Press Release
DAX US Partners with DISQO to Bring Advanced Brand Lift Measurement to Digital Audio and Cross-Channel Campaigns
NEW YORK,, Jan. 6, 2026 /PRNewswire-PRWeb/ -- DAX US, the pioneering digital advertising exchange owned by Global, has today announced a new partnership with DISQO, the most advanced platform for measuring advertising effectiveness, to bring accessible brand lift measurement to every audio campaign across DAX's podcast and music streaming portfolio. As consumer behavior has evolved, and with more content available than ever before, measurement has become a critical part of any marketing campaign. This partnership enables DAX to bring DISQO's best-in-class measurement to its advertising partners and showcase the positive impact that audio has on brand metrics and outcomes, including awareness and consideration.With DISQO's measurement platform, DAX can design, launch, and monitor campaigns with real-time reporting of brand lift. In addition, DAX can measure beyond brand KPIs and understand how audio is impacting consumer journey actions, such as website visits and online search. "Advertisers want to understand how digital audio impacts brand outcomes, in addition to reach and frequency," said Brian Conlan, President, DAX US. "Our partnership with DISQO gives every marketer the option to activate brand lift measurement to prove performance and inform smarter, data-driven decisions when media planning." "We're excited to partner with DAX to help advertisers unlock the full impact of every campaign and media dollar spent," added Armen Adjemian, CEO and Founder of DISQO. "With our suite of products, brand marketers can go beyond impressions, and measure brand and performance outcomes and optimize toward data-driven results." This partnership underscores DAX's commitment to delivering transparency, accountability, and actionable insight for advertisers navigating today's multi-platform audio landscape. About DAX United States DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 108 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools. Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com. DAX was created by Global, the Media & Entertainment Group, Europe's largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States with headquarters in New York City's historic Penn District. Website LinkedIn YouTube
business 6 Jan 2026
JFrog Appoints Genefa Murphy as Chief Marketing Officer to Accelerate Its Next Growth Phase
Sydney, Australia – January 6, 2026 — JFrog Ltd (Nasdaq: FROG), the Liquid Software company, today announced the appointment of Genefa Murphy as Chief Marketing Officer, effective immediately. Murphy brings an expansive resume to JFrog, as a seasoned CMO and go-to-market (GTM) leader with established success in driving global enterprise software growth and strategic business expansion. Coming from software development product management roots and public company GTM leadership, Ms. Murphy also holds a PhD in User Acceptance of New Technology, from the University of Wales and is a veteran of multiple boards of directors in technology and development, education, and GTM. “I’m thrilled to welcome Genefa to JFrog at a defining moment, as our industry experiences a surge of innovation across software supply chain management, security, and governance,” said Shlomi Ben Haim, CEO and Co-founder of JFrog. “Software creation and usage in the era of AI is converging faster than ever, creating enormous opportunities for enterprises to build and deliver software with speed and trust at scale. JFrog sets the standard for responsible AI adoption and plays a mission-critical role as the system of record for all software packages. Genefa’s proven ability to accelerate growth will be instrumental as we leap forward." Murphy was most recently the Chief Marketing & Content Officer at Udemy (Nasdaq: UDMY), one of the world’s largest AI-powered skills development platforms. Prior to that, Ms. Murphy served as the CMO of Five9 (Nasdaq: FIVN), SVP & CMO of Micro Focus, and as Global VP of Corporate Marketing and Communications at Hewlett Packard Enterprise (NYSE: HPE). “AI is accelerating software change. That’s a fact. As velocity increases across the industry, so does the need for trust, control, and discipline across the software supply chain,” said Genefa Murphy. “JFrog has been architected for this reality from the start, and already helps teams around the world ship reliable software at scale. I’m excited to join a company that focuses on solving hard, foundational problems so developers and organisations can adopt AI with confidence and take advantage of the surge of new possibilities ahead - and win.” Active in both technology, marketing and professional learning communities, Ms. Murphy has served on the Board of Rutgers University for Academics, as well as a Board member for Televerde, a workforce development program for previously-incarcerated women and currently serves as a Limited Partner and GTM advisor for Stage 2 Capital, a VC focused on helping companies learn the science of scaling. Murphy will oversee JFrog’s global marketing organisation from its United States headquarters in Sunnyvale, California. ### Like this Story? Share this on X: JFrog Welcomes Genefa Murphy as Chief Marketing Officer to enhance its #AI-driven #softwaresupplychain. Her extensive experience will help accelerate growth and innovation @ JFrog! #DevGovOps #DevSecOps #AIsecurity #AIGovernance #CMO About JFrog JFrog Ltd. (Nasdaq: FROG), the creators of the unified DevOps, DevSecOps and MLOps platform, is on a mission to create a world of software delivered without friction from developer to production. Driven by a “Liquid Software” vision, the JFrog Software Supply Chain Platform is a single system of record that powers organisations to build, manage, and distribute software quickly and securely that is available, traceable, and tamper-proof. Integrated security features also help identify, protect, and remediate against threats and vulnerabilities. JFrog’s hybrid, universal, multi-cloud platform is available as both SaaS services across major cloud service providers and self-hosted. Millions of users and 7K+ customers worldwide, including a majority of the Fortune 100, depend on JFrog solutions to securely embrace digital transformation. Learn more at www.jfrog.com or follow us on X @JFrog. Media Contact: Siobhan Lyons, Director, Global Communications, siobhanL@jfrog.com Investor Contact: Jeff Schreiner, VP of Investor Relations, jeffS@jfrog.com
business 6 Jan 2026
DemandScience Earns Top Rankings in G2 Winter 2026 Reports
DANVERS, MA, Dec. 22, 2025 (GLOBE NEWSWIRE) -- DemandScience, a global leader in Precision Performance Marketing, today announced strong performance in the G2 Winter 2026 Reports, earning 26 badges and appearing in 167 reports across account-based orchestration, web and content experiences, advertising, and marketing intelligence categories. In the Winter 2026 Reports, DemandScience earned #1 rankings in three Enterprise reports and Top 3 placements in 17 reports, reflecting consistent customer recognition for delivering measurable results, usability, and implementation success across the full account-based marketing lifecycle. “G2 recognition matters because it reflects the lived experience of our customers, not just what vendors claim,” said Derek Schoettle, CEO of DemandScience. “Earning #1 rankings for results and usability across account-based orchestration and web experiences reinforces what we focus on every day: helping marketers eliminate false signals, simplify execution, and deliver pipeline outcomes they can actually forecast and defend.” Winter 2026 G2 Leadership Highlights #1 Rankings (Enterprise)DemandScience ranked #1 in the following Enterprise Results and Usability reports: Enterprise Usability Index for Account-Based Web and Content Experiences Enterprise Results Index for Account-Based Web and Content Experiences Enterprise Results Index for Account-Based Orchestration Platforms These top rankings highlight DemandScience’s strength in helping enterprise teams not only execute account-based strategies, but do so with platforms that are effective, usable, and outcome-driven. Broad Recognition Across Account-Based Categories DemandScience also earned Top 3 placements in 17 reports and 26 total badges, including Momentum, Regional, Results, Usability, and Implementation distinctions across key categories such as: Account-Based Orchestration Platforms Account-Based Web and Content Experiences Account-Based Advertising and Display Advertising Marketing Account Intelligence and Lead Capture Recognition spanned Enterprise, Mid-Market, and Small Business segments, as well as regions across North America, EMEA, Europe, and the United Kingdom. Built to Deliver Predictable Outcomes DemandScience helps B2B marketing and revenue teams overcome the Marketing Data Mirage, the false sense of confidence created by disconnected tools, phantom intent signals, and activity metrics that fail to translate into pipeline. By combining verified buyer intelligence, content that resonates, and expert-led multi-channel orchestration, DemandScience enables marketers to forecast, defend, and scale pipeline with confidence. G2 badges and rankings are based on verified customer reviews and satisfaction data. About DemandScience DemandScience is a global leader in Precision Performance Marketing, helping B2B marketing and revenue teams turn fragmented data and disconnected execution into predictable pipeline outcomes. Trusted by more than 900 global brands, DemandScience delivers marketing that actually performs. Connect with us on LinkedIn, X, Facebook, and Instagram.
business 23 Dec 2025
5WPR Expands Gambling and Gaming PR and Digital Marketing Services Ahead of 2026
NEW YORK, Dec. 16, 2025 /PRNewswire/ -- 5W, one of the largest independently owned PR firms in the U.S., today announced the expansion of itsgambling PR and digital marketing services, helping iGaming operators, sports betting platforms, casinos, esports brands, and gaming studios prepare for the year ahead. The enhanced offering is designed to elevate brand visibility, build trust with players and partners, and drive measurable growth as the industry enters 2026. 5W provides integrated PR, digital marketing, andonline reputation management solutions, including media relations, influencer partnerships, content creation, SEO, social campaigns, email marketing, event promotion, and crisis communications. For digital-first strategies,digital PR ensures brands reach the right audiences while strengthening credibility across search and social platforms. "Our expanded gambling and gaming PR and digital marketing services are designed to help brands enter 2026 with momentum," said Ronn Torossian, Founder & Chairman of 5W. "By integrating PR, digital marketing, and reputation management, we help clients stand out, connect with audiences, and build trust that drives growth for the year ahead." This expansion underscores 5W's commitment to delivering results-driven communications and digital marketing solutions for high-growth and established brands in gambling, gaming, and esports. For more information, visit 5WPR.com. About 5W 5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
business 17 Dec 2025
RedCircle partners with Audion to expand programmatic podcast demand in European markets
London; 10 December 2025: A new partnership established between digital audio specialist Audion and global podcast advertising platform RedCircle expands podcast advertising and revenue opportunities for creators and brands on both sides of the Atlantic. The direct connection with Audion’s curated podcast marketplace gives RedCircle and its clients easy access to European programmatic podcast demand. The ‘plug-and-play’ integration opens new inventory to European brands and supports local European podcasters. Working together, RedCircle and Audion provide multi-country campaigns, enabling major global advertisers to scale across audio markets in Europe and America. The partnership unlocks the full value of podcast inventory at a global scale and reflects the growing popularity of the channel. Recent figures show that, worldwide, there are4.52 million podcasts and 584.1 million listeners (up 6.83% in 2025 from the previous year), who spend about seven hours a week plugged in to shows. Arthur Larrey, co-founder at Audion, says: “RedCircle offers premium podcasting inventory across thousands of shows. This new partnership reflects the growing trend for global podcast networks to seek simplified, scalable access to monetisation beyond their core markets, while reinforcing Audion’s position as a leading podcast marketplace connecting premium international supply with strategic demand.” Jeremy Lermitte, co-founder and chief operating officer at RedCircle, says: “RedCircle looks for trusted advertising partners to support revenue growth for our creators and podcasters; we selected Audion for its ability to connect supply to premium European demand without any technical constraints, which gives us seamless access to advertiser demand in Europe. This move supports our mission to help brands scale their host-read and programmatic advertising strategies.” -ends- About Audion Since its creation in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the leading expert in digital audio, delivering innovative advertising solutions for brands and agencies, along with monetisation technology tailored to publishers and creators. Audion's offer is based on three complementary solutions: Audion Reach, to maximize the impact of audio advertising campaigns; Audion Stories, to create engaging, tailor-made audio experiences and Audion360, a revolutionary platform dedicated to publishers and content creators, combining podcast CMS, AI and advertising solutions. With offices in Paris, London, Milan and Brussels, a team of 50 experts and over 2,000 successful campaigns to its credit, Audion is the partner of choice for those wishing to explore the full potential of digital audio. About RedCircle RedCircle is a global podcast advertising platform simplifying the process of podcast advertising for brands and creators. The platform helps brands scale host-read ads across thousands of shows, giving brands reach and creators real revenue. This opens unprecedented access to authentic ad opportunities with efficiency and scale for both sides of the mic. RedCircle is headquartered in the United States with offices in Boston, Los Angeles and New York City.
business 10 Dec 2025
5WPR Named Agency of Record for VVater
NEW YORK, Dec. 9, 2025 /PRNewswire/ -- 5W, one of the largest independently owned PR and digital marketing firms in the U.S., today announced it has been selected as Agency of Record for VVater, the award-winning water technology company behind the Farady Reactor, the world's first electrified purification system capable of destroying contaminants, including PFAS, microplastics, and pathogens, without producing secondary waste. VVater, which recently earned TIME's Best Invention Award, the CES Best of Innovation Award, the Inc Best in Business Award and the World Future Award in the same year, is rapidly emerging as a global leader in water innovation. As the water sector becomes the center of worldwide infrastructure investment, amid what analysts at the World Economic Forum and McKinsey project as a $13 trillion gap in water innovation and resilience by 2030, VVater is redefining what sustainable purification can achieve. Through this partnership, 5W will lead an integrated communications strategy designed to elevate VVater's category-defining technology, amplify its leadership in the emerging field of water electrification, and expand visibility across corporate, environmental, industrial, and innovation-driven audiences. The program will include executive thought leadership, proactive media relations, narrative development, strategic storytelling, and high-impact campaigns that highlight VVater's commercialization and global momentum. "We are incredibly proud to partner with VVater, a company whose technology is reshaping one of the world's most critical resource systems," said Lori Ruggiero, Managing Partner & EVP at 5W. "VVater is not just innovating within the water category; it is reframing what sustainable infrastructure can look like for industries, cities, and communities. We're excited to further tell their story as they continue to scale worldwide." VVater's breakthrough Farady Reactor uses Advanced Low Tension Electroporation (ALTEP), a method that purifies water using precisely controlled electrical fields rather than chemicals or filters. The system has already treated more than four billion gallons of contaminated water, with independent laboratory validation confirming complete contaminant destruction. "VVater was founded on a simple but urgent belief: the world's water challenges won't be solved by marginal improvements, and they demand a fundamental rethinking of how we purify and protect our most essential resource," said Kevin Gast, Co-Founder, CEO, & Chairman of VVater. "As we scale the Farady Reactor and the broader field of water electrification, our priority is to build trust, clarity, and global understanding around what this new standard can make possible. Partnering with 5W gives us a strategic ally who understands not just the technology, but the stakes, and can help us tell that story with the depth and urgency it deserves." 5W's corporate communications team will drive all earned media, executive visibility, and corporate reputation initiatives from its New York headquarters. Reporting, analytics, and a comprehensive message platform will guide ongoing strategy as VVater advances its manufacturing expansion, international deployments, residential product launch, and humanitarian missions. For more information about VVater, visit www.vvater.com. For details on 5W, visit www.5wpr.com. About VVaterVVater is America's Next Water Company, delivering the future of purification through its award-winning Farady Reactor (Time Best Invention Award 2025, CES Best of Innovation 2025, World Future Award 2025, Inc Best in Business 2025). The first company in history to win all 3 in 1 year achieving a Triple Crown), proprietary ALTEP (Advanced Low Tension Electroporation Process), Advanced Dissolved Air Flotation, and Micro & Nano Bubble technologies. Unlike outdated chemical, filtration, and membrane systems, VVater's electric-field breakthroughs eliminate PFAS, microplastics, microorganisms, and other contaminants with record retention times, without producing toxic byproducts or requiring costly consumables. With over 4.3B gallons treated and validation from global leaders, VVater is scaling into municipal drinking water and wastewater, DPR/IPR, onsite reuse for data centers, commercial buildings, and resorts, residential purification, and consumer health water, delivering a 60% smaller footprint, 40% CapEx savings, 80% OpEx savings, and 40% less energy use. For more information, please visit www.vvater.com. About 5W 5W is a full-service PR agency known for cutting-edge programs that engage with businesses, issues, and ideas. Founded in 2003, 5W has been named a top US and NYC PR Agency by leading industry publication O'Dwyer's, as well as awarded Agency of the Year in the 2024 American Business Awards®, and continuously brings leading businesses a resourceful, bold, and results-driven approach to communication. The agency has more than 250 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and Digital Marketing (Social Media, Influencer, Paid Media, SEO, GEO). In addition to its business accolades, 5W was named to the 2024 Digiday WorkLife Employer of the Year list. For more information and to join our team, visit 5W Careers.
advertising 10 Dec 2025
Kinase becomes an Employee Owned Trust on its 15th anniversary
LONDON, 8th December 2025: Leading independent digital agency Kinase today announced that it is converting to an Employee-Owned Trust (EOT), to secure the next phase of growth for the agency. The move to EOT, which was made famous by the John Lewis Partnership, means that Kinase will now become wholly owned by its 40+ employees. Co-founder and Director Richard Brooks said: “I am delighted to make this announcement and firmly believe that this is the best thing that could happen for both our staff and for our clients”. “Kinase’s independence has been a crucial driver of how we have been able to operate as a bespoke growth partner for the past 15 years. Becoming an EOT ensures the business’s independence, its ability to continue to deliver exceptional service and performance for clients as well as enabling our employees to drive its future forward. “The other vital ingredient has been Kinase’s talented workforce. It is their talent, enthusiasm and ability to grow businesses which clients value most. By giving them each a stake in the company they will reap the rewards of their hard work and be more motivated than ever to continue providing the highest levels of service.” The decision is announced as the agency marks its 15th anniversary. It was launched by Co-founders Richard Brooks and Chris Dillabough as a PPC specialist in 2010 and now delivers business transformation through digital channels across Biddable Media, supported by Measurement and Creative Solutions. Richard and Chris will remain at the agency, working closely with the agency’s leadership team to ensure consistency and ongoing growth for its clients, its people and the agency. James Monaghan, Client Services Director, leads its Client teams, strategy and relationships. Monaghan said: “Kinase's move to become Employee-owned provides security to our clients that our business will continue to evolve in a way that is aligned with what our clients need and want. It provides the security that they will retain the excellence in technology-led transformation delivered by our highly skilled employees that has become synonymous with the way we help our clients grow.” About Kinase Transforming Digital Marketing to Exceed Your Goals. Kinase is a digital marketing agency that transforms digital marketing to grow clients’ businesses and consistently exceed expectations. For 15 years, we have been delivering bold digital marketing strategies that grow clients’ business in innovative ways they haven’t yet thought of. Our expert practitioners move vertically through your business, combining fundamentals, technical expertise and a commercial understanding of our clients to redefine what can be achieved through digital marketing. Think of us as performance problem solvers. Kinase has successfully delivered long term growth in partnership with B2C and B2B clients including Goldsmiths, Dreams, Purplebricks and Nisbets. Media contact: Claire Billings, Marketing Consultant claire@clairebillings.co.uk
business 9 Dec 2025
LeapXpert Partners with AVANT to Power the Next Generation of Governed Business Messaging
New York, NY (December 3, 2025) — LeapXpert, the leader in responsible business communication, today announced that it has partnered with AVANT, making The LeapXpert Communications Platform available through a global network of 4,000+ Trusted Advisors, MSPs, VARs, and consultants to regulated and high-trust enterprises. LeapXpert’s partnership with AVANT underscores the growing importance of governed communication solutions, positioning the company as a high-growth opportunity for partners seeking to lead in the next wave of secure business messaging.As enterprises increasingly adopt messaging for critical communication, the need for Digital Communications Governance and Archiving (DCGA) has surged, regardless of compliance mandates. LeapXpert delivers a scalable, policy-aligned solution for businesses seeking control, transparency, and operational accountability in their messaging environments. “Joining AVANT is a natural extension of our channel-first strategy," said Avi Pardo, Co-founder and Chief Business Officer (CBO) of LeapXpert. "Trusted Advisors across the AVANT network now have a high-value opportunity to solve a real compliance gap, strengthen data ownership, and elevate enterprise productivity, powered by our Communication Intelligence platform and Maxen AI. Together, they can help clients govern mobile communications, surface real-time risk signals, and unlock a rapidly growing revenue stream."| Why This Matters The explosion of mobile-first communication, particularly through platforms like WhatsApp, iMessage, Signal, and SMS, has introduced major compliance, governance, and records-management challenges for enterprise buyers. CIOs, CISOs, and legal teams are under pressure to modernize communication while ensuring data capture, audit readiness, and secure oversight. The number of enterprises adopting a proactive employee digital communications governance approach to improve corporate policy outcomes and advance business insights is expected to triple in the coming years. Leading this acceleration, LeapXpert's award-winning platform empowers organizations to utilize popular messaging platforms, including iMessage, WhatsApp, SMS, RCS, Telegram, Signal, WeChat, and LINE, for business communication, while ensuring that these channels are fully governed and compliant.What This Means for AVANT Trusted AdvisorsA new high-margin solution in the exploding governed communications category Rapid sales traction in verticals like finance, government, healthcare, and education Differentiation in the increasingly crowded UCaaS/CCaaS and compliance tech market Partner-first support model, including sales enablement, co-marketing, and white-glove onboarding "Trusted Advisors are always looking for solutions that combine innovation with real market need," said Shane McNamara, EVP of Engineering and Operations at AVANT. “We’re excited to be able to do this with LeapXpert’s solutions and further expand our portfolio for our partners and their customers.” AVANT partners can now add LeapXpert to their portfolios to help clients: Eliminate shadow messaging apps Separate personal and business messages on mobile Comply with retention, governance, record-keeping, and data residency requirements Boost productivity through Communication Data IntelligenceAbout LeapXpert | LeapXpertLeapXpert, the leader in responsible business communication, provides enterprises with peace of mind through governed, compliant, and secure communication solutions. The LeapXpert Communications Platform enables governed and efficient communication between employees and clients through consumer messaging channels, while boosting productivity and decision-making with Communication Intelligence. The company is headquartered in New York, with offices in London, Tel Aviv and Asia. Hundreds of enterprise customers, with hundreds of thousands of users in more than 45 countries, depend on LeapXpert daily for Digital Communications Governance & Archiving (DCGA) solutions. For more information, visit www.leapxpert.com.
business 3 Dec 2025
Cannes Lions launches LIONS Sport
2 December 2025 - The Cannes Lions International Festival of Creativity today announced LIONS Sport, a new global forum dedicated to the cultural and commercial power of creativity in sport. Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands, agencies, rights holders and media to explore how innovation and creativity in marketing is redefining the US$417bn sports landscape.Simon Cook, CEO, LIONS, said: “Sport is the world’s most universal language. It creates shared, borderless moments that no other medium can match. While we understand its scale, the real opportunity now lies in how creativity can transform that scale into meaning, value and growth. It’s clear that the new playing field has shifted from reach to relevance, from audiences to communities and from media buys to cultural moments.“In a landscape where rights are fragmented, fanbases are global and athletes have become their own publishers, LIONS Sport will bring together the people shaping that new reality – because when sport converges with culture and commerce, creativity becomes the ultimate competitive advantage.” Building on more than 70 years of creative benchmarking and industry convening, LIONS Sport will provide the global platform for the world’s most influential sports leaders and marketers to debate, define and recognise creative excellence in sport. The forum will take place in a custom-built venue at the iconic Carlton Hotel, featuring keynote conversations, exclusive case studies, business leader networking forums and experiential showcases from brands and athletes driving the next wave of innovation and growth in sport. Commenting on the launch of LIONS Sport, Nicole Graham, EVP & Chief Marketing Officer, NIKE, Inc. said: “In a world that’s constantly shifting, sport remains a powerful force for connection, inspiration, and cultural influence. At NIKE, we see every day how sport doesn’t just reflect culture—it drives it, shaping the way we tell stories and inspire people around the world. We’re thrilled to see Cannes Lions expand into LIONS Sport, recognizing how profoundly sport is influencing the future of marketing and creative expression.” Since 2001, NIKE has won the most Grands Prix of any brand at Cannes Lions, and has taken home a number of Lions from across a breadth of categories and creative disciplines.LIONS Sport extends Cannes Lions’ established sports ecosystem – with delegates having the opportunity to attend the Entertainment Lions for Sport Awards in the Palais des Festivals. The launch will be delivered in partnership with Headline Partner Stagwell, which returns with its acclaimed SPORT BEACH activation – a dedicated space for networking and collaboration between marketers, athletes and brands. All LIONS Sport passes will include exclusive access to SPORT BEACH and curated VIP sessions across the Festival week.Access to LIONS Sport will be application-only, ensuring a high-impact environment designed for decision-makers and future innovators at the forefront of sport, creativity and commerce. Passes can be bought standalone or as an add-on to Cannes Lions Classic passes. Further information on LIONS Sport is available here, and details on pass options and availability can be found at www.canneslions.com. About LIONSLIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters.We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver - and when it's integrated with a culture of effectiveness, it's a competitive advantage.Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity - provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow.LIONS is part of Informa PLC.www.lions.coAbout InformaInforma PLC is a leading international B2B events, digital services and academic research group.We champion specialists. Through hundreds of market-leading brands, we connect people with knowledge so they can learn more, know more and do more.We operate in over 30 countries and serve businesses and professionals working in over a dozen specialist markets.Informa is listed on the London Stock Exchange and is a member of the FTSE 100.www.informa.comAbout SPORT BEACH Considered the authoritative voice on sports marketing, SPORT BEACH connects athletes, brands and creatives for curated experiences and conversations that drive growth at the intersection of sport, brand and culture. Launched in 2022 at the Cannes Lions International Festival of Creativity by Stagwell, SPORT BEACH is now a year-round ecosystem spanning live events, brand activations, thought leadership programming, and a meetings and facilitation practice. Its annual summits, clubhouses, and convenings at the world’s most influential cultural and sporting moments serve as incubators for new partnerships, breakthrough creative, and industry-defining conversations. Learn more at SportBeach.com.
business 2 Dec 2025
OOH Revenue Hits All-Time Q3 High
WASHINGTON, Dec. 02, 2025 (GLOBE NEWSWIRE) -- Out of home (OOH) advertising revenue increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter revenue volume on record, extending the industry’s 18th consecutive quarter of growth. Year-to-date OOH revenue reached $6.98 billion, representing 3.2% growth and underscoring the channel’s continued strength through 2025. "We are excited to see another record-breaking quarter for OOH, underscoring its enduring relevance and effectiveness in today’s media landscape,” said Anna Bager, President and CEO, OAAA. “Digital OOH continues to be one of the most powerful drivers of growth for the industry. It offers the immediacy and flexibility of online digital media but without the drawbacks that concern consumers, such as disruption, bots, or privacy issues. DOOH is a premium solution that delivers real-world presence, trusted proximity, and relevance at scale. As brands look for channels that combine accountability with consumer experience, OOH remains uniquely positioned to deliver meaningful, measurable impact.” Key findings for the third quarter are noted below. Digital OOH Continues to Lead Growth Digital OOH accounted for 35% of total OOH revenue year-to-date and grew 11.6% in the third quarter, reinforcing its role as the category’s strongest growth engine. Urban Formats Reflect Increased Consumer Mobility Transit generated the highest growth among formats, increasing 11.4% from Q3 2024. Place-Based rose 8.3%, and Street Furniture increased 7.1%, mirroring rising consumer movement, commuting patterns, and out of home activity across major markets. Broad-Based Category Growth Driven by Key Sectors Seven of the top ten OOH spending industries increased investment in Q3, including three that posted double-digit gains: Financial Services +35.5% Insurance & Real Estate +26.8% Communications +10.3% Year-to-date results also show several additional product category sectors achieving double-digit growth, including Computer Software, Architects/Contractors/Engineers, Wireless Telecom Providers, and Legal Services. Local Services & Amusements remained the largest spending industry category YTD at $2.13 billion. Top OOH Product Categories for Q3 Legal Services Hospitals, Clinics & Medical Centers Consumer Banking Domestic Hotels & Resorts Computer Software Quick Serve Restaurants Colleges & Universities Local Government Architects, Contractors & Engineers Wireless Telecom Providers Notably, Legal Services continued its rapid expansion. For the first time, a brand in the category, Morgan & Morgan, ranked as the top quarterly OOH advertiser. Top OOH Advertisers of Q3Ranked by spend: Morgan & Morgan JP Morgan Geico Apple McDonald's Verizon T-Mobile Disney Coca-Cola Johnson & Johnson Among the top 100 OOH advertisers, 65 increased their spend from Q3 2024 and 19 more than doubled investment, highlighting growing confidence in the channel. OOH Continues to Attract Technology and DTC Leaders Nearly 30% of the top 100 OOH spenders were technology or direct-to-consumer brands, including thirteen in the top 30: Geico, Apple, Verizon, T-Mobile, Amazon, Samsung, Progressive, Google, Netflix, Uber, HBO, FX, and Paramount+. OAAA issues full industry pro forma revenue estimates that include, but are not limited to, Miller Kaplan and MediaRadar (which is not adjusted to reflect changes in data sources), and member company affidavits. Revenue estimates include digital and static billboard, street furniture, transit, place-based, and cinema advertising.For more information about specific category spend, please contact Steve Nicklin at snicklin@oaaa.org or (202) 833-5566. About the Out of Home Advertising Association of America (OAAA)The Out of Home Advertising Association of America (OAAA) is the national trade association for the entire out of home (OOH) advertising industry. OAAA represents over 850 members, including leading media companies, advertisers, agencies, ad-tech providers, and suppliers. OOH media includes billboards, street furniture, transit, place-based media, and digital formats (DOOH) across every sector of the channel. OAAA is the unifying voice for the industry, the authoritative thought leader, and the passionate advocate for advancing OOH advertising in the United States. The legislative unit of OAAA advocates for the responsible growth of OOH with federal, state, and local governments. OAAA-member media companies donate over $500 million annually in public service advertising. Founded in 1891, OAAA is headquartered in Washington, DC, with offices in New York City. For more information, visit https://oaaa.org.
advertising 2 Dec 2025
Page 15 of 31
