATi was the first mobile network in French Polynesia covering 98% of its population and 75 islands with advanced 2G, 3G, EDGE, HSDPA and 4G technologies and network infrastructure. ONATI has been live since mid-1995 and currently has more than 200,000 subscribers. For more information, please visit www.onati.pf.
marketing 12 Nov 2025
Intuit Mailchimp and WARC Examine the AI Skills Gap Among Mid-Market Marketers—and Pinpoint How to Close It
November 6, 2025 — Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today released a new Mailchimp report, The Marketing Equaliser: Leveraging AI for Mid-Market Growth. The report was created in partnership with WARC, the global authority on marketing effectiveness. Key report findings include: More than half of global mid-market companies operate with 10 or fewer marketing staff, and 43% of ANZ marketers cite finding candidates with right skills as a challenge for growing marketing teams 98% of global respondents believe AI will improve marketing effectiveness Only a third of global respondents report using AI widely in their organisations, whereas nearly half (44%) of ANZ report the same Lack of in-house expertise (39%), integration challenges (35%), and data privacy concerns (33%) are identified as the top barriers to AI adoption Mid-market businesses, defined here as companies with 10 to 499 employees, face nuanced marketing challenges, particularly when it comes to resourcing and growth: They’ve outgrown startup scrappiness, but don’t yet have enterprise-level resources. And research finds that, while most are optimistic about AI’s potential to raise marketing performance, capability gaps and lean teams continue to slow adoption. In ANZ, however, adoption and hiring are notably stronger than in other regions covered in the study. "Mid-market marketers do recognise AI literacy and capability as a persistent barrier," explains Jillian Ryan, Senior Manager of Content Strategy at Mailchimp. "But they're overwhelmingly optimistic, too. Many see AI as an equaliser. It allows them to compete at a higher level, driving growth and ROI, while also freeing time for the strategic, creative work that drew them to marketing in the first place." The Marketing Equaliser pulls from a global survey of more than 1,200 marketers across the United States, United Kingdom, Canada, and Australia/New Zealand, as well as interviews with industry experts and marketing leaders. “This report acts as both a mirror and a roadmap for mid-market marketers,” said Lexi Wolf, head of advisory at WARC. “It reflects where these organisations stand today and charts a practical path to make AI work for their goals.” Skills gaps persist, but experimentation can help Despite constrained resources, nearly all survey respondents (98%) believe AI will improve marketing effectiveness. While ANZ (44%) reports higher rates of wider deployment within their organisations than global averages (only about a third), common barriers remain. The most prevalent global concerns include a lack of in-house expertise (39%), integration challenges (35%), and data privacy concerns (33%). For most mid-market marketers, media investments remain concentrated: The median number of marketing channels used is less than 5. Spending is focused on digital platforms like paid search and paid social—channels that tend to deliver short-term results, but may limit future demand and brand growth. Furthermore, more than half of mid-market companies operate with 10 or fewer marketing staff, driving demand for tools that boost efficiency without added complexity. These lean teams often lack specialist roles, but the report suggests that a culture of testing and iteration can help team members build skills, refine strategy, and maximise the ROI of every campaign dollar. ANZ marketers show greater confidence in AI adoption and headcount growth than global peers Enthusiasm around AI’s potential may be an international trend, but report findings about headcount and practical impact reveal regional nuances to its application. In Australia and New Zealand, for example, 86% of marketers expected to grow their teams over the following 12 months—a significant number compared to 64% in the UK and 71% in the US. A similar pattern emerged around confidence in adoption, too: 44% of ANZ respondents report wide AI deployment, versus 28% in the UK and 27% in the US. These contrasts suggest that local factors—from labour markets to economic outlook—do impact the degree to which teams grow and embrace new tools. “It’s great to see the ANZ market leading on AI adoption and optimism. Local brands have a strong track record as early adopters who turn technology into customer value, and we’re seeing that again with AI,” said Anthony Capano, Regional Director, APAC, Intuit Mailchimp. “However, there’s still challenges to overcome in order to turn that momentum into measurable results. Our new report sets out practical steps for mid-market marketers to build a solid roadmap to implementation, use AI to sharpen their competitive edge, and convert efficiency gains into sustained growth.” A playbook that turns optimism into impact For mid-market businesses, building sustainable marketing practices involves expanding channel diversity, using owned channels like email and SMS more effectively, and applying AI to improve performance over time. Yet turning those priorities into measurable results often depends on having the right systems in place to connect data, automate workflows, and see what’s working. “That’s where Mailchimp can play a key role,” said Ryan. “Managing multiple efforts in one place gives marketers a unified view of their performance—making it easier to measure whether their AI investments are driving results at scale. That kind of visibility can help teams double down on what drives ROI, something we see firsthand as the Intuit platform increasingly serves as the system of record for growing businesses.” The Marketing Equaliser explores these marketing strategies in depth, outlining a step-by-step approach to help mid-market companies advance AI maturity, from assessing skills and infrastructure to mapping use cases and establishing leadership accountability. It shows how AI can elevate both creative and analytical work, enabling smaller teams to make faster, smarter decisions that scale their impact. Read and download The Marketing Equaliser: Leveraging AI for Mid-Market Growth for benchmarks, trends, and practical recommendations. Methodology: The Marketing Equaliser is based on a panel-sample online survey conducted by WARC on behalf of Mailchimp from 23rd Jan 2025 to 11 Feb 2025. The survey consisted of 1,205 respondents in the US (304), UK (301), Canada (300), Australia (150) and New Zealand (150). Respondents worked in marketing or advertising functions for companies with 10-499 employees and represented a mix of B2C (54%) and B2B (46%). The margin of error is +/- 3%, at a 95% confidence level. In parallel, we conducted 14 in-depth interviews with marketing leaders and 7 interviews with subject matter experts. About Intuit: Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
artificial intelligence 12 Nov 2025
StackAdapt Integrates iHeartMedia Audio Inventory for Programmatic Advertising
TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company in America, that brings iHeartMedia’s audio inventory (including broadcast radio, digital radio, streaming, and podcasts) directly to advertisers through the StackAdapt platform. Offering marketers the scale and reach of broadcast radio inventory programmatically represents a major step forward in simplifying audio planning and activation, as advertisers can now plan, forecast, buy, measure, and report on all audio channels within StackAdapt. This eliminates manual processes and enables faster and more precise data-driven decisions across AM/FM broadcast and digital audio. “Audio has always been a trusted and powerful medium,” said Greg Joseph, VP of Inventory at StackAdapt. “By making broadcast radio available programmatically, we are transforming one of advertising’s most established channels for the digital era. This integration enables our clients to reach iHeartMedia’s massive listener base with the same speed, efficiency, and transparency they expect from digital.” In 2025, StackAdapt was ranked the #1 Audio Advertising Platform on G2, reflecting growing demand among marketers for unified, data-driven audio solutions that deliver measurable performance and efficiency across every channel. iHeartMedia’s broadcast radio stations reach 278 million ad-supported listeners a month, offering brands access to audiences from every corner of the country. Through StackAdapt, advertisers can now target iHeart’s broadcast inventory using first-party audience segments, behavioural data, or custom parameters alongside other programmatic formats such as CTV, DOOH, and display to create a unified, full-funnel audio strategy. With visibility across every format, marketers can plan, forecast, buy, and report on campaigns from one platform while reaching audiences in trusted, regulated broadcast environments. Political advertisers will also benefit from this new integration, as they increasingly seek trusted, regulated environments to reach voters at scale. By combining the reach of AM/FM broadcast with programmatic precision, StackAdapt and iHeartMedia enable campaigns to activate effectively across local and national markets during the 2026 election cycle. “This partnership with StackAdapt makes iHeart’s premium audio experiences more accessible to the programmatic marketplace,” said Lisa Coffey, Chief Business Officer for iHeartMedia. “We are bringing together the reach and trust of broadcast radio with the agility and precision of programmatic buying. For marketers, it is an opportunity to activate at scale in one of the most engaging and brand-safe environments.” The collaboration reflects the resurgence of local and community-driven content. AM/FM radio continues to hold 64% of all daily ad-supported audio listening, driven largely by the strength of local programming that resonates in rural and remote communities. With the number one use of Alexa Smart Speakers being AM/FM Radio, with iHeart as the most-used radio, broadcast radio remains central to how people consume audio in their homes and cars. By making broadcast radio inventory available programmatically, StackAdapt enables advertisers to reach listeners wherever they are, combining the scale and familiarity of AM/FM radio with the precision and flexibility of digital media. The new integration is available immediately to StackAdapt clients across the United States. About StackAdapt StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. For further information, visit www.stackadapt.com.
advertising 11 Nov 2025
404 Innovation Studio Appoints Arthur Lobão as Creative Director
São Paulo, Brazil (November 06, 2025) — 404 Innovation Studio, part of Galeria Holding, today announced the appointment of Arthur Lobão as Creative Director, joining Thayssa Szymanskyj and the creative duo Carlos Yanke and Michelle Gorodski, collectively known as “Carchelle.” Lobão joins 404 Innovation Studio following the integration of part of EST.31, the creative studio he founded in 2024, into the 404 Innovation Studio ecosystem. Under his leadership, EST.31 introduced a unique equity-based business model and methodology tailored specifically for startups, offering a fresh perspective to the creative industry. The studio has partnered with more than 10 startups worldwide and was named “New Studio of the Year” at the Latin American Design Awards 2025. A hands-on Creative Director with more than a decade of experience in copywriting and art direction, leading teams across Latin America, including Mexico. Lobão helped build creative hubs from scratch at Nubank, NotCo, and Stone, scaling them across 12 countries and driving hypergrowth. Among other global brands on which he has worked are Netflix, Google, Amazon Prime and Diageo. Lobão’s rare combination of tech talent and creative leadership uniquely positions him to drive creative innovation at 404 Innovation Studio, said Rafael Caldeira, Co-founder and Chief Creative Officer of 404 Innovation Studio. “Arthur represents the future of creative leadership, someone who understands not just how to make great creative work but how creativity drives business value at every stage of growth,” Caldeira said. “His experience building brands from the ground up inside tech companies, combined with award-winning creative vision and his entrepreneurial mindset, makes him the perfect fit to lead our global creative efforts.” “Great creative work only happens when you’re fully invested in every layer of a brand, from the story to the business,” said Lobão. “That’s why I’m thrilled to begin this new chapter at 404 Innovation Studio, a place built to push boundaries and work side by side with brands at their core.” At 404 Innovation Studio, Lobão will oversee creative products, working closely with clients to develop brand strategies, campaigns, and experiences that drive meaningful business growth. His appointment reinforces the agency’s commitment to blending strategic innovation with creative excellence. About 404 Innovation Studio404 Innovation Studio (formerly 404 Design & Innovation) is part of Galeria Holding, one of the largest independent networks of creative companies in Latin America, specializing in brand innovation and creative strategy for forward-thinking companies. The agency combines strategic thinking, design excellence, and innovative approaches to help brands navigate complex challenges and achieve transformative growth. For more information, visit 404 Innovation Studio on LinkedIn and Instagram.
marketing 7 Nov 2025
Optable Launches Omnichannel Identity Activation Solution
Montreal, Canada – November 6th, 2025 – Optable today announced the launch of its Omnichannel Identity Activation solution, designed to give publishers and media owners a single toolkit to identify and activate audiences across every channel, including web, mobile, CTV, digital audio, and in-app environments. As audiences shift fluidly across platforms, publishers and media owners face the complexity of fragmented identity systems. Each channel has its own standards and limitations, making it harder to recognize and engage the same user across environments. This hinders addressability, which in turn limits monetization opportunities, drives up operational costs, and creates blind spots in measurement. Optable’s solution removes these silos by unifying client-side and server-side workflows into one platform, helping enterprise media businesses expand addressable reach, unlock new revenue streams, and engage their audiences wherever they are. “Publishers and media owners need a way to simplify identity across fragmented environments,” said Vlad Stesin, CEO at Optable. “Our Omnichannel Identity Activation solution makes it possible to unify identity decisioning, accelerate activation, and scale audience reach across every channel including CTV, audio, and in-app.” A single platform for every channel Instead of managing a patchwork of tags, SDKs, and APIs, publishers can now collect and govern real-time identity signals, resolve & match identifiers, and activate audiences across all channels from one platform. The result is more accurate identity resolution, faster time-to-value, and streamlined operations with less engineering effort.“Optable’s ability to unify client-side and server-side identity activation complements Magnite’s mission to help publishers maximize yield across every channel,” said Kristen Williams, Senior Vice President, Strategic Partnerships at Magnite. “While we work with Optable across various formats, including CTV and web, we’re especially excited about the impact on in-app inventory, an area where integrating ID solutions is historically complex. We worked with Optable to build a server-side module that streamlines these for this cohort. Already, we’ve seen promising results that show meaningful revenue gains for our publishers” Smarter identity resolution, stronger demand At the heart of the solution is Optable’s ID Switchboard, a real-time addressability engine that selects the strongest identifier for each environment, whether it’s a UID2 for CTV, a MAID for mobile, or a PPID for authenticated web traffic. Better addressability means more confidence for advertisers, stronger demand signals, and higher yield for publishers. Built for server-side activation Where other solutions stop at the browser, Optable goes much further by enabling server-side workflows. Optable makes it possible to activate audiences in environments where tags don’t work, such as SSAI for CTV or native in-app experiences. Through direct integrations with partners such as Prebid (in-app), Magnite (omnichannel), Unity Ads (gaming), Triton SSP (audio), Publica (CTV), and others, Optable captures, resolves, and activates audiences in real-time with minimal latency, giving publishers and media owners complete control across every channel. “CTV is a challenging environment for publishers looking to build a robust identity strategy that can be activated programmatically,” Cameron Mille, Chief Revenue Officer, Publica by IAS. By working with Optable to resolve identity server-side and connect directly with Publica, we help publishers like Hearst seamlessly extend their addressable reach into premium video and capture new demand.” Privacy, compliance, and flexibility at the core With consent enforcement and governance built into every operation, publishers can trust that privacy remains protected while maintaining the flexibility to add or swap identity partners without re-tagging or rewriting integrations. Tailored for publishers and media owners Optable’s Omnichannel Identity Activation is purpose-built for enterprise media businesses managing multi-channel monetization strategies. Key use cases include: Extending web audiences to CTV for precise retargeting and prospecting Enabling cross-environment activation from in-app to web Powering audio activation for digital radio and streaming platforms Delivering cross-property identity resolution and frequency control for consistent messaging About Optable Optable is a data collaboration and identity platform built for the advertising ecosystem. By combining privacy-first identity infrastructure with autonomous, AI-driven agents, Optable enables publishers, media owners, advertisers, and partners to seamlessly collaborate on audience insights, campaign planning, activation, and measurement. With its Agentic Collaboration framework, Optable transforms manual, human-mediated workflows into intelligent agent-to-agent collaboration that accelerates execution, reduces complexity, and drives better outcomes. Trusted by leading publishers, platforms, and brands, Optable provides an open and interoperable foundation for secure, policy-governed data collaboration in the age of AI. Learn more at: optable.co
technology 7 Nov 2025
5WPR Named Inc. Power Partner for Third Consecutive Year, Recognized for Driving B2B Success
5WPR, one of the largest independently owned PR firms in the U.S., is proud to announce that it has been named an Inc. Power Partner for 2025, marking the agency's third consecutive year on the prestigious list. The Inc. Power Partner Awards recognize B2B companies that are driving meaningful impact for entrepreneurs and small businesses, helping them grow, solve complex challenges, and achieve measurable success. Being named an Inc. Power Partner reflects the agency's continued commitment to supporting businesses across a range of industries, including consumer, corporate, technology, healthcare, and financial services. The recognition comes after a rigorous selection process, with hundreds of companies evaluated based on client feedback and demonstrated ability to deliver results that move the needle for startups and small businesses alike. "We are honored to be recognized once again as an Inc. Power Partner," said Matthew Caiola, CEO of 5WPR. "Being included for the third consecutive year is a testament to the incredible work of our team and the strong partnerships we've built with clients across industries. Helping entrepreneurs and small businesses navigate challenges and achieve their goals is at the heart of what we do, and it is deeply rewarding to see that impact acknowledged on such a meaningful platform." Inc. is a hub for millions of entrepreneurs and business owners seeking insights, guidance, and connections. 5WPR's inclusion highlights the agency's expertise in strategic communications, integrated PR and marketing campaigns, and brand storytelling, demonstrating how its services help clients thrive in competitive, fast-moving markets. For more information about 5WPR and its client-focused approach, visit www.5wpr.com. For more information on the Inc. Power Partner Awards, visit www.inc.com/power-partner-awards. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
business 6 Nov 2025
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