ReturnPro, a leader in returns management and reverse logistics, has appointed Ami DeWille as its new Vice President of Branding and Marketing. The newly created role positions DeWille to oversee marketing strategies across SMB, enterprise, and sales divisions, ensuring alignment with ReturnPro’s broader business goals.

“ReturnPro continues to reshape the fragmented returns ecosystem, and we’re thrilled to welcome Ami to our team,” said Sender Shamiss, Co-Founder and CEO. “Her experience across retail and technology will help us expand our reach, deepen retailer relationships, and accelerate growth.”

DeWille brings a rich background in B2B SaaS, AdTech, retail, and consumer brands. Her recent roles include VP of Integrated Marketing at One10 and VP of Marketing at Perform[cb], with earlier experience driving merchandising, product marketing, and supply chain initiatives for Duck Tape, Bath & Body Works, and May Company.

In her new position, DeWille will lead branding, demand generation, content marketing, communications, and digital campaigns, aiming to enhance ReturnPro’s market presence and customer engagement.

“ReturnPro has been redefining retail returns since 2008,” DeWille said. “I’m excited to join at a time when efficient return solutions are in high demand. I look forward to helping retailers recover revenue, give products a second life through recommerce, reduce waste, and deliver sustainable choices to customers.”

Industry Impact: With e-commerce and returns volumes surging, ReturnPro’s move highlights the growing importance of branding and strategic marketing in reverse logistics. Competitors in the returns and recommerce space will likely watch closely as DeWille drives campaigns that position ReturnPro not just as a service provider, but as a sustainability-conscious growth partner.