Emerald Holding, Inc. (NYSE: EEX) has appointed Danielle Puceta as its new Chief Digital Officer (CDO), a role created to spearhead the company’s digital strategy and business transformation. Puceta will oversee the expansion of Emerald’s Event Tech platforms, lead-generation initiatives, and AI-driven productivity and customer experience enhancements. She will also continue as General Manager of Elastic Suite, Emerald’s B2B ecommerce and digital merchandising platform.

“Danielle’s deep expertise in digital strategy, business transformation, and product innovation makes her the perfect leader to guide Emerald into its next growth phase,” said Hervé Sedky, President and CEO. “Her ability to scale platforms and deliver measurable customer value will be pivotal as we continue investing in transformative capabilities.”

Driving Innovation Across B2B Engagement
Puceta brings more than 15 years of experience in business transformation, with prior leadership roles at Freeman, where she led digital product diversification, and American Express Meetings & Events in Asia Pacific, overseeing teams across 15 countries. Since joining Emerald in 2021, she has driven corporate strategy, brand launches, and the integration of content and commerce through Elastic Suite.

“Emerald is at a transformative moment,” said Puceta. “Our vision is to create a cohesive, year-round journey that delivers continuous value to our communities, keeps in-person experiences dynamic, and leverages AI to empower teams and enhance customer engagement.”

The appointment signals Emerald’s commitment to leading the B2B events and commerce sector, integrating technology, AI, and product innovation to redefine engagement and growth. Competitors in the event tech and B2B commerce space will likely face pressure as Emerald strengthens its digital-first approach.