The Launch of its Latest AI-Powered Features Will Help Businesses Increase Conversions and Measure Performance of On-Site Product Recommendations 

Bloomreach, the leading platform powering limitless ecommerce personalization, announces the launch of groundbreaking Bloomreach Discovery features aimed at elevating personalization in ecommerce product recommendations. With a focus on enhancing AI-driven strategies, Bloomreach empowers businesses to optimize the online shopping experience and maximize revenue generation potential.

1. Overview of Bloomreach Discovery Features:
   - Bloomreach introduces innovative Discovery features to enhance ecommerce personalization, including visual recommendations, advanced recommendation algorithms, and an enhanced performance dashboard.
  - These features leverage Bloomreach's proprietary AI, Loomi, tailored specifically for ecommerce, to facilitate relevant product discovery and drive increased conversions.

2. Visual Recommendations:
   - New visual recommendations enable shoppers to explore visually similar products by clicking on items within an image, enhancing the shopping experience and replicating the in-person shopping journey.
   - This feature fosters 'shop the look' experiences and provides additional relevant options to customers, contributing to increased conversions and engagement.

3. Algorithm Updates:
   - Bloomreach introduces updates to its recommendation algorithms, including the "More Like This" and "Frequently Bought Together" algorithms, enhancing precision and personalization across regions.
   - These updates leverage shopper basket and session browsing data to deliver accurate product recommendations, addressing challenges related to data availability and relevance.

4. Enhanced Analytics Dashboard:
   - The revamped performance dashboard consolidates product recommendation data and performance metrics, offering business users comprehensive insights into customer behavior and merchandising effectiveness.
   - This streamlined dashboard facilitates data-driven decision-making and empowers businesses to optimize their merchandising strategy for superior results.

Bloomreach's latest Discovery features represent a significant advancement in ecommerce personalization, enabling businesses to create exceptional shopper experiences and drive superior business outcomes. By leveraging cutting-edge AI technologies and innovative features, Bloomreach continues to lead the evolution of product recommendation capabilities, empowering businesses to thrive in the competitive ecommerce landscape.

Express written consent now required for Third-Party Marketing Organizations (TPMOs) to share Medicare beneficiaries' personal data with another TPMO even if manually dialing. 

PossibleNOW™, a leading provider of enterprise consent and preference management solutions, introduces a program to assist companies in promptly securing express written consent, enabling Third-Party Marketing Organizations (TPMOs) to adhere to the Centers for Medicare and Medicaid Services (CMS) rule. This initiative aims to ensure transparent beneficiary data transfer practices and compliance with regulatory mandates.

1. CMS Rule Overview:
   - The Centers for Medicare and Medicaid Services (CMS) issue a new rule requiring TPMOs to obtain express written consent before transferring beneficiary data to other marketing partners.
   - The rule aims to prevent unauthorized selling and reselling of Medicare/Medicaid beneficiary contact information, ensuring clear disclosure and consent from beneficiaries.

2. Urgent Compliance Need:
   - Effective from October 1, 2024, the CMS rule mandates compliance from organizations operating within the Medicare or Medicaid space, imposing strict requirements even for manual dialing activities.
   - The inclusion of manual dialing in the rule signifies a significant escalation from earlier regulations, emphasizing the urgency for organizations to implement consent management best practices.

3. PossibleNOW's Solution:
   - PossibleNOW's platform MyPreferences offers enhanced consent functionality to assist TPMOs and organizations in efficiently adhering to the CMS update.
   - By leveraging MyPreferences, organizations of any size or complexity can swiftly implement consent management best practices, ensuring compliance with CMS regulations.

4. Importance of Compliance:
   - Scott Frey, CEO of PossibleNOW, underscores the significance of compliance with evolving privacy laws and regulations governing personal data sharing.
  - The combination of MyPreferences consent and Do Not Contact platform provides a comprehensive solution for the industry to navigate increasingly stringent privacy requirements.

PossibleNOW's launch of a program to facilitate compliance with the CMS rule on express written consent signifies a proactive step towards ensuring transparency and compliance in beneficiary data transfer practices within the Medicare/Medicaid space. By leveraging innovative consent management solutions, organizations can uphold regulatory standards and build trust with beneficiaries.

Sourcepoint, the practical privacy software platform trusted by leading global brands, strengthens its European presence with the acquisition of Sibbo's consent management platform business. This strategic move bolsters Sourcepoint's coverage across the continent and augments its capabilities in Connected TV (CTV), offering comprehensive privacy solutions for publishers and advertisers.

1. Strategic Expansion Through Acquisition:
  - Sourcepoint expands its European operation by acquiring Sibbo's consent management platform business, marking a strategic move to enhance its market presence and capabilities.
   - The acquisition aligns with Sourcepoint's commitment to offering comprehensive privacy solutions and reinforces its position as a leader in the privacy software industry.

2. Enhancing CTV Capabilities:
   - The acquisition strengthens Sourcepoint's capabilities in CTV, leveraging Sibbo's expertise in the field accumulated over eight years.
   - Sourcepoint aims to provide the most complete CMP for CTV, catering to the evolving privacy needs of European audiences and ensuring compliance with regulations like Google's July deadline.

3. Advantages for Publishers and Advertisers:
   - Nial Ferguson, Managing Director, Europe, Sourcepoint, highlights the importance of certified CMPs for CTV publishers in monetizing European audiences amidst regulatory changes.
   - The collaboration with Sibbo enables Sourcepoint to offer tailored solutions to publishers, broadcasters, and advertisers, leveraging Sourcepoint's global reputation in privacy and Sibbo's local market expertise.

4. Milestone for Sibbo:
   - Agustín Perez, CEO of Sibbo, underscores the significance of the union with Sourcepoint, enabling Sibbo to enhance its privacy solutions offering for clients in Spain, Portugal, and Southern Europe.
   - The combination of Sourcepoint's global reputation and Sibbo's local market knowledge promises comprehensive and tailored solutions for clients in the region.

Sourcepoint's acquisition of Sibbo's consent management platform business signifies a strategic expansion in Europe and reinforces its commitment to providing comprehensive privacy solutions, particularly in the realm of CTV. By combining expertise and market knowledge, Sourcepoint aims to deliver tailored solutions to publishers, broadcasters, and advertisers, ensuring compliance and enhancing privacy protection for European audiences.

Solution offers a 24-hour SLA and no onboarding fees 

Acxiom, the global leader in customer intelligence, joins forces with DeepIntent, the healthcare advertising platform, in a strategic integration aimed at transforming healthcare interest marketing. This collaboration unlocks seamless access to exclusive health interest audiences and advanced analytics, revolutionizing campaign precision and driving better health outcomes.

1. Seamless Data Integration:
   - Direct integration between Acxiom's comprehensive datasets and DeepIntent's Demand Side Platform (DSP) streamlines campaign precision and boosts engagement via DeepIntent's Audience Marketplace.
   - One-to-one matching ensures reduced discrepancies and maximizes audience quality across channels, enhancing campaign activation and effectiveness.

2. Sophisticated Planning and Execution:
   - DeepIntent's platform offers on-demand audience creation, optimization, and real-time campaign planning, maximizing audience quality before campaign deployment.
   - Instant access to Acxiom's custom health interest audience segments accelerates campaign execution, crucial in the fast-paced healthcare interest market.

3. Real-Time Optimization and Privacy:
   - Continuous campaign adjustments against DeepIntent Outcomes™ metrics ensure maximum ROI, efficiency, and effectiveness.
   - Prioritizing privacy and compliance, the integration offers a robust, cookieless advertising solution, ensuring broad reach while adhering to tightening regulations.

4. Extended Benefits to Consumers and Industry:
   - The integration drives health equity by effectively connecting with underserved populations, promoting better health outcomes across diverse communities.
   - Embracing an 'open architecture' approach, DeepIntent's partnership with Acxiom fosters innovation in ad tech, catering to dynamic healthcare marketing needs.

5. Industry Perspectives:
   - Sean Muzzy, CEO of KINESSO, highlights the integration's potential to positively impact patient health outcomes, emphasizing innovation and excellence.
   - Chris Paquette, CEO of DeepIntent, underscores the significance of partnerships and open architecture in addressing client needs and fostering innovation in healthcare advertising.
   - Martin Wexler, SVP of Channel Partnerships at Acxiom, expresses excitement about the partnership's ability to redefine healthcare interest marketing and amplify patient engagement and outcomes.

The partnership between Acxiom and DeepIntent marks a significant step forward in healthcare interest marketing, leveraging advanced data integration and analytics to drive precision and innovation. By prioritizing privacy, equity, and effectiveness, this collaboration aims to reshape the healthcare advertising landscape, delivering impactful solutions and better health outcomes for all.

Digital Video Ad Revenue Projected to Reach $63B in 2024 

IAB's "2024 Digital Video Ad Spend & Strategy Report" unveils remarkable growth projections, indicating a surge in digital video advertising expenditure. With Social Video and Connected TV (CTV) leading the charge, the report provides insights into evolving ad spend trends and category-level projections for 2024.

1. Exponential Growth in Digital Video Ad Spend:
   - Total digital video advertising spend is forecasted to grow by 16% in 2024, significantly outpacing overall media growth by nearly 80%.
   - Digital video ad revenues are poised to reach $63 billion in 2024, highlighting the increasing significance of digital platforms in advertising budgets.

2. Shift from Linear TV to Digital Video:
   - Over the past four years, ad spend share has shifted significantly from linear TV to digital video, now constituting 52% of the total market share.
   - This transition underscores the growing importance of digital platforms in capturing audience attention and advertising dollars.

3. Key Growth Categories:
   - Social Video emerges as the strongest growth category, projected to achieve its second consecutive year of 20% year-over-year growth, reaching $23.4 billion in ad spend.
   - CTV experiences robust growth, exceeding $20 billion in 2023 and expected to grow by 12% to $22.7 billion in 2024, driven by reallocations from linear TV and other traditional media.

4. Category-Level Ad Spend Projections:
   - CPG and Retail sectors forecast double-digit ad spend growth, with CPG at 20% and Retail at 30%, fueled by CTV's scalability and direct consumer connections.
   - Other categories such as Auto, Financial, Restaurants, B-to-B, Travel, and Wellness also anticipate significant growth, leveraging digital video's expanding reach and engagement.

5. Insights and Challenges Ahead:
   - Chris Bruderle, VP of Industry Insights & Content Strategy at IAB, emphasizes the pivotal role of CTV and Social Video in delivering both scale and performance outcomes for advertisers.
   - David Cohen, CEO of IAB, highlights the competition to deliver the best viewing experience and innovative advertising options in a crowded landscape, ultimately benefiting consumers and the industry.

The "2024 Digital Video Ad Spend & Strategy Report" offers a comprehensive overview of the rapid growth and evolving landscape of digital video advertising. As Social Video and CTV drive double-digit expansion, advertisers must navigate competition to deliver superior viewing experiences and innovative ad solutions, fostering growth and innovation in the industry.

The sixth Annual Marketing Report explores how global marketers are allocating budgets and measuring success all with an eye on proving and improving ROI 

Nielsen, a leading authority in audience measurement and analytics, unveils its latest Annual Marketing Report, showcasing the priorities and strategies of global marketers in enhancing ROI for 2024 and beyond. The report highlights the importance of cross-media strategies and integrated measurement approaches to unlock revenue opportunities in today's dynamic marketing landscape.

1. Marketers' Spending Optimism:
   - Despite challenges such as inflation and supply chain uncertainties, 72% of global marketers anticipate larger ad budgets in 2024, reflecting increased spending optimism compared to previous years.

2. Balancing Brand Building and Performance Marketing:
  - While long-term ROI and full-funnel ROI remain top KPIs, there's a notable shift towards performance marketing, with 70% of respondents prioritizing it over brand building initiatives.
   - The report warns against neglecting brand-building efforts, which could potentially limit long-term ROI and lead to brand decay.

3. Digital Dominance in Media Allocations:
   - Digital media allocations are on the rise, with global marketers planning to allocate over 63% of their media spending to digital channels.
  - Social media, search, online video, and digital display witness significant increases in spending, reflecting the evolving media landscape.

4. Measurement Challenges and Opportunities:
   - While 84% of marketers express confidence in their ROI measurement capabilities, only 38% evaluate holistic ROI by integrating traditional and digital marketing metrics.
   - Nielsen emphasizes the importance of integrated measurement efforts across media channels to accurately assess brand and performance metrics in both short and long terms.

5. Insights from Nielsen Executives:
   - Tina Wilson, EVP and Group GM of Analytics Portfolio Companies at Nielsen, underscores the need for integrated measurement to maximize returns across diverse marketing channels and objectives.

Nielsen's 2024 Annual Marketing Report sheds light on global marketers' strategies and challenges in enhancing ROI. By emphasizing the importance of cross-media strategies and integrated measurement approaches, the report provides valuable insights for navigating the evolving marketing landscape and maximizing returns on marketing investments.

Powered by Watershed, Ricoh will empower companies to measure, report, and reduce their Scope 3 carbon emissions 

Ricoh USA, Inc. introduces a pioneering Sustainability Services Dashboard, revolutionizing emissions management for Ricoh Digital Services. This innovative platform enables customers to measure, report, and take action on emissions data, reinforcing Ricoh's commitment to environmental sustainability and digital transformation.

1. Addressing Scope 3 Emissions:
   - The Sustainability Services Dashboard targets Scope 3 emissions, which often constitute over 80% of total carbon contributions for many companies.
   - By focusing on indirect supplier emissions, Ricoh aims to assist corporations in achieving climate goals and regulatory compliance.

2. Partnership with Watershed:
   - Leveraging Watershed's granular emissions measurement, the dashboard provides comprehensive insights into carbon emissions across all scopes.
   - Customers gain access to a detailed Scope 3 emissions footprint, facilitating informed decision-making and emission reduction strategies.

3. Key Features and Benefits:
   - Regulatory Compliance: Enables compliance with global regulatory requirements such as the Corporate Sustainability Reporting Initiative (CSRI) by facilitating public, credible reporting on Scope 3 emissions.
   - Actionable Recommendations: Generates tailored recommendations for suppliers based on sustainability team input, fostering impactful reductions throughout the supply chain.
   - Data Visualization and Reporting: Intuitive dashboards and customizable reporting tools facilitate progress tracking, achievement communication, and stakeholder engagement.

4. Recognition and Commitment to Sustainability:
   - Ricoh's longstanding commitment to environmental sustainability is evident through accolades such as inclusion in the Dow Jones Sustainability World Index (DJSI World Index) and a Gold rating from EcoVadis for ten consecutive years.
  - Recent recognition includes being named a 2024 ENERGY STAR® Partner of the Year for Sustained Excellence by the U.S. Environmental Protection Agency (EPA).

Ricoh's Sustainability Services Dashboard represents a significant milestone in emissions management for digital services. By providing customers with the tools to measure, report, and act upon emissions data, Ricoh continues to lead the way in advancing corporate sustainability goals and fostering a greener future.

Diddo raises $2.8M financing round, led by Link Ventures, to bring shoppable TV to all screens. Their easy-to-integrate API finally fulfills the promise of interactive ads; financing will accelerate platform development and expand staff to address massive market opportunity. 

Diddo, a visionary in TV commerce, announces a significant milestone with the successful closure of a $2.8M seed funding round led by Link Ventures. This funding marks a pivotal moment for Diddo as it propels forward in its mission to redefine the future of commerce through seamless integration with streaming platforms.

1. Vision for Tomorrow's Malls:
   - Rishi Nair, CEO of Diddo, envisions a future where malls evolve into dynamic hubs of commerce enabled by cutting-edge technology.
   - Diddo's innovative API leverages computer vision to empower consumers to shop directly from video content on streaming platforms.

2. Revolutionizing Viewing Experience:
   - Diddo's groundbreaking technology transforms the viewing experience by seamlessly integrating shopping opportunities within TV shows and episodes.
   - Users can effortlessly explore and purchase products featured in their favorite shows without leaving the streaming platform.

3. Key Features:
   - Streamlined Shopping Experience: Users can browse and shop products directly from the episode or frame they're watching.
   - Personalized Selections: Filter products by favorite characters and compare prices across various options.
   - Seamless Transaction Process: Purchase products natively or add them to cart without interrupting the viewing experience.

4. Endorsement and Validation:
   - Lisa Dolan, Managing Director at Link Ventures, praises Diddo's innovative solution as the "Holy Grail of TV commerce," offering viewers a native shopping experience.
   - Diddo's technology bridges the gap between content creators and audiences, enhancing engagement and connectivity.

5. Experienced Leadership Team:
   - Founded by Rishi Nair, Pamela Chen, and Ryan Sullivan, Diddo boasts a seasoned team with successful track records in computer vision, ecommerce, and enterprise APIs.
   - Rob Sussman, former founder of Sundance Channel and Epix (now MGM+), joins as COO to drive scalable growth and expansion.

With substantial seed funding and a visionary leadership team, Diddo is poised to revolutionize TV commerce. By seamlessly integrating shopping opportunities into streaming content, Diddo is reshaping the future of retail, empowering viewers to engage with their favorite shows in innovative ways.