Intapp (NASDAQ: INTA) has tapped Dustin Sedgwick as its new Chief Marketing Officer, a move that underscores the company’s ambitions to expand its footprint in AI-driven solutions for advisory, capital markets, and legal firms.

Sedgwick brings a blend of fintech and big tech experience to Intapp’s C-suite. Most recently, he served as CMO of J.P. Morgan’s Payments business, where he oversaw a period of rapid growth, helping revenues nearly double from $9 billion to more than $18 billion between 2021 and 2024. Before that, he held senior leadership roles at Microsoft and Google, where he drove marketing initiatives at global scale.

“Intapp sits at a unique position of strength in the market and is primed for a step-jump during this AI transformation,” said Sedgwick. “I’m excited to help accelerate its trajectory.”

CEO John Hall framed the hire as strategic timing. “His experience building high-growth businesses in the tech and finance industries will be a valuable addition as we continue on our growth trajectory and drive innovation and AI adoption in the markets we serve,” Hall said.

Why This Matters

Intapp has been positioning itself as a key AI player in professional services software, where demand for intelligent workflow, compliance, and client engagement solutions is rising. With Sedgwick on board, the company is signaling a marketing and brand visibility push to match its product ambitions.

Competitors like Thomson Reuters, Litera, and iManage are also doubling down on AI-powered solutions for legal and advisory firms. Intapp’s hire suggests it’s preparing not only to innovate but also to compete aggressively for mindshare in a market where differentiation increasingly comes down to execution and trust.

If Intapp can leverage Sedgwick’s track record in scaling fintech and tech brands, expect to see the company sharpen its AI narrative and accelerate adoption across its target markets.

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