Coegi Appoints Chris Kotyck as EVP of Digital Operations

TORONTO, January 20, 2026 — Coegi, a leading digital media agency owned by True Independent Holdings (TIH), today announced the appointment of Chris Kotyck as Executive Vice President of Digital Operations. Based in Canada, Kotyck will oversee programmatic and social operations for Coegi, working closely with clients including TJX Companies, Moderna, and others.

 

In this newly structured role, Kotyck will report to Tessa Ohlendorf, President, North America, and will be instrumental in scaling Coegi’s operations across both the United States and Canada while expanding its partnerships as a managed service provider to other agencies and direct clients.

 

“Chris brings exceptional programmatic expertise, investment management capabilities, and a proven track record of building and leading high-performing teams,” said Tessa Ohlendorf, President, North America at Coegi. “His growth-focused mindset and deep understanding of partnership management will be invaluable as we continue to expand our capabilities and deliver innovative solutions for our clients across North America.”

 

Kotyck brings more than 15 years of experience managing high-performing teams, with a focus on identifying and commercializing consultative ways of working. Most recently, he led media operations at .Monks Canada, where he drove significant revenue growth through service optimization, maintained minimal client churn, and achieved employee retention in the low single digits annually.

 

Prior to .Monks, Kotyck helped establish and scale Dandelion Inc., one of Canada’s original Google Marketing Platform resellers. He also has extensive leadership experience on the publisher side, having launched programmatic, search, and social services and revenue streams at PostMedia and Rogers.

 

“I’ve worked with Tessa for years at MightyHive/.Monks, and the opportunity to revisit that partnership at Coegi is a dream,” said Kotyck. “With the increasing democratization of digital media, the complementary opportunities of AI, and the overall evolution of the industry, there’s a massive opportunity for Coegi to provide and augment services that our clients need. The structure and team at Coegi is primed to help our clients take advantage of the many opportunities in front of them.”

 

The appointment reinforces True Independent Holdings’ commitment to strengthening its leadership team with proven industry talent who can drive growth and innovation across its portfolio of agencies.

 

“Chris’s appointment is a strategic investment in Coegi’s continued growth and operational excellence,” said Jack Miller, CEO of True Independent Holdings. “His expertise in programmatic operations, combined with his collaborative leadership style and growth mindset, makes him the ideal leader to expand our capabilities in Canada while strengthening our position across North America. We’re excited to have him join the team.”

 

This strategic move builds upon TIH’s joining the Meet The People (MTP) group of agencies, which has enhanced the company’s ability to serve clients across North America through its expanded network of specialized agencies.

 

Kotyck officially joined Coegi on January 12, 2026.

 

Coegi is a premier, independent digital media agency focusing on programmatic media and AI integration for agencies and brands across the globe. Founded in 2014, Coegi leverages technology, machine learning, and top-tier talent to offer clients a better way to buy digital advertising. The company has been recognized as one of Adweek’s Fastest Growing Agencies, one of Inc’s 2023 Best Workplaces, and one of AdExchanger’s Top 50 Programmatic Power Players. Coegi is a subsidiary of True Independent Holdings (TIH) and part of the Meet The People (MTP) group of agencies. 

 

True Independent Holdings is one of North America’s leading independent media advertising groups with capabilities that span strategy, media, data, analytics, digital, social and content development across its award winning agencies True Media, True Media Canada, Swell Media, Coegi and RADaR. Collectively, its companies provide marketers with the ability to collaborate and access best-in-class media services by leveraging technology, data analytics, and a deep understanding of consumer behavior in order to help grow business for clients. Its structure enables the agencies in our portfolio to exist independently, grow entrepreneurially, yet collaborate when needed to meet client needs. This integrated approach ensures our clients receive more holistic and effective solutions in less time, from true experts. 

 

Meet The People is an international group of unified but independent agencies bringing together key marketing services under one umbrella, allowing for fully integrated but deeply specialized solutions, from Creative and Design to Activation and Measurement. Backed by Innovatus Capital Partners, LLC, Meet The People is deeply committed to the idea that people are at the core of any organization and drive success, and that advertising works best when clients have access to expertise and deep talent.