Coherent Solutions, a global digital solutions engineering company, has unveiled The Norm, a new digital experience (DX) agency aimed at delivering purposeful, outcome-driven design services. The Norm combines a team of 30+ certified UX/UI professionals with Coherent’s global pool of product managers, analysts, and engineers, ensuring that creativity meets practical implementation.

Unlike traditional design agencies that often prioritize theory over execution, The Norm focuses on designs that reach production and meet concrete business objectives. The approach promises reliable, cost-efficient delivery from idea to implementation—a key differentiator for clients seeking tangible results.

Extraordinary Design Meets Engineering Rigor

“Design is not just about decoration and aesthetics but creating something functional and impactful,” said Katya Sevruk, Managing Director and Founder of The Norm. “‘Extraordinary is our norm’ reflects our mission to deliver digital experiences that empower users and achieve real business outcomes.”

By leveraging Coherent Solutions’ engineering resources, The Norm bridges the gap between vision and product reality. This positions the agency as an attractive partner for:

• Startups looking to validate ideas and achieve product-market fit

• Scale-ups aiming to evolve efficiently

• Enterprises modernizing legacy systems or optimizing product portfolios

A New Standard in DX

“This launch marks the next milestone in Coherent Solutions’ 30-year journey,” said CEO Igor Epshteyn. “Rebranding our UX/UI services as The Norm continues our commitment to digital value creation that drives client growth.”

With its focus on outcome ownership, scalable solutions, and extraordinary digital experiences, The Norm aims to set a new benchmark in digital experience design—where every design is not just seen, but built to perform.