Digital Remedy Taps Matthew Fanelli as Chief Revenue Officer

NEW YORK, NY – Jan 20, 2026 – Digital Remedy, a programmatic media partner for brands and agencies, today announced the appointment of Matthew Fanelli as Chief Revenue Officer (CRO). In this role, Fanelli will oversee the company’s commercial strategy, revenue operations, and go-to-market execution as Digital Remedy continues to expand its performance-driven platform and deepen client partnerships.

As media ecosystems grow more fragmented, Digital Remedy is focused on unifying performance intelligence across channels – moving beyond siloed, post-campaign reporting toward always-on measurement tied directly to business outcomes. The company’s platform is designed to give brands and agencies a holistic view of performance across an increasingly complex media mix.

Fanelli brings more than 20 years of experience in digital advertising, with expertise across programmatic media, data strategy, and performance marketing. As CRO, he will align sales, client strategy, and partnerships to expand Digital Remedy’s performance-first approach – helping marketers drive greater accountability, transparency, and measurable ROI across channels, and scale its commercial growth across key verticals.

“Matt brings the exact combination of leadership, market knowledge, and execution focus that we need at this stage,” said Martin Kristiseter, CEO of Digital Remedy. “As performance expectations rise and media environments become more complex, our clients need a partner that can unify strategy, activation, and measurement in real time. Matt’s leadership strengthens our ability to deliver that clarity and expand our performance-first approach across the market.”

Digital Remedy has built a DSP-agnostic performance platform designed to unify measurement across programmatic, social, online video, and search. By delivering a single, integrated view.