Kinase becomes an Employee Owned Trust on its 15th anniversary

LONDON, 8th December 2025: Leading independent digital agency Kinase today announced that it is converting to an Employee-Owned Trust (EOT), to secure the next phase of growth for the agency.

The move to EOT, which was made famous by the John Lewis Partnership, means that Kinase will now become wholly owned by its 40+ employees.

Co-founder and Director Richard Brooks said: “I am delighted to make this announcement and firmly believe that this is the best thing that could happen for both our staff and for our clients”.

“Kinase’s independence has been a crucial driver of how we have been able to operate as a bespoke growth partner for the past 15 years. Becoming an EOT ensures the business’s independence, its ability to continue to deliver exceptional service and performance for clients as well as enabling our employees to drive its future forward.

“The other vital ingredient has been Kinase’s talented workforce. It is their talent, enthusiasm and ability to grow businesses which clients value most. By giving them each a stake in the company they will reap the rewards of their hard work and be more motivated than ever to continue providing the highest levels of service.”

The decision is announced as the agency marks its 15th anniversary. It was launched by Co-founders Richard Brooks and Chris Dillabough as a PPC specialist in 2010 and now delivers business transformation through digital channels across Biddable Media, supported by Measurement and Creative Solutions.

Richard and Chris will remain at the agency, working closely with the agency’s leadership team to ensure consistency and ongoing growth for its clients, its people and the agency. James Monaghan, Client Services Director, leads its Client teams, strategy and relationships.

Monaghan said: “Kinase's move to become Employee-owned provides security to our clients that our business will continue to evolve in a way that is aligned with what our clients need and want. It provides the security that they will retain the excellence in technology-led transformation delivered by our highly skilled employees that has become synonymous with the way we help our clients grow.”

About Kinase

Transforming Digital Marketing to Exceed Your Goals.

Kinase is a digital marketing agency that transforms digital marketing to grow clients’ businesses and consistently exceed expectations.

For 15 years, we have been delivering bold digital marketing strategies that grow clients’ business in innovative ways they haven’t yet thought of.

Our expert practitioners move vertically through your business, combining fundamentals, technical expertise and a commercial understanding of our clients to redefine what can be achieved through digital marketing. Think of us as performance problem solvers.

Kinase has successfully delivered long term growth in partnership with B2C and B2B clients including Goldsmiths, Dreams, Purplebricks and Nisbets.

Media contact: Claire Billings, Marketing Consultant

claire@clairebillings.co.uk