UserTesting, the enterprise human insights platform, is accelerating its footprint in Australia, driven by adoption among top banks, insurers, and high-growth tech startups. To strengthen its local presence, the company has named Paul North as General Manager for Asia-Pacific. North brings over 20 years of leadership in SaaS and digital experience, including stints at PeopleSoft, SAP, Optimizely, and Emburse.

In Australia, UserTesting now supports three of the top four banks, three of the top four general insurers, the two largest health insurers, and two of the top three high-growth tech startups. Each month, the platform runs over 200,000 tests globally, many filled within hours, providing real-time insights from everyday consumers. Participants in Australia can earn up to A$120 for live customer interviews.

“As organisations across Australia and New Zealand increasingly prioritize experience-led growth, I’m excited to join UserTesting at such a pivotal time,” said North. “Our mission is to help local organisations accelerate innovation through fast, actionable insights, improving customer experiences while reducing rework.”

Trusted by Leading Australian Brands

UserTesting’s roster in Australia spans banking, retail, insurance, utilities, superannuation, and tech, including:

• Canva

• National Australia Bank

• Allianz

• QBE

• Rest Super

• Nearmap

• Energy Australia

• Bunnings

• Woolworths

• Medibank

Driving Innovation Globally and Locally

UserTesting’s regional expansion coincides with key global initiatives:

• AWS ISV Accelerate Program: Recognized as part of AWS’s cloud innovation ecosystem.

• Figma Prototype Testing (Beta): Allows designers to gather prototype feedback in hours with AI-powered analysis.

• Insights for Impact Program: Provides free and discounted licenses and training to non-profits, ensuring mission-driven initiatives are guided by real-world consumer insights.

With these moves, UserTesting is cementing its role as a leader in human insights, combining speed, scale, and AI-powered analysis to help enterprises make data-driven decisions in Australia and beyond.

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