Sourcepoint, the practical privacy software platform trusted by leading global brands, strengthens its European presence with the acquisition of Sibbo's consent management platform business. This strategic move bolsters Sourcepoint's coverage across the continent and augments its capabilities in Connected TV (CTV), offering comprehensive privacy solutions for publishers and advertisers.

1. Strategic Expansion Through Acquisition:
  - Sourcepoint expands its European operation by acquiring Sibbo's consent management platform business, marking a strategic move to enhance its market presence and capabilities.
   - The acquisition aligns with Sourcepoint's commitment to offering comprehensive privacy solutions and reinforces its position as a leader in the privacy software industry.

2. Enhancing CTV Capabilities:
   - The acquisition strengthens Sourcepoint's capabilities in CTV, leveraging Sibbo's expertise in the field accumulated over eight years.
   - Sourcepoint aims to provide the most complete CMP for CTV, catering to the evolving privacy needs of European audiences and ensuring compliance with regulations like Google's July deadline.

3. Advantages for Publishers and Advertisers:
   - Nial Ferguson, Managing Director, Europe, Sourcepoint, highlights the importance of certified CMPs for CTV publishers in monetizing European audiences amidst regulatory changes.
   - The collaboration with Sibbo enables Sourcepoint to offer tailored solutions to publishers, broadcasters, and advertisers, leveraging Sourcepoint's global reputation in privacy and Sibbo's local market expertise.

4. Milestone for Sibbo:
   - Agustín Perez, CEO of Sibbo, underscores the significance of the union with Sourcepoint, enabling Sibbo to enhance its privacy solutions offering for clients in Spain, Portugal, and Southern Europe.
   - The combination of Sourcepoint's global reputation and Sibbo's local market knowledge promises comprehensive and tailored solutions for clients in the region.

Sourcepoint's acquisition of Sibbo's consent management platform business signifies a strategic expansion in Europe and reinforces its commitment to providing comprehensive privacy solutions, particularly in the realm of CTV. By combining expertise and market knowledge, Sourcepoint aims to deliver tailored solutions to publishers, broadcasters, and advertisers, ensuring compliance and enhancing privacy protection for European audiences.