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Acxiom, the global leader in customer intelligence, joins forces with DeepIntent, the healthcare advertising platform, in a strategic integration aimed at transforming healthcare interest marketing. This collaboration unlocks seamless access to exclusive health interest audiences and advanced analytics, revolutionizing campaign precision and driving better health outcomes.

1. Seamless Data Integration:
   - Direct integration between Acxiom's comprehensive datasets and DeepIntent's Demand Side Platform (DSP) streamlines campaign precision and boosts engagement via DeepIntent's Audience Marketplace.
   - One-to-one matching ensures reduced discrepancies and maximizes audience quality across channels, enhancing campaign activation and effectiveness.

2. Sophisticated Planning and Execution:
   - DeepIntent's platform offers on-demand audience creation, optimization, and real-time campaign planning, maximizing audience quality before campaign deployment.
   - Instant access to Acxiom's custom health interest audience segments accelerates campaign execution, crucial in the fast-paced healthcare interest market.

3. Real-Time Optimization and Privacy:
   - Continuous campaign adjustments against DeepIntent Outcomes™ metrics ensure maximum ROI, efficiency, and effectiveness.
   - Prioritizing privacy and compliance, the integration offers a robust, cookieless advertising solution, ensuring broad reach while adhering to tightening regulations.

4. Extended Benefits to Consumers and Industry:
   - The integration drives health equity by effectively connecting with underserved populations, promoting better health outcomes across diverse communities.
   - Embracing an 'open architecture' approach, DeepIntent's partnership with Acxiom fosters innovation in ad tech, catering to dynamic healthcare marketing needs.

5. Industry Perspectives:
   - Sean Muzzy, CEO of KINESSO, highlights the integration's potential to positively impact patient health outcomes, emphasizing innovation and excellence.
   - Chris Paquette, CEO of DeepIntent, underscores the significance of partnerships and open architecture in addressing client needs and fostering innovation in healthcare advertising.
   - Martin Wexler, SVP of Channel Partnerships at Acxiom, expresses excitement about the partnership's ability to redefine healthcare interest marketing and amplify patient engagement and outcomes.

The partnership between Acxiom and DeepIntent marks a significant step forward in healthcare interest marketing, leveraging advanced data integration and analytics to drive precision and innovation. By prioritizing privacy, equity, and effectiveness, this collaboration aims to reshape the healthcare advertising landscape, delivering impactful solutions and better health outcomes for all.