Powered by Nielsen and Edison Research, audio listening trends will help advertisers, broadcasters and podcasters engage the right audiences.

Nielsen, renowned for audience measurement and analytics, launches "The Record," a quarterly report offering insights into U.S. ad-supported audio consumption patterns.

1. Overview of Findings:

   • Inaugural report from Q1 2024 reveals consumer preferences:
     • 70% of daily ad-supported audio time allocated to radio.
     • 20% dedicated to podcasts, with the remainder to streaming audio and satellite radio.

2. Insights from The Record:

   • Data sourced from Nielsen and Edison Research.
   • Highlights radio dominance in daily audio consumption, particularly in-car usage.
   • Radio formats favored by listeners include News/Talk, Adult Contemporary, Classic Hits, and Country.

3. Streaming Trends:

   • Streaming radio's popularity, with News/Talk stations leading in streaming-only listening.
   • All Sports stations also garner significant streaming audience share.

4. Industry Impact:

   • Rich Tunkel, Managing Director at Nielsen Audio, underscores the report's significance for advertisers, broadcasters, and podcasters.
   • Recognizes the value of insights in shaping audience targeting and content strategies.

"The Record" by Nielsen provides a comprehensive view of U.S. ad-supported audio consumption habits, aiding industry stakeholders in understanding and engaging with their target audience effectively. With data-driven insights, advertisers and broadcasters can optimize their strategies to capitalize on evolving audio consumption trends.