Storyblok, the headless CMS platform known for simplifying content management, has launched a VWO plugin that enables marketers to run A/B tests directly inside the Storyblok Visual Editor. The integration aims to remove the traditional bottlenecks of testing, which often require developers, designers, and analysts.

“Hoping something works isn’t a strategy,” said Dominik Angerer, CEO and Co-Founder of Storyblok. “Now, teams can launch tests in seconds without waiting for developer bandwidth, making decisions backed by real audience insights.”

With the VWO plugin, editors can:

• Run A/B tests without leaving the CMS

• Test personalized content for different audiences via segmentation tools

• Track results in their VWO account for actionable insights

The plugin is included at no extra cost for Premium and Elite Storyblok plans, with a VWO Enterprise account or Developer Plus add-on. Future updates will expand functionality to multi-variant and URL split testing.

Sparsh Gupta, CEO of VWO, added, “This integration puts real performance data directly where marketers already work. No more toggling between tools, just seamless experimentation and optimization.”

The move reflects a broader industry trend toward autonomous content optimization, enabling marketers to launch, learn, and improve engagement and conversions faster than ever before.

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