The Launch of its Latest AI-Powered Features Will Help Businesses Increase Conversions and Measure Performance of On-Site Product Recommendations 

Bloomreach, the leading platform powering limitless ecommerce personalization, announces the launch of groundbreaking Bloomreach Discovery features aimed at elevating personalization in ecommerce product recommendations. With a focus on enhancing AI-driven strategies, Bloomreach empowers businesses to optimize the online shopping experience and maximize revenue generation potential.

1. Overview of Bloomreach Discovery Features:
   - Bloomreach introduces innovative Discovery features to enhance ecommerce personalization, including visual recommendations, advanced recommendation algorithms, and an enhanced performance dashboard.
  - These features leverage Bloomreach's proprietary AI, Loomi, tailored specifically for ecommerce, to facilitate relevant product discovery and drive increased conversions.

2. Visual Recommendations:
   - New visual recommendations enable shoppers to explore visually similar products by clicking on items within an image, enhancing the shopping experience and replicating the in-person shopping journey.
   - This feature fosters 'shop the look' experiences and provides additional relevant options to customers, contributing to increased conversions and engagement.

3. Algorithm Updates:
   - Bloomreach introduces updates to its recommendation algorithms, including the "More Like This" and "Frequently Bought Together" algorithms, enhancing precision and personalization across regions.
   - These updates leverage shopper basket and session browsing data to deliver accurate product recommendations, addressing challenges related to data availability and relevance.

4. Enhanced Analytics Dashboard:
   - The revamped performance dashboard consolidates product recommendation data and performance metrics, offering business users comprehensive insights into customer behavior and merchandising effectiveness.
   - This streamlined dashboard facilitates data-driven decision-making and empowers businesses to optimize their merchandising strategy for superior results.

Bloomreach's latest Discovery features represent a significant advancement in ecommerce personalization, enabling businesses to create exceptional shopper experiences and drive superior business outcomes. By leveraging cutting-edge AI technologies and innovative features, Bloomreach continues to lead the evolution of product recommendation capabilities, empowering businesses to thrive in the competitive ecommerce landscape.