Running a modern optometry practice isn’t just about eye exams and new lenses—it’s also about visibility. Patients today find providers through Google searches, social media, and online reviews long before they step into a clinic. Recognizing this, digital-first PR firm Anamorphiq has launched ECP Engage, a suite of marketing services designed specifically for eye care providers (ECPs).

“We’re focused on helping more patients discover excellent care,” said William Doern, CEO of Anamorphiq. “ECPs don’t need to be marketing experts—that’s our role. We’ve built services to help practices grow sustainably, strengthen their reputation, and connect with patients in meaningful ways.”

What’s Included

ECP Engage bundles together a mix of digital marketing essentials that most independent clinics struggle to manage in-house:

• Social Media Marketing & Communications: Create educational, engaging posts on platforms like Instagram and Facebook to build community trust.

• Digital Advertising: Run geo-targeted ads on Google and social channels to capture patients actively searching for eye care.

• Reputation & Reviews Management: Monitor feedback and respond professionally to protect a practice’s online reputation.

• Email Marketing: Automate recalls, reminders, and newsletters without adding front-desk workload.

• Website Management: Keep sites fast, secure, and appointment-friendly.

Why It Matters

Independent ECPs face the dual challenge of delivering clinical care while competing with large retail chains and online providers. Marketing often falls to the bottom of the priority list, leaving clinics less discoverable and more reliant on word-of-mouth.

By packaging industry-specific marketing expertise into a managed service, Anamorphiq is positioning ECP Engage as a plug-and-play growth engine for optometry practices.

“No longer do ECPs need to juggle marketing on their own,” said Doern. “We’re here with cost-effective, tailored strategies designed for their unique needs. The end goal: real patient growth and stronger bottom lines.”

The Bigger Picture

Healthcare marketing is undergoing its own digital transformation, with specialized agencies carving out niches in dentistry, dermatology, and now optometry. Anamorphiq’s move highlights a growing trend: medical practices must think like consumer brands to stay competitive.

For eye care practices, that could mean fewer empty appointment slots—and more time spent on what matters most: patient care.

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