Press Release
Amplitude Acquires InfiniGrow to Bring Revenue Analytics to Marketers
Sydney Australia – 15 January 2026 – Amplitude, Inc. (Nasdaq: AMPL) has acquired InfiniGrow, an AI marketing analytics company. The acquisition reinforces Amplitude’s focus on making analytics actionable and helping marketers move faster, make smarter decisions, and drive business outcomes from a single platform. Marketers have more data than ever, but acting on it is hard. Too often, insights live in dashboards while decisions happen somewhere else. The InfiniGrow team will help Amplitude close that gap by evolving analytics from reporting on what already happened into actionable insights that help teams measure, forecast, and optimise the impact of marketing on revenue. “InfiniGrow built AI to answer the hardest questions marketers face, and that’s exactly what Amplitude does,” said Spenser Skates, co-founder and CEO of Amplitude. “Together, we’re turning complex data into clear decisions teams can act on confidently.” Across today’s marketing teams, analysts play a critical role in defining sessions, connecting customer journeys, and maintaining trust in the data. To strengthen that foundation, Amplitude is doubling down on session-based analytics by making sessions first-class across the platform and preserving session context over time. This ensures marketing actions are rooted in accurate insights and clearly tied to real business outcomes. Without that foundation, action becomes guesswork. InfiniGrow’s AI-powered marketing analytics builds on this foundation by helping teams measure, forecast, and optimise how marketing drives revenue. With advanced what-if analysis and scenario modeling, marketers can explore tradeoffs, test assumptions, and iteratively plan and allocate budgets using AI-driven forecasts. “We built InfiniGrow to apply AI to the real decisions marketers face every day, grounded in clean and contextual customer journey data,” said Daniel Meler, co-founder and CEO of InfiniGrow. “Joining Amplitude allows us to scale that work and contribute to a broader AI analytics vision that empowers teams to act with confidence.” To learn more, check out the Amplitude blog. About AmplitudeAmplitude is the leading AI analytics platform, helping over 4,500 customers—including Atlassian, Burger King, NBCUniversal, Square, and Under Armour—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyse, test, and optimise user experiences faster than ever. Ranked #1 across multiple categories in G2’s Fall 2025 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com. About InfiniGrowInfiniGrow is an AI marketing analytics platform that helps organisations measure, forecast, and optimise the impact of marketing on revenue. By unifying marketing, sales, and financial data, InfiniGrow provides real-time visibility into what’s working and why across channels and customer journeys. Its analytics, attribution, and forecasting capabilities enable teams to understand what drives results, plan and optimise budgets, evaluate scenarios, and make data-driven decisions with confidence.
analytics 15 Jan 2026
New Metadata.io Report Finds AI Fluency Is Driving up to 3x Higher Pay and Faster Career Advancement in GTM
San Jose, CA – January 15, 2026 - Today, Metadata.io, the AI-native digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth, is releasing findings from a new report that analyzes how Artificial Intelligence is reshaping agentic marketing and impacting B2B marketing careers. The study, conducted by Metadata.io and VPofMarketing.com, a Silicon Valley-based search firm placing marketing professionals at SaaS and AI startups, reveals a stark shift underway in the marketing workforce - AI isn’t eliminating marketing jobs, it’s changing teams, concentrating compensation, and focusing talent around AI fluency. “AI is completely reshaping marketing — automating execution and rewarding AI-fluent marketers,” said Lisa Sharapata, CMO and Head of AI & GTM Strategy at Metadata. “We’re entering an agentic era where AI handles tactical work and marketers focus on strategy, creativity, and revenue impact. The winners are the teams using AI to move faster, scale smarter, and drive real business outcomes.” The AI Career Survey, which polled modern go-to-market (GTM) professionals across marketing, growth, and revenue operations roles, shows that while marketing work isn’t disappearing, it’s reducing headcount. Over the past 12 months, nearly 40% of companies decreased marketing headcount, with more than one in four respondents explicitly or implicitly attributing those cuts to AI adoption. As budgets shift from people to AI-powered tools, fewer marketers are being asked to own more output. “Our survey confirms that AI fluency isn’t just a nice-to-have, it’s quickly becoming the defining skill for modern GTM careers,” said Dan Green, Principal at VPofMarketing.com. “Marketers who master AI tools are not only more productive, they’re commanding higher pay and faster career progression. The divide between AI-native strategists and traditional execution roles is widening, and companies are recognizing the strategic value of operators who can orchestrate AI at scale.” Additional findings from the joint study include: AI fluency is becoming immediate labor arbitrage: 90% of marketers now use AI beyond experimentation, with routine execution—content creation, operations, and reporting—rapidly automated. As a result, a single AI-fluent GTM operator can now perform the work of two to four traditional roles, combining strategy with AI-powered execution The market is revaluing GTM talent faster than traditional HR cycles can adjust: Nearly 60% of respondents expect AI-driven pay premiums within the next one to two years, with 23.5% anticipating increases of 10% or more tied specifically to AI fluency — roughly 3–5X higher than typical annual merit increases of 2–4% in B2B marketing.¹ The highest-paid marketers are becoming “AI quarterbacks:” Companies increasingly value professionals who can orchestrate AI systems rather than simply use tools. Respondents cited strategic thinking and business impact (69%), productivity and efficiency (64%), and AI proficiency (30%)—and rising—as the most important drivers of compensation. GTM careers are splitting into clear winners and losers: AI-native GTM leaders who delegate execution to AI and focus on strategy are emerging as winners, while execution-only roles face commoditization. Nearly eight in 10 respondents say content roles are the most disrupted by AI. “AI is driving a fundamental reset in how GTM teams are built,” said Gil Allouche, CEO of Metadata. “By Q3 2027, I expect up to 80% of today’s commodity marketing roles to be obsolete in their current form as AI automates execution and shifts value toward strategy and revenue leadership, “ Said Gil Allouche, CEO and Founder of Metadata.io"Marketing is changing permanently because AI has shifted where the real work happens,” said Amanda Cole, CMO at Bloomreach. “Execution is increasingly automated, and we’re living proof of that shift — in 2025, we grew new business pipeline by 20% while reducing costs by 6% with no increase in headcount,” said Amanda Cole, CMO at Bloomreach. For the full report visit LINK, and to learn more about Agentic Marketing and how AI is reshaping go-to-market teams, visit https://metadata.io. About Metadata.ioMetadata.io is the AI-driven digital advertising platform that transforms how modern marketing teams acquire customers and drive business growth. Designed to automate campaigns at scale, Metadata’s autonomous AI Agents test and execute thousands of results-based experiments across personal and professional paid channels. By leveraging real-time performance data, Metadata eliminates guesswork and optimizes performance for a more qualified pipeline at lower customer acquisition costs. Metadata helps performance marketers move faster, scale smarter, and focus on strategy, so they can reclaim the creativity and impact of their work—and fall in love with marketing again. Learn more at www.metadata.io.
business 15 Jan 2026
Omnisend Ecommerce Study: U.S. Orders Jumped 147% in 2025; Top 5% of Brands Drove Majority of Growth
CHARLESTON, S.C. —January 14, 2026: Ecommerce order volume across all channels in the United States grew 147% year over year in 2025, according to Omnisend’s eighth annual ecommerce marketing study. Analysis of tens of thousands of U.S.-based SMB ecommerce brands’ sales activities across channels 1 shows that growth was uneven across the market. The top 5% of brands accounted for 54% of total order growth, indicating that demand concentrated among a relatively small share of brands during the year. Omnisend’s marketing data of emails, SMS messages and push notifications helps explain this shift. American shoppers clicked on marketing messages less often, but when they did, they were more likely to buy and spend more. With fewer chances to reach shoppers, timing became more important, and brands that could react quickly to customer behavior captured more sales. As a result, behavior-based automated emails generated 25% of total email revenue from just 1.7% of sends. “What we saw in 2025 reflects the broader U.S. economy – growth came back, but it didn’t reach everyone,” says Marty Bauer, Ecommerce Expert at Omnisend. “After years of inflation and uncertainty, people were still willing to spend, but they were much more intentional about where they spent their money. Brands that were able to react quickly to customer behavior had a clear advantage, while others found it harder to keep up." Shoppers engaged with marketing less often, but bought more when they did Marketing performance data from Omnisend shows that quality mattered more than quantity for U.S. brands. While it became harder to earn clicks, each interaction was more valuable. Brands generated more revenue from fewer engagements, reflecting a shift toward more intentional shopping behavior. Year over year: Average order value rose from $149 to $182, a 22% increase Average revenue per email increased by 17%, from $0.08 to $0.10 Email click-to-conversion increased by 51%, rising from 5.0% to 7.69% At the same time, email click rates declined by 33% “Clicks became harder to get in 2025, but they also became more valuable,” says Marty Bauer. “Shoppers were more selective, but when they did engage, they were ready to spend more. That’s why fewer interactions still produced more revenue — each click carried more intent than it did before. That shift rewarded brands that focused on efficiency and relevance, rather than volume.” Behavior-based marketing captured a disproportionate share of revenue The data shows that many of the fastest-growing U.S. brands used automation to respond to customer behavior in real time. As shoppers became more selective, brands that reached customers when they were already close to buying saw better results. Key automation findings: Automated emails generated 25% of total email revenue while representing just 1.7% of email sends Revenue per automated email send: $2.01 Revenue per scheduled email send: $0.10 Automated messages delivered higher conversion efficiency across channels: Email click-to-conversion: automated 27.05% ; scheduled 7.69% SMS click-to-conversion: automated 3.61% ; scheduled 0.89% Push click-to-conversion: automated 17.88% ; scheduled 3.22% “Brands that relied on automation weren’t trying to convince people to buy – they were responding when customers had already shown intent,” says Marty Bauer. “In a year when attention was limited and shoppers had more options than ever, that approach worked better. Automated messages performed well because they fit naturally into how people shop today, rather than interrupting them.” Methodology 1 This report analyzes ecommerce performance across 150,000 brands, based on 27 billion emails, 321 million SMS messages, and 458 million push notifications sent globally using Omnisend in 2025. Overall ecommerce growth was measured using total order volume across all sales channels, while email, SMS, and push performance was based on messages sent through Omnisend. Automated and scheduled messages were analyzed separately to reflect their different roles in the customer journey. Year-over-year comparisons measure 2025 performance against the same periods in 2024, and brands were included in growth calculations only when comparable data was available. Growth concentration analysis shows how much total growth was driven by the fastest-growing brands. More: https://www.omnisend.com/2026-ecommerce-marketing-report/ About Omnisend Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more – all without the exaggerated cost. Email & SMS marketing shouldn’t require a PhD. That’s why 150,000 customers trust Omnisend’s powerful, easy-to-use platform. For further information, please contact: Matas Duda, Senior PR Specialist, matas.d@omnisend.com
business 14 Jan 2026
John Osborn Joins SeenThis as President US
NEW YORK, Jan. 12, 2026 (GLOBE NEWSWIRE) -- SeenThis, the video advertising partner, step changing how brands can distribute video across the open web, today announced the appointment of John Osborn as President US. Based in New York, John brings his senior agency leadership experience to the company, and will focus on bringing SeenThis solutions to agencies, brands and media companies in partnership with the existing team. John joined the SeenThis Board of Directors in 2023 and came on as an advisor in 2024. Before joining SeenThis as President US, John was US Director for Ad Net Zero where he expanded the organization to North America and will remain an Advisor. Previously, John held senior positions at some of the top advertising agencies in the world including CEO of OMD USA where he led the Omnicom Media Network of over 1,500 across the United States. Before OMD, John spent more than twenty years at BBDO, ultimately as CEO BBDO New York, where he was responsible for leading, growing and scaling the New York office of BBDO Worldwide, the headquarter and flagship office for the network. John will work together with the SeenThis team to fundamentally transform the way brands reach audiences across the full funnel of brand and performance advertising. SeenThis unleashes the advertising potential of the open internet through premium video, empowering creativity, and driving outcomes through their unique streaming technology. “SeenThis is a rocketship with innovative technology that is truly transforming video advertising on the open internet. I’m thrilled to join a stellar team that has already had so much success. With streaming and AI dramatically changing the media and advertising landscape in real time, SeenThis is perfectly positioned for phenomenal growth, and I look forward to working together as we scale,” said John Osborn, President US at SeenThis. “John is an agency leader with a deep understanding of both creative excellence and media performance, the same combination that drives SeenThis. He has been a valuable Board member and advisor for the past two years, and we are very happy to welcome him to our team full time. He will play a key role in growing our US presence in particular, which is already a core market, and will continue to build on the big momentum,” said Jesper Benon, CEO and Co-Founder of SeenThis. About SeenThis The open web holds massive untapped advertising potential. While brands chase reach on major platforms, audiences spend significant time across premium publishers and diverse content, but video advertising has historically underperformed here. SeenThis is changing that. As a video advertising partner, SeenThis proves the open web delivers, capturing more attention and exceptional results with cost effective video that keeps publishers profitable and the internet independent. Since 2017, SeenThis has served billions of streams for 5,000+ brands across 50+ countries. Brands deserve reach wherever audiences are, publishers deserve sustainable revenue, and the internet deserves to stay open. For more information, visit www.seenthis.co
business 13 Jan 2026
5WPR Named Agency of Record for FanArcade
NEW YORK, Jan. 12, 2026 /PRNewswire/ -- 5WPR, one of the largest independently owned PR and digital marketing firms in the U.S., today announced it has been selected as agency of record for FanArcade, a web-based gamification agency and platform that enables brands, artists, and athletes to build and launch data-driven, culturally relevant gamified experiences at speed. Leveraging its deep experience in gaming and emerging technology PR, 5WPR will execute a comprehensive communications strategy designed to increase awareness of FanArcade and elevate visibility for its executive leadership. The program will focus on promoting game launches and strategic partnerships, highlighting successful activations and real-world impact, and positioning FanArcade's executives as thought leaders at the intersection of gaming, culture, and brand engagement. In addition, 5WPR will work to clearly articulate FanArcade's differentiation in the marketplace, including its speed to market, access to data and monetization, and cultural relevance. "Gaming is one of the most powerful engagement tools available to brands, but historically it has been limited by high costs, long development cycles, and closed platforms," said Lori Ruggiero, Managing Partner & EVP, Corporate & Technology at 5WPR. "FanArcade changes that equation, and we're excited to help tell that story." Historically, gaming as a brand engagement tool has been constrained by reliance on platforms such as Roblox and Fortnite, making it difficult for brands to move quickly, tap into cultural moments, or access meaningful audience data. FanArcade removes these barriers by enabling brands, artists, and athletes to launch high-quality, culturally relevant, web-based games on rapid timelines while retaining account valuable data and insights. The result is a more agile and scalable approach to gamified engagement that allows brands to participate in culture in real time, rather than react after the moment has passed. FanArcade was founded by a uniquely cross-disciplinary team with deep roots in music, technology, and culture. Marcus Brown, a former Billboard-charting recording artist who taught himself how to code and most recently worked as a developer at Epic Games on Fortnite, founded the company alongside Kenford Peli, an entrepreneur and artist manager with deep operational expertise, and Anthony Brown, a former professional basketball player and seasoned artist manager, strategically working at the intersection of sports, gaming, and entertainment. "We're excited to kick off this PR program with 5WPR as we enter an important next phase of growth for FanArcade," said Anthony Brown, Co-Founder of FanArcade. "As we continue to work with leading brands, artists, and athletes, this partnership will help us more clearly tell our story, showcase the impact of our work, and introduce FanArcade to a broader audience." Founded in 2025, FanArcade has already collaborated with well-known artists including GloRilla, Chance the Rapper, 4Batz, Playboi Carti, Pinky Doll, Ayra Starr, TiaCorine and Summer Walker. For more information about FanArcade, visithttps://app.fanarcade.tv/. For more information about 5W, visitwww.5wpr.com. About 5W 5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs,Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers. About FanArcade FanArcade is a web-based gaming platform that helps brands, artists, and athletes turn cultural moments into interactive, data-driven gamified experiences.. Designed for speed and cultural relevance, FanArcade enables partners to launch high-quality interactive experiences on rapid timelines while retaining access to valuable audience data and insights. Founded in 2025 by a cross-disciplinary team with roots in music, technology, and sports, FanArcade offers a more agile and scalable approach to fan engagement -- allowing brands to participate in culture in real time rather than react after the moment has passed. Visitwww.fanarcade.tv to learn more and join the revolution.
business 13 Jan 2026
5WPR Named Agency of Record for Real Coco
NEW YORK, Jan. 8, 2026 /PRNewswire/ -- 5W PR, one of the largest independently owned PR and digital marketing firms in the U.S., today announced it has been named Agency of Record for Real Coco, a premium beverage brand delivering pure single ingredient organic and all natural coconut water, and other innovative coconut-based drinks. Real Coco is committed to high-quality, naturally refreshing beverages with no added sugar that prioritizes functionality, community, and sustainability. As the brand grows, it seeks to expand visibility, deepen consumer engagement, and strengthen its position in the competitive wellness and functional beverage markets. As AOR, 5W will lead a media-focused communications program for Real Coco, driving strategic planning, key message development, and clear brand positioning. The agency will manage all media relations efforts, including pitch creation and distribution, press releases, editor outreach, and facilitation of staff interviews, supported by comprehensive briefing materials. Creative initiatives such as mailers and product sampling will complement media outreach, while ongoing measurement, reporting, and account management ensure consistent visibility and impact. "Real Coco is redefining the beverage category with authentic, wellness-driven products that resonate with today's consumers," said Marijana Gucunski, Executive Vice President, Consumer Lifestyle at 5W. "We're thrilled to partner with the team to amplify their story, elevate brand awareness, and engage audiences in meaningful, creative ways." Through this engagement, 5W will help build Real Coco's media presence, strengthen industry relationships, and execute an integrated communications strategy aligned with the brand's growth objectives. For more information about Real Coco, visithttps://enjoyrealcoco.com. For more information about 5W, visit www.5wpr.com. About 5W 5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers. About Real Coco At Real Coco, we believe less is more and real is always best. That's why all of our coconut products are not only functional, but are as close to drinking straight from a coconut as you can get. We're proud to offer both USDA Organic and All Natural plant-based hydrating products that are Non-GMO, Vegan, Gluten-Free, Paleo/ Keto Friendly, Kosher, and have no added sugars. True to our name, we keep it real with our products. With fewer ingredients, minimal processing, and always bottled directly at the source - our products are kept deliciously real.
business 12 Jan 2026
VIOOH partners with Dolphin to reach consumers at key touchpoints across grocery, retail and transit
8 January 2026, London - Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to further expand access to premium DOOH inventory across the United States. The partnership delivers access to over 5,000 digital screens across major US cities, generating more than 50 million monthly impressions. Dolphin's network spans diverse environments including malls, transit stations, grocery stores, pharmacies, gyms, convenience stores, retail office supplies and urban panels, reaching audiences in high-traffic locations across key metropolitan areas. Dolphin's inventory reaches major markets including New York City, Boston, Chicago, Dallas-Fort Worth, Houston, Los Angeles, Miami, Orlando, Atlanta and Long Beach, with significant presence in grocery stores delivering 112 million monthly impressions, convenience stores with 63 million monthly impressions, pharmacies seeing 42 million monthly impressions, urban panels generating 27 million monthly impressions and malls with 10 million monthly impressions, alongside transit, retail office supplies and gym environments. Dolphin’s integration with VIOOH ensures advertisers have an efficient route to access even more premium DOOH inventory across North America, by enabling easy planning, launching and management of campaigns across its extensive screen network, maximising brand visibility and reaching the right audiences at the right moment. The partnership reflects Dolphin's strong commitment to brand safety in advertising. Through a comprehensive screen and location tagging process, Dolphin offers advertisers a thorough brand safety solution that helps ensure a 100% completion rate and zero ad-fraud. “Our new partnership with Dolphin delivers access to high-frequency, strong-dwell environments where brands can connect with audiences during key purchase decision moments,” said Gavin Wilson, Global Chief Commercial Officer at VIOOH. “Combined with Dolphin’s rigorous approach to brand safety and impressive scale across major US cities, this partnership delivers exactly what our buyers need: quality, context and confidence.” “Partnering with VIOOH enables us to unlock the full potential of our extensive digital network through programmatic capabilities,” said Josey George, CEO at Dolphin. “VIOOH's advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America's most dynamic markets. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.” Through programmatic buying via VIOOH's supply-side platform, advertisers gain enhanced flexibility, precision targeting and improved efficiency, ensuring maximum impact and measurable results across Dolphin's comprehensive network. -Ends- About VIOOH VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and with headquarters in London, VIOOH’s platform connects buyers and sellers in a premium marketplace, making OOH easily accessible. Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 35 markets and drives demand through partnerships with +50 DSPs globally, with more to follow. For more information about VIOOH, please visit www.viooh.com or follow us on LinkedIn. About Dolphin Dolphin OOH is an Out-of-Home media network with broad coverage across varied venues, giving brands visibility at critical moments in the shopper journey. Launched in 2015 and with headquarters in Texas, Dolphin operates more than 5,000 digital indoor displays across 94+ DMAs in the U.S., delivering over 2.5 billion monthly impressions and ranking among the largest indoor media networks in the country. Powered by leading programmatic technology and deep hardware expertise, Dolphin is reshaping OOH into a medium centered on human relevance, everyday convenience, and real emotional connection For more information about Dolphin OOH, please visit www.dolphin-digital.com or follow us on LinkedIn.
business 9 Jan 2026
StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive Growth
New research shows unified, AI-driven strategies are separating marketing leaders from laggards as programmatic enters a defining transition TORONTO--(BUSINESS WIRE)--StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate their tech stacks, and adopt AI pragmatically are significantly outperforming peers across performance, efficiency, and growth. Based on insights from 484 senior marketers across the US, Canada, and the UK, combined with platform data from more than 6,000 global advertisers, the report shows programmatic advertising is entering a defining transition, one where fragmented tools and siloed execution are becoming a competitive disadvantage. The report defines top performers as marketers reporting significantly stronger year-over-year performance compared to peers, highlighting a widening gap between leaders and laggards as programmatic matures. Despite widespread optimism, the data reveals a growing maturity gap: while 75% of marketers expect budgets to grow and 84% report stronger year-over-year performance, only top performers are operationalizing that momentum. These leaders are pulling ahead by unifying workflows, consolidating technology, and embedding AI into execution, connecting creative, data, and media across the funnel. “Programmatic has reached an inflection point,” said Yang Han, Co-Founder and CTO of StackAdapt. “The marketers seeing the strongest gains aren’t adding more tools—they’re consolidating around platforms that can connect channels, data, and AI in one system. That shift is unlocking faster learning, stronger performance, and more efficient growth.” The report also highlights a disconnect between omnichannel ambition and operational reality. While 75% of marketers claim to run omnichannel campaigns, most lack the infrastructure and workflows needed to act on cross-channel insights consistently, resulting in fragmented activation, wasted spend, and uneven performance. “Measurement has finally caught up, but execution hasn’t,” added Han. “In 2026, the advantage will belong to marketers who turn visibility into action, using AI to accelerate what’s slow, unify what’s fragmented, and elevate what already works.” About the Report The State of Programmatic Advertising 2026 combines proprietary survey research conducted in partnership with Ascend2 and StackAdapt’s anonymized platform data. Survey respondents included brand and agency marketers at the manager level or above, representing organizations with annual marketing budgets ranging from $10 million USD to over $500 million USD. Platform insights were drawn from campaign performance, channel mix, feature adoption, and creative production trends across a global advertiser base. The full report is available for download here. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.
business 8 Jan 2026
OAAA Promotes Olivia Oshry to Chief Marketing Officer
NEW YORK, Jan. 07, 2026 (GLOBE NEWSWIRE) -- The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief Marketing Officer (CMO). Oshry previously served as Senior Vice President of Marketing and Communications at OAAA.In her expanded role, Oshry will continue to lead OAAA’s marketing and communications strategy, with a focus on bringing the industry together around a shared vision for growth, modernization, and long-term value. Her promotion comes at a pivotal moment for out of home advertising, as data, technology, and measurement innovation continue to expand what is possible for the channel. “Marketing and communications are central to OAAA’s mission of unifying the industry and advancing OOH’s role in the modern media mix,” said Anna Bager, President and CEO, OAAA. “Olivia has already been operating at a CMO level, helping shape how we tell the story of out of home’s evolution, while deepening engagement with the brands and agencies rethinking how OOH fits into modern, data-driven media strategies. She is a forward-thinking leader with deep digital experience, and this promotion reflects both the scope of the role today and the momentum ahead.” Oshry brings a strong background at the intersection of media, technology, and brand building. Prior to OAAA, she held senior marketing roles at AOL, Verizon Media, and Flowcode, shaping brand strategy and go-to-market initiatives across evolving media and technology platforms. That experience has helped inform OAAA’s approach to positioning OOH as a modern, full-funnel, and creative-first channel. “Out of home is experiencing real growth and momentum, with a meaningful opportunity to play an even larger role within the advertising ecosystem,” said Olivia Oshry, Chief Marketing Officer, OAAA. “I’m honored to continue to lead and build OAAA’s marketing practice and to work alongside our members, brands, and agency partners to further elevate the industry, and help define what’s next for the medium.” As CMO, Oshry will continue to oversee OAAA’s integrated marketing, communications, events, and thought leadership efforts, supporting member engagement, industry education, and initiatives that reinforce the growing impact and relevance of out of home advertising. About the Out of Home Advertising Association of America (OAAA)The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
business 8 Jan 2026
Audion strengthens European footprint and expands in DACH region; appoints Ina Börner as head of sales & market growth
London; 7 January 2026: Audion, a leading European digital audio player with established operations in France, Italy, the United Kingdom, Belgium and the Netherlands, has appointed Ina Börner to the newly-created position of head of sales & market growth DACH as it continues its global expansion. In this role, Börner will lead and consolidate Audion’s operations across Germany, Austria and Switzerland.The appointment comes as Audion sees strong commercial momentum in Germany, where it has delivered several hundred digital audio campaigns in recent months. Börner’s arrival will further accelerate this growth by strengthening relationships with media agencies, brands and local publishers, while structuring long-term commercial partnerships in a market that has become increasingly strategic for Audion. Prior to joining Audion, Börner held senior roles at Rocket Fuel and MiQ, where she led international business development. She later founded NO DIRTY TALK, a consulting firm supporting European companies in their expansion across the DACH region. “I firmly believe in the power and effectiveness of digital audio in helping brands to engage deeply with their target audiences. Joining Audion at this pivotal moment in its international expansion, which it has demonstrated with exceptional momentum and growth, is a great opportunity. I am delighted to represent the company in the DACH region and to support local clients with innovative and high-performance solutions” said Börner. The appointment is a further milestone in Audion’s wider ambition to build a pan-European team of experts to help advertisers, agencies, and publishers create and deliver innovative, high-impact digital audio solutions. Börner will report directly to Kamel El Hadef, Co-Founder of Audion. -ends- About Audion Since its creation in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the leading expert in digital audio, delivering innovative advertising solutions for brands and agencies, along with monetisation technology tailored to publishers and creators.Audion's offer is based on three complementary solutions: Audion Reach, to maximize the impact of audio advertising campaigns; Audion Stories, to create engaging, tailor-made audio experiences and Audion360, a revolutionary platform dedicated to publishers and content creators, combining podcast CMS, AI and advertising solutions. With offices in Paris, London, Milan and Brussels, a team of 50 experts and over 2,000 successful campaigns to its credit, Audion is the partner of choice for those wishing to explore the full potential of digital audio.
business 8 Jan 2026
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