Press Release
McDonald’s Opens the Gateway to the Upside Down in Iconic Campaign with Netflix’s Stranger Things
São Paulo, November 26, 2025 – Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or rather, to an upside-down version of Hawkins, where everything feels familiar but comes with a Méqui-sized craving. The adventure officially begins on November 25, when the campaign crafted by GALERIA.ag hits the screens and the Stranger Things menu arrives in restaurants across Brazil, turning every McDonald’s visit into an experience for those who love mystery, nostalgia and, of course, Méqui’s irresistible taste. “This collab between McDonald’s and Netflix for Stranger Things goes way beyond a simple partnership – it’s two universes coming together that people already have a real emotional connection with. Méqui has always been part of the conversations that count, whether on social media or in everyday life, and bringing that same warmth and nostalgia to a cultural hit like Stranger Things is really special. We blended flavor, 80s vibes and the atmosphere that defined a generation to create an experience that speaks straight to fans. It just proves that watching the show always feels more complete with Méqui,” says Ilca Sierra, Marketing Director for the Brazil Division at Arcos Dorados. The campaign brings a full 80s vibe and kicks off with a stunt where every McDonald’s sign in Brazil and in select countries across Latin America starts flickering, in a clear nod to the opening of the film, which feels like a “lost episode” of Stranger Things. Beyond the film (watch here), the campaign unfolds inside a restaurant where classic arcade machines wrap around the ordering kiosks, turning the purchase moment into something truly magical. The brand’s flagship in São Paulo has also been completely taken over by the Upside Down. In digital, the brand connects with fans through interactive experiences such as the McDonald’s app “Retrospective,” which analyzes your behavior and reveals what kind of adventurer you would be in the Stranger Things universe. “This campaign works so well because it brings together two worlds that are already part of people’s everyday lives. When we realized that Méqui and Stranger Things share the same emotional territory, we understood we weren’t just making a film – we were building an experience that unfolds on every front. The magic happens when the story jumps off the screen and shows up in the restaurant, in the app, at the Drive-Thru, in delivery, on social media and in every sign people see along the way. Our role was to keep that energy flowing through every touchpoint, creating a kind of portal where nostalgia, food and imagination meet and amplify each other. That’s the moment a campaign stops being just a campaign and starts becoming culture. We had McDonald’s signs flickering across different regions of Brazil, restaurants bringing in arcade machines so people could place their orders, our flagship wrapped in an immersive experience inspired by the series, and some amazing new product innovations to top it all off,” says Rodrigo Marangoni, Executive Creative Director at GALERIA.ag. The campaign will air nationwide on broadcast and cable TV, with extensions into OOH and across all of Méqui’s digital channels. A menu straight out of the Upside Down To take the experience to the next level, McDonald’s is launching a special menu with the kind of unexpected twist only Méqui can deliver. Fans can enjoy two sandwiches served on flipped buns: the Stranger Burger Sandwich, made with a 100% beef patty, and the Stranger Chicken Sandwich, made with a breaded 100% chicken breast fillet. Both are packed with signature maple barbecue sauce, crispy onions, bacon, cheddar cheese and mayonnaise. And to drink, the Hawkins McFloat combines Coca-Cola with a vanilla-flavored dairy topping. Desserts include the Walkie Torta, Méqui’s classic pie now with a red berry filling and cocoa crust; the Scoops Sundae, topped with strawberry sauce, puffed rice and a spiced caramel-flavored topping; and the Code Red McColosso, available with chocolate or caramel sauce, puffed rice, spiced caramel-flavored topping and Biju Black wafer pieces. Starting November 25, the full Stranger Things line-up will be available at all McDonald’s restaurants in Brazil via the Méqui app using Order and Pick Up, McDelivery, Drive-Thru, self-ordering kiosks or at the front counter. McDonald’s has also partnered exclusively with iFood to offer free delivery on Stranger Things McOferta orders.
advertising 26 Nov 2025
5WPR Recognized as a Clutch Global Leader for Fall 2025
NEW YORK, Nov. 25, 2025 /PRNewswire/ -- 5WPR, one of the largest independently owned PR firms in the U.S., today announced its recognition as a 2025 Fall Clutch Global Award winner for Public Relations services. This acknowledgement comes from Clutch, the leading global marketplace of B2B service providers. This recognition reflects 5WPR's continued commitment to delivering exceptional client results and its reputation for excellence across the communications industry. Clutch Global Awards honor companies that rank among the top 15 in their category worldwide, based on verified client feedback, industry expertise, and overall market presence. "We are incredibly honored to be recognized as a Clutch Global Leader for Fall 2025," said Matthew Caiola, CEO of 5WPR. "This achievement is a testament to the dedication of our team and the trust our clients place in us. We're proud to see our work recognized at a global level." "The Clutch Global Award winners represent what's possible when businesses put client success at the center of everything they do," said Mike Beares, Clutch Founder and CEO. To learn more about partnering with 5WPR for your PR and digital marketing needs, visitwww.5wpr.com. For more information about the Clutch Global Awards and to view the full list of honorees, visit Clutch. About 5WPR 5WPR is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
business 26 Nov 2025
Broadsign Announces Acquisition of Place Exchange
MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment from Crestline Investors. Combining Broadsign’s content management system, ad serving, and buy- and sell-side capabilities with Place Exchange’s SSP and complementary solutions, the acquisition will bolster Broadsign’s global programmatic digital OOH offering and fast-track innovation across its entire OOH ad tech portfolio. Broadsign publishers will be able to tap into new demand sources while Place Exchange’s DSP partners and media buyers gain access to premium international inventory on the Broadsign Platform. The global ad market is projected to reach $992bn this year, with international OOH spend forecast to top $49bn in 2025. “Demand for OOH advertising continues to hold strong, but for the OOH market to seize new growth opportunities, rapid evolution is key. The acquisition of Place Exchange will allow Broadsign to deliver the most comprehensive OOH advertising solution in the market,” shared Burr Smith, CEO, Broadsign. “We see the future of OOH as smarter, more efficient, dynamic, and measurable. With Place Exchange’s team and technology, and Crestline’s investment, Broadsign will deliver on that vision much faster.” Broadsign is acquiring the Place Exchange platform, including its expansive network of inventory in the US and abroad, deep demand-side platform integrations, and suite of innovative programmatic solutions, including the PerView OOH measurement solution. Named a Deloitte Technology Fast 500 Winner in 2025 and AdExchanger Programmatic Power Player in 2024, the Place Exchange SSP supports workflows for planning, targeting, delivery, reporting, and attribution that are similar to online, mobile, and other digital ad channels. Place Exchange also offers powerful features, such as advanced programmatic guaranteed capabilities, reach and frequency measurement, audience-based targeting on a per-screen level, dynamic bid triggers, geospatial targeting for moving media, advanced analytics and reporting, and more. Place Exchange has also developed pioneering solutions for on-screen cinema, programmatic audio, place-based video, and in-store retail media, expanding the scope of digital OOH (DOOH) across the larger digital media ecosystem. With the acquisition, Place Exchange CEO Ari Buchalter and the Place Exchange team have also joined Broadsign. “OOH is having a major moment, with more buyers and DSPs of all shapes and sizes leaning into the medium, sparking a new era of innovation. The combination of Place Exchange and Broadsign comes at a perfect time, unleashing the most complete OOH advertising solution built by the industry’s leading platforms to meet this demand,” Buchalter said. “Together with Broadsign, we’ll be able to accelerate the advancement of OOH workflows, with a focus on automation and data, to reimagine how the channel is bought, sold, and measured for the better.” “Programmatic buying has emerged as one of the strongest growth engines within DOOH, bringing greater automation, measurability, and demand into the channel. The broader expansion of the ad-tech market is creating meaningful new opportunities, and we’re thrilled to support Broadsign and Place Exchange in this transaction," added Will Palmer, a Crestline Partner & Co-Head of US Credit, who will also be joining the Broadsign Board of Directors. The announcement closes out a remarkable year of development for Broadsign, which included the introduction of automated, in-advance OOH buying capabilities and the first AI assistant for OOH creative categorization, as well as a partnership to advance carbon measurement for DOOH. Marking Broadsign’s fourth acquisition in less than seven years, the agreement expands Broadsign’s team to 370 employees globally, and its network of programmatically transactable OOH inventory to 1.8 million screens. The terms of the deal were not disclosed. Solomon Partners served as the financial advisor to Broadsign on this transaction while LUMA Partners served as the financial advisor to Place Exchange. Mark Boidman, Head of Media and Entertainment Investment banking at Solomon Partners, said, “We believe this transaction makes Broadsign the clear number one global provider of tech solutions to the out of home media industry adding the leading SSP as it relates to OOH and in store media." About Broadsign Broadsign empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home (OOH) to connect with audiences in ways unlike any other advertising channel. More than 2 million static and digital signs along roadways and in airports, shopping malls, grocery and convenience stores, health clinics, transit systems, and more run on Broadsign. The Broadsign Platform helps media owners and retailers, such as Outfront, Pattison Outdoor, Global, oOhMedia!, Intersection, Sainsbury's, Woolworths, Stellar Ace, and Douglas, maximize revenue opportunities and automate business operations. It also enables agencies like Talon, OMD Worldwide, Havas, Starcom, dentsu, Omnicom Media Group, and Publicis Groupe to seamlessly plan and execute dynamic OOH campaigns that resonate with audiences. Brands spanning AB InBev, Disney, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more have run successful programmatic DOOH campaigns enabled by Broadsign technology. https://broadsign.com About Place ExchangePlace Exchange is the leading independent SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels within their DSP of choice, leveraging the same workflow, creatives, reporting, and attribution as for online, mobile, and other forms of digital advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. For more information about Place Exchange, visit www.placeexchange.com. About Crestline InvestorsCrestline Investors, Inc. is an alternative investment management firm founded in 1997 and based in Fort Worth, Texas, with affiliate offices in London, New York, Toronto, and Tokyo. The firm has approximately $20 billion in assets under management (as of September 30, 2025), and is specialized in private credit strategies, offering a diverse range of investment solutions across its direct lending, opportunistic, and portfolio finance platforms. For more information, visit www.crestlineinvestors.com.
advertising 25 Nov 2025
VIOOH confirms programmatic DOOH delivers industry-leading sustainable media performance
London, 20 November 2025 - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard for emissions measurement across the main media channels including OOH, in order to provide robust and comparable calculations, enabling advertisers to make informed choices about their channel selection and its impact on carbon emissions. Working with its sustainability partner Cedara, the AI Engine for Sustainable Media and a supporter of Ad Net Zero, the 2024 calculations aligned with the new GMSF framework. The full year average emissions intensity compares favourably vs industry benchmarks of 0.84g CO2e per impression for programmatic display, and 1.24g CO2e per impression for programmatic video. This means that pDOOH advertising with VIOOH is on average more than 20x carbon emission efficient compared with programmatic display, and over 30x more efficient than programmatic video. This exceptional performance is driven by the broadcast nature of DOOH, a significantly streamlined supply chain, and VIOOH’s network of screens increasingly powered by renewable energy. While the implementation of the updated GMSF does not allow for a like-for-like year-on-year comparison, the 2024 findings still clearly reinforce the exceptional sustainability of VIOOH’s programmatic DOOH delivery. “Our 2024 results demonstrate that buying DOOH programmatically through VIOOH continues to provide a clear point of difference for advertisers seeking to make more sustainable media choices. As a brand safe, fraud-free, broadcast media channel compatible with multi-channel programmatic strategies, pDOOH is not only an effective tool for advertisers, but also one which supports strong sustainability credentials for everyone working across the marketing ecosystem,” said Jean-Christophe Conti, Chief Executive Officer at VIOOH. “VIOOH's consistent progress in sustainable media efficiency is a testament to their commitment to transparent accountability and understanding the environmental impact of pDOOH. Their leadership is setting a new benchmark for the industry and enabling brands to choose more responsible media pathways,” said David Shaw, Chief Executive Officer and Co-Founder at Cedara. Notes to editors As part of its measurement process, Cedara not only analysed data sets from business operations, but also activity data from media delivery, data centres, and media owners, amongst others. Log-level bidstream data was included to accurately estimate emissions from programmatic delivery, in addition to accounting for factors including, but not limited to, server, network and screen use. About VIOOH VIOOH is a leading premium global digital out of home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 35 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn. About Cedara Cedara is transforming the media industry by accelerating sustainability at every level. With a comprehensive suite of enterprise-grade measurement and optimization solutions, Cedara empowers media companies to drive superior performance while minimizing environmental impact across both operations and advertising campaigns. Its high-impact platform enables clients to seamlessly maximize ROI through energy-efficient, data-driven strategies that align business growth with sustainability goals.
advertising 20 Nov 2025
StackAdapt Expands ABM Ecosystem With New Integrations From Bombora, Lead Forensics, and Leadspace
TORONTO--(BUSINESS WIRE)--StackAdapt (www.stackadapt.com), the leading technology company in advertising and marketing, today announced expanded Account-Based Marketing (ABM) capabilities through new integrations with Bombora, Lead Forensics, and Leadspace. These partnerships represent a major step in unifying premium intent, firmographic, and technographic data within a single platform. Unlike legacy models that rely on intermediaries, StackAdapt’s direct integrations provide frictionless access to premium B2B data within a single, self-serve platform. The result is a more powerful way for B2B marketers to identify, engage, and convert high-value accounts with greater accuracy and global scale. Together, these integrations improve targeting accuracy, simplify execution, and expand the global reach of ABM campaigns, giving in-house teams and agencies the flexibility to move faster and deliver measurable results. StackAdapt’s ABM ecosystem was built for activation—not just analysis—enabling marketers to move from insight to impact in a single workflow. With the combined capabilities of these data providers, StackAdapt users can now activate precisely targeted ABM campaigns across channels, including native, display, audio, and connected TV. The enhanced ecosystem allows growth teams to streamline campaign setup, respond to real-time buying signals, and align more closely with revenue teams to drive outcomes faster. Each integration adds distinct capabilities to the StackAdapt platform, expanding what’s possible for B2B marketers executing ABM strategies at scale. Bombora brings expanded global targeting, advanced segmentation, and unmatched audience scale, powered by its one-of-a-kind Data Co-op and proprietary B2B identity graph. Through a direct integration with StackAdapt, marketers can build fully custom segments—including Bombora’s industry-leading Company Surge® Intent-based audiences—and activate them seamlessly across channels. For these custom audiences, marketers gain closed-loop, account-level measurement with granular reporting on reach, engagement, and conversion to refine campaigns in real time. These capabilities are now live in StackAdapt, enabling same-day audience activation and performance optimization. Lead Forensics enhances global targeting and accuracy, enabling marketers to scale campaigns across international markets. With the ability to precisely identify and engage specific businesses using key firmographic attributes such as industry and company size, marketers can more effectively reach key ICP organizations with full account-level reporting attribution and optimize ABM strategies for global execution. Leadspace powers StackAdapt with advanced company-level intelligence—including deep technographic and intent data—that enables precise ABM segmentation and targeting for North America-focused campaigns. Leadspace provides a broader, high-velocity view of intent topics and company interest across digital channels. Through seamless integration, joint customers gain actionable, continuously enriched insights to prioritize, engage, and convert high-value accounts across sales and marketing teams, maximizing ROI. “This elevated partnership unlocks even greater value for StackAdapt customers,” said Mike Burton, Co-Founder and EVP of Strategic Partnerships at Bombora. “Direct access to Bombora’s extensive, customizable, and scalable B2B audiences gives StackAdapt users the power to achieve exceptional results on a global scale.” “Agencies face constant pressure to move faster and prove ROI without being slowed down by managed services or clunky integrations,” said Ariel Villard, Director of Programmatic & Media at Monks. “This kind of integrated ecosystem gives our teams an immediate edge. We can spin up ABM campaigns in hours, test creative variations, and optimize on the fly while leveraging real-time intent and data signals. It’s exactly the kind of platform agility agencies have been demanding.” Unlike the many ABM providers that focus solely on data or orchestration, StackAdapt combines premium intent, firmographic, and technographic data with native media activation—all enabling same-day activation and measurement. Users can go from audience creation to campaign launch in one streamlined workflow without relying on custom integrations or third-party syncs. The platform makes it easy for in-house teams and agencies to move quickly, test ideas, and optimize campaigns without managed services. Whether reaching buyers in North America or expanding into global markets, StackAdapt delivers the precision, agility, and scale needed to execute modern ABM campaigns. “Today’s B2B marketers are under pressure to drive pipeline with fewer resources and higher expectations. We built this ecosystem to meet that challenge head-on by offering more than just data access. It’s about enabling true media activation at scale,” said Michael Shang, SVP of Advertising Technologies at StackAdapt. “By combining rich audience intelligence with native execution, we are removing friction and giving teams the tools they need to move faster.” These ABM capabilities are now available to StackAdapt clients across North America and select global markets. About StackAdapt StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. For further information, visit www.stackadapt.com.
business 20 Nov 2025
Azzelera Marketing Consulting Launches to Bring High-Level Strategy to Organizations of Every Size
DALLAS, TX, UNITED STATES, November 18, 2025 /EINPresswire.com/ -- A new player has entered the marketing consulting arena, and it's making waves. Azzelera Marketing Consulting, led by a team of seasoned marketing executives and finance-industry leaders with over 25 years of experience, has officially launched its services.Built on a deep understanding of how modern organizations operate, Azzelera was founded to give businesses of all sizes access to the high-level strategic thinking traditionally available only to major corporations. “As experienced marketers, we understand the challenges organizations face when trying to create and execute effective marketing strategies,” said Alexandra Mazzi, Chief Marketing Officer of Azzelera. “Our mission is to bridge this gap by providing the expertise, structure, and insight needed to help companies reach their full potential.”With a strong foundation in consumer behavior, data-driven planning, and cross-industry trends, Azzelera helps organizations identify their unique value proposition, strengthen their competitive position, and launch targeted campaigns that truly resonate with their audiences.“We are not just another marketing agency,” the leadership team added. “We are a strategic consultancy that partners with our clients every step of the way — aligning marketing, operations, and sales to create systems that deliver measurable, sustainable growth.”By blending corporate-level strategy with hands-on execution, Azzelera’s approach supports organizations at every stage — from established corporations to high-growth businesses, nonprofits, and emerging brands.Flexible Solutions for Every Stage of Growth:Azzelera offers a range of customizable packages, from foundational audits and messaging frameworks to full-service strategic leadership, ensuring organizations can choose the level of support that best aligns with their goals. With a growing presence in Texas and nationwide, Azzelera is positioned to become a trusted partner for organizations seeking smarter strategy, sharper execution, and measurable growth.About Azzelera Marketing Consulting:Azzelera Marketing Consulting is a strategic marketing firm that transforms traditional marketing into a true growth engine for organizations ready to scale. Azzelera operates on the belief that marketing should never be “busy work,” but a powerful, revenue-driving function aligned with a company’s goals and performance.Azzelera replaces marketing guesswork with clarity and direction. Through proven frameworks, performance dashboards, and operational alignment, the firm helps organizations turn their marketing efforts into a predictable, revenue-generating system. Whether an organization already has a formal marketing team or is just beginning to build one, Azzelera’s services are designed to support growth at every stage.Working alongside leadership teams, Azzelera identifies the gaps between ambition and execution — bringing structure to creativity, visibility to performance, and accountability to every initiative.
business 20 Nov 2025
Metadata.io Accelerates the Future of Digital Advertising with Launch of MetadataONE and F1 Academy Sponsorship
SAN JOSE, Calif., Nov. 18, 2025 /PRNewswire/ -- Today, Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is announcing the launch of MetadataONE, its groundbreaking new platform, alongside a sponsorship of F1 Academy driver Nicole Havrda, the first female Formula Pro USA Champion. Metadata's dual announcement underscores its commitment to speed, precision, and innovation, both on the racetrack and in digital advertising. With the launch of MetadataONE, B2B marketers can now go from "Prompts to Pipeline" in a single platform powered by dozens of autonomous AI agents that analyze data, generate creative, build and target audiences, deploy and optimize campaigns and more using an LLM - such as Claude or ChatGPT. Working in concert, Metadata's agents such as Bid Agent, Creative Agent, and Analyst Agent enable faster experimentation, smarter optimization, and measurable revenue impact—redefining what's possible in modern digital advertising. At just 19 years old, Nicole Havrda is one of the newest drivers in the F1 Academy, an organization dedicated to breaking down barriers to entry, advancing women in motorsport, and preparing the next generation of female talent for Formula 1. Known for her fearless drive and relentless pursuit of improvement, Havrda embodies the same principles that power MetadataONE: speed, precision, and continuous optimization. "Formula 1 has always been about pushing limits — engineering, data, and human performance working in perfect harmony. That's the same principle behind MetadataONE, " said Chris Petko, CRO of Metadata. "Marketers today need more than tools; they need an engine that learns, adapts, and accelerates outcomes in real time. This partnership embodies that spirit of continuous optimization." MetadataONE unifies CRM, automation, and ad data into a single AI-backed GTM platform, empowering marketers to act with the speed and coordination of an F1 pit crew. The platform connects directly with Claude, ChatGPT, and other large language models through Metadata's MCP server, enabling users to analyze, build, create, deploy, and optimize campaigns, all from one integrated system. "I'm proud to represent Metadata and the future of AI-driven marketing," said Nicole Havrda, F1 Academy driver. "Racing and marketing share the same foundation: data, precision, and continuous optimization. Metadata's technology perfectly captures that energy." The sponsorship highlights Metadata's accelerating growth and innovation in redefining go-to-market automation. Over the past year, the company has seen 112.5% year-over-year growth in customer adoption using Metadata to automate paid media and deliver measurable ROI faster. Metadata has executed nearly half a million ad campaigns through its platform, helping brands achieve an average 24% reduction in cost per lead, and 3X faster campaign deployment. The company is set to showcase MetadataONE and will be on hand to support Havrda at the F1 Academy Event in Las Vegas later this week. To learn more about how MetadataONE is supercharging paid media campaigns to deliver real ROI, visit https://metadata.io/one/. About Metadata.io Metadata.io is the AI-driven digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth. Designed to automate campaigns at scale, Metadata's autonomous AI Agents test and execute thousands of results-based experiments across personal and professional paid channels. By leveraging real-time performance data, Metadata eliminates guesswork and optimizes performance for a more qualified pipeline at lower customer acquisition costs. Metadata helps performance marketers move faster, scale smarter, and focus on strategy, so they can reclaim the creativity and impact of their work—and fall in love with marketing again. Learn more atwww.metadata.io.
advertising 18 Nov 2025
LeapXpert and Iron Bow Partner to Bring Secure, Compliant Digital Communications to U.S. Government Agencies
New York (November 18, 2025) - LeapXpert, the leader in responsible business communication, announced a partnership with Iron Bow Technologies, a leading federal IT solutions provider, to deliver secure, compliant, and modern messaging solutions across U.S. government agencies. As federal teams modernize collaboration, the challenge isn't adopting new tools but in doing so securely. Agencies must ensure communications through platforms like Microsoft Teams, SMS, and WhatsApp meet strict standards for security, discoverability, and compliance with records and cybersecurity mandates. The LeapXpert Communications Platform directly addresses this mission-critical need. It enables government personnel to communicate via modern channels while maintaining full auditability, encryption, and policy-based retention, in alignment with frameworks such as NIST 800-53 and the CMMC (Cybersecurity Maturity Model Certification). "Government agencies need the same communication flexibility as the private sector, but with far greater accountability," said Avi Pardo, Co-founder and CBO of LeapXpert. "Iron Bow was the ideal partner because of their trusted role in federal IT modernization and their deep understanding of the compliance-first requirements that define this market."| || Through this partnership, Iron Bow will integrate and deliver LeapXpert's secure communication solutions to federal clients, extending its portfolio of mission-ready collaboration and cybersecurity offerings. “LeapXpert stood out because they address one of the most urgent and often overlooked challenges in federal IT: enabling secure, modern messaging without sacrificing control or compliance,” said Rachel Murphy, General Manager for Federal Civilian Sales at Iron Bow Technologies. “Their solution strengthens how agencies communicate, while giving IT leaders the confidence that data is protected. That’s exactly the kind of innovation that supports Iron Bow’s mission to help agencies modernize securely and with confidence.” Together, LeapXpert and Iron Bow are providing agencies with a path to confidently embrace digital engagement, combining LeapXpert's compliance-driven innovation with Iron Bow's decades of federal delivery experience and contract vehicle expertise.| | ­| About LeapXpert| LeapXpert, the leader in responsible business communication, provides enterprises with peace of mind through governed, compliant, and secure communication solutions. The LeapXpert Communications Platform enables governed and efficient communication between employees and clients through consumer messaging channels, while boosting productivity and decision-making with Communication Intelligence. The company is headquartered in New York, with offices in London, Tel Aviv, and Asia. Hundreds of enterprise customers, with hundreds of thousands of users in more than 45 countries, depend on LeapXpert daily for Digital Communications Governance & Archiving (DCGA) solutions. For more information, visit https://leapxpert.com. | About Iron Bow Technologies| Iron Bow Technologies is a leading IT solutions provider that helps government, healthcare, and commercial organizations solve complex business challenges through technology. With deep expertise in cybersecurity, collaboration, and digital transformation, Iron Bow delivers secure, scalable, and mission-critical solutions nationwide. Learn more at www.ironbow.com.
business 18 Nov 2025
Broadsign, StackAdapt, and Branded Cities Unlock Automated In-Advance DOOH Transactions in North America
MONTREAL, November 12, 2025 – Out-of-home (OOH) adtech provider Broadsign announced a collaboration with marketing technology provider StackAdapt and OOH media owner Branded Cities that brings automated, in-advance digital OOH (DOOH) ad transactions to North American advertisers. The strategic alliance will enable StackAdapt buyers to reserve OOH inventory on the StackAdapt platform for omnichannel campaigns months in advance, starting with Branded Cities’ most popular large-format, high-impact displays. Global Marketing B2B Agency Ledger Bennett is StackAdapt’s first customer to leverage the deal type, having executed an automated, guaranteed campaign for one of its signature clients in July. Through this collaboration, StackAdapt buyers can now easily reserve and book guaranteed Branded Cities inventory via programmatic pipes, eliminating the prolonged dialogue and manual setup typical of direct DOOH buys. Because the transactions happen within StackAdapt, buyers can apply the same advanced targeting tools and real-time triggers they use across other digital channels, and view unified DOOH analytics alongside the rest of their campaign reporting. The development builds on the European rollout of Broadsign In-Advance earlier this summer, expanding the Broadsign Supply-Side Platform’s (SSP) network of In-Advance demand and media owner partners. “Booking our latest campaign in advance through StackAdapt made us realize how much more efficient we could be by cutting out the minutia we typically spend sourcing DOOH inventory directly,” explained Jenija Manandhar, Head of Media at Ledger Bennett. “We were able to easily find the Branded Cities inventory slots we wanted and secure them 4 weeks out in minutes versus days. At the end of the campaign, it was also easier to compare results across ad channels because all the reporting and analytics were available in one central platform; it’s the OOH technology we’ve been waiting for.” “Broadsign In-Advance gives StackAdapt buyers the best of both direct and programmatic buying,” said Nick Ortega, Director, DOOH & Emerging Channels at StackAdapt. “They can secure premium inventory around global or local events and reach audiences when it matters most. Our integration ensures guaranteed access to high-impact screens with the streamlined workflows, transparency, and real-time reporting today’s advertisers expect.” “We are delighted to be the first North American media owner to offer our DOOH inventory via Broadsign’s in-advance transactions,” said Roger Wood, Director of Digital Growth/Programmatic, Branded Cities. “Internally, we’ve already been able to improve operational efficiency, attract new buyers, and optimize yield. Looking outward, our accomplishments represent a massive leap forward for the industry, illustrating how we can leverage automation to ensure a more level playing field for OOH in the omnichannel world.” “There are few ad channels today that can command an audience’s attention and drive real-world engagement like OOH. Yet accessing this powerhouse isn’t always easy for omnichannel buyers, because direct OOH and programmatic omnichannel have been largely siloed until now,” shared Drew Thachuk, Head of Channel Partnerships, Broadsign. “Broadsign In-Advance is bringing the capabilities of direct OOH booking to the programmatic platforms omnichannel buyers live and breathe, but without a drawn-out, manual negotiation process. Our collaboration with StackAdapt and Branded Cities represents huge progress on this front, and is one of many more to come, as we work with the industry to make OOH more accessible.” Broadsign’s in-advance DOOH transaction capabilities are available to Broadsign SSP customers and demand partners for early adoption today. Connect with a Broadsign representative to learn more. Media buyers who want to try or leverage automated, in-advance DOOH transactions powered by Broadsign should consult with demand partners to confirm support. About Broadsign Broadsign empowers media owners, agencies, and brands to harness the power and reach of out-of-home to connect with audiences in ways unlike any other advertising channel. More than 1.5 million static and digital signs along roadways and in airports, shopping malls, retailers, health clinics, transit systems, electric vehicle charging stations, and more run on Broadsign, reaching audiences at multiple touchpoints throughout the consumer journey. The Broadsign Platform helps media owners such as Outfront, Pattison Outdoor, Global, and Intersection streamline business operations and maximize revenue opportunities while enabling marketers and agencies to more easily plan and execute dynamic OOH campaigns that resonate with audiences. Brands spanning AB InBev, Disney, FanDuel, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more have run successful programmatic DOOH campaigns enabled by Broadsign technology. https://broadsign.com
advertising 14 Nov 2025
Omnisend and Triple Whale Partner to Give Ecommerce Brands a Unified View of Marketing Performance
Ecommerce brands using both platforms can now see Omnisend email and SMS results alongside the rest of their marketing data in Triple Whale – making it easier to understand what drives results, shifts budgets, and improves performance. CHARLESTON, S.C., Nov. 13, 2025 /PRNewswire/ -- Omnisend, the email and SMS marketing platform, and Triple Whale, an AI-powered intelligence platform for consumer brands, today announced a new partnership that integrates Omnisend's email and SMS metrics directly into Triple Whale. With this new integration, brands can now view how their campaigns and automated flows perform next to their ads, website, and revenue data – all from a single dashboard. This partnership is especially useful for business owners, agencies, and marketing teams, which need a unified view of performance to allocate budgets and scale what works. This integration makes ROI conversations simpler, lifecycle planning clearer, and weekly reporting faster. "Our mission at Omnisend is to take care of repetitive tasks so marketers can focus on creativity and growth. This partnership delivers on that by recognizing that for ecommerce businesses email and SMS don't exist in a vacuum. The integration eliminates the need to pull data from multiple tools, making it easy for brands to understand how their messages fit into their broader marketing strategy," said Rytis Lauris, CEO of Omnisend. "At Triple Whale, we're focused on helping brands see their business more clearly so they can scale faster and smarter. This integration with Omnisend brings that to life, giving ecommerce teams a unified view of how their email and SMS campaigns drive growth across the entire customer journey. Together, we're empowering operators to make better full-funnel decisions faster and more confidently," said AJ Orbach, Co-founder and CEO of Triple Whale. Benefits at a glance One place to understand every channel. Brands can view Omnisend campaign and automation results inside Triple Whale next to paid and organic channels. Know what's working and why. Track revenue, conversions, click-through rates, average order value, unsubscribes, and more to understand what drives purchases. Act faster. Data updates hourly so teams can react to performance shifts the same day. Get help from AI. Triple Whale's Moby gives quick answers to plain-English questions (e.g., "Which campaigns had the highest ROI last month?") and flags opportunities to improve send time, flows, or targeting. Availability & setup The Omnisend + Triple Whale integration is available now to mutual customers. Enable the integration in Triple Whale, connect your Omnisend account, and your metrics will begin synchronizing shortly after. For step-by-step instructions, see Omnisend's support guide: Integration with Triple Whale. About Omnisend Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost. Email & SMS marketing shouldn't require a PhD. That's why 150,000 customers trust Omnisend's powerful, easy-to-use platform. About Triple Whale Triple Whale is the agent-powered intelligence platform built for faster, more confident decisions across your entire brand. With AI agents that sit atop a fully-managed data warehouse, the Triple Pixel's proprietary identity resolution technology, and tools for acquisition, conversion, retention, and operations, Triple Whale turns complex data into clear, actionable guidance for profitable growth. More than 50,000 innovative brands, including OUAI, Pressed Juicery, and True Classic, trust Triple Whale to scale with confidence.
marketing 14 Nov 2025
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