Meyer brings a deep technical background, extensive knowledge of programmatic, and rich OpenX experience to the role.

OpenX Technologies, Inc., a leading omnichannel supply-side platform, announces the promotion of Joel Meyer to Senior Vice President of Engineering. Meyer’s appointment underscores OpenX’s commitment to innovation in programmatic advertising amidst upcoming changes like third-party cookie deprecation.

1. Meyer’s Background and Contributions:

   • Meyer, an OpenX veteran since 2009, rises from senior software engineer to Senior VP of Engineering.
   • Notable achievements include pioneering OpenX’s header bidding patents and leading cloud platform migration.
   • Recognized as a key figure in navigating the industry towards a cookieless future through expertise in Google’s Privacy Sandbox initiative.

2. Strategic Leadership and Responsibilities:

   • Reporting to CEO John Gentry, Meyer will spearhead OpenX’s global engineering team, driving strategic innovation.
   • Will provide direction to enhance product solutions amidst evolving programmatic landscape.
   • Appointment includes joining the Prebid Board, showcasing commitment to industry collaboration and advancement.

3. Meyer’s Vision and Ambition:

   • Expresses ambition to build a successful engineering organization and nurture impactful technology.
   • Emphasizes the critical role of technology in product success and growth.

4. Industry Recognition and Collaboration:

   • Garrett McGrath, Chairman of Prebid, lauds Meyer’s expertise and anticipates his valuable contributions.
   • OpenX’s partnership with Prebid underscores commitment to solving real-world challenges in programmatic advertising.

5. Career Trajectory and Expertise:

   • Meyer’s career spans from IBM to Xanga and Google’s Adwords, fostering a deep understanding of advertising technology.
   • Gentry acknowledges Meyer’s invaluable contributions to OpenX and foresees his continued success within the company.

Joel Meyer’s promotion to Senior Vice President of Engineering at OpenX signifies a strategic move to navigate the evolving landscape of programmatic advertising. His extensive experience and visionary leadership position OpenX for success amidst industry shifts and technological advancements.