Diddo raises $2.8M financing round, led by Link Ventures, to bring shoppable TV to all screens. Their easy-to-integrate API finally fulfills the promise of interactive ads; financing will accelerate platform development and expand staff to address massive market opportunity. 

Diddo, a visionary in TV commerce, announces a significant milestone with the successful closure of a $2.8M seed funding round led by Link Ventures. This funding marks a pivotal moment for Diddo as it propels forward in its mission to redefine the future of commerce through seamless integration with streaming platforms.

1. Vision for Tomorrow's Malls:
   - Rishi Nair, CEO of Diddo, envisions a future where malls evolve into dynamic hubs of commerce enabled by cutting-edge technology.
   - Diddo's innovative API leverages computer vision to empower consumers to shop directly from video content on streaming platforms.

2. Revolutionizing Viewing Experience:
   - Diddo's groundbreaking technology transforms the viewing experience by seamlessly integrating shopping opportunities within TV shows and episodes.
   - Users can effortlessly explore and purchase products featured in their favorite shows without leaving the streaming platform.

3. Key Features:
   - Streamlined Shopping Experience: Users can browse and shop products directly from the episode or frame they're watching.
   - Personalized Selections: Filter products by favorite characters and compare prices across various options.
   - Seamless Transaction Process: Purchase products natively or add them to cart without interrupting the viewing experience.

4. Endorsement and Validation:
   - Lisa Dolan, Managing Director at Link Ventures, praises Diddo's innovative solution as the "Holy Grail of TV commerce," offering viewers a native shopping experience.
   - Diddo's technology bridges the gap between content creators and audiences, enhancing engagement and connectivity.

5. Experienced Leadership Team:
   - Founded by Rishi Nair, Pamela Chen, and Ryan Sullivan, Diddo boasts a seasoned team with successful track records in computer vision, ecommerce, and enterprise APIs.
   - Rob Sussman, former founder of Sundance Channel and Epix (now MGM+), joins as COO to drive scalable growth and expansion.

With substantial seed funding and a visionary leadership team, Diddo is poised to revolutionize TV commerce. By seamlessly integrating shopping opportunities into streaming content, Diddo is reshaping the future of retail, empowering viewers to engage with their favorite shows in innovative ways.