Press Release
Aditude Appoints Anthony Gonsalves as First Chief Revenue Officer
NEW YORK, Aug. 18, 2025 (GLOBE NEWSWIRE) -- Aditude, a leading technology company, today announced the appointment of Anthony Gonsalves as its first Chief Revenue Officer (CRO). Gonsalves joins Aditude from JWP Connatix, where he served as Senior Vice President of Global Business Development, bringing extensive experience in driving strategic partnerships and revenue growth across the digital media landscape. With over two decades of experience in global business development, Gonsalves has established himself as a results-driven executive with deep expertise in account management, acquisition sales, and digital marketing. Throughout his career, he has consistently delivered substantial growth through innovative business strategies and strategic partnership development. Prior to his role at JWP Connatix, Gonsalves held leadership positions at several high-profile organizations, including Outbrain and Swisscom, where he successfully led teams to achieve significant revenue milestones. His proven track record in the video ecosystem and digital advertising space aligns perfectly with Aditude's strategic growth objectives. "Anthony brings exactly the kind of strategic vision and execution expertise we need as we enter our next phase of growth," said Jared, CEO and Founder of Aditude. "His deep understanding of the digital media landscape, combined with his proven ability to build and scale sales organizations, makes him the ideal leader to drive our commercial strategy forward. We're thrilled to have him join our team." Gonsalves holds a degree in Journalism from Penn State University, which has contributed to his exceptional communication skills and understanding of media dynamics. He is passionate about leveraging emerging technologies to improve business outcomes and is recognized for his ability to foster collaborative environments that drive innovation. "I'm excited to join Aditude at such a pivotal moment in our industry and in the company's journey," said Gonsalves. "The team has built an incredible foundation, and I'm looking forward to working together to unlock new opportunities, strengthen our market position, and deliver exceptional value to our clients and partners." In his new role, Gonsalves will oversee all revenue-generating activities, including sales, strategic partnerships, and marketing. He will work closely with the executive team to develop and execute comprehensive go-to-market strategies that accelerate Aditude's growth trajectory. About Aditude Aditude is a leading ad tech platform built to put publishers back in control. Unlike walled gardens, we offer an open, transparent, and flexible solution that gives publishers full visibility and unrestricted access to demand. From our cloud-based header bidding wrapper and dynamic flooring to real-time insights and reporting, Aditude streamlines ad operations and drives higher revenue. With flexible SaaS and rev-share models, publishers can choose the partnership that fits their goals. Learn more at aditude.com.
business 19 Aug 2025
Incubeta Bolsters UK Leadership with Senior Hires Across Client, Media and Commercial Teams
Raft of newly created senior roles support clients to outperform their business goals with elevated strategic, commercial, and capability expertise. London 7th July, 2025 – Incubeta UK has announced a wave of senior hires across its UK business, reflecting increased investment in supporting clients to drive growth by continually surpassing the expectations of performance marketing. A global leader in digital marketing, Incubeta helps clients navigate complexity in today’s ever-accelerating pace of change to deliver results that outperform. Among the appointments announced today by Incubeta’s UK Managing Director Andrew Turner, are three senior strategic client service roles, designed to help brands navigate the complex media and marketing decisions required to drive ongoing business growth and outperform their targets. Miltos Lazarides joins as Executive Client Partner, operating at C-suite and Board Level with Incubeta’s largest clients to ensure their marketing strategies are directly aligned with their commercial objectives. Miltos is a former VP, Managing Partner at Dentsu B2B and Merkle B2B. His career also spans senior roles at Havas and Ogilvy. Gabriella Cohen and Peter Mayall join as Client Directors, overseeing strategic direction and delivery for key accounts. Combining deep understanding of clients’ business objectives, team leadership and strong project management, they will be responsible for ensuring clients’ business goals are met through Incubeta’s multifaceted execution team. Gabriella is a former Client Services Director at Tug Agency in London. She also spent four years in Sydney, Australia, at Wellcome Worldwide, GDR Group and Woolworths Group. Peter joins from Mindshare where he was Paid Search Director. He previously worked at Jellyfish, and before that at Dixons Carphone and The Plum Group.The expanded leadership team also sees the arrival of several dedicated specialist capability leads. These roles will lead innovation across performance media channels, without line manager responsibility. This enables them to focus on ensuring Incubeta’s proposition continues to be market leading and aligns with broader client objectives, which ultimately tie back to profitable growth. Gary King is appointed Head of Display & Video, to drive the agency’s programmatic and video strategy — with a focus on full-funnel impact and media efficiency. He was previously Executive Director Performance, EMEA at OMD and has held senior roles at Media Plus and RAPP after starting his career at Agenda 21. Ryan Delf steps in as Head of Social, responsible for spearheading the agency's Social proposition, delivering client strategies that outperform their ambitious growth targets. Ryan joins from Spark Foundry where he was Business Director. He has also worked at Mindshare, Assembly Global and Dentsu. Nisha Faulkner rejoins Incubeta as Senior Commercial Lead, responsible for driving Incubeta’s Marketing Intelligence proposition, using her recent experience at Amazon Web Services and Contentsquare to support investment conversations with customers to enable actionable insights from their data. She leads new business strategy and growth initiatives and oversees multi-channel solution design for key clients. Nisha previously spent nearly six years at Incubeta. The hires reflect Incubeta’s ongoing ambition to deliver more consultative, outcomes-focused services in a market where brands are under pressure to prove marketing value in the boardroom. Andrew Turner, MD at Incubeta UK, said: “This raft of new hires reflects our ambitious strategy to deliver a new era in performance marketing, challenging the industry to task marketing to deliver genuine business outcomes, incrementality and category growth. “It signals an evolution and levelling up of media capabilities, welcoming senior experienced talent into the business to ensure that our approach remains market leading and at the forefront of what is a critical time with how media is changing at a rate and a pace which supports this expanded investment.” About Incubeta Global marketing agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Hyundai to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth. Through its Seamless Approach, Incubeta removes barriers that hold marketing back and unlocks its full potential. By integrating creative, media, data, and technology across platforms, partners, and teams, Incubeta delivers transformative strategies and award-winning execution that drive growth, improve efficiency, and redefine what marketing can achieve. More than just solving today’s challenges, Incubeta empowers businesses to outperform targets, exceed expectations, and outpace competitors. Discover how Incubeta redefines the possibilities of marketing at incubeta.com and follow them on Instagram, X, and LinkedIn.
b2b data 10 Jul 2025
Gartner Says Earth Intelligence Is a $20 Billion New Revenue Growth Opportunity for Technology and Service Providers Through 2030
By 2030, Enterprises Will Be Spending More on Earth Intelligence than Governments and Military Bodies Combined STAMFORD, Conn., July 9, 2025 — Earth intelligence will significantly impact every industry as it rapidly moves from government to the private sector, with annual revenue to surpass $4.2 billion in 2030, up from nearly $3.8 billion in 2025, according to Gartner, Inc. The cumulative Earth intelligence direct revenue opportunity for technology product and service providers will reach nearly $20 billion from 2025 to 2030 (see Figure 1). This revenue forecast is for technology and service providers, and it focuses on direct revenue from Earth intelligence data, analysis services and software applications. It does not take into account the wider range of Earth intelligence value drivers, which can include productivity improvements and cost avoidance. Gartner defines Earth intelligence as the application of AI to Earth observation data to deliver solutions specific to industries and business functions. It encompasses gathering and providing Earth observation data, fit-for-purpose transforming it, and then using it to produce actionable insights with domain-specific AI models, tools and applications. “The future of Earth intelligence will be won by the vendors that move quickly to develop technologies that make sense of the oceans of raw data they collect,” said Bill Ray, Distinguished VP Analyst at Gartner. “The value of Earth intelligence data is only now being realized. For example, vendors are leveraging satellites to pinpoint fallen trees blocking railroad tracks in a storm, monitor the temperature of every metal refinery to assess global production, count vehicles to analyze traffic patterns and consumer trends, and track sea cargo to evaluate shipping activity,” Ray said. “These unprecedented insights are delivering immense value, and new use cases are being discovered daily as the AI vendor race intensifies with the ever-expanding volume of available data.” Figure 1: High-Tech FutureSight: Earth Intelligence Currently, the raw data that fuels Earth intelligence is primarily collected and analyzed by governments. However, there is a shift taking place. In fact, Gartner predicts that by 2030, enterprises will be spending more on Earth intelligence than governments and military bodies combined, accounting for more than 50% of total Earth intelligence, up from less than 15% in 2024. “As private technology and service providers begin to dominate Earth intelligence, they have the opportunity to sell data, models and applications to companies that lack the resources to analyze data for themselves,” Ray said. “Earth intelligence will lead to new markets and offerings for data, models, stand-alone tools and applications as well as capabilities to embed within existing applications. This represents a massive business opportunity for technology product and service providers.” New economics are evolving because very low Earth orbit (VLEO) satellites are cheaper to build and launch, and these satellites are watching the earth in new ways. Radar and hyperspectral techniques see things which used to be invisible, and revisit times can be an hour or less. Private companies are also experimenting with VLEO, which can deliver a resolution as low as 10 cm. That is small enough to spot a mouse. “This is driving, and will continue to drive, massive amounts of Earth observation data. Combining satellite data with ground observation data from sensors and drones further enhances Earth intelligence value,” said Ray. “This is where AI plays a critical role. Unlike many domains, there is a plethora of data. But that data needs to be engineered into fit-for-purpose information to feed industry- and function-specific AI models.” Additional information is available to Gartner clients in the report, High-Tech FutureSight: Earth Intelligence Is an Emerging Multibillion Dollar AI Vendor Race, and Emerging Tech: Top Use Cases for Earth Intelligence in Production Measurement. About Gartner for High Tech Leaders and Providers Gartner for High Tech Leaders and Providers equips tech leaders and their teams with role-based best practices, industry insights and strategic views into emerging trends and market changes to achieve their mission-critical priorities and build the successful organizations of tomorrow. Additional information is available at www.gartner.com/en/industries/high-tech. Follow news and updates from Gartner for High Tech on X and LinkedIn using #GartnerHT. Visit the Gartner Newsroom for more information and insights. About Gartner Gartner, Inc. (NYSE: IT) delivers actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. To learn more, visit gartner.com.
artificial intelligence 10 Jul 2025
New arrivia Report Shows how Generational Travel Behaviors are Reshaping Loyalty Strategy
Loyalty and the Changing Traveler highlights key differences in how U.S. consumers plan, book and think about travel—and what loyalty programs must do to stay competitive. SCOTTSDALE, AZ, JUNE 16, 2025 — A new report from travel loyalty technology provider Arrivia reveals how generational differences in travel preferences are creating both challenges and opportunities for loyalty program leaders. Based on a survey of 1,089 U.S. adults who traveled in the past year, Loyalty and the Changing Traveler examines how Gen Z, Millennials, Gen X and Baby Boomers prioritize, plan and purchase travel and how those behaviors influence engagement with loyalty programs across age groups. The report includes findings on the Zillennial micro-generation (born 1992 to 2002) with its growing spending power, highlighting nuances that point to the need for more personalized loyalty strategies. From Zillennial’s interest in bundled bookings to Millennials’ preference for vacation rentals and Gen Z’s demand for flexible payments, the report outlines distinct behavioral patterns that loyalty programs must plan for to engage and build stronger connections with the next generation of modern travelers. Travel demand is broad—but behavior is fragmentedBy 2030, Gen Z and Millennials are projected to make up half of all U.S. leisure travel, up from one-third in 2023. According to arrivia’s findings, that shift is already underway: 55% of Gen Z and 42% of Zillennials say they plan to travel more this year than last—a number that decreases significantly for those born before 1981. For loyalty programs, the challenge is balancing the preferences of these groups without overlooking those of their Gen X and Baby Boomer base, who continue to be active, high-value customers. Across all generations, cost remains the top consideration behind trip decisions. But younger travelers are more likely to prioritize additional features such as the ability to book entire trips in one place, access to flexible payment methods and a wider range of travel products, including vacation homes, car rentals and cruises. Zillennials offer a strategic growth opportunityZillennials—a micro-generation that spans Millennials and Gen Z—are emerging as a high-potential audience, with growing income and specific travel preferences. Nearly half live at home with their parents while reporting household incomes of $100,000 or more, giving them more flexibility to spend on travel. Compared to the survey average, Zillennials are: Nearly twice as likely to travel internationally Most likely to use a rental car as their main form of transportation to their destination More inclined to book trips that bundle cruise, hotel and airfare “These travelers are still forming brand preferences and travel habits, which gives loyalty programs a real opportunity to earn their trust and long-term commitment by responding to their needs early on,” says Jeff Zotara, arrivia Chief Marketing Officer. “It’s a crucial moment to build brand affinity by offering convenience, cost-efficacy and immersive experiences.” Cruise and vacation rentals are gaining groundCruising is shedding its reputation as a retiree vacation and becoming more popular among younger travelers. Today, 27% of Zillennials identify as cruise travelers—compared to 18% of Baby Boomers. This shift supports broader industry findings that younger generations are embracing cruise when the experience aligns with their values and expectations. Vacation rentals are also seeing a similar generational shift. Millennials and families with children are more likely to choose vacation homes over hotels, with space, flexibility and affordability as the most probable reasons. For loyalty programs, this points to the need to expand lodging inventory and support more full-trip planning and booking capabilities, from cruise and car rentals to home stays and activities. Loyalty must reflect how travelers bookWhile only 18% of respondents booked their most recent trip through a loyalty program, 55% said they’d be more likely to do so if offered better pricing or more relevant deals. Younger travelers, in particular, are motivated by different benefits. Nearly 45% of Gen Z would book travel through their loyalty program if presented with broader destination options (compared to 29% of Boomers). They also expressed above-average interest in the ability to book entire trips in one transaction (46% vs. 28% average), while nearly half would be influenced by more flexible payment options, which is only true for 14% of Baby Boomers. “This report isn’t just about age; it’s about expectations,” Zotara says. “Every traveler wants value, but how they define it, and what earns their business, can depend on what stage of life they’re in. A Gen Z traveler fresh out of college may prioritize flexible payment options and budget-friendly bundles, while a Millennial parent may look for family-friendly accommodations and simplified booking. Older travelers may be more focused on comfort, reliability and loyalty perks that reward long-term engagement. Loyalty programs that respond to those nuances will be better positioned to win share of wallet now and in the years to come.” For more information about the report or to speak with Jeff Zotara, Chief Marketing Officer at arrivia, please contact Vanessa Horwell at vhorwell@thinkinkpr.com or download the Loyalty and the Changing Traveler here. About arrivia For more than 25 years, arrivia has powered travel loyalty and rewards programs for some of the world’s most respected cruise, hotel, resort, and financial brands, including American Express®, USAA®, and Marriott Vacation Club® by offering their customers more value through exclusive pricing and personalized options that inspire travel and customer loyalty. Arrivia’s travel privileges technology platform provides travel loyalty, booking, and marketing solutions to deliver exceptional value to customers and drive growth through exciting travel rewards and member benefits. To learn more about how arrivia helps companies drive growth, incentivize sales, boost affinity, and reward high-value customers, visit www.arrivia.com.
reports 25 Jun 2025
Cannes Lions honours Andy Jassy, President and CEO, Amazon, as the 2025 Media Person of the Year
Cannes Lions honours Andy Jassy, President and CEO, Amazon, as the 2025 Media Person of the Year 16 June 2025 - The Cannes Lions International Festival of Creativity has announced that Andy Jassy, President and CEO of Amazon, will be awarded the prestigious 2025 Media Person of the Year Award. This Award recognises an individual who has made a significant impact on the creative communications industry and who stands as an influential figure within the global media landscape. The Media Person of the Year Award is given to those who not only excel within the media industry but also drive innovation, creativity and a forward-thinking vision that shapes the future of media. Andy Jassy’s leadership at Amazon has been instrumental in transforming the company into one of the most influential and innovative media platforms in the world. Philip Thomas, Chair, LIONS, said: “Historically, each year, Cannes Lions has honoured outstanding leaders who have reshaped the media industry. This year, we are proud to recognise Andy Jassy and the entire Amazon organisation. Not only is Amazon the largest media platform globally, but it has also set new standards for scale, creativity, and influence, effectively creating a new model for media. Andy’s visionary leadership continues to push the boundaries of what is possible in media, and we are excited to honour him for his extraordinary contributions.” Past recipients include notable figures such as Salar Kamangar of YouTube, Jack Dorsey of Twitter, Eric Schmidt of Google, Mark Zuckerberg of Meta, and Steve Ballmer of Microsoft. Jassy will take to the stage at the Debussy Theatre on Wednesday 18 June, for a fireside chat, before being presented with the Media Person of the Year Award during the Awards Show later that evening. Further information on Cannes Lions, including speakers and how to attend, can be found at canneslions.com. ENDS About LIONS LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters. We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage. Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow. LIONS is part of Informa plc. www.lionscreativity.com About Informa Informa PLC is a leading international B2B events, digital services and academic research group. We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more. We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets. Informa is listed on the London Stock Exchange and is a member of the FTSE 100. www.informa.com
marketing 16 Jun 2025
Cannes Lions confirms 26,900 awards submissions for 2025
• Design and Creative B2B Lions see high growth • Entries from LATAM have increased by 16% year on year • Number of entries from independent agencies up by 18% • The Strategy Track grows by 10% year on year • Glass: The Lion for Change, celebrating its 10th anniversary, sees a 53% increase in submissions 13 June 2025 - The Cannes Lions International Festival of Creativity has announced that a total of 26,900 submissions have been received into the 2025 Awards, reflecting strong global participation across the breadth of the creative industries. All pieces of work will now compete to set the global benchmark for excellence in creativity and effectiveness for the year ahead. Simon Cook, CEO, LIONS, said: “We know that world-class creativity can come from anywhere. For business leaders seeking growth opportunities, the global benchmark provides a unique insight into creativity’s power as a catalyst for meaningful transformation and growth. With submissions from across 96 markets – and significant regional growth from LATAM – we look forward to seeing the breadth of groundbreaking ideas from across the world. We’re excited to see the winning body of work that emerges over the next week as our Juries set the benchmark that will define the future direction for our industry.” The Design Lions, which underwent significant updates this year to reflect the strategic and behavioural impact of design, experienced a 17% increase in submissions, underscoring the growing role of design as a tool for brand and societal transformation. Creative B2B also saw growth, with entries up 13%, while the Entertainment Lions for Sport rose by 15%, reflecting an increasing emphasis on creativity within performance-driven and fan-led sectors. Elsewhere, the Strategy Track, encompassing the Creative Strategy and Creative Effectiveness Lions, has seen a notable 10% year on year increase, marking its fifth consecutive year of growth and demonstrating a clear focus on strategy that drives clear business outcomes. Meanwhile, Glass: The Lion for Change saw a 53% increase in submissions, driven by a broader, more intersectional approach to work that tackles systemic issues and drives real-world impact. Signalling a shift in creative ownership, submissions from independent agencies have grown 18% year on year, showing that innovation and big thinking aren’t limited by scale. And in the Social & Creator Lions, which were updated to better reflect the growing influence of creators in today’s landscape, 18% of all entries were submitted into the newly introduced sub-categories that focus specifically on creator-led content. Marian Brannelly, Global Director of Awards, LIONS, said: “The submissions this year reveal a shift in how creativity is being harnessed for meaningful change for both business and society. We’re seeing record growth in categories that demand measurable impact, whether that’s through design thinking that transforms user experiences or strategic approaches that deliver tangible business outcomes. Overall, the data shows an industry that continues to evolve and embrace new opportunities to drive impact, with strong engagement with creator-focused submissions and the growth of independent agency participation, representing an industry embracing new models of impact, innovation and transformation The Glass: The Lion for Change, Dan Wieden Titanium Lions and Innovation Lions Shortlists are available now. All remaining shortlists will be released between Saturday 14 June and Wednesday 18 June. Jury members from across the world have now convened in Cannes to judge and award world-class creativity. The winners of the Lions will be announced at the Awards Shows taking place each evening throughout the Festival, from Monday 16 to Friday 20 June 2025. Further information on Cannes Lions can be found at canneslions.com. ENDS About LIONS LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters. We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage. Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow. LIONS is part of Informa plc. www.lionscreativity.com About Informa Informa PLC is a leading international B2B events, digital services and academic research group. We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more. We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets. Informa is listed on the London Stock Exchange and is a member of the FTSE 100. www.informa.com
marketing 16 Jun 2025
Introducing the Effie LIONS Foundation: Building a Marketing Industry for Everyone
Global non-profit aims to futureproof the industry through access and innovation 10 June 2025 - The Effie LIONS Foundation, a global non-profit organisation committed to ensuring the marketing industry is creative, effective, and open to everyone, has officially launched today. The launch follows Effie joining forces with LIONS in January 2025 with the aim of helping brands make a better case for investing in creative marketing that’s effective and drives growth. The Foundation’s main objective is to give access and experience to any interested marketing students giving them the skills they need to succeed in an ever-evolving industry through partnerships with worldwide educational institutions and brands. The Foundation aims to empower the next generation of marketers by providing access to the experience, connections, and tools they need to shape the future of the industry through their own unique perspectives. At the heart of the Foundation’s work is the Effie Collegiate program—a marketing challenge that gives students hands-on, real-world problem-solving experience. The program continues Effie’s mission-driven work by connecting students with leading brands and agencies to foster a deep understanding of marketing campaign development. The program operates in the US, LATAM and South Africa with plans for further global expansion. LIONS will make a suite of educational tools and insights, including LIONS Learning and LIONS Intelligence, available to participating students helping them blend theory with cutting-edge practice. These include making Effie Fundamentals, a marketing effectiveness and insight driven strategy course: Contagious IQ, a marketing intelligence platform; Contagious Creative Accelerator, a fast-paced certificate program focused on creative trends and realworld briefs; and The Work, a platform with 200K+ award-winning campaigns from Cannes Lions, all available to Effie Collegiate students. Program graduates will also gain access to LIONS Creative MBA, a digital course designed to accelerate careers. The Effie LIONS Foundation builds on decades of commitment to global marketing excellence and is led by Allison Knapp Womack, CEO, an accomplished leader in the marketing and nonprofit sectors. Its board is chaired by Jae Goodman, CEO of Superconnector Studios, Board Chair of Effie Worldwide, and a widely respected voice on the cutting-edge of advertising, marketing, entertainment, and brand innovation. Traci Alford, Global CEO, Effie and Philip Thomas, Chief Creative Officer, Global Brands, Informa PLC and Chair, LIONS, also sit on the board alongside members representing cutting-edge leadership from across the marketing industry including Dr. Marcus Collins, marketing professor at the Ross School of Business, University of Michigan; Lara Balazs, CMO and EVP, Global Marketing at Adobe; Vineet Mehra, CMO at Chime and others. The Foundation’s leadership team brings together deep experience across marketing, communications, advertising, education, and philanthropy, ensuring its mission is guided by purpose and driven by results. Caitlin Moses Bowser is Head of Programs and Partnerships at the Effie LIONS Foundation, joining the organization from StoryCorps. Tiffani Gautier is Head of Program Delivery joining from Effie, and Nneka Norville is Head of Marketing and Communications joining from Nike. Allison Knapp Womack, CEO, Effie LIONS Foundation said: “The Effie LIONS Foundation exists to open doors and create opportunities—for the students who’ve never imagined a place for themselves in marketing, and for the industry that urgently needs their ideas, perspectives, and creativity. We believe that is the path to a more effective industry, and we’re here to make that future possible.” Jae Goodman, Board Chair of the Effie LIONS Foundation and CEO of Superconnector Studios, said: “We are combining the marketing effectiveness of Effie, the creative force of LIONS, and the energy of rising talent from around the world. That’s a powerful mix. The Foundation is ready to deliver transformative value to the next generation of marketers with the access, insight, and inspiration that will fuel the industry for years to come.” ENDS About the Effie LIONS Foundation The Effie LIONS Foundation is a global not-for-profit committed to building a more creative and effective marketing industry for everyone by empowering future talent through education, experiences, and unparalleled access. The Foundation is headquartered in New York City and is led by CEO, Allison Knapp Womack. To learn more visit: www.effielions.org. About LIONS LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters. We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage. Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow. LIONS is part of Informa plc. www.lionscreativity.com About Informa Informa PLC is a leading international B2B events, digital services and academic research group. We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more. We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets. Informa is listed on the London Stock Exchange and is a member of the FTSE 100. www.informa.com
technology 10 Jun 2025
AiVANTA and Slangit Technologies Announce Strategic Partnership to Develop AI-Powered Customer Engagement Platform for the Middle East
10.06.2025,Mumbai, India: AiVANTA, an India-based AI-driven SaaS platform for multilingual, dialect-specific personalized video communication, and Slangit Technologies, a UAE-based leader in interactive Knowledge Base solutions with deep expertise in Arabic dialects, have announced a strategic partnership to co-develop an AI-powered customer engagement platform tailored for Arabic-speaking markets across the Middle East. This collaboration brings together AiVANTA’s hyper-personalized video messaging capabilities with Slangit’s intelligent, real-time voice and chat-based interactions. As the Middle East rapidly advances its digital transformation efforts, the joint solution addresses the growing need for culturally relevant, automated communication at scale—bridging fragmented systems and enabling truly localized engagement. The proposed platform will integrate Slangit’s Knowledge Base as a Service with AiVANTA’s AI-powered video engine. This will allow businesses to deliver timely, relevant customer interactions across websites, messaging apps, and telephony systems, while adapting seamlessly to regional languages and dialects. By unifying communication and conversation through AI, the solution helps enterprises shift from siloed, impersonal engagement models to connected, intelligent customer experiences. Businesses in sectors such as healthcare, banking, insurance, telecom, and e-commerce can use the platform to automate support, reduce operational load, improve message clarity, and deliver emotionally resonant, localized journeys. AiVANTA has a strong presence in India with clients like ICICI Bank, Bajaj Allianz, Tata Mutual Funds, and Ajax Engineering, and has expanded into the UAE through partnerships with Al-Wathba and Aster Healthcare. Slangit brings deep regional expertise in Arabic voice and conversational technologies, with deployments across voice, chat, and IVR platforms. Commenting on the partnership, Karan Ahuja, Co-founder and CEO of AiVANTA, said, “This partnership is a game-changer for AI-driven multimedia communication in the Middle East. By combining our AI video capabilities with Slangit’s conversational intelligence, we’re enabling brands to speak to customers in ways that feel deeply personal and truly local.” Rabih Chehade, Founder and CEO of Slangit Technologies, echoed this sentiment, adding, “By joining forces with AiVANTA, we are redefining AI-powered customer communication in the Arabic-speaking world. This collaboration allows us to deliver seamless, localized experiences that drive deeper engagement and meaningful interactions for businesses across the region.” With this strategic alliance, AiVANTA and Slangit are poised to lead the AI-driven multimedia revolution, empowering enterprises with highly personalized, dialect-aware, and immersive communication solutions tailored for the Arabic-speaking market. For spokesperson images and MoU Images, visit here. About AiVANTA AiVANTA is an enterprise-grade AI video platform powered by a secure, seamless, and scalable hyper-personalization engine. Designed to integrate effortlessly with existing systems, AiVANTA enables businesses to deliver highly personalized, data-driven video experiences at scale. Its advanced AI ensures precision, adaptability, and compliance, helping enterprises enhance engagement, optimize communication, and drive measurable growth. For more please visit: https://aivanta.ai/
customer engagement 10 Jun 2025
Incubeta puts the intelligence into Marketing Intelligence and brings an end to siloed analytics teams
Incubeta moves analytics and data solutions teams closer to media teams, enabling marketing to prove its value by informing smarter media plans that help organizations outperform their wider business growth targets. London, May 29, 2025: Incubeta has created a marketing intelligence team, placing its analytics and data solutions teams at the heart of its clients’ work. A global leader in digital marketing, Incubeta helps clients navigate complexity in today’s ever-accelerating pace of change to deliver results that outperform. Traditionally, analytics and data teams have focused on specific marketing projects, fixing problems, or measuring and tracking what’s already happened. This limits what intelligence they can provide, making it harder for marketing to prove its value. The decision to bring analytics and data solutions together into a single team, and closer to media activation, supports smarter application of customer insight, modeling impact on business performance from optimizing media in line with emerging trends and insights in real time. The agency has also introduced media mix modeling (MMM) as a key, always-on approach to media clients – helping them understand what drives incremental growth. MMM enables clients to measure media effectiveness and optimize budget phasing in line with genuine growth metrics that will help them outperform. Giving them the confidence that their investments in media add value outside of last-click attribution data. Andrew Turner, MD, Incubeta UK, said: “We see ourselves as being a Marketing Intelligence business, because everything we do is rooted in Marketing Intelligence that supports clients to outperform their competitor and category. “By surfacing strategic opportunities hidden in complex data, AI empowers Incubeta’s teams to deliver intelligence that is serviceable, understood, and operational at scale. “Having measurement and Marketing Intelligence expertise and resources as a part of the media team is a place that many agencies talk about, but few have done successfully or in a meaningful way. We believe this move is addressing that.” The team brings together all Incubeta’s data and analytics teams across EMEA. It combines multiple disciplines in one place, giving clients access to regional resources across Analytics, Analytics Consultants, Data Engineering, and Data Science. The new team is led by Incubeta’s Operations Lead for Marketing Intelligence, EMEA, Leo McIntosh, and the analytics and consultancy teams by the EMEA Head of Analytics, Matthew Nixon. About Incubeta Global marketing agency, Incubeta, empowers ambitious brands to harness marketing as a key driver of sustainable growth and long-term business success. With over two decades of experience and a global presence spanning 18 offices, Incubeta partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Hyundai to transform complexity into clarity, drive innovation, prove value, and achieve measurable growth. Through its Seamless Approach, Incubeta removes barriers that hold marketing back and unlocks its full potential. By integrating creative, media, data, and technology across platforms, partners, and teams, Incubeta delivers transformative strategies and award-winning execution that drive growth, improve efficiency, and redefine what marketing can achieve. More than just solving today’s challenges, Incubeta empowers businesses to outperform targets, exceed expectations, and outpace competitors. Discover how Incubeta redefines the possibilities of marketing at incubeta.com and follow them on Instagram, X, and LinkedIn.
marketing 3 Jun 2025
NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands
NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the leading in-game audio platform. This collaboration integrates NumberEight’s Affinity Audience solution into Odeeo’s high-performance in-game audio inventory, unlocking new opportunities for advertisers to reach incremental, highly engaged gaming audiences with greater precision, at scale, and without relying on personal identifiers. With over 3 billion gamers worldwide, the gaming ecosystem represents one of the most dynamic, diverse, and rapidly growing digital audiences. Until now, advertisers have faced challenges in accessing meaningful targeting at scale within gaming environments. By combining Odeeo’s immersive, measurable audio ad formats with NumberEight’s AI-powered Affinity Audiences, brands can now run smarter, audience-driven campaigns that match gaming’s energy and engagement, all while maintaining a seamless, respectful player experience. Advertisers tapping into Odeeo’s premium inventory can now activate curated, ID-less audience segments across some of the most in-demand groups, including Gen Z, Affluent Consumers, Multicultural Voices, Sports Fans, Tech Enthusiasts, and Music Lovers. Specialised seasonal and event-based audiences, such as Super Bowl Blitz, Black Friday and Cyber Week Shoppers, and Summer Getaways, are also available, allowing brands to align their messaging with key cultural and commerce moments. "Gaming is an immersive, interactive space — one where advertisers have an incredible opportunity to reach audiences who are deeply engaged," said Abhishek Sen, CEO and co-founder of NumberEight. "Together with Odeeo, we're giving brands a smarter, privacy-first way to unlock gaming’s full potential and connect with the right people, in the right moments. Let’s break that myth of gamers only being 14-year-olds with actionable data." "At Odeeo, our mission is to build the future of non-interruptive in-game advertising," said Amit Monheit, CEO and co-founder of Odeeo. "Our partnership with NumberEight advances that vision by enabling advertisers to target audiences with greater precision, creativity, and relevance — all without disrupting the gaming experience players love." This partnership marks a major step forward in making in-game audio advertising more addressable, effective, and brand-safe, helping advertisers achieve better outcomes while embracing the power of gaming as the next great advertising frontier.
audio advertising 13 May 2025
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