Express written consent now required for Third-Party Marketing Organizations (TPMOs) to share Medicare beneficiaries' personal data with another TPMO even if manually dialing. 

PossibleNOW™, a leading provider of enterprise consent and preference management solutions, introduces a program to assist companies in promptly securing express written consent, enabling Third-Party Marketing Organizations (TPMOs) to adhere to the Centers for Medicare and Medicaid Services (CMS) rule. This initiative aims to ensure transparent beneficiary data transfer practices and compliance with regulatory mandates.

1. CMS Rule Overview:
   - The Centers for Medicare and Medicaid Services (CMS) issue a new rule requiring TPMOs to obtain express written consent before transferring beneficiary data to other marketing partners.
   - The rule aims to prevent unauthorized selling and reselling of Medicare/Medicaid beneficiary contact information, ensuring clear disclosure and consent from beneficiaries.

2. Urgent Compliance Need:
   - Effective from October 1, 2024, the CMS rule mandates compliance from organizations operating within the Medicare or Medicaid space, imposing strict requirements even for manual dialing activities.
   - The inclusion of manual dialing in the rule signifies a significant escalation from earlier regulations, emphasizing the urgency for organizations to implement consent management best practices.

3. PossibleNOW's Solution:
   - PossibleNOW's platform MyPreferences offers enhanced consent functionality to assist TPMOs and organizations in efficiently adhering to the CMS update.
   - By leveraging MyPreferences, organizations of any size or complexity can swiftly implement consent management best practices, ensuring compliance with CMS regulations.

4. Importance of Compliance:
   - Scott Frey, CEO of PossibleNOW, underscores the significance of compliance with evolving privacy laws and regulations governing personal data sharing.
  - The combination of MyPreferences consent and Do Not Contact platform provides a comprehensive solution for the industry to navigate increasingly stringent privacy requirements.

PossibleNOW's launch of a program to facilitate compliance with the CMS rule on express written consent signifies a proactive step towards ensuring transparency and compliance in beneficiary data transfer practices within the Medicare/Medicaid space. By leveraging innovative consent management solutions, organizations can uphold regulatory standards and build trust with beneficiaries.